The Financial Times Guide to Business Networking

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Author :
Publisher : Pearson UK
ISBN 13 : 1292005203
Total Pages : 235 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis The Financial Times Guide to Business Networking by : Heather Townsend

Download or read book The Financial Times Guide to Business Networking written by Heather Townsend and published by Pearson UK. This book was released on 2014-07-31 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A great, practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.’ Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute 'This practical and easy-to-read book will quickly get you the results you need from your network.' Charlie Lawson, BNI UK and Ireland national director ‘A “must read” for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.’ Andy Lopata, author of Recommended and And Death Came Third Up to 80 per cent of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or career you want. The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. This award-winning book has now been fully updated to include new chapters on generating referrals and boosting your confidence when networking, as well as the latest advice on social networking sites. Successfully combine online and offline networking techniques Develop the best networking approaches and behaviours Make a great first impression, build rapport and generate strong business relationships Talk to the right people, have productive conversations and effectively work a room

Recommended

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Author :
Publisher : Pearson UK
ISBN 13 : 0273758462
Total Pages : 210 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Recommended by : Andy Lopata

Download or read book Recommended written by Andy Lopata and published by Pearson UK. This book was released on 2012-09-26 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly. Written by Andy Lopata, who was christened ‘Mr Network’ by The Sun and listed as one of Europe’s leading business networking strategists by the Financial Times in 2009, Recommended will show you how to implement a simple yet effective strategy you can rely on to source the leads you need to keep your business flourishing. You will discover: How to generate more of the leads that produce better quality business, leads that convert more easily and more quickly into real sales Detailed guidance on how to use LinkedIn to generate referrals Practical, takeaway information which can be implemented easily in any business that needs to generate new sales The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

The Financial Times Guide to Social Media Strategy

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Author :
Publisher : Pearson UK
ISBN 13 : 1292234849
Total Pages : 213 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis The Financial Times Guide to Social Media Strategy by : Martin Thomas

Download or read book The Financial Times Guide to Social Media Strategy written by Martin Thomas and published by Pearson UK. This book was released on 2018-12-05 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The FT Guide to Social Media Strategy provides a clear roadmap with practical guidance, inspirational case studies and proven methodologies. You’ll understand how to use social media and gain competitive advantage by generating better results, making more sales, building stronger and more valuable networks and enhancing the potency of their personal digital brand. You’ll also discover plans and processes to manager and mitigate against the risks of social media. This book is broken down into three core sections, focusing initially on the core social media knowledge that every business professional needs, before moving on to the use of social media to develop a personal digital brand and finally an explanation of how to harness the power of social media to boost business performance. Presented in a user-friendly language, with clear guidelines, informative case studies and practical advice, each chapter features a mix of case studies, practical advice, the latest research and intelligence from leading social media specialists and the outcome of interviews with business leaders, marketing and social media experts and industry commentators. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

FT Guide to Business Networking

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Author :
Publisher : Pearson UK
ISBN 13 : 0273745840
Total Pages : 192 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis FT Guide to Business Networking by : Heather Townsend

Download or read book FT Guide to Business Networking written by Heather Townsend and published by Pearson UK. This book was released on 2012-09-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re a busy professional, networking is the fastest and most effective way to build your business or career. Networking is a skill you can’t afford to be without. But what’s the best way to do it? The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. Joined-up networking is the most effective way to win more business, climb the career ladder or set up and grow your own business. In this book, professional networker Heather Townsend guides you through everything you need to know to get the most out of both face-to-face and online networking.

The Financial Times Guide to Business Networking

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Author :
Publisher : Pearson UK
ISBN 13 : 1292005211
Total Pages : 273 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis The Financial Times Guide to Business Networking by : Heather Townsend

Download or read book The Financial Times Guide to Business Networking written by Heather Townsend and published by Pearson UK. This book was released on 2014-07-31 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Financial Times Guide to Business Development

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Author :
Publisher : Pearson UK
ISBN 13 : 027375954X
Total Pages : 193 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis The Financial Times Guide to Business Development by : Ian Cooper

Download or read book The Financial Times Guide to Business Development written by Ian Cooper and published by Pearson UK. This book was released on 2012-08-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success. Whether you are a budding entrepreneur, existing business owner, manager or director, this is the most comprehensive, pragmatic, common sense collection of business development techniques ever brought together into one book. It is structured so that you can easily find and dip into specific topics or view the whole book from a more overall strategic standpoint.

Networking is a Contact Sport

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Author :
Publisher : BenBella Books
ISBN 13 : 1935618083
Total Pages : 258 pages
Book Rating : 4.9/5 (356 download)

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Book Synopsis Networking is a Contact Sport by : Joe Sweeney

Download or read book Networking is a Contact Sport written by Joe Sweeney and published by BenBella Books. This book was released on 2010 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author offers advice on effective networking using his 5/10/15 networking plan, illustrating the concepts by dozens of examples from his own life.

The Financial Times Guide to Business Development

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Author :
Publisher : Pearson UK
ISBN 13 : 0273759558
Total Pages : 176 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis The Financial Times Guide to Business Development by : Ian Cooper

Download or read book The Financial Times Guide to Business Development written by Ian Cooper and published by Pearson UK. This book was released on 2012-09-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success. Whether you are a budding entrepreneur, existing business owner, manager or director, this is the most comprehensive, pragmatic, common sense collection of business development techniques ever brought together into one book. It is structured so that you can easily find and dip into specific topics or view the whole book from a more overall strategic standpoint.

Networking for Home and Small Businesses, CCNA Discovery Learning Guide

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Author :
Publisher : Cisco Press
ISBN 13 : 0132877392
Total Pages : 864 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis Networking for Home and Small Businesses, CCNA Discovery Learning Guide by : Allan Reid

Download or read book Networking for Home and Small Businesses, CCNA Discovery Learning Guide written by Allan Reid and published by Cisco Press. This book was released on 2007-11-30 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networking for Home and Small Businesses CCNA Discovery Learning Guide Allan Reid • Jim Lorenz Networking for Home and Small Businesses, CCNA Discovery Learning Guide is the official supplemental textbook for the Networking for Home and Small Businesses course in the Cisco® Networking Academy® CCNA® Discovery curriculum version 4. The course, the first of four in the new curriculum, teaches networking concepts by applying them to a type of network you may encounter in a home or small office. The Learning Guide, written and edited by instructors, is designed as a portable desk reference to use anytime, anywhere to reinforce the material from the course and organize your time. In addition, the book includes expanded coverage of CCENTTM/CCNA exam topics. The book’s features help you focus on important concepts to succeed in this course: Chapter Objectives–Review core concepts by answering the focus questions listed at the beginning of each chapter. Key Terms–Refer to the lists of networking vocabulary introduced and highlighted in context in each chapter. The Glossary defines each key term. Summary of Activities and Labs–Maximize your study time with this complete list of all associated exercises at the end of each chapter. Check Your Understanding–Evaluate your readiness with the end-of-chapter questions that match the style of questions you see in the online course quizzes. The answer key explains each answer. Challenge Questions and Activities–Apply a deeper understanding of the concepts with these challenging end-of-chapter questions and activities. The answer key explains each answer. Hands-on Labs–Master the practical, hands-on skills of the course by performing all the tasks in the course labs and additional challenge labs included in Part II of the Learning Guide. Allan Reid is the curriculum lead for CCNA and a CCNA and CCNP® instructor at the Centennial College CATC in Toronto, Canada. Jim Lorenz is an instructor and curriculum developer for the Cisco Networking Academy. How To–Look for this icon to study the steps you need to learn to perform certain tasks. Interactive Activities–Reinforce your understanding of topics with more than 50 different exercises from the online course identified through-out the book with this icon. The files for these activities are on the accompanying CD-ROM. Packet Tracer Activities– Explore and visualize networking concepts using Packet Tracer exercises interspersed throughout some chapters. The files for these activities are on the accompanying CD-ROM. Packet Tracer v4.1 software developed by Cisco is available separately. Hands-on Labs–Work through all 26 course labs and 3 additional challenge labs included in Part II of the book. The labs are an integral part of the CCNA Discovery curriculum, so you can review the core text and the lab material to prepare for all your exams. Companion CD-ROM **See instructions within the ebook on how to get access to the files from the CD-ROM that accompanies this print book.** The CD-ROM includes Interactive Activities Packet Tracer Activity files IT Career Information Taking Notes Lifelong Learning OSI Model Overview This book is part of the Cisco Networking Academy Series from Cisco Press®. Books in this series support and complement the Cisco Networking Academy curriculum.

Networking for People Who Hate Networking

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Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 1458725472
Total Pages : 242 pages
Book Rating : 4.4/5 (587 download)

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Book Synopsis Networking for People Who Hate Networking by : Devora Zack

Download or read book Networking for People Who Hate Networking written by Devora Zack and published by ReadHowYouWant.com. This book was released on 2010-12-30 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how the networking-averse can succeed by working with the very traits that make them hate traditional networking Written by a proud introvert who is also an enthusiastic networker Includes field-tested tips and techniques for virtually any situation Are you the kind of person who would rather get a root canal than face a group of strangers? Does the phrase working a room make you want to retreat to yours? Does traditional networking advice seem like its in a foreign language? Devora Zack, an avowed introvert and a successful consultant who speaks to thousands of people every year, feels your pain. She found that most networking advice books assume that to succeed you have to become an outgoing, extraverted person. Or at least learn how to fake it. Not at all. There is another way. This book shatters stereotypes about people who dislike networking. Theyre not shy or misanthropic. Rather, they tend to be reflective - they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because theyve been told networking is all about small talk, big numbers and constant contact, they assume its not for them. But it is! Zack politely examines and then smashes to tiny fragments the dusty old rules of standard networking advice. She shows how the very traits that ordinarily make people networking-averse can be harnessed to forge an approach that is just as effective as more traditional approaches, if not better. And she applies it to all kinds of situations, not just formal networking events. After all, as she says, life is just one big networking opportunity - a notion readers can now embrace. Networking enables you to accomplish the things that are important to you. But you cant adopt a style that goes against who you are - and you dont have to. I have never met a person who did not benefit tremendously from learning how to network - on his or her own terms, Zack writes. You do not succeed by denying your natural temperament; you succeed by working with your strengths.

Power Networking

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Author :
Publisher : Bard Press
ISBN 13 : 1885167784
Total Pages : 239 pages
Book Rating : 4.8/5 (851 download)

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Book Synopsis Power Networking by : Donna Fisher

Download or read book Power Networking written by Donna Fisher and published by Bard Press. This book was released on 2012-08-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book empowers you to create mutually beneficial long-term relationships.

The Financial Times Guide to Leadership

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Author :
Publisher : Pearson UK
ISBN 13 : 027377915X
Total Pages : 296 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis The Financial Times Guide to Leadership by : Marianne Abib Pech

Download or read book The Financial Times Guide to Leadership written by Marianne Abib Pech and published by Pearson UK. This book was released on 2013-03-06 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: What good leadership looks like How to build your own leadership style Techniques to lead and influence others How to build and execute your vision Everything you need to know to become an authentic and dynamic leader. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

33 Million People in the Room

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Author :
Publisher : Que Publishing
ISBN 13 : 0137154356
Total Pages : 180 pages
Book Rating : 4.1/5 (371 download)

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Book Synopsis 33 Million People in the Room by : Juliette Powell

Download or read book 33 Million People in the Room written by Juliette Powell and published by Que Publishing. This book was released on 2009 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Juliette Powell has provided a timely crash course on how to leverage your business's online presence. A must-read for any aspiring entrepreneur, activist, brand manager, or c-level executive." -Jeffrey Stewart, Serial Technology Entrepreneur; Founder, Mimeo, Urgent Career, and Monitor110 "Reading Juliette Powell's book is like perusing the secret trade documents of the most connected social butterfly. Upon first meeting Juliette, she immediately grabbed me by the arm and introduced me to the most important person in the room. When you pick up her book, it's the same experience. She reaches through the pages and gives the reader entry to the halls of power through online networking." -Amy Shuster, Editorial Producer, MSNBC "Juliette knows her way around a social network; she regales us with tales and practical advice from the plastic porous mediascape of today." -David Thorpe, Global Director of Innovation, Ogilvy & Mather "If you are in business or starting one, and wonder what the heck all this talk about social networking is about, this book is the best quick guide I've seen. It's full of juicy stories, backed up by sound social science, lucidly explained." -Howard Rheingold, Author, "Smartmobs"; Professor, Stanford and Berkeley "The exciting new world of online social networking is demonstrating the profound power of these truths to change the very fabric of society as we know it. Our interactions, relationships, and values are changing faster than most of us can comprehend. For some, the pace of this change is alarming. For others it is empowering. In "33 Million People in the Room "Juliette Powell takes us on a funfilled tour of this rapidly changing hypo-manic digital ecosystem simultaneously providing both practical advice and an insightful commentary on the increasing importance of authenticity in modern culture. Along the way we meet a hilarious cast of characters and gain a behind-the-scenes glimpse into real social networking success stories showing how to leverage the power of this modern phenomenon to achieve meaningful social and economic results for you and your business." -Michael Spencer, CTO, ASMALLWORLD "Juliette Powell has captured the strength, excitement, and opportunity of social networks in this compelling work. Opening with an arresting saga about Chris Anderson's debut as the new TED owner, she deftly sketches vignette after vignette that will have you thinking-why not me? Social networking power is awesome for those who have experienced it-but most people remain skeptical, guarded, and untrusting. Give up control? All control? Well, as she explains-YES! I've tried it, using six hundred fifty 'coauthors' to write a book-a book no one could have written, but to which 'everyone' could contribute. It was hard, very hard at first, to relinquish control, just as Powell describes. But the benefits she outlines are real. Try it-you'll see!" -Chuck House, Executive Director, Media X, Stanford University "Digital society is all about expanding and energizing connections between people and ideas in ways we are just starting to understand. "33 Million People in the Room "shares the perspective of an insider and shows us how business, entertainment, and politics all connect in the brave new world of social networking." -Kenny Miller, Creative Director and EVP, MTV Network Global Digital Media "If you thought social networks were just for kids, or geeks, or simply too frivolous for your time, then think again. Juliette Powell reveals the power of connections, the strategies to gain audience and the best practices to build community in this brisk-paced canter through the new tools and techniques for doing business. It's jargon-free and an easy read for those who have never dipped a toe in the water, but even experienced networkers will find wisdom in its pages. Real-world examples make a compelling case for her notion that social capital makes sound business sense and when successfully established can translate into capital in the bank." -Paul Brannan, Deputy Editor, News Interactive, BBC "Juliette Powell has written a book that will advance your understanding of social networking whether you're a nerd, Luddite, a savvy teen blogger, or, most importantly, a business person trying to gain an edge by embracing the latest Internet phenomenon." -Joel Dreyfuss, Editor in Chief, "Red Herring "magazine "Juliette Powell's book "33 Million People in the Room "is the perfect book for the class. Powell understands that social networking is the best way to find like-minded people online, either to pursue an interest, reach a particular goal, create or grow a business, or just to help establish a sense of community among people online and beyond. Bravo Prof. Powell for a job well done!" -Bill Sobel, Sobel Media, NY: MIEG, www.nymieg.org "Juliette Powell has brilliantly answered in rich dimensions "why "you should be deeply involved in this new communications fabric. Through vignettes with the true leaders of this revolution, Juliette has set forth all the energy and steam you need for your boilers to get going and enter the room." -Chris Brogan, Business Advisor, chrisbrogan.com "Juliette Powell has delivered a wonderfully succinct snapshot for embracing social computing as a way of doing business, not just the latest technology trend. Whether you are new to making connections online or are a social computing technology veteran, Juliette encapsulates the themes, concepts, and ideas that are most relevant for anyone in business interested in working in or exploring social computing." -Jeffrey Dachis, Cofounder, Razorfish, Inc.; Cofounder, Senior Partner Bond Art & Science; Chairman, Producers Guild of America New Media Council "Social networking is just not for breakfast anymore. "33 Million People in the Room "demonstrates how it transcends marketing and promotion, connecting people and companies in ways none of us dared dream. Thanks to Juliettte for putting this in perspective, and to social networks for so many of my restless nights." -David Blumenstein, Cofounder, The Hatchery "Juliette Powell puts a human face on the social changes being wrought online, whether describing new tools like MySpace and Facebook, or key concepts like viral communication and social capital." -Clay Shirky, Adjunct Professor, NYU's Graduate Interactive Telecommunications Program (ITP); Author, "Here Comes Everybody" " " "We all recognize that social networking and the technologies of connection and collaboration are an enormous phenomenon. But what do they mean? How can they, how will they be used to create social and economic value? Drawing on her own experience and on the insights of The Gathering Think Tank, Juliette Powell has developed a powerful set of answers to those critical questions. Full of clear explanations, helpful examples, and accessible advice, "33 Million People in the Room "is an important tool for managers and citizens alike-a sourcebook for the next economy." -Lawrence Wilkinson, Cofounder and Vice Chair, Oxygen Media; Cofounder and President, Global Business Network; Cofounder and Chair, Heminge & Condell "Juliette has done a terrific job of capturing the power of and the opportunities presented by social networks. Whether you are looking to maximize the impact of 'You Inc' or a global company, there are important lessons in this book. Things have changed, again, and this book will help you capitalize on it." -Doug Zingale, General Manager of Strategic Partnerships, Zune, Microsoft Corporation Social networks are no fad. They're a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks-and how you can, too. Powell's wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today's social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking. Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative-from planning through measurement, and beyond. Getting on, getting started, and making social networks work for you Defining and implementing your optimal social networking strategy Leveraging the amazing power of the microcelebrity Achieving worldwide impact in the niche that matters to you Transforming social and cultural capital into financial capital Be generous, build your trusted personal network-and discover all you get in return Profiting from the knowledge you never knew you had Opening your organization's own social networking channels- inside and out

The Financial Times Guide to Social Media Strategy

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Author :
Publisher : Pearson UK
ISBN 13 : 1292234830
Total Pages : 288 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis The Financial Times Guide to Social Media Strategy by : Martin Thomas

Download or read book The Financial Times Guide to Social Media Strategy written by Martin Thomas and published by Pearson UK. This book was released on 2018-12-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Networking and Sex

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613081685
Total Pages : 252 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Business Networking and Sex by : Ivan Misner

Download or read book Business Networking and Sex written by Ivan Misner and published by Entrepreneur Press. This book was released on 2012-01-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s no surprise that communicating with the opposite sex can be tricky. Hidden in the glitches are often misleading assumptions about each gender that beg for help. Finally, help is here. Learn the secrets to accurately reading between the gender lines, and uncover a new edge for your business—the power to effectively talk business and successfully network with the opposite sex.

A Progress Agent's Guide to Cracking the Networking Code

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Author :
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis A Progress Agent's Guide to Cracking the Networking Code by : Dean Lindsay

Download or read book A Progress Agent's Guide to Cracking the Networking Code written by Dean Lindsay and published by . This book was released on 2005 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hip. Engaging. Powerful. Fun. Practical. Fresh. Sharp. "Let this lively guide inspire you to reach out to others." -Ken Blanchard (The One Minute Manager®) "This is a book everyone will wish they read 20 years ago." - Frank Bracken (President and COO, Haggar Clothing Co.) "This book is great. Read it!" - Bill Brooks (The New Science of Selling and Persuasion). Foreword by Jay Conrad Levinson - Father of Guerilla Marketing book series (15 million sold).

Dig Your Well before You're Thirsty

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Author :
Publisher : Crown Currency
ISBN 13 : 0385485468
Total Pages : 337 pages
Book Rating : 4.3/5 (854 download)

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Book Synopsis Dig Your Well before You're Thirsty by : Harvey Mackay

Download or read book Dig Your Well before You're Thirsty written by Harvey Mackay and published by Crown Currency. This book was released on 1999-02-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Harvey Mackay reveals his techniques for the most essential tool in business--networking, the indispensable art of building contacts. Now in paperback, Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away. This shrewdly practical book distills Mackay's wisdom gleaned from years of "swimming with sharks," including: What kinds of networks exist How to start a network, and how to wring the most from it The smart way to downsize your list--who to keep, who to dump How to keep track of favors done and favors owed--Is it my lunch or yours? What you can do if you are not good at small talk Dig Your Well Before You're Thirsty is a must for anyone who wants to get ahead by reaching out.