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Author : Keith A. Larson
Publisher :
ISBN 13 :
Total Pages : 790 pages
Book Rating : 4.F/5 ( download)
Download or read book Public Relations, the Edward L. Bernayses and the American Scene written by Keith A. Larson and published by . This book was released on 1978 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward L. Bernays
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.8/5 (61 download)
Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author : Bulletin of bibliography and dramatic index
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.X/5 ( download)
Download or read book Public Relations, Edward L. Bernays and the American Scene written by Bulletin of bibliography and dramatic index and published by . This book was released on 1951 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anonymous
Publisher : Legare Street Press
ISBN 13 : 9781015551114
Total Pages : 0 pages
Book Rating : 4.5/5 (511 download)
Download or read book Public Relations, Edward L. Bernays and the American Scene; Annotated Bilbiogrpahy Of, and Reference Guide to Writings by and About Edward L. Bernays From 1917 to 1951 written by Anonymous and published by Legare Street Press. This book was released on 2022-10-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author :
Publisher :
ISBN 13 :
Total Pages : 774 pages
Book Rating : 4.:/5 (164 download)
Download or read book Public Relations, the Edward L. Bernayses, and the American Scene: a Bibliography written by and published by . This book was released on 1978 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : F. W. FAXON. COMPANY
Publisher :
ISBN 13 : 9781033044360
Total Pages : 0 pages
Book Rating : 4.0/5 (443 download)
Download or read book PUBLIC RELATIONS, EDWARD L. BERNAYS AND THE AMERICAN SCENE written by F. W. FAXON. COMPANY and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Anonymous
Publisher : Рипол Классик
ISBN 13 : 5878720043
Total Pages : 97 pages
Book Rating : 4.8/5 (787 download)
Download or read book Public relations written by Anonymous and published by Рипол Классик. This book was released on with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations: Edward L. Bernays and the American scene. Аnnotated bibliography of and reference guide to writings by and about Edward L. Bernays from 1917 to 1951.
Author : Edward L. Bernays
Publisher : Open Road Media
ISBN 13 : 1497698677
Total Pages : 965 pages
Book Rating : 4.4/5 (976 download)
Download or read book Biography of an Idea written by Edward L. Bernays and published by Open Road Media. This book was released on 2015-04-07 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Author : Larry Tye
Publisher : Picador
ISBN 13 : 146681876X
Total Pages : 304 pages
Book Rating : 4.4/5 (668 download)
Download or read book The Father of Spin written by Larry Tye and published by Picador. This book was released on 2002-09-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
Author : Stuart Ewen
Publisher : Basic Books
ISBN 13 : 9780465061792
Total Pages : 496 pages
Book Rating : 4.0/5 (617 download)
Download or read book Pr! written by Stuart Ewen and published by Basic Books. This book was released on 1998-10-23 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.
Author : Edward L. Bernays
Publisher :
ISBN 13 :
Total Pages : 174 pages
Book Rating : 4.3/5 (91 download)
Download or read book Propaganda written by Edward L. Bernays and published by . This book was released on 1928 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward Bernays
Publisher : Courier Dover Publications
ISBN 13 : 0486836584
Total Pages : 147 pages
Book Rating : 4.4/5 (868 download)
Download or read book Crystallizing Public Opinion written by Edward Bernays and published by Courier Dover Publications. This book was released on 2019-10-16 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies. Crystallizing Public Opinion identifies the techniques employed by public relations professionals, from authoritative-sounding surveys to persuasive endorsements from opinion leaders, celebrities, and experts. Bernays — whose high-profile clients included Procter & Gamble, General Electric, CBS, NBC, and Time, Inc. — cites examples from his successful campaigns, including a physician-endorsed promotion of bacon as a healthy breakfast option. He quotes leading theorists on the role of herd mentality in the minds of the educated as well as the ignorant, and he explains the value of communicating the right facts at the right time to a targeted audience. Although technology has changed in the years since this book's debut, human nature has not, and these principles remain of timeless value to business and marketing professionals, students of public relations, and other readers.
Author : Edward L. Bernays
Publisher : Clydesdale
ISBN 13 : 9781945186851
Total Pages : 0 pages
Book Rating : 4.1/5 (868 download)
Download or read book Crystallizing Public Opinion written by Edward L. Bernays and published by Clydesdale. This book was released on 2020-01-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this first ever book on the public relations (PR) industry, Edward Bernays, the original public relations pioneer, brings us the best ways for the government and corporations to relate to the public. Crystallizing Public Opinion brings us the original basic principles behind the techniques that corporations have been using to influence the public for the past one hundred years. In his original text, Bernays highlights some of the history and techniques behind the, then new, public relations counsel. Some of the subjects he highlights include: The scope and function of the PR counsel Forces that make up public opinion The mechanisms behind public opinion (group and herd thinking) Techniques and methods for reaching and influencing the public Methods of communication with the public And more! Bernays saw the PR counsel and industry as not just a representative for the press, but a communication symbol for the masses. This book is highly recommended for anyone interested in public relations, especially professional public relations officials and communications or business students. Discover the history behind the PR industry in this new edition of Bernays’s Crystallizing Public Opinion.
Author : Edward L. Bernays
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (2 download)
Download or read book The Broadway Anthology written by Edward L. Bernays and published by . This book was released on 1917 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry Tye
Publisher :
ISBN 13 :
Total Pages : 306 pages
Book Rating : 4.:/5 (654 download)
Download or read book The Father of Spin written by Larry Tye and published by . This book was released on 1998 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marvin N. Olasky
Publisher : Routledge
ISBN 13 : 113669658X
Total Pages : 191 pages
Book Rating : 4.1/5 (366 download)
Download or read book Corporate Public Relations written by Marvin N. Olasky and published by Routledge. This book was released on 2013-10-16 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
Author : Edward L. Bernays
Publisher : Rosen Publishing Group
ISBN 13 : 9780823904433
Total Pages : 143 pages
Book Rating : 4.9/5 (44 download)
Download or read book Your Future in a Public Relations Career written by Edward L. Bernays and published by Rosen Publishing Group. This book was released on 1979-01-01 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defines public relations and outlines opportunities in the field. Also discusses, the aptitudes and training necessary to the making of a good public relations practitioner.
