Public Relations

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Author :
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Public Relations by : Edward L. Bernays

Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Public Relations

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Author :
Publisher : University of Oklahoma Press
ISBN 13 : 0806188839
Total Pages : 387 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Public Relations by : Edward L. Bernays

Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

The Father of Spin

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Author :
Publisher : Picador
ISBN 13 : 146681876X
Total Pages : 304 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis The Father of Spin by : Larry Tye

Download or read book The Father of Spin written by Larry Tye and published by Picador. This book was released on 2002-09-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

Biography of an Idea

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Publisher : Open Road Media
ISBN 13 : 1497698677
Total Pages : 965 pages
Book Rating : 4.4/5 (976 download)

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Book Synopsis Biography of an Idea by : Edward L. Bernays

Download or read book Biography of an Idea written by Edward L. Bernays and published by Open Road Media. This book was released on 2015-04-07 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

Crystallizing Public Opinion

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Author :
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (8 download)

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Book Synopsis Crystallizing Public Opinion by : Edward L. Bernays

Download or read book Crystallizing Public Opinion written by Edward L. Bernays and published by . This book was released on 1923 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Propaganda

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Author :
Publisher :
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Propaganda by : Edward L. Bernays

Download or read book Propaganda written by Edward L. Bernays and published by . This book was released on 1928 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Engineering of Consent

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Author :
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.:/5 (55 download)

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Book Synopsis The Engineering of Consent by : Edward L. Bernays

Download or read book The Engineering of Consent written by Edward L. Bernays and published by . This book was released on 1969 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Edward L. Bernays Collection on Public Relations

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Author :
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis The Edward L. Bernays Collection on Public Relations by : New York Public Library

Download or read book The Edward L. Bernays Collection on Public Relations written by New York Public Library and published by . This book was released on 1947 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Edward Bernays Reader

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Author :
Publisher : Ig Publishing
ISBN 13 : 9781632462046
Total Pages : pages
Book Rating : 4.4/5 (62 download)

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Book Synopsis The Edward Bernays Reader by : Edward Bernays

Download or read book The Edward Bernays Reader written by Edward Bernays and published by Ig Publishing. This book was released on 2021-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pr!

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Author :
Publisher : Basic Books
ISBN 13 : 9780465061792
Total Pages : 496 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Pr! by : Stuart Ewen

Download or read book Pr! written by Stuart Ewen and published by Basic Books. This book was released on 1998-10-23 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.

The Unseen Power

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Author :
Publisher : Routledge
ISBN 13 : 113669000X
Total Pages : 831 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis The Unseen Power by : Scott M. Cutlip

Download or read book The Unseen Power written by Scott M. Cutlip and published by Routledge. This book was released on 2013-11-05 with total page 831 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.

The Broadway Anthology

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Author :
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (2 download)

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Book Synopsis The Broadway Anthology by : Edward L. Bernays

Download or read book The Broadway Anthology written by Edward L. Bernays and published by . This book was released on 1917 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Summary of Propaganda by Edward Bernays

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Author :
Publisher : WWW.Snowballpublishing.com
ISBN 13 : 9781684114092
Total Pages : 40 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis A Summary of Propaganda by Edward Bernays by : Notes Quark

Download or read book A Summary of Propaganda by Edward Bernays written by Notes Quark and published by WWW.Snowballpublishing.com. This book was released on 2017-11-03 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edward Bernays, the father of public relations, explains what propaganda is and how it is applied on society. It's an explanation of how an elite's class runs the world through the change of public opinion with propaganda as a tool. Edward Bernays, just like Tesla and any other figure that doesn't make it to the history books, is as important as the history books. Everyone owes it to himself to listen to this book. Save time on the go with the compact format and concise summary. Explore key quotations from the book!

Public Relations Campaigns

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Author :
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Public Relations Campaigns by : Mark Sheehan

Download or read book Public Relations Campaigns written by Mark Sheehan and published by Oxford University Press, USA. This book was released on 2009 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to present a practical approach for planning a successful campaign. The first half of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into an exploration of a series of contemporary campaigns that highlight specialist areas of public relations practice in Australia and New Zealand. This provides an inside view, mapping the elements of the campaign step by step and enables an understanding of how a successful campaign is built. There is also a focus on campaign analysis, comparing and contrasting competing interests and an exploration of campaign impact.

Take Your Place at the Peace Table

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Publisher :
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Take Your Place at the Peace Table by : Edward L. Bernays

Download or read book Take Your Place at the Peace Table written by Edward L. Bernays and published by . This book was released on 1945 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Back Then

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Publisher : Harper Collins
ISBN 13 : 9780060958053
Total Pages : 276 pages
Book Rating : 4.9/5 (58 download)

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Book Synopsis Back Then by : Anne Bernays

Download or read book Back Then written by Anne Bernays and published by Harper Collins. This book was released on 2003-07-08 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Novelist Anne Bernays and biographer Justin Kaplan -- both native New Yorkers -- came of age in the 1950s, when the pent-up energies of the Depression years and World War II were at flood tide. Written in two separate voices, Back Then is thecandid, anecdotal account of these two children of privilege -- one from New York's East Side, the other from the West Side -- pursuing careers in publishing and eventually leaving to write their own books. Infused with intelligence and charm, Back Then is an elegant reflection on the transformative years in the lives of two young people and New York City. Marked by their youthful passions, this double memoir marries the authors' distinct literary styles with a riveting narrative that captures the density and texture of private, social, and working life in the 1950s.

Public Relations, the Edward L. Bernayses and the American Scene

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Author :
Publisher :
ISBN 13 :
Total Pages : 790 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Public Relations, the Edward L. Bernayses and the American Scene by : Keith A. Larson

Download or read book Public Relations, the Edward L. Bernayses and the American Scene written by Keith A. Larson and published by . This book was released on 1978 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: