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The Librarians Nitty Gritty Guide To Content Marketing
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Book Synopsis The Librarian's Nitty-Gritty Guide to Content Marketing by : Laura Solomon
Download or read book The Librarian's Nitty-Gritty Guide to Content Marketing written by Laura Solomon and published by American Library Association. This book was released on 2016-04-11 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Book Synopsis The Librarian's Nitty-Gritty Guide to Content Marketing by : Laura Solomon
Download or read book The Librarian's Nitty-Gritty Guide to Content Marketing written by Laura Solomon and published by American Library Association. This book was released on 2016-06-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is content marketing? Simply put, it’s the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What’s in it for me?” Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing;explores methods of audience assessment;demonstrates how to optimize content for sharing;explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times;describes meaningful metrics for the library context;points out 5 common mistakes and how to avoid them;provides a template for creating personas; andincludes first-hand accounts from library marketers.Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Book Synopsis The Librarian's Nitty-Gritty Guide to Social Media by : Laura Solomon
Download or read book The Librarian's Nitty-Gritty Guide to Social Media written by Laura Solomon and published by American Library Association. This book was released on 2013 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic and Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the library Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling Addresses the fine points of Facebook, comparing the various types of profiles and accounts Guides readers in the basics of crafting eye-catching status updates, and other social media best practices Shows how to manage and monitor accounts, including pointers on dealing with negative feedback Including a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.
Book Synopsis Doing Social Media So It Matters by : Laura Solomon
Download or read book Doing Social Media So It Matters written by Laura Solomon and published by American Library Association. This book was released on 2011 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides context to the social media phenomenon and offers practical advice on how libraries can choose, use, and monitor these tools effectively, whilst identifying additional resources and best practices.
Book Synopsis Bite-Sized Marketing by : Nancy Dowd
Download or read book Bite-Sized Marketing written by Nancy Dowd and published by American Library Association. This book was released on 2010 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Book Synopsis 3D Printing in Medical Libraries by : Jennifer Herron
Download or read book 3D Printing in Medical Libraries written by Jennifer Herron and published by Rowman & Littlefield. This book was released on 2019-02-22 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides librarians interested in starting a 3D printing service with an overview of 3D printing in medical libraries. It will appeal to those looking to start a 3D printing service or understand the 3D printing space as it relates to medical education, practice, and research.
Book Synopsis Intentional Marketing by : Carol Ottolenghi
Download or read book Intentional Marketing written by Carol Ottolenghi and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
Book Synopsis Marketing Today's Academic Library by : Brian Mathews
Download or read book Marketing Today's Academic Library written by Brian Mathews and published by American Library Association. This book was released on 2009 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.Most library marketing intended for undergraduates promotes the collection, reference and instructional service, and occasional events such as guest speakers or exhibits. The guiding principle of Marketing Today’s Academic Library is that marketing should focus on the lifestyle of the user, showcasing how the library fits within the daily life of the student. Mathews’ personal and compelling presentation will assist readers in Challenging and rethinking their marketing strategies Demonstrating their value through applied relevance Focusing on the needs of the student and their expectationsWritten in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Book Synopsis Video Marketing for Libraries by : Heather A. Dalal
Download or read book Video Marketing for Libraries written by Heather A. Dalal and published by Rowman & Littlefield. This book was released on 2017-08-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
Book Synopsis Collection Development and Management for 21st Century Library Collections by : Vicki L. Gregory
Download or read book Collection Development and Management for 21st Century Library Collections written by Vicki L. Gregory and published by American Library Association. This book was released on 2019-07-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license.
Book Synopsis Marketing with Social Media by : Beth C. Thomsett-Scott
Download or read book Marketing with Social Media written by Beth C. Thomsett-Scott and published by American Library Association. This book was released on 2013-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up to speed quickly on using social media to promote your library. This basic guide will get you ready to set up your account and explore such tools as Facebook, wikis, YouTube, Pinterest Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainablility, best practices, evaluation with built-in analytics, and references for additional information.
Book Synopsis Library Marketing Basics by : Mark Aaron Polger
Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.
Book Synopsis Reference and Information Services by : Melissa A. Wong
Download or read book Reference and Information Services written by Melissa A. Wong and published by Bloomsbury Publishing USA. This book was released on 2020-05-04 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and updated sixth edition of Reference and Information Services continues the book's rich tradition, covering all phases of reference and information services with less emphasis on print and more emphasis on strategies and scenarios. Reference and Information Services is the go-to textbook for MSLIS and i-School courses on reference services and related topics. It is also a helpful handbook for practitioners. Authors include LIS faculty and professionals who have relevant degrees in their areas and who have published extensively on their topics. The first half of the book provides an overview of reference services and techniques for service provision, including the reference interview, ethics, instruction, reader's advisory, and services to diverse populations including children. This part of the book establishes a foundation of knowledge on reference service and frames each topic with ethical and social justice perspectives. The second part of the book offers an overview of the information life cycle and dissemination of information, followed by an in-depth examination of information sources by type—including dictionaries, encyclopedias, indexes, and abstracts—as well as by broad subject areas including government, statistics and data, health, and legal information. This second section introduces the tools and resources that reference professionals use to provide the services described in the first half of the text.
Download or read book Social Media written by Nina Verishagen and published by Chandos Publishing. This book was released on 2018-11-26 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution’s use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library. Includes a step-by-step guide on the use of social media for academic libraries Presents practical experience leveraged in the form of case studies Provides quick, concise, and systematic recommendations for the use of social media Written by academic librarians for academic librarians
Download or read book Start a Revolution written by Ben Bizzle and published by American Library Association. This book was released on 2014-12-11 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive.
Download or read book Building a Buzz written by Peggy Barber and published by American Library Association. This book was released on 2010 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.
Book Synopsis New on the Job by : Hilda K. Weisburg
Download or read book New on the Job written by Hilda K. Weisburg and published by American Library Association. This book was released on 2014-09-22 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: As if transitioning from library school or a different type of library job into the role of a school librarian wasn't challenging enough, just factor in today’s straitened funding environment for the position itself. Librarians new on the job need expert advice on what to expect and how thrive, and since its publication in 2006 this guide has served as an invaluable resource for the new school librarian. From job search strategies and discovering work philosophy to the nitty-gritty details of creating acceptable use policies, this revised and updated edition, which includes a new foreword from Sarah Kelly Johns, shares the joys and perils of the profession along with a wealth of practical advice from decades of experience in school library programs. With this guide as a roadmap, new school librarians can Tackle the job search with confidence, with tips on everything from polishing a résumé and acing a job interview to ways of handling any potentially negative Google results and other digital footprintsLearn the secrets to successfully collaborate with teachersNavigate new roles and responsibilities through orientation and organizationCreate dynamic interactions with students to deepen their learning experiencesMaster the art of communicating with the principal, IT experts, and vendorsBecome familiar with school library technology, including e-book collections, online databases, and library management systemsReceive field-tested guidance on daily matters – from budgeting and purchasing to advocacy and programming The AASL Standards for the 21st-Century Learner, Partnership for 21st Century Skills, and Common Core State Standards are also thoroughly discussed. New school librarians as well as those already in the profession can set the tone for rewarding career with this one-stop, hands-on guide.
