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Author : Thomas N. Neiheisel
Publisher :
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4.:/5 (221 download)
Download or read book The Challenges of Marketing Research in the Toy Industry written by Thomas N. Neiheisel and published by . This book was released on 1989 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Johannes Weber
Publisher : GRIN Verlag
ISBN 13 : 3638607992
Total Pages : 40 pages
Book Rating : 4.6/5 (386 download)
Download or read book Opportunities within the traditional toy sector of the UK Toys and Games Industry - A German Perspective written by Johannes Weber and published by GRIN Verlag. This book was released on 2007-03-08 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Hull, language: English, abstract: Being a relatively dynamic and one of the biggest of its sort within the European Union, the Toys and Games Industry in the United Kingdom is attractive for many foreign toy manufacturers. Especially the market sector of the traditional toys, which will be defined later, seems to be very auspicious from a general point of view. To what extent this general view corresponds with the reality will be examined on the basis of German toy manufactures and needs to be analysed critically. Hence, the research objective of this work is to figure out what opportunities but also what sorts of threats toy manufacturers from Germany could be faced with when entering the British market. This, however, needs several questions to be answered. Terms like market value, market growth rates but also other factors like the influence of the toy firms’ environment and consumers’ attitude towards the industry must be explained which will be done through a secondary data-based overview of the industry in chapter two. Having introduced to several considered research approaches, the choice of the used methodology, its application and special research highlights in chapter three, the analysis’s findings will be illustrated in the fourth part of this study. These results will be consumer-based in order to get a better overview about the market itself and to being able to give more efficient recommendations to German toy companies considering breaking into the UK market. The final answer of the research objective mentioned above and further recommendations will be content of chapter five. The last chapter of the essay then tries to draw a conclusion and will clarify whether the targeted research objective has been achieved and outline weaknesses within the used methodology and their potential avoidance in future research projects.
Author : Stephen J. Tierschel
Publisher :
ISBN 13 :
Total Pages : 45 pages
Book Rating : 4.:/5 (988 download)
Download or read book An Analysis of the Influence of Marketing in the Metal Toy Industry written by Stephen J. Tierschel and published by . This book was released on 1969 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher Byrne
Publisher : Business Expert Press
ISBN 13 : 1606495119
Total Pages : 161 pages
Book Rating : 4.6/5 (64 download)
Download or read book A Profile of the United States Toy Industry written by Christopher Byrne and published by Business Expert Press. This book was released on 2013-10-31 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies--all of these businesses share a balance sheet. This book will provide a concise and in-depth introduction to the structure, practices and market forces that impact the toy industry. It will offer a short history of the industry, a description of the current market landscape, major and emerging industry competitors, contemporary trends, changes and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. As noted, the book will focus primarily on the U.S. toy industry, but will provide guidelines for extrapolating the information to the global toy market and a highlight of those issues, such as manufacturing, that are relatively consistent worldwide. The book is intended to provide a foundation for understanding the diverse and changing nature of the toy industry and to help readers develop a context for appreciating it relevant to other, more predictable and definable industries. Many students--and professionals for that matter--come to the toy industry ill equipped for success because they are unable to understand the various disciplines and business practices it encompasses and therefore unable to apply those practices appropriately for the product or product category. A preschool toy will never behave like a toy from a hot movie. It's something many successful people in the business know and have learned over time, but it remains a mystery to the uninitiated. Withal this book is intended as an initiation into a fascinating, fast-paced and fiercely competitive business that is very often more an art than a science.
Author : Avinash Kumar
Publisher : GRIN Verlag
ISBN 13 : 3346383636
Total Pages : 19 pages
Book Rating : 4.3/5 (463 download)
Download or read book Trend of production and productivity of toys industry in India and way ahead written by Avinash Kumar and published by GRIN Verlag. This book was released on 2021-04-09 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2020 in the subject Business economics - Supply, Production, Logistics, grade: A, Rajiv Gandhi University, course: B.A LL.B., language: English, abstract: This paper analyses the trends of production of the toy industry in India. Today India is dealing with the problem where it is more dependent upon other countries to fulfil its requirements by importing goods. One of such industries is toys industry. This industry may always remind about a child but the significance of this industry is not something trivial. India consists of a very big market for toys because of its humongous population. As India is a developing country so, it is clear that the standard of living will rise in India and this will give a boost to the toy’s market in India. The paradox here is that, India has one of the biggest market of toys but India’s toys industry is struggling a lot. The government of India is planning to boost this industry. This will fetch two desirable result for our nation. Firstly, it will strengthen the vision of ‘vocal for local’. Secondly, it will also culminate the attachment towards the Indian culture and tradition in the heart of an Indian child. The government is planning so many things to boost this industry. Prime Minister, in the monthly edition to his ‘Man ki Baat’ has emphasised on the importance of this industry in achieving self-reliance. He had also emphasised that in the contemporary times china is dominating toy industries in whole of the world and even in a humongous market like India . PM has also urged entrepreneurs to innovate in this sector and develop indigenous toy industry.
Author : Patrick C. K. Hung
Publisher : Springer
ISBN 13 : 3319213237
Total Pages : 194 pages
Book Rating : 4.3/5 (192 download)
Download or read book Mobile Services for Toy Computing written by Patrick C. K. Hung and published by Springer. This book was released on 2015-08-24 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to crystallize the emerging mobile computing technologies and trends by focusing on the most promising solutions in services computing. The book will provide clear proof that mobile technologies are playing an increasingly important and critical role in supporting toy computing. The goal of this book is to bring together academics and practitioners to describe the use and synergy between the above-mentioned technologies. This book is intended for researchers and students working in computer science and engineering, as well as toy industry technology providers, having particular interests in mobile services.
Author : Karsten Grummitt
Publisher :
ISBN 13 : 9781872025308
Total Pages : 324 pages
Book Rating : 4.0/5 (253 download)
Download or read book World Toy Industry written by Karsten Grummitt and published by . This book was released on 1992 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rebecca C. Hains
Publisher : Springer Nature
ISBN 13 : 3030628817
Total Pages : 304 pages
Book Rating : 4.0/5 (36 download)
Download or read book The Marketing of Children’s Toys written by Rebecca C. Hains and published by Springer Nature. This book was released on 2021-04-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.
Author : AS
Publisher : Authors Society
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4./5 ( download)
Download or read book How to Start a Toy Business written by AS and published by Authors Society. This book was released on 2024-08-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Start a XXXX Business About the Book Unlock the essential steps to launching and managing a successful business with How to Start a XXXX Business. Part of the acclaimed How to Start a Business series, this volume provides tailored insights and expert advice specific to the XXX industry, helping you navigate the unique challenges and seize the opportunities within this field. What You'll Learn Industry Insights: Understand the market, including key trends, consumer demands, and competitive dynamics. Learn how to conduct market research, analyze data, and identify emerging opportunities for growth that can set your business apart from the competition. Startup Essentials: Develop a comprehensive business plan that outlines your vision, mission, and strategic goals. Learn how to secure the necessary financing through loans, investors, or crowdfunding, and discover best practices for effectively setting up your operation, including choosing the right location, procuring equipment, and hiring a skilled team. Operational Strategies: Master the day-to-day management of your business by implementing efficient processes and systems. Learn techniques for inventory management, staff training, and customer service excellence. Discover effective marketing strategies to attract and retain customers, including digital marketing, social media engagement, and local advertising. Gain insights into financial management, including budgeting, cost control, and pricing strategies to optimize profitability and ensure long-term sustainability. Legal and Compliance: Navigate regulatory requirements and ensure compliance with industry laws through the ideas presented. Why Choose How to Start a XXXX Business? Whether you're wondering how to start a business in the industry or looking to enhance your current operations, How to Start a XXX Business is your ultimate resource. This book equips you with the knowledge and tools to overcome challenges and achieve long-term success, making it an invaluable part of the How to Start a Business collection. Who Should Read This Book? Aspiring Entrepreneurs: Individuals looking to start their own business. This book offers step-by-step guidance from idea conception to the grand opening, providing the confidence and know-how to get started. Current Business Owners: Entrepreneurs seeking to refine their strategies and expand their presence in the sector. Gain new insights and innovative approaches to enhance your current operations and drive growth. Industry Professionals: Professionals wanting to deepen their understanding of trends and best practices in the business field. Stay ahead in your career by mastering the latest industry developments and operational techniques. Side Income Seekers: Individuals looking for the knowledge to make extra income through a business venture. Learn how to efficiently manage a part-time business that complements your primary source of income and leverages your skills and interests. Start Your Journey Today! Empower yourself with the insights and strategies needed to build and sustain a thriving business. Whether driven by passion or opportunity, How to Start a XXXX Business offers the roadmap to turning your entrepreneurial dreams into reality. Download your copy now and take the first step towards becoming a successful entrepreneur! Discover more titles in the How to Start a Business series: Explore our other volumes, each focusing on different fields, to gain comprehensive knowledge and succeed in your chosen industry.
Author : Kathleen M. Ryan
Publisher : Lexington Books
ISBN 13 : 0739179586
Total Pages : 302 pages
Book Rating : 4.7/5 (391 download)
Download or read book Television and the Self written by Kathleen M. Ryan and published by Lexington Books. This book was released on 2013-04-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sitting prominently at the hearth of our homes, television serves as a voice of our modern time. Given our media-saturated society and television’s prominent voice and place in the home, it is likely we learn about our society and selves through these stories. These narratives are not simply entertainment, but powerful socializing agents that shape and reflect the world and our role in it. Television and the Self: Knowledge, Identity, and Media Representation brings together a diverse group of scholars to investigate the role television plays in shaping our understanding of self and family. This edited collection’s rich and diverse research demonstrates how television plays an important role in negotiating self, and goes far beyond the treacly “very special” episodes found in family sit-coms in the 1980s. Instead, the authors show how television reflects our reality and helps us to sort out what it means to be a twenty-first-century man or woman.
Author : Jai Krishna
Publisher :
ISBN 13 : 9781526405449
Total Pages : pages
Book Rating : 4.4/5 (54 download)
Download or read book MGA Entertainment, Consumer Entertainment Products Company written by Jai Krishna and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Toy industry in the US is product driven and full of challenges. This case presents an overview of the California-based Micro Games of America (MGA) Entertainment, which is a consumer entertainment products company, engaged in innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. It had more than 200 licences. In 2001, MGA launched a fashion doll called Bratz, and it sold 150 million Bratz dolls all over the world. Bratz line surpassed the legendary brand BarbieMattel, Inc.s flagship brandin a short span of time through many innovative marketing strategies and different product placement, roll-outs, tie-ins and other promotional tactics, despite facing many challenges, such as, fast-changing demographics, shorter product life cycle (PLC) and negative perceptions about brand. This case can be used to address two issues: first, structural change drivers and trends that shaped the toy industry in developed economies and, second, how to develop effective marketing strategies for product with shorter PLC in highly product-driven market?
Author : Christopher Byrne
Publisher : Business Expert Press
ISBN 13 : 1631576070
Total Pages : 210 pages
Book Rating : 4.6/5 (315 download)
Download or read book A Profile of the United States Toy Industry, Second Edition written by Christopher Byrne and published by Business Expert Press. This book was released on 2017-01-24 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. Broad-based change is constant, with more than 40 percent of toy products new each year. The U.S. market comprises about 600 publicly and privately held companies, valued at about $22 billion per year at wholesale for traditional toys, which has remained relatively constant since the 1990s. It is also the only industry where success depends on the whims of a child. This book is a concise and in-depth introduction to the structure, practices, and market forces that impact the toy industry, including a short history, a description of the current market landscape, product trends, emerging opportunities and threats and expectations for the future, as well as aspects of retailing, consumer behavior, and financial markets. While the book's primary focus is the U.S. toy industry, one cannot ignore the global scope of the business, particularly related to manufacturing, growth potential and emerging markets. It is intended to provide a foundation for understanding the diverse and dynamic nature of the toy industry and many things that make it unique and to provide an introduction to this fast-paced, always changing and fiercely competitive business where success is often more an art than a science.
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.3/5 (91 download)
Download or read book Market Research Sources written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1950 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karsten Grummitt
Publisher :
ISBN 13 : 9781872025056
Total Pages : 156 pages
Book Rating : 4.0/5 (25 download)
Download or read book The Toy Industry written by Karsten Grummitt and published by . This book was released on 1991 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (319 download)
Download or read book Distribution Data Guide written by and published by . This book was released on 1954 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas C. Kinnear
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.3/5 (97 download)
Download or read book Marketing Research written by Thomas C. Kinnear and published by McGraw-Hill Companies. This book was released on 1987 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 746 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1954 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt:
