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Author : Martin Thomas
Publisher :
ISBN 13 : 9784292234831
Total Pages : 0 pages
Book Rating : 4.2/5 (348 download)
Download or read book The Financial Times Guide to Social Media Strategy written by Martin Thomas and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Thomas
Publisher : Pearson UK
ISBN 13 : 1292234830
Total Pages : 288 pages
Book Rating : 4.2/5 (922 download)
Download or read book The Financial Times Guide to Social Media Strategy written by Martin Thomas and published by Pearson UK. This book was released on 2018-12-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Heather Townsend
Publisher : Pearson UK
ISBN 13 : 1292005211
Total Pages : 273 pages
Book Rating : 4.2/5 (92 download)
Download or read book The Financial Times Guide to Business Networking written by Heather Townsend and published by Pearson UK. This book was released on 2014-07-31 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sara Williams
Publisher : Pearson UK
ISBN 13 : 1292004681
Total Pages : 469 pages
Book Rating : 4.2/5 (92 download)
Download or read book The Financial Times Guide to Business Start Up 2014 written by Sara Williams and published by Pearson UK. This book was released on 2013-11-18 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf. Annually updated, this edition covers the latest legal and financial changes you need to be aware of following the 2013 Budget. There’s also essential new content on shaping up for the digital marketplace and how to develop your online presence, benefit from social media and advertise effectively online. This guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, recruiting staff, building customer relationships, sales, marketing, VAT and much more. Everything you need to know to make your start up a success.
Author : Sara Williams
Publisher : Pearson UK
ISBN 13 : 1292259213
Total Pages : 450 pages
Book Rating : 4.2/5 (922 download)
Download or read book Financial Times Guide to Business Start Up, The, 2019-2020 written by Sara Williams and published by Pearson UK. This book was released on 2019-06-27 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re about to start your own business or have already taken the plunge and want to keep on track, make sure you have a copy of The Financial Times Guide to Business Start Up to hand. Updated for all your business needs, this edition covers all the latest legal and financial changes you need to be aware of following the 2018 Budget. Get everything you need to know to start up and run your business Comply with the most up-to-date financial, tax and legal requirements Find out how to fund your business, whether through traditional channels or online platforms Discover how to develop your idea and refine your business model Build your online presence, benefit from social media and advertise effectively online The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author : Martin Thomas
Publisher : Pearson UK
ISBN 13 : 1292234849
Total Pages : 213 pages
Book Rating : 4.2/5 (922 download)
Download or read book The Financial Times Guide to Social Media Strategy written by Martin Thomas and published by Pearson UK. This book was released on 2018-12-05 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The FT Guide to Social Media Strategy provides a clear roadmap with practical guidance, inspirational case studies and proven methodologies. You’ll understand how to use social media and gain competitive advantage by generating better results, making more sales, building stronger and more valuable networks and enhancing the potency of their personal digital brand. You’ll also discover plans and processes to manager and mitigate against the risks of social media. This book is broken down into three core sections, focusing initially on the core social media knowledge that every business professional needs, before moving on to the use of social media to develop a personal digital brand and finally an explanation of how to harness the power of social media to boost business performance. Presented in a user-friendly language, with clear guidelines, informative case studies and practical advice, each chapter features a mix of case studies, practical advice, the latest research and intelligence from leading social media specialists and the outcome of interviews with business leaders, marketing and social media experts and industry commentators. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author : Karen E. Sutherland
Publisher : Springer Nature
ISBN 13 : 9811546584
Total Pages : 431 pages
Book Rating : 4.8/5 (115 download)
Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on 2020-12-21 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.
Author : Ian Cooper
Publisher : Pearson UK
ISBN 13 : 027375954X
Total Pages : 193 pages
Book Rating : 4.2/5 (737 download)
Download or read book The Financial Times Guide to Business Development written by Ian Cooper and published by Pearson UK. This book was released on 2012-08-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success. Whether you are a budding entrepreneur, existing business owner, manager or director, this is the most comprehensive, pragmatic, common sense collection of business development techniques ever brought together into one book. It is structured so that you can easily find and dip into specific topics or view the whole book from a more overall strategic standpoint.
Author : Marianne Abib Pech
Publisher : Pearson UK
ISBN 13 : 0273779141
Total Pages : 379 pages
Book Rating : 4.2/5 (737 download)
Download or read book The Financial Times Guide to Leadership written by Marianne Abib Pech and published by Pearson UK. This book was released on 2013-02-14 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christer Holloman
Publisher : John Wiley & Sons
ISBN 13 : 1119967236
Total Pages : 248 pages
Book Rating : 4.1/5 (199 download)
Download or read book The Social Media MBA written by Christer Holloman and published by John Wiley & Sons. This book was released on 2011-12-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.
Author : Eric Butow
Publisher : Entrepreneur Press
ISBN 13 : 1613084323
Total Pages : 267 pages
Book Rating : 4.6/5 (13 download)
Download or read book Ultimate Guide to Social Media Marketing written by Eric Butow and published by Entrepreneur Press. This book was released on 2020-08-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
Author : Heather Townsend
Publisher : Pearson UK
ISBN 13 : 1292005203
Total Pages : 235 pages
Book Rating : 4.2/5 (92 download)
Download or read book The Financial Times Guide to Business Networking written by Heather Townsend and published by Pearson UK. This book was released on 2014-07-31 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘A great, practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.’ Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute 'This practical and easy-to-read book will quickly get you the results you need from your network.' Charlie Lawson, BNI UK and Ireland national director ‘A “must read” for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.’ Andy Lopata, author of Recommended and And Death Came Third Up to 80 per cent of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or career you want. The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. This award-winning book has now been fully updated to include new chapters on generating referrals and boosting your confidence when networking, as well as the latest advice on social networking sites. Successfully combine online and offline networking techniques Develop the best networking approaches and behaviours Make a great first impression, build rapport and generate strong business relationships Talk to the right people, have productive conversations and effectively work a room
Author : Mark Brandon
Publisher :
ISBN 13 : 9781801255141
Total Pages : 310 pages
Book Rating : 4.2/5 (551 download)
Download or read book SOCIAL MEDIA MARKETING FOR BUSINESS "The Ultimate Guide that Will Reveal to You How to Build a Successful Personal Social Media Manager Brand and Use Social Media to Achieve Financial Freedom" written by Mark Brandon and published by . This book was released on 2020-11-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? You're welcome... this book is for you. This is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Youtube and more! The key to growing your business on social media is to develop a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals - like increasing website traffic, delivering top customer service, or increasing sales. And that's what you'll learn Social Media Marketing For Business 2 in 1. This book is designed specifically for busy business people like you: clear, concise and packed with expert knowledge to ensure you'll learn something valuable every time you read, even if you can only spare five or ten minutes a day. Focus on one social network at a time or just choose a random page to discover new knowledge to help grow your business! You will learn: Why Every Business Needs A Social Media Marketing Strategy The Key Foundations For Every Successful Social Media Marketing Plan How to create more inbound traffic by just reading this book How to manage cost Reduce lead times Decrease risk Improve output quality How to Use Text, Images, Stories, and Live Video to Grab the Attention of your Ideal Customer And much more! Ready to Kick Start Your Social Media Marketing? Join over 20,000 people are already using Social Media marketing Collection 2 in 1, to make the most of everything social media has to offer your business. Download now and in no time, start seeing the benefits that a strong social media strategy can deliver.
Author : Kamales Lardi
Publisher : vdf Hochschulverlag AG
ISBN 13 : 3728135577
Total Pages : 110 pages
Book Rating : 4.7/5 (281 download)
Download or read book Social Media Strategy written by Kamales Lardi and published by vdf Hochschulverlag AG. This book was released on 2013 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs. The Framework is distinguished by several elements: It focuses on building a sustainable use for social media along the business value chain. It aligns with company strategic objectives and business context. It identifies key elements to create a strong foundation for social media use in the company. It separates internal and external social media uses. It is NOT a technology implementation. Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe.
Author : Jennifer Openshaw
Publisher : John Wiley & Sons
ISBN 13 : 1118959078
Total Pages : 368 pages
Book Rating : 4.1/5 (189 download)
Download or read book The Socially Savvy Advisor written by Jennifer Openshaw and published by John Wiley & Sons. This book was released on 2014-12-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.
Author : Jamie Turner
Publisher : Pearson Education
ISBN 13 : 0133888339
Total Pages : 239 pages
Book Rating : 4.1/5 (338 download)
Download or read book How to Make Money with Social Media written by Jamie Turner and published by Pearson Education. This book was released on 2014 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides marketing information on how to avoid the pitfalls that other companies have encountered online, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk.
Author : Amy Shuen
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596553757
Total Pages : 270 pages
Book Rating : 4.5/5 (965 download)
Download or read book Web 2.0: A Strategy Guide written by Amy Shuen and published by "O'Reilly Media, Inc.". This book was released on 2008-04-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.
