Brand Intimacy

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Brand Intimacy

Author : Mario Natarelli
Publisher : Hatherleigh Press
ISBN 13 : 1578266866
Total Pages : 240 pages
Book Rating : 4.5/5 (782 download)

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Book Synopsis Brand Intimacy by : Mario Natarelli

Download or read book Brand Intimacy written by Mario Natarelli and published by Hatherleigh Press. This book was released on 2017-10-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.

Romancing the Brand

Author : Tim Halloran
Publisher : John Wiley & Sons
ISBN 13 : 1118611284
Total Pages : 272 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Romancing the Brand by : Tim Halloran

Download or read book Romancing the Brand written by Tim Halloran and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Kellogg on Marketing

Author : Dawn Iacobucci
Publisher : John Wiley & Sons
ISBN 13 : 0471054046
Total Pages : 448 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Kellogg on Marketing by : Dawn Iacobucci

Download or read book Kellogg on Marketing written by Dawn Iacobucci and published by John Wiley & Sons. This book was released on 2001-06-18 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Kellogg on Marketing "The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today's best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success." —Betsy D. Holden, President and CEO, Kraft Foods "Kellogg on Marketing presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing." —Robert S. Morrison, Chairman, President and CEO, The Quaker Oats Company "The Who's Who write on the what's what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy." —Robert A. Eckert, Chairman and CEO, Mattel, Inc. "This volume is a fascinating collection of perspectives on what it takes to dominate a marketspace in the New Economy. . . . A clear demonstration of why Kellogg is Kellogg-one of the thought leaders in the discipline of marketing." —Mel Bergstein, Chairman and CEO, Diamond Technology Partners "New economy cases make this text appeal to old economy strategists. We shouldn't be suprised with the quality of this work, given its origin in the Kellogg School." —Ronald W. Dollens, President, Guidant Corporation

Branding: The 6 Easy Steps

Author :
Publisher : e-agency
ISBN 13 : 0976058200
Total Pages : 84 pages
Book Rating : 4.9/5 (76 download)

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Book Synopsis Branding: The 6 Easy Steps by :

Download or read book Branding: The 6 Easy Steps written by and published by e-agency. This book was released on 2004 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Intimacy from the Inside Out

Author : Toni Herbine-Blank
Publisher : Routledge
ISBN 13 : 1134613644
Total Pages : 192 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Intimacy from the Inside Out by : Toni Herbine-Blank

Download or read book Intimacy from the Inside Out written by Toni Herbine-Blank and published by Routledge. This book was released on 2015-08-11 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Couples in distress enter therapy holding two goals that they now experience as mutually exclusive: to feel loved and to feel understood. Toni Herbine-Blank’s powerful new brand of couple therapy, Intimacy from the Inside Out (IFIO), offers a comprehensive conceptual map for achieving both goals. In a tour de force of elegant case illustrations wrapped around clear instruction, this book shows the IFIO therapist working with the natural subdivisions – or parts – of the human mind in a dyad, guiding and supporting couples to understand how they project childhood injury into current relationships and then, feeling threatened, frustrated and angry, lose track of their underlying needs to feel safe, connected and loved. With a focus on generating internal attachment stability to sustain each partner through the moments when the other is unavailable, couples in IFIO therapy reconnect with their essential needs, change their conversations and learn to make requests that invite rather than threaten in order to get those needs met.

Indulge Your Senses

Author : Michael Dorf
Publisher : Post Hill Press
ISBN 13 : 164293268X
Total Pages : 194 pages
Book Rating : 4.6/5 (429 download)

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Book Synopsis Indulge Your Senses by : Michael Dorf

Download or read book Indulge Your Senses written by Michael Dorf and published by Post Hill Press. This book was released on 2019-10-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Simply put, Michael Dorf is a true hustler. When the internet upended the music business, he wasn’t romantic to the way things were done and like any great entrepreneur, focused on what’s happening today. It has been fun for me to watch Michael operate in this ever-changing world. There is a lot that can be learned from this man.”—Gary Vaynerchuk, Founder and CEO, VaynerMedia; and author, Crushing It As founder of the iconic Knitting Factory music venue in New York, Michael Dorf became one of the earliest pioneers of digital music in the 1990s and found himself addicted to the seductive promise of the Internet. But losing everything in the dot-com bust led to a renewed appreciation for the sensory pleasures of life and inspired him to gamble big with his latest crazy idea: Launching a wine-making facility in the middle of Manhattan for patrons who could also have dinner in a cozy three-hundred-seat venue while watching concerts by artists such as Elvis Costello, Steve Earle, Suzanne Vega, and Esperanza Spalding. After surviving another economic cataclysm—the Great Recession of 2008—Dorf found that his City Winery concept worked beautifully and he expanded it into a national network of clubs that continues to grow rapidly. Along the way, he realized why his venues are sold out nearly every night, from Boston to Nashville: Trapped in a digital bubble, increasingly separate from the real world, people are eager for the visceral, sensory experiences he offers. In Indulge Your Senses: Scaling Intimacy in a Digital World, Dorf tells riveting tales from his wild ride through three decades of business escapades and dispenses invaluable wisdom for readers—entrepreneurs, executives, students, professionals, lovers of music and wine—who are struggling to balance the virtual and the real in a world awash in technology. “Music, wine, food, and community—not only has Michael Dorf cracked the code on a recipe so many of us crave most in an increasingly disconnected world, he’s also managed to grow a brilliantly successful business while listening to his gut and sticking to his values. It’s a feat that all entrepreneurs would be wise to study closely.” —Danny Meyer, CEO, Union Square Hospitality Group; Founder, Shake Shack; and author, Setting the Table: The Transforming Power of Hospitality in Business “The lessons learned in Michael Dorf’s fascinating career make this as much a business book about how to thrive by indulging a customer’s senses in our digital age as it is a gripping tale from an insider in the New York rock and jazz world during a period of massive technological change.”—Steve Case, co-founder of the investment firm Revolution LLC and former CEO of AOL “Sonic Youth, Beck, John Zorn, Cecil Taylor—Michael Dorf showcased them all at his cutting-edge Knitting Factory. Neil Young, Aaron Neville, Macy Gray, Shawn Colvin—those artists and more have graced his upscale City Winery. It’s hard to imagine anyone in New York who has presented more great live music over the past thirty years. This book is the colorful story of how Dorf pulled it off, both before and after the Internet upended the music industry and changed our lives forever. It’s inspiring reading for anybody who cares about music, culture, and wine, and explains how to thrive by offering people a live experience they will always remember.” —Rita Houston, WFUV Program Director

The Founder's Mentality

Author : Chris Zook
Publisher : Harvard Business Review Press
ISBN 13 : 1633691179
Total Pages : 224 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Founder's Mentality by : Chris Zook

Download or read book The Founder's Mentality written by Chris Zook and published by Harvard Business Review Press. This book was released on 2016-05-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Washington Post Bestseller Three Principles for Managing—and Avoiding—the Problems of Growth Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company’s Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external—increasing distance from the front lines, loss of accountability, proliferating processes and bureaucracy, to name only a few. What’s more, companies experience a set of predictable internal crises, at predictable stages, as they grow. Even for healthy companies, these crises, if not managed properly, stifle the ability to grow further—and can actively lead to decline. The key insight from Zook and Allen’s research is that managing these choke points requires a “founder’s mentality”—behaviors typically embodied by a bold, ambitious founder—to restore speed, focus, and connection to customers: • An insurgent’s clear mission and purpose • An unambiguous owner mindset • A relentless obsession with the front line Based on the authors’ decade-long study of companies in more than forty countries, The Founder’s Mentality demonstrates the strong relationship between these three traits in companies of all kinds—not just start-ups—and their ability to sustain performance. Through rich analysis and inspiring examples, this book shows how any leader—not only a founder—can instill and leverage a founder’s mentality throughout their organization and find lasting, profitable growth.

Lovemarks

Author : Kevin Roberts
Publisher : powerHouse Books
ISBN 13 : 1576875342
Total Pages : 256 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis Lovemarks by : Kevin Roberts

Download or read book Lovemarks written by Kevin Roberts and published by powerHouse Books. This book was released on 2005-12-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

Rediscovering the Essentiality of Marketing

Author : Luca Petruzzellis
Publisher : Springer
ISBN 13 : 3319298771
Total Pages : 987 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Rediscovering the Essentiality of Marketing by : Luca Petruzzellis

Download or read book Rediscovering the Essentiality of Marketing written by Luca Petruzzellis and published by Springer. This book was released on 2016-06-27 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Further, determining new marketing theories and practical methods whose effectiveness can be truly measured must be added to the list of current challenges for today and tomorrow. In such a period in marketing history, achieving and managing efficient and effective marketing actions is a necessity. Determining such actions is based on practical experience, solid theory and appropriate research methodology. The enclosed papers focus on new research ideas on vibrant topics that can help academics and practitioners gain new perspectives and insights into today’s turbulent marketplace. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Consumer-Brand Relationships

Author : Susan Fournier
Publisher : Routledge
ISBN 13 : 1136470972
Total Pages : 501 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Consumer-Brand Relationships by : Susan Fournier

Download or read book Consumer-Brand Relationships written by Susan Fournier and published by Routledge. This book was released on 2012-03-29 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.

Gender and Relatability in Digital Culture

Author : Akane Kanai
Publisher : Springer
ISBN 13 : 3319915150
Total Pages : 201 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Gender and Relatability in Digital Culture by : Akane Kanai

Download or read book Gender and Relatability in Digital Culture written by Akane Kanai and published by Springer. This book was released on 2018-07-21 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the practices and the politics of relatable femininity in intimate digital social spaces. Examining a GIF-based digital culture on Tumblr, the author considers how young women produce relatability through humorous, generalisable representations of embarrassment, frustration, and resilience in everyday situations. Relatability is examined as an affective relation that offers the feeling of sameness and female friendship amongst young women. However, this relation is based on young women’s ability to competently negotiate the ‘feeling rules’ that govern youthful femininity. Such classed and racialised feeling rules require young women to perfect the performance of normalcy: they must mix self-deprecation with positivity; they must be relatably flawed but not actual ‘failures’. Situated in debates about postfeminism, self-representation and digital identity, this book connects understandings of digital visual culture to gender, race, and class, and neoliberal imperatives to perform the ‘right feelings’. Gender and Relatability in Digital Culture will be of interest to students and scholars across a range of disciplines including gender studies, cultural studies, sociology, and media studies.

Public Intimacy

Author : Karel Chladek
Publisher :
ISBN 13 : 9781949759242
Total Pages : pages
Book Rating : 4.7/5 (592 download)

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Book Synopsis Public Intimacy by : Karel Chladek

Download or read book Public Intimacy written by Karel Chladek and published by . This book was released on 2020-07-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communication, Intimacy, and Close Relationships

Author : Valerian J. Derlega
Publisher : Elsevier
ISBN 13 : 1483260429
Total Pages : 246 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Communication, Intimacy, and Close Relationships by : Valerian J. Derlega

Download or read book Communication, Intimacy, and Close Relationships written by Valerian J. Derlega and published by Elsevier. This book was released on 2013-10-02 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication, Intimacy, and Close Relationships offers an account of the nature of intimate relationships and their effects on people's self-concepts. The development and maintenance of intimate relationships are examined, along with people's motives and goals in pursuing intimacy; the nature of social exchanges in intimate relationships; and the consequences for individuals who find themselves socially isolated. The critical role of communication in intimate relationships is given emphasis. Comprised of seven chapters, this book begins with a discussion on the role of self-disclosure in intimate relationships as well as the risks that individuals incur when they self-disclose. The next chapter presents a cognitive interaction model of the nature of intimacy and intimate relationships within the context of cognitive-social learning theory and a systems theory approach to communication. The effect of people's motives on relationships is then considered, together with the role of two fundamental human motives - power and intimacy - on love and friendship. The remaining chapters focus on the importance of the identification process - that is, how people fix their own and others' identities in social interaction - in developing relationships; patterns of nonverbal exchange in close relationships; how and why loneliness occurs; and the nature of social exchange processes in intimate relationships. The book concludes with an epilogue that provides a perspective on why people may find it difficult or easy to form intimate relationships. This monograph should be a valuable resource for psychologists and sociologists.

Loving Bravely

Author : Alexandra H. Solomon
Publisher : New Harbinger Publications
ISBN 13 : 1626255830
Total Pages : 240 pages
Book Rating : 4.6/5 (262 download)

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Book Synopsis Loving Bravely by : Alexandra H. Solomon

Download or read book Loving Bravely written by Alexandra H. Solomon and published by New Harbinger Publications. This book was released on 2017-02-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: As seen on The TODAY Show! “A godsend to anyone searching for, but struggling to find, true love in their lives.” —Kristin Neff, PhD, author of Self-Compassion "Empowering and compassionate, and its lessons are universal." —Publishers Weekly Real love starts with you. In order to attract a life partner and build a healthy intimate relationship, you must first become a good partner to yourself. This book offers twenty invaluable lessons that will help you explore and commit to your own emotional and psychological well-being so you can be ready, resilient, and confident in love. Many of us enter into romantic relationships full of expectation and hope, only to be sorely disappointed by the realization that the partner we’ve selected is a flawed human being with their own neuroses, history, and desires. Most relationships end because one or both people haven’t done the internal work necessary to develop self-awareness and take responsibility for their own experiences. We’ve all heard “You can’t love anyone unless you love yourself,” but amid life’s distractions and the myth of perfect, romantic love, how exactly do you do that? In Loving Bravely, psychologist, professor and relationship expert Alexandra H. Solomon introduces the idea of relational self-awareness, encouraging you to explore your personal history to gain an understanding of your own relational patterns, as well as your strengths and weaknesses in relationships. By doing so, you’ll learn what relationships actually require, beyond the fairytale notions of romance. And by maintaining a steady but gentle focus on yourself, you’ll build the best possible foundation for making a loving connection. By understanding your past relationship experiences, cultivating a strong sense of self-awareness, and determining what it is you really want in a romantic partner—you’ll be ready to find the healthy, lasting love your heart desires.

In Intimate Detail

Author : Cora Harrington
Publisher : Ten Speed Press
ISBN 13 : 0399580638
Total Pages : 154 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis In Intimate Detail by : Cora Harrington

Download or read book In Intimate Detail written by Cora Harrington and published by Ten Speed Press. This book was released on 2018-08-28 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and accessible illustrated guide to lingerie from intimates expert Cora Harrington, founder of The Lingerie Addict, the internet's top intimate apparel blog. While many love the idea of wearing special underthings, lingerie can be intimidating. How is it supposed to fit? How do you take care of it all? Is lingerie really for me? In this beautiful and empowering guide, lingerie expert Cora Harrington demystifies intimate apparel, making it accessible to all sizes, ages, and budgets. Covering everything from basic bras and panties to special occasion wear, shapewear, hosiery, corsets, and more, this no-nonsense handbook empowers you to confidently buy, wear, and care for the underpinnings of your dreams.

Strategic Brand Management

Author : Richard H. Elliott
Publisher : Oxford University Press, USA
ISBN 13 : 0198704208
Total Pages : 347 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Strategic Brand Management by : Richard H. Elliott

Download or read book Strategic Brand Management written by Richard H. Elliott and published by Oxford University Press, USA. This book was released on 2015 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.

Customer Intimacy

Author : Fred Wiersema
Publisher : Claremont
ISBN 13 : 9780006388395
Total Pages : 221 pages
Book Rating : 4.3/5 (883 download)

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Book Synopsis Customer Intimacy by : Fred Wiersema

Download or read book Customer Intimacy written by Fred Wiersema and published by Claremont. This book was released on 1998 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.