Author : Azenith Rodelas Fabian
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (989 download)
Book Synopsis The Impact of the internet as a distribution channel of travel services on travel agencies in selected areas in Metro Manila by : Azenith Rodelas Fabian
Download or read book The Impact of the internet as a distribution channel of travel services on travel agencies in selected areas in Metro Manila written by Azenith Rodelas Fabian and published by . This book was released on 2015 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: The travel industry is continuously growing. This is evidenced by the number of international tourist arrivals, which are expected to reach 1.8 billion by 2030 according to the United Nations World Tourism Organization. As it is an industry highly driven by information, its compatibility with the Internet provides the perfect opportunity to facilitate business for both travelers and suppliers at a lower cost. The transparency that the Internet brings becomes a challenge for travel agents. Now, they are competing with suppliers as well. This study aimed to know the impact of the Internet as a distribution channel on travel agencies by studying the perceptions of both the travelers and travel agencies on its advantages and disadvantages as well as on disintermediation. The results covering travel agencies as respondents indicate that air tickets and hotel bookings are the travel services affected the most by travelers preferring to book online. Distribution channels using the Internet such as airline websites followed by low-cost carrier websites affect them the most in terms of competition. These travel agents believe that their future role in travel is to institute fees and levies instead of depending on commissions, developing niche markets and becoming technologically oriented in order to compete with online distribution channels. These are consistent with the findings on the survey done on travelers where they prefer to arrange their own travel requirements by purchasing non-packaged or independent tours with low-cost carrier websites as their preferred distribution channel. Interestingly, these travelers still believe traditional travel agents continue to be relevant because they believe that travel agencies offer valuable counseling and time and cost savings as they are responsible for all arrangements.