Video Marketing for Libraries

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1442269502
Total Pages : 194 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Video Marketing for Libraries by : Heather A. Dalal

Download or read book Video Marketing for Libraries written by Heather A. Dalal and published by Rowman & Littlefield. This book was released on 2017-08-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

Library Marketing Basics

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Publisher : Rowman & Littlefield
ISBN 13 : 1538125811
Total Pages : 332 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Library Marketing Basics by : Mark Aaron Polger

Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

YouTube and Video Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111820381X
Total Pages : 533 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis YouTube and Video Marketing by : Greg Jarboe

Download or read book YouTube and Video Marketing written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2011-10-07 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

The Library Marketing Toolkit

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Author :
Publisher : Facet Publishing
ISBN 13 : 1856048063
Total Pages : 241 pages
Book Rating : 4.8/5 (56 download)

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Book Synopsis The Library Marketing Toolkit by : Ned Potter

Download or read book The Library Marketing Toolkit written by Ned Potter and published by Facet Publishing. This book was released on 2012-06-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Social Media for Creative Libraries

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Publisher : Facet Publishing
ISBN 13 : 185604713X
Total Pages : 193 pages
Book Rating : 4.8/5 (56 download)

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Book Synopsis Social Media for Creative Libraries by : Phil Bradley

Download or read book Social Media for Creative Libraries written by Phil Bradley and published by Facet Publishing. This book was released on 2015-01-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively. Based on his acclaimed work How to Use Web 2.0 in Your Library, Phil Bradley has restructured and comprehensively updated this new book to focus on the activities that information professionals carry out on a daily basis, before then analysing and explaining how online tools can assist them in those activities. The book includes: - a discussion of authority checking and why information professionals are needed more than ever in a social media world - a guide to creating great presentations online - how online tools can make teaching and training sessions easier and more enjoyable for information professionals - useful tips for implementing new strategies in libraries and a discussion of the practicalities of library marketing and promotion - how to create a good social media policy and why - a look at a few social media disasters and how they could have been avoided Readership: Packed with features and accompanied by introductory videos on the Facet Publishing YouTube channel, Social Media for Creative Libraries is essential reading for all library and information professionals.

The Myth of A.S. Pushkin in Russia's Silver Age

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Publisher : Northwestern University Press
ISBN 13 : 9780810113558
Total Pages : 152 pages
Book Rating : 4.1/5 (135 download)

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Book Synopsis The Myth of A.S. Pushkin in Russia's Silver Age by : Brian Horowitz

Download or read book The Myth of A.S. Pushkin in Russia's Silver Age written by Brian Horowitz and published by Northwestern University Press. This book was released on 1996 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mikhail Osipovich Gershenzon, philosopher, journalist, and scholar, was one of the most original and eccentric Pushkinists of Russia's Silver Age. His eclectic critical judgment was highly esteemed by his generation's best poets and critics, and many of his idiosyncratic interpretations of Pushkin have become canonical. Brian Horowitz's detailed study illuminates both Pushkin's position as a cultural icon of the Silver Age and Gershenzon's role in establishing and challenging that reputation. As Gershenzon's work mirrors both significant and hidden aspects of the Pushkin scholarship of his day, his articulation of Pushkin as the symbolic key to Russian culture reflects the Silver Age nostalgia for and identification with the Golden Age in which Pushkin wrote. This first book-length study of this important figure provides a vivid sense of the inner workings of Russian literary life in the early part of this century.

Library Marketing and Communications

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Author :
Publisher : American Library Association
ISBN 13 : 0838947999
Total Pages : 25 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Library Marketing and Communications by : Cordelia Anderson

Download or read book Library Marketing and Communications written by Cordelia Anderson and published by American Library Association. This book was released on 2020-09-01 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will - gain insight into why libraries need to tell their stories more effectively than they are today; - be able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences; - see why improvements to the structure of your marketing and communications team can lead to better results; - learn practical methods for incorporating audience research into your planning; - know how to remove customer barriers and discontinue practices that are thwarting your marketing efforts; - receive guidance on preparing for potential crises; - understand how to be more community-focused by forming and sustaining partnerships; and - feel confident in engaging with stakeholders so that they become your library's best ambassadors. This book will shake up your marketing and communications approach, helping you implement real changes for lasting results.

Self-Publish & Succeed

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Publisher :
ISBN 13 : 9781736031506
Total Pages : 242 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Self-Publish & Succeed by : Julie Broad

Download or read book Self-Publish & Succeed written by Julie Broad and published by . This book was released on 2021-02-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can write a book-anyone can. But if you want to write a book that people will want or even need to read, it's not as simple as sitting down to write. In fact, that's one of the biggest mistakes unsuccessful authors make. Writing a book can be one of the smartest moves for your business success. But you need more than writing skills to create an impressive book that readers will love. You also need a plan to market, sell, and leverage your book into a new level of leadership within your industry to reach your professional goals. In Self-Publish & Succeed, trusted best-selling author and entrepreneur Julie Broad shows you that writing a successful nonfiction book starts long before you write your first chapter. To write a book that boosts your brand, generates a profit, and makes you an influencer in your industry, you need the #noboringbooks way. You're about to discover: -The reason why you're not finishing your book-and how to overcome it. -Why most books are boring, and how to keep yours from being one of them. -Which editors you need to perfect your story and where to find them. -The one simple page that could generate thousands of sales. -Seven places to sell your book (and only one starts with "A!"). Nonfiction doesn't mean no fun. Write a money-making book that delivers meaningful impact. Self-Publish & Succeed is your step-by-step guide to writing, publishing, and marketing a book that will get attention, explode your career, and change people's lives-including yours.

I Am Mercy

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Publisher :
ISBN 13 : 9781732555761
Total Pages : 375 pages
Book Rating : 4.5/5 (557 download)

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Book Synopsis I Am Mercy by : Mandi Lynn

Download or read book I Am Mercy written by Mandi Lynn and published by . This book was released on 2018-12-11 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 14th century France, Aida is accused of being a witch when the Black Death wipes through her village. Abandoned by her family, she is surrounded by death and disease, but when a woman who may actually be a witch tells her how to cure the plague, it may mean uncovering a dark magic.

101+ Great Ideas for Libraries and Friends

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Publisher :
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis 101+ Great Ideas for Libraries and Friends by : Sally Gardner Reed

Download or read book 101+ Great Ideas for Libraries and Friends written by Sally Gardner Reed and published by . This book was released on 2004 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOLUSA's (Friends of Libraries U.S.A.) groups constantly produce new ideas and inventive strategies for helping libraries and their communities. Here are more than 100 simple, innovative, and tested marketing and fundraising ideas collected from friends groups across the country.

Gaming in Academic Libraries

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Publisher : Association of College & Research Libraries
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Gaming in Academic Libraries by : Amy Harris

Download or read book Gaming in Academic Libraries written by Amy Harris and published by Association of College & Research Libraries. This book was released on 2008 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to show how librarians in colleges and universities of varying sizes, populations, and locations have successfully incorporated gaming into their libraries.-Introduction. In an attempt to encompass the variety of ways games are being incorporated into libraries, this book has been divided into three sections: game collections and curricular support, gaming as marketing and gaming as an information literacy tool.

Video Marketing

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Publisher : Kogan Page
ISBN 13 : 9781398601147
Total Pages : 288 pages
Book Rating : 4.6/5 (11 download)

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Book Synopsis Video Marketing by : Jon Mowat

Download or read book Video Marketing written by Jon Mowat and published by Kogan Page. This book was released on 2021-08-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.

Creative Library Marketing and Publicity

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Publisher : Rowman & Littlefield
ISBN 13 : 144225422X
Total Pages : 206 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Creative Library Marketing and Publicity by : Robert J. Lackie

Download or read book Creative Library Marketing and Publicity written by Robert J. Lackie and published by Rowman & Littlefield. This book was released on 2015-09-17 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.

Instruction in Libraries and Information Centers

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Publisher :
ISBN 13 : 9781946011091
Total Pages : 389 pages
Book Rating : 4.0/5 (11 download)

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Book Synopsis Instruction in Libraries and Information Centers by : Laura Saunders

Download or read book Instruction in Libraries and Information Centers written by Laura Saunders and published by . This book was released on 2020 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library instruction courses, the text is also a resource for new and experienced professionals seeking best practices and selected resources to support their instructional practice. Organized around the backward design approach and written by LIS faculty members with expertise in teaching and learning, this book offers clear guidance on writing learning outcomes, designing assessments, and choosing and implementing instructional strategies, framed by clear and accessible explanations of learning theories. The text takes a critical approach to pedagogy and emphasizes inclusive and accessible instruction. Using a theory into practice approach that will move students from learning to praxis, each chapter includes practical examples, activities, and templates to aid readers in developing their own practice and materials."--Publisher's description.

Marketing to Libraries for the New Millennium

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Author :
Publisher : ALCTS Papers on Library Technical Services and Collections
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing to Libraries for the New Millennium by : Hendrik Edelman

Download or read book Marketing to Libraries for the New Millennium written by Hendrik Edelman and published by ALCTS Papers on Library Technical Services and Collections. This book was released on 2002 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation. This volume is based on the all-day programme, "Marketing to Libraries for the Millennium". Topics included: buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval and leasing plans; and more.

Crash Course in Marketing for Libraries

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1610698711
Total Pages : 214 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Crash Course in Marketing for Libraries by : Susan W. Alman

Download or read book Crash Course in Marketing for Libraries written by Susan W. Alman and published by Bloomsbury Publishing USA. This book was released on 2014-12-02 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community. Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use—which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

Bite-Sized Marketing

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Author :
Publisher : American Library Association
ISBN 13 : 0838910009
Total Pages : 153 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Bite-Sized Marketing by : Nancy Dowd

Download or read book Bite-Sized Marketing written by Nancy Dowd and published by American Library Association. This book was released on 2010 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.