Finding New Ways To Engage And Satisfy Global Customers

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Finding New Ways to Engage and Satisfy Global Customers

Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 3030025683
Total Pages : 956 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Finding New Ways to Engage and Satisfy Global Customers by : Patricia Rossi

Download or read book Finding New Ways to Engage and Satisfy Global Customers written by Patricia Rossi and published by Springer. This book was released on 2019-04-01 with total page 956 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Customer Relationship Management

Author : Samit Chakravorti
Publisher : SAGE Publications Limited
ISBN 13 : 1529613345
Total Pages : 213 pages
Book Rating : 4.5/5 (296 download)

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Book Synopsis Customer Relationship Management by : Samit Chakravorti

Download or read book Customer Relationship Management written by Samit Chakravorti and published by SAGE Publications Limited. This book was released on 2023-02-23 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: · CRM foundations · planning and implementation · managing stakeholder relationships · improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States.

Globalized Consumer Insights in the Digital Era

Author : Sahin, Fatih
Publisher : IGI Global
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Globalized Consumer Insights in the Digital Era by : Sahin, Fatih

Download or read book Globalized Consumer Insights in the Digital Era written by Sahin, Fatih and published by IGI Global. This book was released on 2024-03-05 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethical considerations in the digital realm, has become increasingly urgent. Traditional marketing strategies risk obsolescence without a deep understanding of these forces, and the lack of a unifying resource hinders the development of effective, responsible marketing practices. Globalized Consumer Insights in the Digital Era is a groundbreaking publication, crafted by leading experts in the field, which addresses the pressing issues surrounding contemporary consumer behavior. Covering diverse topics such as brand activism, AI ethics, digital retail trends, and more, this book provides a comprehensive and insightful exploration of the challenges facing marketers today. With contributions from esteemed scholars, each chapter offers a unique perspective, fostering intellectual dialogue and inspiring novel approaches to comprehend and navigate the complex interplay of factors shaping consumer attitudes.

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Author : Soares, Ana Maria
Publisher : IGI Global
ISBN 13 : 1799822222
Total Pages : 424 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior by : Soares, Ana Maria

Download or read book Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior written by Soares, Ana Maria and published by IGI Global. This book was released on 2020-02-21 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience. Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

Relationship Marketing in Franchising and Retailing

Author : Park Thaichon
Publisher : Taylor & Francis
ISBN 13 : 1000847845
Total Pages : 162 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Relationship Marketing in Franchising and Retailing by : Park Thaichon

Download or read book Relationship Marketing in Franchising and Retailing written by Park Thaichon and published by Taylor & Francis. This book was released on 2023-03-31 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction. This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

Advances in Tourism, Technology and Systems

Author : João Vidal de Carvalho
Publisher : Springer Nature
ISBN 13 : 9811697019
Total Pages : 598 pages
Book Rating : 4.8/5 (116 download)

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Book Synopsis Advances in Tourism, Technology and Systems by : João Vidal de Carvalho

Download or read book Advances in Tourism, Technology and Systems written by João Vidal de Carvalho and published by Springer Nature. This book was released on 2022-05-27 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2021), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 4 to 6 November 2021. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Music as Labour

Author : Dagmar Abfalter
Publisher : Taylor & Francis
ISBN 13 : 1000615766
Total Pages : 183 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Music as Labour by : Dagmar Abfalter

Download or read book Music as Labour written by Dagmar Abfalter and published by Taylor & Francis. This book was released on 2022-05-22 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together research at the intersection of music, cultural industries, management, antiracist politics and gender studies to analyse music as labour, in particular highlighting social inequalities and activism. Providing insights into labour processes and practices, the authors investigate the changing role of manifold actors, institutions and technologies and the corresponding shifts in the valuation and evaluation of music achievements that have shaped the relationship between music, labour, the economy and politics. With research into a variety of geographic regions, chapters shed light on the various ways by which musicians’ work is performed, constructed and managed at different times and show that musicians’ working practices have been marked by precarity, insecurity and short-term contracts long before capitalism invited everybody to ‘be creative’. In doing so, they specifically examine the dynamics in music professions and educational institutions, as well as gatekeepers and mechanisms of inclusion and exclusion. With a specific emphasis on inequalities in the music industries, this book will be essential reading for scholars seeking to understand the collective actions and initiatives that foster participation, inclusion, diversity and fair pay amongst musicians and other workers. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution- Non Commercial- No Derivatives 4.0 license.

Enlightened Marketing in Challenging Times

Author : Felipe Pantoja
Publisher : Springer Nature
ISBN 13 : 3030425452
Total Pages : 658 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Enlightened Marketing in Challenging Times by : Felipe Pantoja

Download or read book Enlightened Marketing in Challenging Times written by Felipe Pantoja and published by Springer Nature. This book was released on 2020-09-17 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Online Teaching at Its Best

Author : Linda B. Nilson
Publisher : John Wiley & Sons
ISBN 13 : 1119765021
Total Pages : 304 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Online Teaching at Its Best by : Linda B. Nilson

Download or read book Online Teaching at Its Best written by Linda B. Nilson and published by John Wiley & Sons. This book was released on 2021-05-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring pedagogy and cognitive science to online learning environments Online Teaching at Its Best: Merging Instructional Design with Teaching and Learning Research, 2nd Edition, is the scholarly resource for online learning that faculty, instructional designers, and administrators have raved about. This book addresses course design, teaching, and student motivation across the continuum of online teaching modes—remote, hybrid, hyflex, and fully online—integrating these with pedagogical and cognitive science, and grounding its recommendations in the latest research. The book will help you design or redesign your courses to ensure strong course alignment and effective student learning in any of these teaching modes. Its emphasis on evidence-based practices makes this one of the most scholarly books of its kind on the market today. This new edition features significant new content including more active learning formats for small groups across the online teaching continuum, strategies and tools for scripting and recording effective micro-lectures, ways to integrate quiz items within micro-lectures, more conferencing software and techniques to add interactivity, and a guide for rapid transition from face-to-face to online teaching. You’ll also find updated examples, references, and quotes to reflect more evolved technology. Adopt new pedagogical techniques designed specifically for remote, hybrid, hyflex, and fully online learning environments Ensure strong course alignment and effective student learning for all these modes of instruction Increase student retention, build necessary support structures, and train faculty more effectively Integrate research-based course design and cognitive psychology into graduate or undergraduate programs Distance is no barrier to a great education. Online Teaching at Its Best provides practical, real-world advice grounded in educational and psychological science to help online instructors, instructional designers, and administrators deliver an exceptional learning experience even under emergency conditions.

Tourism Entrepreneurship in Portugal and Spain

Author : João Leitão
Publisher : Springer Nature
ISBN 13 : 3030892328
Total Pages : 287 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Tourism Entrepreneurship in Portugal and Spain by : João Leitão

Download or read book Tourism Entrepreneurship in Portugal and Spain written by João Leitão and published by Springer Nature. This book was released on 2022-02-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.

Advances in Tourism, Technology and Systems

Author : António Abreu
Publisher : Springer Nature
ISBN 13 : 9819997658
Total Pages : 539 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Advances in Tourism, Technology and Systems by : António Abreu

Download or read book Advances in Tourism, Technology and Systems written by António Abreu and published by Springer Nature. This book was released on with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Issues in Tourism and Hospitality a Systematic Approach

Author : Nilüfer Vatansever Toylan
Publisher : Livre de Lyon
ISBN 13 : 2382361344
Total Pages : 248 pages
Book Rating : 4.3/5 (823 download)

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Book Synopsis Contemporary Issues in Tourism and Hospitality a Systematic Approach by : Nilüfer Vatansever Toylan

Download or read book Contemporary Issues in Tourism and Hospitality a Systematic Approach written by Nilüfer Vatansever Toylan and published by Livre de Lyon. This book was released on 2021-04-15 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Issues in Tourism and Hospitality a Systematic Approach

Digital Transformation and Innovation in Tourism Events

Author : Azizul Hassan
Publisher : Taylor & Francis
ISBN 13 : 1000596613
Total Pages : 244 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Digital Transformation and Innovation in Tourism Events by : Azizul Hassan

Download or read book Digital Transformation and Innovation in Tourism Events written by Azizul Hassan and published by Taylor & Francis. This book was released on 2022-06-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pandemic has accelerated the digital transformation in tourism and there has been a surge in new, innovative digital initiatives to help tourism businesses. This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. The book looks at how technology has transformed tourism in destination branding, marketing, content marketing, sustainable tourism development and tourism events. It examines the impact of digital transformation on emotions, experiences, information technology tools and marketing techniques. The book will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, managers of tourism destination marketing organizations, regulators, standards and certification bodies, local tourism board authorities and policy makers.

The Reign of the Customer

Author : Claes Fornell
Publisher : Springer Nature
ISBN 13 : 3030135624
Total Pages : 217 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis The Reign of the Customer by : Claes Fornell

Download or read book The Reign of the Customer written by Claes Fornell and published by Springer Nature. This book was released on 2020-03-27 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight needed to enhance customer satisfaction while improving the overall shopping experience. This book uses the world-leading findings from the American Customer Satisfaction Index (ACSI) and its accompanying Global Customer Satisfaction Index (GCSI) – invaluable, incomparable sources of consumer insights and information, to inform best practices for improving the consumer experience, better satisfying customers, and achieving profitable customer loyalty today and into the rapidly changing future. This book will help us understand where we were, where we are today, and where we are heading tomorrow in providing exceptional customer experiences. It is a must-read for marketing professionals and customer-focused senior executives alike.

Exploring Media Research

Author : Andy Ruddock
Publisher : SAGE
ISBN 13 : 1526421771
Total Pages : 321 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Exploring Media Research by : Andy Ruddock

Download or read book Exploring Media Research written by Andy Ruddock and published by SAGE. This book was released on 2017-08-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Donald Trump's use of Twitter, the 'Angelina Effect', social media mourning, cyber-bullying: in today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. In Exploring Media Research, Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. This book: Explains how principles of motivation, causation, generalizability, and ethics apply to media research. Outlines different forms of 'reality' created by media stories, media users, and the blending of media and interpersonal communication. Identifies key areas of research, from media industries, content and events to regulation, policy and audiences. Demonstrates how key concepts translate into actual research methods, from archival and field research to the analysis of 'big data'. Brings theory to life throughout with a range of contemporary case studies. Exploring Media Research is a thoughtful, pragmatic approach to both gathering and analysing media data, and so making sense of the chaotic, complex, compelling world of media influence in the 21st century. It is essential reading for students and researchers across media, communication and cultural studies.

Connect

Author : Lars Birkholm Petersen
Publisher : John Wiley & Sons
ISBN 13 : 111896361X
Total Pages : 272 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Connect by : Lars Birkholm Petersen

Download or read book Connect written by Lars Birkholm Petersen and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important. Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be "sold to" or "managed." Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead – Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer. Discover the technology and processes that allow marketers to remain relevant Craft a personal, relevant, and accessible customer journey that engages the connected customer Keep in touch throughout the customer's life cycle, both online and offline Link digital goals and metrics to business objectives for a more relevant strategy Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.

Reshaping the Business World Post-COVID-19

Author : Arvind K. Birdie
Publisher : CRC Press
ISBN 13 : 1000845397
Total Pages : 239 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Reshaping the Business World Post-COVID-19 by : Arvind K. Birdie

Download or read book Reshaping the Business World Post-COVID-19 written by Arvind K. Birdie and published by CRC Press. This book was released on 2023-10-06 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic dramatically changed our normal—both in life and in business. The timely volume provides a map of how the world has been significantly changed post-COVID-19 pandemic, not only in terms of work and business life but also linking other areas of personal life as well. It explores the diverse impacts of the pandemic on businesses and workplaces, addressing topics such as changes in organizational structures, operations, and marketing and consumer behavior. Sharing their rich insights and perspectives on today’s business world, the authors also look at how personal psychological well-being, the role of spirituality, employee satisfaction, an organization’s future competitiveness, and quality of life have been affected and changed by the COVID-19 pandemic. Chapters discuss the challenges and complications of flexible and hybrid working styles and digital collaboration platforms such as Microsoft teams. Other topics include changed consumer choices and shopping psychology, internet addiction, mental health challenges, new psychological aspects of the art and culture industry, and more. The authors also share effective strategies for creating work-life balance and improving psychological well-being and for navigating the "new normal." Reshaping the Business World Post-COVID-19: Management Strategies for Sustainable Behavior Change will be valuable for both industry and academia as it covers concepts of business from various perspectives. The book is sure to help managers of all types navigate the new normal.