The Conflict Thesaurus A Writers Guide To Obstacles Adversaries And Inner Struggles Volume 1

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The Conflict Thesaurus: A Writer's Guide to Obstacles, Adversaries, and Inner Struggles (Volume 1)

Author : Becca Puglisi
Publisher : JADD Publishing
ISBN 13 : 1736152300
Total Pages : 561 pages
Book Rating : 4.7/5 (361 download)

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Book Synopsis The Conflict Thesaurus: A Writer's Guide to Obstacles, Adversaries, and Inner Struggles (Volume 1) by : Becca Puglisi

Download or read book The Conflict Thesaurus: A Writer's Guide to Obstacles, Adversaries, and Inner Struggles (Volume 1) written by Becca Puglisi and published by JADD Publishing. This book was released on 2021-10-12 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every story starts with a character who is motivated by a need and has a goal that can resolve it. Whether their objective is to find a life partner, bring a killer to justice, overthrow a cruel regime, or something else, conflict transforms a story premise into something fresh. Physical obstacles, adversaries, moral dilemmas, deep-seated doubts and personal struggles…these not only block a character’s external progress, they become a gateway for internal growth. The right conflict will build tension and high stakes, challenge characters as they traverse their arcs, and most importantly, keep readers emotionally invested from beginning to end. Inside Volume 1 of The Conflict Thesaurus, you’ll find: * A myriad of conflict options in the form of relationship friction, failures and mistakes, moral dilemmas and temptations, pressure and ticking clocks, and no-win scenarios * An analysis of each scenario that maps out possible complications and catastrophes, internal struggles, and the stressful impacts on a character’s basic human needs * Guidance on using conflict to influence your protagonist's character arc through opportunities for failure and success * Master class instruction on internal conflict: what it is, why it's important, and how to incorporate it at the scene and story levels * Information about the role conflict plays in generating high stakes that are personally significant to the character, upping the tension for readers * A breakdown of the various adversaries your character might encounter along the way Don't give your character a break. Keep the hits coming with a variety of obstacles that will force them to work harder to get what they want. With over 100 entries arranged in a user-friendly format, The Conflict Thesaurus is the guide you need to write intense and satisfying fiction readers won’t forget.

The Conflict Thesaurus: A Writer's Guide to Obstacles, Adversaries, and Inner Struggles (Volume 2)

Author : Becca Puglisi and Angela Ackerman
Publisher : JADD Publishing
ISBN 13 : 1736152327
Total Pages : 582 pages
Book Rating : 4.7/5 (361 download)

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Book Synopsis The Conflict Thesaurus: A Writer's Guide to Obstacles, Adversaries, and Inner Struggles (Volume 2) by : Becca Puglisi and Angela Ackerman

Download or read book The Conflict Thesaurus: A Writer's Guide to Obstacles, Adversaries, and Inner Struggles (Volume 2) written by Becca Puglisi and Angela Ackerman and published by JADD Publishing. This book was released on 2022-09-06 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: A story where the character gets exactly what they want doesn’t make for good reading. But add villainous clashes, lost advantages, power struggles, and menacing threats…well, now we have the makings of a page-turner. Conflict is the golden thread that binds plot to arc, providing the complications, setbacks, and derailments that make the character’s inner and outer journeys dynamic. Inside Volume 2 of The Conflict Thesaurus, you’ll find: * A myriad of conflict options in the form of power struggles, ego-related stressors, dangers and threats, advantage and control losses, and other miscellaneous challenges * Information on how each scenario should hinder the character on the path to their goal so they'll learn valuable life lessons and gain insight into what's holding them back internally * Instruction about using the multiple levels of conflict to add pressure through immediate, scene-level challenges and looming problems that take time to solve * Guidance on keeping a story’s central conflict in the spotlight and utilizing subplots effectively so they work with—not against—the main plotline * An exploration of the climax and how to make this pinnacle event highly satisfying for readers * Ways to use conflict to deepen your story, facilitate epic adversarial showdowns, give your characters agency, and infuse every scene with tension Meaningful conflict can be so much more than a series of roadblocks. Challenge your characters inside and out with over 100 tension-inducing scenarios in this second volume of The Conflict Thesaurus. And for more instruction on how to use this element to enhance your story (and an additional 100+ conflict scenarios), check out The Conflict Thesaurus, Volume 1.

The Emotion Thesaurus: A Writer's Guide to Character Expression (2nd Edition)

Author : Becca Puglisi
Publisher : JADD Publishing
ISBN 13 : 0999296353
Total Pages : 539 pages
Book Rating : 4.9/5 (992 download)

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Book Synopsis The Emotion Thesaurus: A Writer's Guide to Character Expression (2nd Edition) by : Becca Puglisi

Download or read book The Emotion Thesaurus: A Writer's Guide to Character Expression (2nd Edition) written by Becca Puglisi and published by JADD Publishing. This book was released on 2019-02-19 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling Emotion Thesaurus, often hailed as “the gold standard for writers” and credited with transforming how writers craft emotion, has now been expanded to include 56 new entries! One of the biggest struggles for writers is how to convey emotion to readers in a unique and compelling way. When showing our characters’ feelings, we often use the first idea that comes to mind, and they end up smiling, nodding, and frowning too much. If you need inspiration for creating characters’ emotional responses that are personalized and evocative, this ultimate show-don’t-tell guide for emotion can help. It includes: • Body language cues, thoughts, and visceral responses for over 130 emotions that cover a range of intensity from mild to severe, providing innumerable options for individualizing a character’s reactions • A breakdown of the biggest emotion-related writing problems and how to overcome them • Advice on what should be done before drafting to make sure your characters’ emotions will be realistic and consistent • Instruction for how to show hidden feelings and emotional subtext through dialogue and nonverbal cues • And much more! The Emotion Thesaurus, in its easy-to-navigate list format, will inspire you to create stronger, fresher character expressions and engage readers from your first page to your last.

The Emotional Wound Thesaurus: A Writer's Guide to Psychological Trauma

Author : Becca Puglisi
Publisher : JADD Publishing
ISBN 13 : 0999296302
Total Pages : 611 pages
Book Rating : 4.9/5 (992 download)

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Book Synopsis The Emotional Wound Thesaurus: A Writer's Guide to Psychological Trauma by : Becca Puglisi

Download or read book The Emotional Wound Thesaurus: A Writer's Guide to Psychological Trauma written by Becca Puglisi and published by JADD Publishing. This book was released on 2017-10-25 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers connect to characters with depth, ones who have experienced life’s ups and downs. To deliver key players that are both realistic and compelling, writers must know them intimately—not only who they are in the present story, but also what made them that way. Of all the formative experiences in a character’s past, none are more destructive than emotional wounds. The aftershocks of trauma can change who they are, alter what they believe, and sabotage their ability to achieve meaningful goals, all of which will affect the trajectory of your story. Identifying the backstory wound is crucial to understanding how it will shape your character’s behavior, and The Emotional Wound Thesaurus can help. Inside, you’ll find: * A database of traumatic situations common to the human experience * An in-depth study on a wound’s impact, including the fears, lies, personality shifts, and dysfunctional behaviors that can arise from different painful events * An extensive analysis of character arc and how the wound and any resulting unmet needs fit into it * Techniques on how to show the past experience to readers in a way that is both engaging and revelatory while avoiding the pitfalls of info dumps and telling * A showcase of popular characters and how their traumatic experiences reshaped them, leading to very specific story goals * A Backstory Wound Profile tool that will enable you to document your characters’ negative past experiences and the aftereffects Root your characters in reality by giving them an authentic wound that causes difficulties and prompts them to strive for inner growth to overcome it. With its easy-to-read format and over 100 entries packed with information, The Emotional Wound Thesaurus is a crash course in psychology for creating characters that feel incredibly real to readers.

The Positive Trait Thesaurus: A Writer's Guide to Character Attributes

Author : Becca Puglisi
Publisher : JADD Publishing
ISBN 13 : 0989772535
Total Pages : 517 pages
Book Rating : 4.9/5 (897 download)

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Book Synopsis The Positive Trait Thesaurus: A Writer's Guide to Character Attributes by : Becca Puglisi

Download or read book The Positive Trait Thesaurus: A Writer's Guide to Character Attributes written by Becca Puglisi and published by JADD Publishing. This book was released on 2013-10-21 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s a writer’s job to create compelling characters who can withstand life’s fallout without giving up. But building authentic, memorable heroes is no easy task. To forge realistic characters, we must hobble them with flaws that set them back while giving them positive attributes to help them achieve their goals. So how do writers choose the right blend of strengths for their characters—attributes that will render them admirable and worth rooting for—without making it too easy for them to succeed? Character creation can be hard, but it’s about to get a lot easier. Inside The Positive Trait Thesaurus, you’ll find: * A large selection of attributes to choose from when building a personality profile. Each entry lists possible causes for why a trait might emerge, along with associated attitudes, behaviors, thoughts, and emotions * Real character examples from literature, film, or television to show how an attribute drives actions and decisions, influences goals, and steers relationships * Advice on using positive traits to immediately hook readers while avoiding common personality pitfalls * Insight on human needs and morality, and how each determines the strengths that emerge in heroes and villains alike * Information on the key role positive attributes play within the character arc, and how they’re vital to overcoming fatal flaws and achieving success * Downloadable tools for organizing a character’s attributes and providing a deeper understanding of his past, his needs, and the emotional wounds he must overcome If you find character creation difficult or worry that your cast members all seem the same, The Positive Trait Thesaurus is brimming with ideas to help you develop one-of-a-kind, dynamic characters that readers will love. Extensively indexed, with entries written in a user-friendly list format, this brainstorming resource is perfect for any character creation project.

The Negative Trait Thesaurus: A Writer's Guide to Character Flaws

Author : Becca Puglisi
Publisher : JADD Publishing
ISBN 13 : 0989772527
Total Pages : 536 pages
Book Rating : 4.9/5 (897 download)

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Book Synopsis The Negative Trait Thesaurus: A Writer's Guide to Character Flaws by : Becca Puglisi

Download or read book The Negative Trait Thesaurus: A Writer's Guide to Character Flaws written by Becca Puglisi and published by JADD Publishing. This book was released on 2013-10-21 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crafting likable, interesting characters is a balancing act, and finding that perfect mix of strengths and weaknesses can be difficult. Not only does a well-drawn protagonist need positive attributes to help him succeed, he must also have flaws that humanize him and give him something to overcome. The same is true of villains and the rest of the story’s supporting cast. So how can writers figure out which flaws best fit their characters? Which negative traits will create personality clashes and conflict while making success difficult? Nothing adds complexity like character flaws. Inside The Negative Trait Thesaurus you’ll find: * A vast collection of flaws to explore when building a character’s personality. Each entry includes possible causes, attitudes, behaviors, thoughts, and related emotions * Real examples from literature, film, or television to show how each flaw can create life challenges and relational friction * Advice on building layered and memorable characters from the ground up * An in-depth look at backstory, emotional wounds, and how pain twists a character’s view of himself and his world, influencing behavior and decision making * A flaw-centric exploration of character arc, relationships, motivation, and basic needs * Tips on how to best show a character’s flaws to readers while avoiding common pitfalls * Downloadable tools to aid writers in character creation The Negative Trait Thesaurus sheds light on your character’s dark side. Written in list format and fully indexed, this brainstorming resource is perfect for creating deep, flawed characters readers will relate to.

List of Ten

Author : Halli Gomez
Publisher : Union Square + ORM
ISBN 13 : 1454940158
Total Pages : 280 pages
Book Rating : 4.4/5 (549 download)

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Book Synopsis List of Ten by : Halli Gomez

Download or read book List of Ten written by Halli Gomez and published by Union Square + ORM. This book was released on 2021-05-11 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This harrowing yet hopeful novel shares “an authentic and compassionate look at the ups and downs of teenage life and living with Tourette syndrome” (Kirkus). For most people, the number ten is just another number. But for sixteen-year-old Troy Hayes, who suffers from Tourette Syndrome and Obsessive-Compulsive Disorder, it dictates his entire life. He must do everything by its exacting rhythm—even in the face of ridicule and bullying. Finally fed up with the humiliation, loneliness, and pain he endures, Troy writes a list of ten things to do by the tenth anniversary of his diagnosis—culminating in suicide on the actual day. But the process of working his way through the list changes Troy’s life: he becomes friends with Khory, a smart, beautiful classmate who has her own troubled history. Khory unwittingly helps Troy cross off items on his list, moving him ever closer to his grand finale, even as she shows him that life may have more possibilities than he imagined.

The Writer's Guide to Psychology

Author : Carolyn Kaufman
Publisher : Linden Publishing
ISBN 13 : 1610350154
Total Pages : 232 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Writer's Guide to Psychology by : Carolyn Kaufman

Download or read book The Writer's Guide to Psychology written by Carolyn Kaufman and published by Linden Publishing. This book was released on 2010-12-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accurate and accessible survey of modern psychological theory and practice, this reference offers professional writers practical advice for incorporating psychological elements into their work. With easy-to-understand explanations and definitions, this book is an invaluable resource for any writer wishing to add realistic details to scenes that depict psychologists, mental illnesses and disorders, and psychotherapeutic treatments. Designed around the needs of professional fiction and nonfiction writers, this is an easy-to-use resource that includes historical and modern psychological treatments and terms and refutes popularly held misconceptions.

The Blooming Of Alison Brennan

Author : Kath Engebretson
Publisher : Next Chapter Godo-Kaisha
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis The Blooming Of Alison Brennan by : Kath Engebretson

Download or read book The Blooming Of Alison Brennan written by Kath Engebretson and published by Next Chapter Godo-Kaisha. This book was released on 2021-12-02 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A family full of secrets...and one girl who must survive. Sixteen-year-old Alison Brennan’s mother, Bernadette, is an agoraphobic hoarder, and her father Harry seems to have no past. Struggling every day, Alison seeks the help of a school counsellor. When an old homeless man is found dead in a Melbourne park, Alison's life changes. Somehow, the man's death is connected to her family and the Polish Home Army. Fighting for her future, can Alison unravel the mystery of her family and the dead man, and find a way to place her trust in others again?

A Poor Relation

Author : Carola Dunn
Publisher : Belgrave House
ISBN 13 : 1610843452
Total Pages : pages
Book Rating : 4.6/5 (18 download)

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Book Synopsis A Poor Relation by : Carola Dunn

Download or read book A Poor Relation written by Carola Dunn and published by Belgrave House. This book was released on 2010-09-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Rowena Caxton, formerly mistress of an estate, is reduced to being a “poor relation” in her beautiful cousin Millicent’s home. When the new Lord Farleigh, former major from the Peninsula wars, arrives in the neighborhood, Millicent immediately attempts to attach him. But it is Rowena who teaches the earl about orchards—and about his own heart. Regency Romance by Carola Dunn; originally published by Harlequin

Story Genius

Author : Lisa Cron
Publisher : Ten Speed Press
ISBN 13 : 1607748894
Total Pages : 290 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Story Genius by : Lisa Cron

Download or read book Story Genius written by Lisa Cron and published by Ten Speed Press. This book was released on 2016-08-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story. It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite. The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot). Story coach Lisa Cron has spent her career discovering why these methods don’t work and coming up with a powerful alternative, based on the science behind what our brains are wired to crave in every story we read (and it’s not what you think). In Story Genius Cron takes you, step-by-step, through the creation of a novel from the first glimmer of an idea, to a complete multilayered blueprint—including fully realized scenes—that evolves into a first draft with the authority, richness, and command of a riveting sixth or seventh draft.

Creating Unforgettable Characters

Author : Linda Seger
Publisher : Macmillan + ORM
ISBN 13 : 1429942029
Total Pages : 300 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Creating Unforgettable Characters by : Linda Seger

Download or read book Creating Unforgettable Characters written by Linda Seger and published by Macmillan + ORM. This book was released on 1990-07-15 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Linda Seger shows how to create strong, multidimensional characters in fiction, covering everything from research to character block. Interviews with today's top writers complete this essential volume.

The Writer's Idea Thesaurus

Author : Fred White
Publisher : Penguin
ISBN 13 : 159963824X
Total Pages : 320 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis The Writer's Idea Thesaurus by : Fred White

Download or read book The Writer's Idea Thesaurus written by Fred White and published by Penguin. This book was released on 2014-09-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Endless ideas at your fingertips, and at the turn of a page... Need an idea for a short story or novel? Look no further than The Writer's Idea Thesaurus. It's far more than a collection of simple writing prompts. You'll find a vast treasury of story ideas inside, organized by subject, theme, and situation categories, and listed alphabetically for easy reference. Author and award-winning writing instructor Fred White shows you how to build out and customize these ideas to create unique plots that reflect your personal storytelling sensibilities, making The Writer's Idea Thesaurus an invaluable tool for generating creative ideas and vanquishing writer's block--for good. Inside you'll find: • 2,000 unique and dynamic story ideas perfect for novels and short stories of any genre or writing style • Twenty major idea categories, such as The Invasion of X, The Transformation of X into Y, Escape from X, The Curse of X, and more • Multiple situations that further refine the major categories, such as The Creation of Artificial Life, The Descent Into Madness, Love in the Workplace, The Journey to a Forgotten Realm, and more • Invaluable advice on how to customize each idea. The Writer's Idea Thesaurus is an interactive story generator that opens the door to thousands of new story arcs and plotlines.

Fight Write

Author : Carla Hoch
Publisher : Penguin
ISBN 13 : 1440300739
Total Pages : 240 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Fight Write by : Carla Hoch

Download or read book Fight Write written by Carla Hoch and published by Penguin. This book was released on 2019-06-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether a side-street skirmish or an all-out war, fight scenes bring action to the pages of every kind of fiction. But a poorly done or unbelievable fight scene can ruin a great book in an instant. In Fight Write you'll learn practical tips, terminology, and the science behind crafting realistic fight scenes for your fiction. Broken up into "Rounds," trained fighter and writer Carla Hoch guides you through the many factors you'll need to consider when developing battles and brawls. • In Round 1, you will consider how the Who, When, Where, and Why questions affect what type of fight scene you want to craft. • Round 2 delves into the human factors of biology (think fight or flight and adrenaline) and psychology (aggression and response to injuring or killing another person). • Round 3 explores different fighting styles that are appropriate for different situations: How would a character fight from a prone position versus being attacked in the street? What is the vocabulary used to describe these styles? • Round 4 considers weaponry and will guide you to select the best weapon for your characters, including nontraditional weapons of opportunity, while also thinking about the nitty-gritty details of using them. • In Round 5, you'll learn how to accurately describe realistic injuries sustained from the fights and certain weapons, and what kind of injuries will kill a character or render them unable to fight further. By taking into account where your character is in the world, when in history the fight is happening, what the character's motivation for fighting is, and much more, you'll be able write fight scenes unique to your plot and characters, all while satisfying your reader's discerning eye.

The Magic Words: Writing Great Books for Children and Young Adults

Author : Cheryl Klein
Publisher : W. W. Norton & Company
ISBN 13 : 0393292258
Total Pages : 384 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis The Magic Words: Writing Great Books for Children and Young Adults by : Cheryl Klein

Download or read book The Magic Words: Writing Great Books for Children and Young Adults written by Cheryl Klein and published by W. W. Norton & Company. This book was released on 2016-09-06 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This master class in writing children’s and young adult novels will teach you everything you need to know to write and publish a great book. The best children’s and young adult novels take readers on wonderful outward adventures and stirring inward journeys. In The Magic Words, editor Cheryl B. Klein guides writers on an enjoyable and practical-minded voyage of their own, from developing a saleable premise for a novel to finding a dream agent. She delves deep into the major elements of fiction—intention, character, plot, and voice—while addressing important topics like diversity, world-building, and the differences between middle-grade and YA novels. In addition, the book’s exercises, questions, and straightforward rules of thumb help writers apply these insights to their own creative works. With its generous tone and useful tools for story analysis and revision, The Magic Words is an essential handbook for writers of children’s and young adult fiction.

Write Like the Masters

Author : William Cane
Publisher : Penguin
ISBN 13 : 1599633698
Total Pages : 288 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis Write Like the Masters by : William Cane

Download or read book Write Like the Masters written by William Cane and published by Penguin. This book was released on 2009-09-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want To Find Your Voice? Learn from the Best. Time and time again you've been told to find your own unique writing style, as if it were as simple as pulling it out of thin air. But finding your voice isn't easy, so where better to look than to the greatest writers of our time? Write Like the Masters analyzes the writing styles of twenty-one great novelists, including Charles Dickens, Edith Wharton, Franz Kafka, Flannery O'Connor, and Ray Bradbury. This fascinating and insightful guide shows you how to imitate the masters of literature and, in the process, learn advanced writing secrets to fire up your own work. You'll discover: • Herman Melville's secrets for creating characters as memorable as Captain Ahab • How to master point of view with techniques from Fyodor Dostoevesky • Ways to pick up the pace by keeping your sentences lean like Ernest Hemingway • The importance of sensual details from James Bond creator Ian Fleming • How to add suspense to your story by following the lead of the master of horror, Stephen King Whether you're working on a unique voice for your next novel or you're a composition student toying with different styles, this guide will help you gain insight into the work of the masters through the rhetorical technique of imitation. Filled with practical, easy-to-apply advice, Write Like the Masters is your key to understanding and using the proven techniques of history's greatest authors.

Celebrity, Inc.

Author : Jo Piazza
Publisher : Open Road Media
ISBN 13 : 1453205519
Total Pages : 208 pages
Book Rating : 4.4/5 (532 download)

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Book Synopsis Celebrity, Inc. by : Jo Piazza

Download or read book Celebrity, Inc. written by Jo Piazza and published by Open Road Media. This book was released on 2011-11-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: From $10,000 tweets to making money in the afterlife, a recovering gossip columnist explores the business lessons that power the Hollywood Industrial Complex Why do celebrities get paid so much more than regular people to do a job that seems to afford them the same amount of leisure time as most retirees? What do Bush-era economics have to do with the rise of Kim Kardashian? How do the laws of supply and demand explain why the stars of Teen Mom are on the cover of Us Weekly? And how was the sale of Brad Pitt and Angelina Jolie’s baby pictures a little like a street drug deal? After a decade spent toiling as an entertainment journalist and gossip columnist, Jo Piazza asks the hard questions about the business behind celebrity. Make no mistake: Celebrity is an industry. Never in the course of human history has the market for celebrities been as saturated as it is today. Nearly every day most Americans will consume something a celebrity is selling—a fragrance, a sneaker, a song, a movie, a show, a tweet, or a photo in a magazine. With the benefits of Piazza’s unique access to the celebrity market, Celebrity, Inc. explains in detail what generates cash for the industry and what drains value faster than a starlet downs champagne—in twelve fascinating case studies that tackle celebrities the way industry analysts would dissect any consumer brand.