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Author : John O'Shaughnessy
Publisher : Oxford University Press on Demand
ISBN 13 : 0195150562
Total Pages : 283 pages
Book Rating : 4.1/5 (951 download)
Download or read book The Marketing Power of Emotion written by John O'Shaughnessy and published by Oxford University Press on Demand. This book was released on 2003 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of contents
Author : Neill Duffy
Publisher : John Wiley & Sons
ISBN 13 : 0470869402
Total Pages : 264 pages
Book Rating : 4.4/5 (78 download)
Download or read book Passion Branding written by Neill Duffy and published by John Wiley & Sons. This book was released on 2004-11-19 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.
Author : Vivian Dittmar
Publisher : Verlag Vcs Dittmar, Edition Est
ISBN 13 : 9783940773166
Total Pages : 200 pages
Book Rating : 4.7/5 (731 download)
Download or read book The Power of Feelings written by Vivian Dittmar and published by Verlag Vcs Dittmar, Edition Est. This book was released on 2015-11-20 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Feelings determine who you are and how you live your life. Like most people, you probably spend a lot of time and money trying to create or avoid certain feelings. In order to liberate the true power of your feelings, you need to understand their real purpose. They are the keys to your emotional potential and intelligence. Learn why feelings like anger, sadness, fear and shame are really the key to your clarity, love, creativity, humility and natural authority - and how you can unlock it!
Author : Joanne Lynch
Publisher :
ISBN 13 : 9780704424555
Total Pages : 29 pages
Book Rating : 4.4/5 (245 download)
Download or read book The Power of Emotion written by Joanne Lynch and published by . This book was released on 2003 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Sky
Publisher : Lulu.com
ISBN 13 : 1257378953
Total Pages : 148 pages
Book Rating : 4.2/5 (573 download)
Download or read book Breathing Lessons written by Michael Sky and published by Lulu.com. This book was released on 2011-04-06 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long used by meditators as a way to inner peace, health, and vitality, intentional breathing can also help to deal with difficult emotions. In Breathing Lessons, Michael Sky details simple but potent breathing techniques that are intended to be experienced as they are read. He discusses breath, the central organizing life force, as it relates to emotional responses, lifetime habits, love, personal relationships, social viruses, raising happy children, and living creatively."Ultimately, this is simple human alchemy.We are learning to breathe spirit into flesh."
Author : Scott Robinette
Publisher : McGraw Hill Professional
ISBN 13 : 9780071374477
Total Pages : 284 pages
Book Rating : 4.3/5 (744 download)
Download or read book Emotion Marketing: The Hallmark Way of Winning Customers for Life written by Scott Robinette and published by McGraw Hill Professional. This book was released on 2001-01-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: • How emotion works to cement customer loyalty • The 3 Emotional E’s—Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
Author : Ted Brader
Publisher : University of Chicago Press
ISBN 13 : 022678830X
Total Pages : 297 pages
Book Rating : 4.2/5 (267 download)
Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.
Author : Roberta Moore
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781985879607
Total Pages : 220 pages
Book Rating : 4.8/5 (796 download)
Download or read book Emotion at Work written by Roberta Moore and published by Createspace Independent Publishing Platform. This book was released on 2018-04-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Emotion at Work: Unleashing the Secret Power of Emotional Intelligence, Roberta Ann Moore explores how taking emotion to work with you can not only enhance your professional life, but how it can be the make or break difference that takes you from being stuck in less than optimal performance to stellar success and professional brilliance. Using the conceptual model of emotional intelligence developed by Dr. Reuven Bar-On, Moore lays out 16 fundamental emotional skills that are vital for workplace success. Culled from her own background in the financial services industry, Moore presents real-life stories to illustrate how emotional intelligence functions in the professional sphere. Moore offers written exercises that go well beyond traditional, rational goal setting and journaling. In fact, they stimulate you to begin relying on and exercising your emotional resources, with an immediate result of strengthening your emotional intelligence (EQ).
Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 3030025683
Total Pages : 956 pages
Book Rating : 4.0/5 (3 download)
Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Daryl Travis
Publisher : Crown Business
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (91 download)
Download or read book Emotional Branding written by Daryl Travis and published by Crown Business. This book was released on 2000 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty? Get in touch with your customers' deepest emotions, of course. Emotional Branding teaches you the how's and why's of, "How does our product or service make our customers feel?" Author Daryl Travis (with a little help from Harry) leads you on a journey filled with colorful ideas and bottom-line lessons that will teach you how to instill brand loyalty in your customers. Whether you are a CEO, an advertising guru, or an innovative businessperson, you will discover how to use a brand's mystique to create powerful and lasting emotional connections with your customers. Travis also addresses: ·Branding as a product of intuitive thinking ·How people develop emotional responses to brands ·Bringing together a company's elements to form a brand ·Developing successful offshoot brands from existing ones ·And much more! Emotional Branding teaches you how to identify and empower your product's appeal and connect it to your customers' experiences with your product. The results unlock the secrets to emotional branding, enhance the brand-consumer relationship, and show you and your business new prosperity—all from discovering and applying these powerful new ways to use the "F" word, F-E-E-L-I-N-G-S. "Today's marketplace confusion can only be sorted out one way: by brand power. Daryl Travis's Emotional Branding sings, a book to savor and ponder. And, if approached in the right spirit, a book to change your worldview and renovate your bottom line. Hint: It's for finance and human resource folks as much as for marketers, as much for three-person architectural studios as for Virgin or GE execs." —Tom Peters, coauthor of In Search of Excellence "Every CEO's job is to create value and build assets, and every company's most formidable asset is its brand. Daryl's book is an important reminder that brands must be protected and nurtured. Read it, take it to heart, and expect some amazing things to happen in your business." —James Berrien, president of Forbes magazine "I've been in the business of building global brands for more than 25 years, and I've yet to read a better account of what it takes to make a brand. Apply all the analytics you want to a great company or brand and in the end you'll find it comes down to how people feel about it. This book reveals why." —Thomas Oliver, CEO of Bass Hotels & Resorts, former executive VP of marketing, FedEx
Author : Mario Natarelli
Publisher : Hatherleigh Press
ISBN 13 : 1578266866
Total Pages : 240 pages
Book Rating : 4.5/5 (782 download)
Download or read book Brand Intimacy written by Mario Natarelli and published by Hatherleigh Press. This book was released on 2017-10-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
Author : Rafeal Mechlore
Publisher : Rose Publishing (CA)
ISBN 13 : 9788196716257
Total Pages : 0 pages
Book Rating : 4.7/5 (162 download)
Download or read book Captivating Audiences With Marketing Magic Emotions written by Rafeal Mechlore and published by Rose Publishing (CA). This book was released on 2023-10-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Captivating Audiences with Marketing Magic: Emotions" is an enchanting exploration of the transformative power of emotions in the world of marketing. This book takes you on a captivating journey through the art and science of evoking emotions to create memorable and impactful marketing campaigns. Key Features: Emotional Alchemy: Unlock the secrets of emotional alchemy and discover how marketers can turn raw emotions into compelling narratives and persuasive strategies that resonate with their target audiences. Psychological Resonance: Explore the psychology behind emotional resonance and how it forges deep connections between consumers and brands. Understand how these connections lead to customer loyalty and advocacy. The Emotional Landscape: Navigate the vast emotional landscape, from joy and surprise to fear and anger. Learn how different emotions are harnessed to trigger specific responses and actions in consumers. Storytelling Mastery: Delve into the art of storytelling and how emotions are used to craft narratives that captivate, engage, and inspire. Discover the strategies employed by successful brands to weave emotional tales that leave a lasting impression. Neuromarketing Insights: Uncover the latest neuromarketing research and how it provides valuable insights into the brain's responses to emotionally charged marketing messages. Learn how to leverage these insights to maximize the impact of your marketing efforts. Ethical Marketing: Reflect on the ethical considerations of using emotions in marketing. Examine the responsibility that marketers bear in ensuring their emotional appeals align with societal values and consumer well-being. Case Studies: Engage with real-world case studies from diverse industries, showcasing how brands have harnessed the magic of emotions to create unforgettable marketing campaigns and enduring customer relationships. "Captivating Audiences with Marketing Magic: Emotions" is an indispensable resource for marketing professionals, advertisers, and anyone passionate about the profound impact of emotional marketing. It offers a deep dive into the emotional triggers that inspire consumer actions, the science of storytelling, and the ethical boundaries of emotional marketing. This book empowers you to master the art of evoking emotions that not only captivate your audience but also drive business success.
Author : Greg Hoffman
Publisher : Hachette UK
ISBN 13 : 1538705583
Total Pages : 269 pages
Book Rating : 4.5/5 (387 download)
Download or read book Emotion By Design written by Greg Hoffman and published by Hachette UK. This book was released on 2022-04-05 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles: Creativity is a Team Sport Dare to be Remembered Leave a Legacy, Not Just a Memory Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
Author : Ute Frevert
Publisher : Central European University Press
ISBN 13 : 6155053340
Total Pages : 261 pages
Book Rating : 4.1/5 (55 download)
Download or read book Emotions in History ? Lost and Found written by Ute Frevert and published by Central European University Press. This book was released on 2011-01-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coming to terms with emotions and how they influence human behaviour, seems to be of the utmost importance to societies that are obsessed with everything “neuro.” On the other hand, emotions have become an object of constant individual and social manipulation since “emotional intelligence” emerged as a buzzword of our times. Reflecting on this burgeoning interest in human emotions makes one think of how this interest developed and what fuelled it. From a historian’s point of view, it can be traced back to classical antiquity. But it has undergone shifts and changes which can in turn shed light on social concepts of the self and its relation to other human beings (and nature). The volume focuses on the historicity of emotions and explores the processes that brought them to the fore of public interest and debate.
Author : Xavier Quattrocchi-Oubradous
Publisher : Harriman House Limited
ISBN 13 : 1906659729
Total Pages : 182 pages
Book Rating : 4.9/5 (66 download)
Download or read book Emoti-Coms written by Xavier Quattrocchi-Oubradous and published by Harriman House Limited. This book was released on 2011 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Emoti-Coms" studies the role of emotions in marketing and communicating and offers leaders the knowledge, understanding, and tools to successfully use emotions in their communication to their stakeholders.
Author : Marc Gobe
Publisher : Simon and Schuster
ISBN 13 : 1581157371
Total Pages : 352 pages
Book Rating : 4.5/5 (811 download)
Download or read book Emotional Branding written by Marc Gobe and published by Simon and Schuster. This book was released on 2010-02-09 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were all clearly predicted in this book 10 years ago around the new concept of a consumer democracy. In this updated edition, Marc Gobé covers how social media helped elect Barack Obama to the White House, how the idea behind Twitter is transforming our civilization, and why new generations are re-inventing business, commerce, and management as we know it by leveraging the power of the web. In studying the role of women as "shoppers in chief, "and defining the need to look at the marketplace by recognizing differences in origins, cultures, and choices, Emotional Branding foresaw the break up of mass media to more targeted and culturally sensitive modes of communications. As the first marketing book ever to study the role of the LGBTQ community as powerful influencers for many brands, Emotional Branding opened the door to a renewed sensitivity toward traditional research that privilege individuality and the power of the margins to be at the center of any marketing strategy. A whole segment in the book looks at the role of the senses in branding and design. The opportunity that exists in understanding how we feel about a brand determines how much we want to buy. By exploring the 5 senses, Emotional Branding shows how some brands have built up their businesses by engaging in a sensory interaction with their consumers. Emotional Branding explores how effective consumer interaction needs to be about senses and feelings, emotions and sentiments. Not unlike the Greek culture that used philosophy, poetry, music, and the art of discussion and debate to stimulate the imagination, the concept of emotional branding establishes the forum in which people can convene and push the limits of their creativity. Through poetry the Greeks invented mathematics, the basis of science, sculpture, and drama. Unless we focus on humanizing the branding process we will lose the powerful emotional connection people have with brands. Critics hailed Emotional Branding as a breakthrough and a fresh approach to building brands. Design in this book is considered a new media, the web a place where people will share information and communicate, architecture a part of the brand building process, and people as the most powerful element of any branding strategy. Most importantly, it emphasizes the need to transcend the traditional language of marketing--from one based on statistics and data to a visually compelling new form of communication that fosters creativity and innovation. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author : Charles T. Kenny
Publisher : Trafford Publishing
ISBN 13 : 1425130437
Total Pages : 130 pages
Book Rating : 4.4/5 (251 download)
Download or read book The Right Brain Way written by Charles T. Kenny and published by Trafford Publishing. This book was released on 2009-10-05 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Kenny's Revolutionary New Book reveals the Inside Secrets of Right Brain Research... Get Inside the Mind of Your Target Audience. Learn how to access and leverage the critical emotional needs that cause consumers to choose one brand over another, access that traditional research cannot reveal. Emotional needs drive behavior. The Right Brain Way takes this powerful concept and details a proven methodology for uncovering the needs that motivate people to buy a product or a brand. Whether your objective is to increase market share or to gain a better understanding of your customers, The Right Brain Way reveals the intrinsic links between consumers' emotions and their wallets. The Right Brain Way is a must read for organizational leaders, business owners and top executives. This landmark book opens the vault on 51 years of Right Brain Research, bringing to light detailed proprietary insights previously available only to clients. The Right Brain Way will help you understand the power of emotion and how to access and leverage the key motivational drivers you need to differentiate your brand, establish the right strategy, optimize your messaging and gain a clear competitive advantage.
