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Building A Buzz
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Download or read book Building a Buzz written by Peggy Barber and published by American Library Association. This book was released on 2010 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.
Download or read book Buzz written by Marian Salzman and published by John Wiley & Sons. This book was released on 2003-04-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Book Synopsis Building Media Buzz by : Marisa D'Vari
Download or read book Building Media Buzz written by Marisa D'Vari and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Today S Cutthroat Economic Environment, Professionals Of Every Description Must Discover The Secrets Of Elevating Themselves Above The Competition. Marisa D Vari, One Of The Nation S Leading Expert Strategists On Media Promotion, Offers Fresh Insider
Download or read book Brand Buzz written by Adrienne Weiss and published by Simple Truths. This book was released on 2016-10-01 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one that customers love to support. With their expertise through working on some of the biggest brands in the market, Adrienne and Greg Weiss offer their industry secrets on how to best create buzz within and around your brand. Brand Buzz lays out the 3 rules Adrienne and Greg have uncovered through their career in the branding industry: storytelling, club making, and country building. Storytelling: no one will care what your product is if you don't sell them why it is, who you are, and how this will change their lives for the better Clubmaking: creating an exclusive, just-for-you feel to your brand will make consumers crave to be a part of the magic Country Building: once you've established yourself as a product people need and want to be a part of, make your company one that is fun to be a part of! Establish a voice for your brand, cohesive marketing, and fun details Gain notoriety, generate excitement, and earn loyal customers--start building your brand's buzz now!
Book Synopsis The Secret Life of Anna Blanc by : Jennifer Kincheloe
Download or read book The Secret Life of Anna Blanc written by Jennifer Kincheloe and published by Simon and Schuster. This book was released on 2015-11-03 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's 1907 Los Angeles. Mischievous socialite Anna Blanc is the kind of young woman who devours purloined crime novels—but must disguise them behind covers of more domestically-appropriate reading. She could match wits with Sherlock Holmes, but in her world women are not allowed to hunt criminals. Determined to break free of the era's rigid social roles, Anna buys off the chaperone assigned by her domineering father and, using an alias, takes a job as a police matron with the Los Angeles Police Department. There she discovers a string of brothel murders, which the cops are unwilling to investigate. Seizing her one chance to solve a crime, she takes on the investigation herself. If the police find out, she'll get fired; if her father finds out, he'll disown her; and if her fiancé finds out, he'll cancel the wedding and stop pouring money into her father's collapsing bank. Midway into her investigation, the police chief's son, Joe Singer, learns her true identity. And shortly thereafter she learns about blackmail. Anna must choose—either hunt the villain and risk losing her father, fiancé, and wealth, or abandon her dream and leave the killer on the loose. From the Trade Paperback edition.
Book Synopsis Dirty Little Secrets of Buzz by : David Seaman
Download or read book Dirty Little Secrets of Buzz written by David Seaman and published by Sourcebooks, Inc.. This book was released on 2008-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook.
Book Synopsis Building Buzz to Beat the Big Boys by : Steve O'Leary
Download or read book Building Buzz to Beat the Big Boys written by Steve O'Leary and published by Praeger. This book was released on 2008-03-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local. They can connect on a personal level with customers in a way the big guys can't. And they can add immense value to the customer experience. To capitalize on these advantages, marketing experts Steve O'Leary and Kim Sheehan offer dozens of inexpensive Word of Mouth marketing methods small businesses can use right away. Done well, these efforts will help smaller merchants do more than survive—they'll prosper. For independent retailers to succeed, it is no longer enough to create a loyal customer base. Local store marketers need to put their loyal customers to work, encouraging them to talk about the store to their friends, family members, and others in their social networks. When they do, the result is Word of Mouth (or Buzz) marketing, a powerful tool that creates an army of advocates who become even more loyal and help attract new customers. Besides learning how to leverage the power of word of mouth marketing, readers will learn: -How to understand their customers better. -How to increase customer loyalty to their store. -How to communicate with customers to maintain loyalty. -How to encourage loyal customers to talk to others about their store. -How to create a customer community, both in the store and on line. -How to measure results. The book also includes numerous examples from current businesses, as well as thought-provoking ideas and templates to help readers generate their own successful buzz marketing plans. Most resources available today on buzz marketing focus on techniques for large companies and online retailers. This book offers something priceless for the little guy by showing ways to increase loyalty and gain new customers.
Book Synopsis A Buzz in the Building by : Kate Mercer
Download or read book A Buzz in the Building written by Kate Mercer and published by SRA Books. This book was released on 2016-03-10 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: How much of a buzz is there in your building? · - Do you know where your organisation is heading and how your leadership will take it there? · - Do people working in your organisation always do what you want them to do? · - Is your team consistently enthusiastic, engaged and motivated to do its best? A Buzz in the Building will change the way you think about your business. The wisdom and stories gleaned from Kate Mercer’s lifetime of working with business leaders make this book an engaging and inspirational read. Kate takes you through the mindsets and skills that are required to create an organisation that functions as smoothly and organically as a beehive. When you’ve read A Buzz in the Building readers will know how to: · - Create great teams of people who know where your organisation is going and are enthusiastic about playing their part in getting there · - Communicate so that people do what you want them to do – willingly and without having to be chased all the time · - Build a brilliant organisation that is as successful as the business it supports, that clients want to work with, and new employees want to join and stay part of
Book Synopsis The Zen of Social Media Marketing by : Shama Hyder
Download or read book The Zen of Social Media Marketing written by Shama Hyder and published by BenBella Books, Inc.. This book was released on 2016-08-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
Download or read book Building Buzz written by Marisa D'Vari and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Shows you how to attract prospects, gain client loyalty, and develop an own of prestige through free media.
Book Synopsis Advocate Marketing by : Barbara Thomas
Download or read book Advocate Marketing written by Barbara Thomas and published by FT Press. This book was released on 2016-02-24 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, engaging customer advocates is one of the most powerful marketing strategies available to you. Advocates provide third-party validation and positive relevance; build and protect brands, and create exceptionally effective content to influence buyer decisions. Sales teams enjoy the benefits of advocates, too, through case studies, referrals/introductions, and assistance in securing renewals. Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction and Creating Relationships shows CMOs, business development leaders, and customer success professionals, and sales executives exactly how to leverage this powerful approach. Barbara Thomas helps you make the business case, outlines the strategic requirements, and presents powerful best practices and case studies. You'll learn from the experience of recognized leaders in advocacy marketing, from Intel and Citrix to Sirius Decisions, Influitive, Reputation Advocates, Boulder Logic, and RO/Innovations. Most important, Thomas introduces a systematic, five-step strategy for leveraging this powerful opportunity. You'll discover how to: Build a complete strategic plan for advocate marketing Define best-practice program processes and policies Establish internal resources, team, organizations, and budgets Choose and integrate the right technology and tools Establish and apply the right KPI metrics and analytics What others say about you carries far more weight than anything you can say about yourself. Advocate Marketing will help you transform that simple reality into a powerful competitive advantage.
Book Synopsis Tell It Like Tupper by : J. Mark Powell
Download or read book Tell It Like Tupper written by J. Mark Powell and published by Archway Publishing. This book was released on 2013-11-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A car breaks down on a snowy road in rural Iowa, a passerby offers a ride, and a friendship is formed that will launch one man on the path to political greatness while unwittingly driving the other into the national spotlight and pushing his family to the brink of disintegration. With this chance meeting, fate intertwines the lives of Glenn Tupper, a small engine repairman who lives a quiet life in tiny Creston, Iowa, with Senator Phil Granby, a presidential candidate whose campaign is a spectacular flop. When Granby departs from his prepackaged message and starts using Tuppers practical sayings, his political fortunes make a dramatic turnaround. But Tupper finds that even unsought fame comes at a painfully high price when a sinister force exposes a dark family secret that he did not know. Now it is up to Jarma Jordan, a quirky young blogger, to discover the hidden answers that could save Granbys campaign and rescue Tuppers family from ruin. But will her efforts be too little, too late? In this intriguing tale, the chain of events builds to the eve of New Hampshires presidential primary with a candidacy -and one mans future- hanging in the balance.
Book Synopsis The Zen of Social Media Marketing by : Shama Hyder Kabani
Download or read book The Zen of Social Media Marketing written by Shama Hyder Kabani and published by BenBella Books. This book was released on 2013 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Shama Kabani, president of the web marketing firm Marketing Zen, comes an essential guide for using social media tools to help business succeed.
Download or read book Breaking Vases written by Dima Ghawi and published by . This book was released on 2008-01-07 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breaking Vases powerfully and vividly captures the rich heritage of one woman's Middle East, along with its brutal realities, which followed Dima Ghawi from her native Jordan to her adopted country, the United States. Brought up in a small, conservative Christian community in Amman, Dima learned to be quiet and subservient to her elders and to men. When she was just five, Dima's beloved grandmother warned that a woman's greatest responsibility was to preserve her image-one as fragile as a glass vase-and the honor of her family's reputation. Anything less was shameful. Yet her grandmother also planted a seed: the simple hope that Dima could graduate from college and become the first formally educated woman in her family. At nineteen, hoping to free herself from cultural constraints and her father's turbulent temper, she accepted a traditional marriage proposal from an older, affluent, and seemingly Western-minded jeweler. Newly married and in a state of naive love, she happily uprooted her life in Amman and moved with him to California. But San Diego's "Little Middle East" was not her American dream. She soon realized that her husband was more traditional and controlling than she had imagined. Changing her circumstances would be dangerous and require courage Dima had never known before. Nevertheless, she was determined to transform her destiny, even if it meant standing alone and facing life-threatening consequences. Her memoir captures the terrors and joys of escaping confinements, crossing continents, and daring to discover and create a bold identity and life purpose.
Book Synopsis Breaking in the News by : Alison Maloni
Download or read book Breaking in the News written by Alison Maloni and published by . This book was released on 2021-10-12 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if, one morning, you opened your email to a request from an editor at Forbes and they wanted to interview you about your company?What if a podcast that has millions of subscribers wanted to have you on to tell your story?It all could happen because you took a few hours to find the contacts, craft a pitch, and reach out to the media.You don't need to pay thousands of dollars a year to a public relations agency.Getting press coverage can be done yourself; you just need to know what it takes to be newsworthy.In this book, you will learn:How the media worksWhat journalists are looking forHow to get featured in magazines and podcastsWhat it takes to get national media exposureWhat are the best ways to prepare for your media interviewHow to establish relationships with journalistsYou will hear from experts in the news industry, publicists, and business owners who have used public relations to build their personal brands and companies. You will get inside knowledge from local and national newsrooms on how to craft the perfect pitch. This book breaks down how to get the media's attention when they are receiving hundreds of pitches a day, and once you get the call to be interviewed, you will learn how to prepare for your interview, what to wear, and how to look like a pro on television.Public relations is all about storytelling, and you have a great story to tell. You may not know what it is yet, but that's what this book will help you figure out. In fact, it's going to help you come up with multiple stories.
Book Synopsis How to Market a Book by : Ricardo Fayet
Download or read book How to Market a Book written by Ricardo Fayet and published by Independently Published. This book was released on 2021-01-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing a book is hard. Marketing it can be even harder. Marketing a book in 2021 can seem like a full-time job, what with the crazy number of things authors seem to be expected to do: social media, blog tours, advertising, price promotions, mailing lists, giveaways, you name it. But here's a little secret: you don't need to do all those things to successfully set your book on the path to success. What you need is a solid plan to find the one or two tactics that will work, and start to drive sales... in a minimum amount of time. And that's exactly what you'll find in this book. Instead of drowning you in information or inundating you with hundreds of different tactics and strategies that eventually prove fruitless, this book will guide you through a step-by-step framework to find the ones that actually work for you and your book, so that you can start marketing more efficiently. In particular, you'll learn: ✔️ How to change your mindset and sell more books with less effort.; ✔️ How to write books that guarantee a lasting, profitable career; ✔️ How to get Amazon's Kindle Store to market your book for you; ✔️ How to get thousands of readers into your mailing list before you even release the book; ✔️ How to propel your book to the top of the charts at launch; and ✔️ How to automate your marketing so that you can spend less time marketing and more time writing, After helping over 150,000 authors crack the marketing code through a popular weekly newsletter, Reedsy's Co-founder Ricardo Fayet is sharing everything he's learned over the past few years in this beginner-friendly, jargon-free guide to book marketing. Get your copy now and benefit from all the experience of a seasoned marketing professional.
Book Synopsis A Walk in the Snark by : Rachel Thompson
Download or read book A Walk in the Snark written by Rachel Thompson and published by Booktrope Editions. This book was released on 2015-01-06 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 on the Kindle Motherhood Bestsellers List A Walk in the Snark is author Rachel Thompson's first satirical essay collection about relationships, marriage, chickspeak, sex and coffee. She dares to ask, "Why do men want to change the world but can't change a roll of toilet paper?" After decades (dear god) of marriage, Rachel's keen insights into male and female behavior will keep you laughing with her. Please note that this is a book of satire, and not to be taken literally.
