Campaigning for Hearts and Minds

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Author :
Publisher : University of Chicago Press
ISBN 13 : 022678830X
Total Pages : 297 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis Campaigning for Hearts and Minds by : Ted Brader

Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.

Partisan Hearts and Minds

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Author :
Publisher : Yale University Press
ISBN 13 : 9780300101560
Total Pages : 294 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Partisan Hearts and Minds by : Donald P. Green

Download or read book Partisan Hearts and Minds written by Donald P. Green and published by Yale University Press. This book was released on 2004-01-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A treatment of party identification, in which three political scientists argue that identification with political parties powerfully determines how citizens look at politics and cast their ballots. They build a case for the continuing theoretical and political significance of partisan identities.

In Defense of Negativity

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Publisher : University of Chicago Press
ISBN 13 : 0226285006
Total Pages : 221 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis In Defense of Negativity by : John G. Geer

Download or read book In Defense of Negativity written by John G. Geer and published by University of Chicago Press. This book was released on 2008-07-29 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

Hearts and Minds

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Author :
Publisher : New Press, The
ISBN 13 : 1595588256
Total Pages : 306 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis Hearts and Minds by : Hannah Gurman

Download or read book Hearts and Minds written by Hannah Gurman and published by New Press, The. This book was released on 2013-10-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book of its kind, Hearts and Minds is a scathing response to the grand narrative of U.S. counterinsurgency, in which warfare is defined not by military might alone but by winning the "hearts and minds" of civilians. Dormant as a tactic since the days of the Vietnam War, in 2006 the U.S. Army drafted a new field manual heralding the resurrection of counterinsurgency as a primary military engagement strategy; counterinsurgency campaigns followed in Iraq and Afghanistan, despite the fact that counterinsurgency had utterly failed to account for the actual lived experiences of the people whose hearts and minds America had sought to win. Drawing on leading thinkers in the field and using key examples from Malaya, the Philippines, Vietnam, El Salvador, Iraq, and Afghanistan, Hearts and Minds brings a long-overdue focus on the many civilians caught up in these conflicts. Both urgent and timely, this important book challenges the idea of a neat divide between insurgents and the populations from which they emerge—and should be required reading for anyone engaged in the most important contemporary debates over U.S. military policy.

Battle for Hearts and Minds

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Author :
Publisher : World Scientific
ISBN 13 : 9814713635
Total Pages : 280 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Battle for Hearts and Minds by : Tarn How Tan

Download or read book Battle for Hearts and Minds written by Tarn How Tan and published by World Scientific. This book was released on 2015-08-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Singapore 2011 General Election was dubbed by some as the first "Internet" election. How far is this true and to what extent did old and new media influence voting behaviour and political participation? What was the role of Facebook, Twitter, party political websites, political discussion and the alternative and conflicting information offered online? What theoretical insights can be gleaned about media and its use by voters? This edited volume provides an in-depth analysis of these questions through a first-ever survey of media use, political traits, political participation and attitudes towards media, and through experiments, content analysis and interviews. This landmark collection of essays also lays the groundwork for understanding future elections, including the next general election. It also serves as a valuable record of the state of affairs on the ground in the rapidly shifting dynamics of a Singapore political landscape that is undergoing dramatic and unprecedented transformation. This book will appeal to researchers in political communication, political science and media communication. It will also be of interest to policy makers, members of media, community leaders and observers of the impact of media on politics. Contents:Rashomon Effect: Introduction (Arun Mahizhnan):Not Quite an "Internet" Election: Survey of Media Use of Voters (Tan Tarn How and Arun Mahizhnan)Legal Landmines and OB Markers: Survival Strategies of Alternative Media (Cherian George)Untapped Potential: Internet Use by Political Parties (Debbie Goh and Natalie Pang)Pro, Anti, Neutral: Political Blogs and Their Sentiments (Natalie Pang and Debbie Goh)Who Calls the Shots? Agenda Setting in Mainstream and Alternative Media (Paul Wu Horng-Jyh, Randolph Tan Gee Kwang and Carol Soon)Different But Not That Different: New Media's Impact on Young Voters' Political Participation (Trisha T C Lin and Alice Y H Hong)The Leap from the Virtual to the Real: Facebook Use and Political Participation (Marko M Skoric)David vs Goliath: Twitter's Role in Equalising Big-Party Dominance (Xu Xiaoge)Lifting the Veil of Ignorance: Internet's Impact on Knowledge Gap (Debbie Goh)Squaring Political Circles: Coping with Conflicting Information (Natalie Pang)The Silence of the Majority: Political Talk During Election Time (Weiyu Zhang)Conclusion (Tan Tarn How)AppendicesAbout the Contributors Readership: Students, educators, academics, media, policymakers, policy makers, community leaders, members of civil society and the lay intelligent reader. Key Features:Landmark study which examines the impact of media on Singapore electionsChapters which looks at niche areas like influence of social media on political traits, voting behaviour, knowledge gap and political talk during the electionsKeywords:Elections;Social Media;Politics;Alternative media;Party websites;Political Traits;Political Narratives;Political Discourse;Media Usage;Knowledge Gap

The Modern Political Campaign

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Author :
Publisher : M.E. Sharpe
ISBN 13 : 9780765637819
Total Pages : 232 pages
Book Rating : 4.6/5 (378 download)

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Book Synopsis The Modern Political Campaign by : Richard K. Scher

Download or read book The Modern Political Campaign written by Richard K. Scher and published by M.E. Sharpe. This book was released on 1997 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political campaigns in the United States have been . favorite targets of critics since our nation's origin. "Too long," "too expensive," "too negative," "too personal," "unbecoming to our democracy" -- these criticisms were made in the nineteenth century just as they are made today; but are they compelling?This short book takes a fresh look at the American style of campaign politics, past and present, warts and all, to argue that campaigns reflect both our popular culture and the place of politics in our national life. In the end, the purpose of campaigns is to draw voters' attention to a candidate or issue, even though politics is not of immediate interest to many or most citizens. That is what campaigns do and always have done in America -- and there is little reason to think that a more cerebral approach to politics would be more effective.Reflective, analytical, and firmly committed to democratic values, this book challenges citizens to trade cynicism for realism -- to take a clear-eyed look at our politics and ourselves, and appreciate both for what they are.

Soft Power With Chinese Characteristics

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Author :
Publisher : Routledge
ISBN 13 : 1351804359
Total Pages : 272 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Soft Power With Chinese Characteristics by : Ying Zhu

Download or read book Soft Power With Chinese Characteristics written by Ying Zhu and published by Routledge. This book was released on 2019-12-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the Chinese Communist Party’s attempts to improve China’s image around the world, thereby increasing its "soft power." This soft, attractive form of power is crucial if China is to avoid provoking an international backlash against its growing military and economic might. The volume focuses on the period since Xi Jinping came to power in 2012, and is global in scope, examining the impact of Chinese policies from Hong Kong and Taiwan to Africa and South America. The book explains debates over soft power within China and delves into case studies of important policy areas for China’s global image campaign, such as film, news media and the Confucius Institutes. The most comprehensive work of its kind, the volume presents a picture of a Chinese leadership that has access to vast material resources and growing global influence but often struggles to convert these resources into genuine international affection. With a foreword by Joseph Nye, Soft Power With Chinese Characteristics will be invaluable to students and scholars of Chinese politics and Chinese media, as well as international relations and world politics more generally.

How to Win Campaigns

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1136530827
Total Pages : 401 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis How to Win Campaigns by : Chris Rose

Download or read book How to Win Campaigns written by Chris Rose and published by Taylor & Francis. This book was released on 2012-06-25 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.

Your Ad Here

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Author :
Publisher : NYU Press
ISBN 13 : 0814724590
Total Pages : 238 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Your Ad Here by : Michael Serazio

Download or read book Your Ad Here written by Michael Serazio and published by NYU Press. This book was released on 2013-04-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.

Campaign It!

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749464216
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Campaign It! by : Alan Barnard

Download or read book Campaign It! written by Alan Barnard and published by Kogan Page Publishers. This book was released on 2012-02-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works. Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

Antiwarriors

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Publisher : Rowman & Littlefield
ISBN 13 : 9780842028950
Total Pages : 208 pages
Book Rating : 4.0/5 (289 download)

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Book Synopsis Antiwarriors by : Melvin Small

Download or read book Antiwarriors written by Melvin Small and published by Rowman & Littlefield. This book was released on 2002 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The antiDVietnam War movement marked the first time in American history that record numbers marched and protested to an antiwar tune_on college campuses, in neighborhoods, and in Washington. Although it did not create enough pressure on decision-makers to end U.S. involvement in the war, the movement's impact was monumental. It served as a major constraint on the government's ability to escalate, played a significant role in President Lyndon B. Johnson's decision in 1968 not to seek another term, and was a factor in the Watergate affair that brought down President Richard Nixon. At last, the story of the entire antiwar movement from its advent to its dissolution is available in Antiwarriors: The Vietnam War and the Battle for America's Hearts and Minds . Author Melvin Small describes not only the origins and trajectory of the antiDVietnam War movement in America, but also focuses on the way it affected policy and public opinion and the way it in turn was affected by the government and the media, and, consequently, events in Southeast Asia. Leading this crusade were outspoken cultural rebels including Abbie Hoffman and Jerry Rubin, as passionate about the cause as the music that epitomizes the period. But in addition to radical protestors whose actions fueled intense media coverage, Small reveals that the anti-war movement included a diverse cast of ordinary citizens turned war dissenter: housewives, politicians, suburbanites, clergy members, and the elderly. The antiwar movement comes to life in this compelling new book that is sure to fascinate all those interested in the Vietnam War and the turbulent, tumultuous 1960s.

How Change Happens

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119413702
Total Pages : 240 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis How Change Happens by : Leslie R. Crutchfield

Download or read book How Change Happens written by Leslie R. Crutchfield and published by John Wiley & Sons. This book was released on 2018-03-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century. Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com. Examines why some societal shifts occur, and others don't Illustrates the factors that drive successful social and environmental movements Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.

Changing Minds, If Not Hearts

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Author :
Publisher : University of Pennsylvania Press
ISBN 13 : 0812245288
Total Pages : 193 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Changing Minds, If Not Hearts by : James M. Glaser

Download or read book Changing Minds, If Not Hearts written by James M. Glaser and published by University of Pennsylvania Press. This book was released on 2013-08-21 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: James M. Glaser and Timothy J. Ryan vividly show how political strategies can counteract the impulse to think about racial issues in terms of winners and losers. Their problem-focused research shows how communities can build majority support for minority interests, even in the face of emotionally charged group conflicts.

Dr. Suzanne Steinbaum's Heart Book

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Author :
Publisher : Penguin
ISBN 13 : 1101599928
Total Pages : 384 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Dr. Suzanne Steinbaum's Heart Book by : Suzanne Steinbaum

Download or read book Dr. Suzanne Steinbaum's Heart Book written by Suzanne Steinbaum and published by Penguin. This book was released on 2013-01-24 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Christiane Northrup, a renowned cardiologist integrates emotional and physical well-being in a revolutionary new approach to women’s heart health. As a cardiologist with a specialization in women’s heart disease, Dr. Steinbaum has helped thousands of patients resolve their heart issues, and aims to do the same for readers in her inspirational book that will change the way we think about heart health. She guides readers through the risk factors of heart disease, from the traditional physical benchmarks like weight, cholesterol, and blood pressure, to lifestyle habits, emotional awareness, and even the way she sees herself in the mirror—and in the world. In Dr. Suzanne Steinbaum’s Heart Book, readers are shown clear, easy steps on how to maximize heart health. This is a life book that will teach women how to regain control over all aspects of their busy lives, including how to finally achieve: A heart-healthy diet Heart-supportive exercise Heart-enhancing stress management Heart-filling relationships A sound night’s sleep A more satisfying sex life A calm, focused mind A deep level of self care And much, much more. Dr. Suzanne Steinbaum's Heart Book strives to bring forth a new approach to heart-centered healing so that readers everywhere may experience a fulfilling life of health and happiness.

Losing Hearts and Minds?

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Author :
Publisher : Praeger
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Losing Hearts and Minds? by : Carnes Lord

Download or read book Losing Hearts and Minds? written by Carnes Lord and published by Praeger. This book was released on 2006-08-30 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a broad consensus among informed observers both inside and outside the Beltway that American public diplomacy leaves much to be desired. Recent studies describe ineffectiveness, inadequate resources, and a general lack of direction. Further complicating this situation, there is no real consensus among critics on what must be done to fix current problems. Moreover, the ills afflicting public diplomacy are poorly understood. Losing Hearts and Minds? situates these problems within the complex environment of U.S. government bureaucracy, and relates them to other instruments of national power, particularly diplomatic activities and military force. This book prompts debate by analyzing obstacles to effective public diplomacy, and offers a comprehensive vision of this critical dimension of statecraft, which without improvements will ill serve the nation in its ongoing efforts to counter the global threat of terror. After a systematic exploration of the concepts and terminology used to characterize public diplomacy and the wider domain of strategic influence, Carnes Lord examines the contemporary security environment and sketches an overall strategy that should guide the United States in projecting influence in the war on terror and in pursuing larger global interests. The author then looks at the cultural and institutional problems that have long handicapped the performance of the U.S. government in these areas. The book concludes with a detailed examination of the specific problems facing governmental agencies involved in public diplomacy and kindred disciplines, including the Departments of State and Defense, international broadcasters, and the White House.

Compassion (&) Conviction

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Author :
Publisher : InterVarsity Press
ISBN 13 : 0830848118
Total Pages : 165 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Compassion (&) Conviction by : Justin Giboney

Download or read book Compassion (&) Conviction written by Justin Giboney and published by InterVarsity Press. This book was released on 2020-07-21 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christian Book Award® program Outreach Resource of the Year Have you ever felt too progressive for conservatives, but too conservative for progressives? Too often, political questions are framed in impossible ways for the faithful Christian: we're forced to choose between social justice and biblical values, between supporting women and opposing abortion. As a result, it's easy for Christians to grow disillusioned with civic engagement or fall back into tribal extremes. This state of affairs has damaged Christian public witness and divided the church. The authors of this book represent the AND Campaign, which exists to educate and organize Christians for faithful civic and cultural engagement. They insist that not only are we called to love our neighbors through the political process but also that doing so requires us to transcend the binary way the debates are usually framed. In simple, understandable language, they lay out the biblical case for political engagement and help Christians navigate the complex world of politics with integrity, from political messaging and the politics of race to protests, advocacy, and more. The book includes a study guide for classroom use and group discussion. When we understand our civic engagement as a way to obey Christ's call to love our neighbor, we see that it is possible to engage the political process with both love and truth—compassion and conviction.

Change of Heart

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Author :
Publisher : Lantern Books
ISBN 13 : 9781590562451
Total Pages : 224 pages
Book Rating : 4.5/5 (624 download)

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Book Synopsis Change of Heart by : Nick Cooney

Download or read book Change of Heart written by Nick Cooney and published by Lantern Books. This book was released on 2010-12-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-use psychology primer for anyone wanting to spread progressive social change. Developed so that non-profits, community organizers and others can make science-driven decisions in their advocacy work.