Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
The Librarians Nitty Gritty Guide To Social Media
Download The Librarians Nitty Gritty Guide To Social Media full books in PDF, epub, and Kindle. Read online The Librarians Nitty Gritty Guide To Social Media ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis The Librarian's Nitty-Gritty Guide to Social Media by : Laura Solomon
Download or read book The Librarian's Nitty-Gritty Guide to Social Media written by Laura Solomon and published by American Library Association. This book was released on 2013 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic and Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the library Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling Addresses the fine points of Facebook, comparing the various types of profiles and accounts Guides readers in the basics of crafting eye-catching status updates, and other social media best practices Shows how to manage and monitor accounts, including pointers on dealing with negative feedback Including a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.
Book Synopsis The Librarian's Nitty-Gritty Guide to Content Marketing by : Laura Solomon
Download or read book The Librarian's Nitty-Gritty Guide to Content Marketing written by Laura Solomon and published by American Library Association. This book was released on 2016-04-11 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
Book Synopsis Managerial Leadership for Librarians by : G. Edward Evans
Download or read book Managerial Leadership for Librarians written by G. Edward Evans and published by Bloomsbury Publishing USA. This book was released on 2017-10-11 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Putting library management into the unique context of the not-for-profit world, this work offers you invaluable guidance on how to manage your library effectively. Managing a library presents a significantly different challenge than managing a small business, a corporation, or even a school or charity organization. To be effective managers and excel in their careers, librarians must understand their unique position in the social landscape and leverage that role to become influential leaders. This guide shows librarians how to make the most of their inherent skills and develop new leadership strengths in order to become better library managers, advance their careers, and sustain their libraries—in spite of changing environments and shrinking budgets. The book examines many facets of managerial leadership, defines what managerial leadership is, and describes how to assess and increase leadership skills. The chapters also identify the constraints unique to libraries and explain how you can develop positive relationships with government boards, turn a vision into a practical strategic plan, and exercise fiscal control. You will gain invaluable knowledge about fund raising, developing political skills, advocacy and lobbying, and legal and ethical concerns, specifically in the library environment. The final section of the book is devoted to people skills—understanding yourself and others, developing staff, collaboration, negotiation, meetings and presentations, and creating future success.
Book Synopsis Growing Your Library Career with Social Media by : Daniella Smith
Download or read book Growing Your Library Career with Social Media written by Daniella Smith and published by Chandos Publishing. This book was released on 2018-07-20 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing Your Career with Social Media presents social media tools, current trends and professional development strategies to help busy librarians remain up-to-date. This title offers advice from librarians on how to use social media for career development and continuing education. Advice is based on accumulated experience from professionals who have incorporated social media into their professional lives. The book includes interviews and suggests ways librarians can use social media as a tool for self-promotion. It includes tables of social media tools and their potential uses, and also provides resources, lists, organizations and information on librarians currently active in social media. Gives strategies, resources, and social media tools for career advancement in librarianship Presents interviews from experienced librarians on how best to use social media Offers real-world experience of great use to practicing librarians Incorporates original research unique to this book, which librarians can use Includes practical resources so librarians can start using social media tools immediately
Book Synopsis Marketing Moxie for Librarians by : Paula Watson-Lakamp
Download or read book Marketing Moxie for Librarians written by Paula Watson-Lakamp and published by Bloomsbury Publishing USA. This book was released on 2015-05-07 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.
Book Synopsis Mobile Technologies in Libraries by : Ben Rawlins
Download or read book Mobile Technologies in Libraries written by Ben Rawlins and published by Rowman & Littlefield. This book was released on 2016-09-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid expansion of mobile technology has had a profound impact on many different sectors, industries, and institutions, among those that have been affected are libraries. With more users expecting access to information and resources in a mobile optimized format, libraries have had to adapt to meet the needs of users. Mobile Technologies in Libraries: A LITA Guide is written for library staff interested in how mobile technologies have changed the way we access, and expect to access, information, as well as how libraries can incorporate and adapt to mobile technology.
Book Synopsis Law Librarianship in the Digital Age by : Ellyssa Kroski
Download or read book Law Librarianship in the Digital Age written by Ellyssa Kroski and published by Scarecrow Press. This book was released on 2013-11-14 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is absolutely essential that today’s law librarians are digitally literate and possess an understanding and awareness of recent advancements and trends in information technology as they pertain to the library field. Law Librarianship in the Digital Age offers a one-stop, comprehensive guide to achieving both of those goals.
Book Synopsis Beyond Banned Books by : Kristin Pekoll
Download or read book Beyond Banned Books written by Kristin Pekoll and published by American Library Association. This book was released on 2019-05-01 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This resource from Pekoll, Assistant Director of the American Library Association's Office for Intellectual Freedom (OIF), uses specific case studies to offer practical guidance on safeguarding intellectual freedom related to library displays, programming, and other librarian-created content.
Book Synopsis Video Marketing for Libraries by : Heather A. Dalal
Download or read book Video Marketing for Libraries written by Heather A. Dalal and published by Rowman & Littlefield. This book was released on 2017-08-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact
Book Synopsis The Slow Book Revolution by : Meagan Lacy
Download or read book The Slow Book Revolution written by Meagan Lacy and published by Bloomsbury Publishing USA. This book was released on 2014-09-24 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inspiring guide shows how to implement the principles of the Slow Book movement in college campus libraries as well as public and high school libraries, with the ultimate goals of encouraging pensive reading habits and creating a lifelong enjoyment of books. In a world of constant Facebook posts and Tweets, digital distractions and online reading habits are wearing at students' ability to focus, reflect, synthesize, and think deeply. This professional text, based on a concept introduced by Maura Kelly in the online edition of The Atlantic, delves into the trend toward contemplative reading—otherwise known as the Slow Book movement—explaining what it is, why it's important, and how you can implement it in various ways and in multiple settings. Author and librarian Meagan Lacy, along with contributions from others in the field, offers insights, advice, and practical tools to help you foster an appreciation of reading in students both during and after college. The first part of the book establishes the importance of the Slow Book movement, while the second and third sections combine case studies and guidance for employing the principles of this method across multiple genres, including fiction, nonfiction, classics, and contemporary works. Chapters build a rationale for the approach, describe its underlying philosophy, and articulate concrete ways to apply the methodology in different venues.
Book Synopsis Doing Social Media So It Matters by : Laura Solomon
Download or read book Doing Social Media So It Matters written by Laura Solomon and published by American Library Association. This book was released on 2011 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides context to the social media phenomenon and offers practical advice on how libraries can choose, use, and monitor these tools effectively, whilst identifying additional resources and best practices.
Book Synopsis Grassroots Library Advocacy by : Lauren Comito
Download or read book Grassroots Library Advocacy written by Lauren Comito and published by American Library Association. This book was released on 2012-08-09 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libraries, like other service providers, have been the victim of increasing budget cuts in the wake of the 2008 economic crisis. Yet usage is up and continues to grow. This brief book is intended as a primer to get you going on creating an advocacy program in your community.
Book Synopsis Breakthrough Branding by : Suzanne Walters
Download or read book Breakthrough Branding written by Suzanne Walters and published by American Library Association. This book was released on 2013 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your library’s brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. Experienced marketers and branding consultants Suzanne Walters and Kent Jackson offer clear advice regarding the art and science of library branding, advocacy, ethical considerations, marketing management and evaluation throughout the book’s three sections: “Branding” explains what a brand is and how to assess, develop and utilize your brand as an important institutional asset, with insider tips on environmental scanning, market research, and situation analysis; “Positioning” leads you through the process of effectively addressing your target audiences; “Promotion” helps you develop an integrated marketing communication strategy, including how to craft on-target messages, leverage your online presence to inform and engage with community members, and capitalize on traditional marketing channels, with guidance on public relations, event strategies, email, websites, and more.
Book Synopsis Reference and Information Services by : Melissa A. Wong
Download or read book Reference and Information Services written by Melissa A. Wong and published by Bloomsbury Publishing USA. This book was released on 2020-05-04 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and updated sixth edition of Reference and Information Services continues the book's rich tradition, covering all phases of reference and information services with less emphasis on print and more emphasis on strategies and scenarios. Reference and Information Services is the go-to textbook for MSLIS and i-School courses on reference services and related topics. It is also a helpful handbook for practitioners. Authors include LIS faculty and professionals who have relevant degrees in their areas and who have published extensively on their topics. The first half of the book provides an overview of reference services and techniques for service provision, including the reference interview, ethics, instruction, reader's advisory, and services to diverse populations including children. This part of the book establishes a foundation of knowledge on reference service and frames each topic with ethical and social justice perspectives. The second part of the book offers an overview of the information life cycle and dissemination of information, followed by an in-depth examination of information sources by type—including dictionaries, encyclopedias, indexes, and abstracts—as well as by broad subject areas including government, statistics and data, health, and legal information. This second section introduces the tools and resources that reference professionals use to provide the services described in the first half of the text.
Book Synopsis Marketing with Social Media by : Beth C. Thomsett-Scott
Download or read book Marketing with Social Media written by Beth C. Thomsett-Scott and published by American Library Association. This book was released on 2013-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up to speed quickly on using social media to promote your library. This basic guide will get you ready to set up your account and explore such tools as Facebook, wikis, YouTube, Pinterest Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainablility, best practices, evaluation with built-in analytics, and references for additional information.
Book Synopsis Collection Development and Management for 21st Century Library Collections by : Vicki L. Gregory
Download or read book Collection Development and Management for 21st Century Library Collections written by Vicki L. Gregory and published by American Library Association. This book was released on 2019-01-25 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with discussion questions, activities, suggested references, selected readings, and many other features that speak directly to students and library professionals, Gregory's Collection Development and Management for 21st Century Library Collections is a comprehensive handbook.
Book Synopsis New on the Job by : Hilda K. Weisburg
Download or read book New on the Job written by Hilda K. Weisburg and published by American Library Association. This book was released on 2014-09-22 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: As if transitioning from library school or a different type of library job into the role of a school librarian wasn't challenging enough, just factor in today’s straitened funding environment for the position itself. Librarians new on the job need expert advice on what to expect and how thrive, and since its publication in 2006 this guide has served as an invaluable resource for the new school librarian. From job search strategies and discovering work philosophy to the nitty-gritty details of creating acceptable use policies, this revised and updated edition, which includes a new foreword from Sarah Kelly Johns, shares the joys and perils of the profession along with a wealth of practical advice from decades of experience in school library programs. With this guide as a roadmap, new school librarians can Tackle the job search with confidence, with tips on everything from polishing a résumé and acing a job interview to ways of handling any potentially negative Google results and other digital footprintsLearn the secrets to successfully collaborate with teachersNavigate new roles and responsibilities through orientation and organizationCreate dynamic interactions with students to deepen their learning experiencesMaster the art of communicating with the principal, IT experts, and vendorsBecome familiar with school library technology, including e-book collections, online databases, and library management systemsReceive field-tested guidance on daily matters – from budgeting and purchasing to advocacy and programming The AASL Standards for the 21st-Century Learner, Partnership for 21st Century Skills, and Common Core State Standards are also thoroughly discussed. New school librarians as well as those already in the profession can set the tone for rewarding career with this one-stop, hands-on guide.
