The Burnout Fix: Overcome Overwhelm, Beat Busy, and Sustain Success in the New World of Work

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 126046458X
Total Pages : 304 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis The Burnout Fix: Overcome Overwhelm, Beat Busy, and Sustain Success in the New World of Work by : Jacinta M. Jiménez

Download or read book The Burnout Fix: Overcome Overwhelm, Beat Busy, and Sustain Success in the New World of Work written by Jacinta M. Jiménez and published by McGraw Hill Professional. This book was released on 2021-03-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of getAbstract’s Readers' Choice Award 2021 Named a Best Book on Burnout & Recovery for 2022 by Choosing Therapy Featured on Business Insider as a top book to help you overcome burnout An evidence-based resilience toolkit to help you find better, more sustainable ways to succeed at work and life In The Burnout Fix, the award-winning psychologist and board-certified leadership coach Dr. Jacinta M. Jiménez shows you how to harness science-backed resilience strategies to survive, and thrive, in today’s “always on, always connected” world—where a reported 60% of employees report being stressed out all or most of the time at work. Packed with compelling, real-world stories from years of coaching and the latest research in positive, social, and motivational psychology, The Burnout Fix shows how neglecting to nurture your personal pulse can undermine all your efforts at working harder and “smarter.” You’ll learn how integrate healthy personal “PULSE” practices into all aspects of your life, from pacing for performance and leveraging leisure time to securing a support system and evaluating how to regain control of your time and priorities. Whether you are an individual who wishes to build out a set of lasting resilience capabilities, a leader dedicated to keeping your team or organization engaged and flourishing, The Burnout Fix will reshape the way you think about success while giving you—and your people—the tools and strategies you need to thrive.

The Burnout Fix: Overcome Overwhelm, Beat Busy, and Sustain Success in the New World of Work

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Author :
Publisher : McGraw-Hill Education
ISBN 13 : 9781260464573
Total Pages : 304 pages
Book Rating : 4.4/5 (645 download)

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Book Synopsis The Burnout Fix: Overcome Overwhelm, Beat Busy, and Sustain Success in the New World of Work by : Jacinta M. Jiménez

Download or read book The Burnout Fix: Overcome Overwhelm, Beat Busy, and Sustain Success in the New World of Work written by Jacinta M. Jiménez and published by McGraw-Hill Education. This book was released on 2021-03-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: An evidence-based resilience toolkit to help you find better, more sustainable ways to succeed at work and life In The Burnout Fix, the award-winning psychologist and board-certified leadership coach Dr. Jacinta M. Jiménez shows you how to harness science-backed resilience strategies to survive, and thrive, in today’s “always on, always connected” world—where a reported 60% of employees report being stressed out all or most of the time at work. Packed with compelling, real-world stories from years of coaching and the latest research in positive, social, and motivational psychology, The Burnout Fix shows how neglecting to nurture your personal pulse can undermine all your efforts at working harder and “smarter.” You’ll learn how integrate healthy personal “PULSE” practices into all aspects of your life, from pacing for performance and leveraging leisure time to securing a support system and evaluating how to regain control of your time and priorities. Whether you are an individual who wishes to build out a set of lasting resilience capabilities, a leader dedicated to keeping your team or organization engaged and flourishing, The Burnout Fix will reshape the way you think about success while giving you—and your people—the tools and strategies you need to thrive.

The Burnout Epidemic

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1647820375
Total Pages : 212 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis The Burnout Epidemic by : Jennifer Moss

Download or read book The Burnout Epidemic written by Jennifer Moss and published by Harvard Business Press. This book was released on 2021-09-28 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of 10 Best New Management Books for 2022 by Thinkers50 Named to the shortlist for the 2021 Outstanding Works of Literature (OWL) Award in the Management & Culture Category In this important and timely book, workplace well-being expert Jennifer Moss helps leaders and individuals prevent burnout and create healthier, happier, and more productive workplaces. We tend to think of burnout as a problem we can solve with self-care: more yoga, better breathing techniques, and more resilience. But evidence is mounting that applying personal, Band-Aid solutions to an epic and rapidly evolving workplace phenomenon isn't enough—in fact, it's not even close. If we're going to solve this problem, organizations must take the lead in developing an antiburnout strategy that moves beyond apps, wellness programs, and perks. In this eye-opening, paradigm-shifting, and practical guide, Jennifer Moss lays bare the real causes of burnout and how organizations can stop the chronic stress cycle that an alarming number of workers suffer through. The Burnout Epidemic explains: What causes burnout—and what organizations can do to prevent it Why traditional wellness initiatives fall short How companies can build an antiburnout strategy based on prevention, not perks How leaders can measure burnout in their own organizations What leaders can do to develop a healthier culture that prioritizes resilience and curiosity As the pandemic has shown, self-care is important, but it's not a cure-all for burnout. Employers need to do more. With fascinating research, new findings from the pandemic, and interviews with business leaders around the globe, The Burnout Epidemic offers readers insightful and actionable advice that will empower them to help themselves—and their employees—feel healthier and happier at work.

Burnout

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Author :
Publisher :
ISBN 13 : 198481706X
Total Pages : 305 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Burnout by : Emily Nagoski

Download or read book Burnout written by Emily Nagoski and published by . This book was released on 2019 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nagoskis explain why women experience burnout differently than men-- and provide a simple, science-based plan to help women minimize stress, manage emotions, and live a more joyful life. With insights from the latest science, prescriptive advice, and helpful worksheets and exercises, they explain why rest, human connection, and befriending your inner critic are key to recovering from and preventing burnout. -- adapted from publisher info

Beating Burnout at Work

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Author :
Publisher : University of Pennsylvania Press
ISBN 13 : 1613631499
Total Pages : 140 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis Beating Burnout at Work by : Paula Davis

Download or read book Beating Burnout at Work written by Paula Davis and published by University of Pennsylvania Press. This book was released on 2021-03-16 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A first-of-its-kind, science-backed toolkit takes a holistic approach to burnout prevention by helping individuals, teams, and leaders build resilience and thrive at work. In Beating Burnout at Work, Paula Davis, founder of the Stress & Resilience Institute, provides a new framework to help organizations prevent employee burnout.

Can't Even

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Author :
Publisher : Mariner Books
ISBN 13 : 0358561841
Total Pages : 321 pages
Book Rating : 4.3/5 (585 download)

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Book Synopsis Can't Even by : Anne Helen Petersen

Download or read book Can't Even written by Anne Helen Petersen and published by Mariner Books. This book was released on 2021-05-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incendiary examination of burnout in millennials--the cultural shifts that got us here, the pressures that sustain it, and the need for drastic change

The End of Burnout

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Author :
Publisher : Univ of California Press
ISBN 13 : 0520391527
Total Pages : 285 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The End of Burnout by : Jonathan Malesic

Download or read book The End of Burnout written by Jonathan Malesic and published by Univ of California Press. This book was released on 2022-11-29 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going beyond the how and why of burnout, a former tenured professor combines academic methods and first-person experience to propose new ways for resisting our cultural obsession with work and transforming our vision of human flourishing. Burnout has become our go-to term for talking about the pressure and dissatisfaction we experience at work. But in the absence of understanding what burnout means, the discourse often does little to help workers who suffer from exhaustion and despair. Jonathan Malesic was a burned out worker who escaped by quitting his job as a tenured professor. In The End of Burnout, he dives into the history and psychology of burnout, traces the origin of the high ideals we bring to our jobs, and profiles the individuals and communities who are already resisting our cultural commitment to constant work. In The End of Burnout, Malesic traces his own history as someone who burned out of a tenured job to frame this rigorous investigation of how and why so many of us feel worn out, alienated, and useless in our work. Through research on the science, culture, and philosophy of burnout, Malesic explores the gap between our vocation and our jobs, and between the ideals we have for work and the reality of what we have to do. He eschews the usual prevailing wisdom in confronting burnout ("Learn to say no!" "Practice mindfulness!") to examine how our jobs have been constructed as a symbol of our value and our total identity. Beyond looking at what drives burnout--unfairness, a lack of autonomy, a breakdown of community, mismatches of values--this book spotlights groups that are addressing these failures of ethics. We can look to communities of monks, employees of a Dallas nonprofit, intense hobbyists, and artists with disabilities to see the possibilities for resisting a "total work" environment and the paths to recognizing the dignity of workers and nonworkers alike. In this critical yet deeply humane book, Malesic offers the vocabulary we need to recognize burnout, overcome burnout culture, and acknowledge the dignity of workers and nonworkers alike.

Beyond Burnout

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Author :
Publisher : Harvest House Publishers
ISBN 13 : 0736980989
Total Pages : 224 pages
Book Rating : 4.7/5 (369 download)

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Book Synopsis Beyond Burnout by : Amy O'Hana

Download or read book Beyond Burnout written by Amy O'Hana and published by Harvest House Publishers. This book was released on 2020-10-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rekindle Your Passion, Reignite Your Purpose Does your job leave you physically and emotionally drained? Is the stress you feel over work affecting your sleep, your attitude, and your relationships? Have you lost meaning in your career? You are not alone, and there is hope. Mental health expert Amy O’Hana knows what vocational burnout is. She has addressed it in the counseling office, taught about it in college classrooms, and written an entire doctoral dissertation about it. She also experienced it herself. Amy learned that the secret to healing from career exhaustion lies in being, not doing. When you allow your heart, body, and mind to reconnect with God, you will experience renewed energy, productivity, and fulfillment. There is nothing you need to do but receive His love and let it restore your passion and purpose. Amy explains why vocational stress occurs (and how it differs from depression), how to identify the signs that you might be suffering from burnout, and what God wants to do to refresh and restore you. You or a loved one can begin the journey beyond burnout today.

Fried

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Author :
Publisher : Hay House, Inc
ISBN 13 : 9781401929510
Total Pages : 192 pages
Book Rating : 4.9/5 (295 download)

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Book Synopsis Fried by : Joan Z. Borysenko, Ph.D.

Download or read book Fried written by Joan Z. Borysenko, Ph.D. and published by Hay House, Inc. This book was released on 2011-01-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Is an Invitation to Take Your Power Back! What happened to the spark you had as a child that powered curiosity, engagement with life, and creativity? Has it burned out? Are you feeling emotionally and physically exhausted and cynical, wondering if you’ve got what it takes to make it in this rapidly changing world? Burnout looks a lot like depression, but it’s not a biological bogeyman that medication or simple stress management can cure. It’s a disorder of hope and will that sucks the life out of competent, idealistic, hardworking people like you; and it will be an ongoing challenge for you to take your power back! In this breakthrough work, Joan Borysenko, Ph.D.—a Harvard-trained medical scientist, psychologist, and renowned pioneer in stress and health—straddles psychology, biology, and soul in a completely fresh approach to burnout. Joan’s deeply human (and often amusing) personal accounts of burnout and recovery; the science of helplessness, hopelessness, and empowerment; and the rich wisdom of people who have gone from fried to revived—including many of Joan’s vibrant community of 5,000 Facebook Friends—make this powerful and practical book a must-read for our times.

The Burnout Challenge

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Author :
Publisher : Harvard University Press
ISBN 13 : 0674287304
Total Pages : 273 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis The Burnout Challenge by : Christina Maslach

Download or read book The Burnout Challenge written by Christina Maslach and published by Harvard University Press. This book was released on 2022-11-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two pioneering researchers identify key causes of workplace burnout and reveal what managers can do to promote increased productivity and health. Burnout is among the most significant on-the-job hazards facing workers today. It is also among the most misunderstood. In particular, we tend to characterize burnout as a personal issue—a problem employees should fix themselves by getting therapy, practicing relaxation techniques, or changing jobs. Christina Maslach and Michael P. Leiter show why this is not the case. Burnout also needs to be managed by the workplace. Citing a wealth of research data and drawing on illustrative anecdotes, The Burnout Challenge shows how organizations can change to promote sustainable productivity. Maslach and Leiter provide useful tools for identifying the signs of employee burnout, most often exhaustion, cynicism, and ineffectiveness. They also advise managers on assembling and interpreting worker self-evaluation surveys, which can reveal workplace problems and potential solutions. And when it comes to implementing change, Maslach and Leiter offer practical, evidence-driven guidance. The key, they argue, is to begin with less-taxing changes that employees nonetheless find meaningful, seeding the ground for more thorough reforms in the future. Experts estimate that more than $500 billion and 550 million workhours are lost annually to on-the-job stress, much of it caused by dysfunctional work environments. As priorities and policies shift across workplaces, The Burnout Challenge provides pragmatic, creative, and cost-effective solutions to improve employee efficiency, health, and happiness.

Burnout to Breakthrough

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523089474
Total Pages : 177 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Burnout to Breakthrough by : Eileen McDargh

Download or read book Burnout to Breakthrough written by Eileen McDargh and published by Berrett-Koehler Publishers. This book was released on 2020-08-04 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Eileen delivers a new perspective on the burnout crisis with humor, good sense, and unique ideas on how to manage our brains. I owe my daily well-being to her. Keep this book at your side to help you glide through your workday.” —Marcia Reynolds, PsyD, author of The Discomfort Zone It's official. For the first time, the World Health Organization has classified burnout as a health problem. Renowned motivational speaker Eileen McDargh proposes that to tackle it, we must learn to break out of energy-draining thoughts and behaviors. Resilience, she argues, is strictly a matter of energy management--by better managing your energy, you can both build resiliency and overcome burnout. Breakthrough happens when our energy is consciously distributed to what matters most in our lives. So after a short survey that will tell you where you fit in a burnout and resiliency profile, McDargh helps pinpoint the causes of your burnout and examine the energy demands that keep you from refueling and recharging. She provides an in-depth energy analysis and gives you the keys to master the four dimensions that can give you a resilience breakthrough: head, heart, hands, and humor. McDargh guides the reader through the process of identifying energy drains and implementing strategies for handling them, whatever phase of life you are in. Her intention is to help you not only to successfully manage work and life demands but also make even larger strides in understanding how to put together a life by design and not by default.

The Stubborn Fat Fix

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Author :
Publisher : Rodale Books
ISBN 13 : 1605296694
Total Pages : 288 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis The Stubborn Fat Fix by : Keith Berkowitz

Download or read book The Stubborn Fat Fix written by Keith Berkowitz and published by Rodale Books. This book was released on 2009-04-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a Best Book 2010 in the Health: Diet/Weight Loss Category Do you feel tired all the time? Do you feel hungry between meals, even if you've just eaten? Do you crave candy, soda, or coffee, especially in the mid-afternoon? If you answered yes to any of these questions, you may have a metabolic disadvantage. Most diet plans fail because they don't address the underlying metabolic conditions that contribute to increased hunger and weight gain. In fact, they often worsen the problem by cutting calories and prompting food cravings. This further stresses your metabolism and leaves you hungrier—and heavier—than ever. The Stubborn Fat Fix remedies this by identifying and treating metabolic imbalances. Based on the results of simple quizzes, you'll choose between two eating plans that prescribe the ideal foods needed to repair your metabolic disorder and turn off faulty hunger signals. On both plans, you'll lose weight by doing something that seems counterintuitive—eat more, move less—in order to heal your metabolism. You can even incorporate "luxury" foods—indulging in ice cream, salty snacks, bread, wine or beer, or even chocolate—to stay on track without feeling deprived. A tailored supplement program, carefully controlled exercise, and stress-reduction techniques complete the metabolic cure. Even better, once your metabolism is in balance, you will not only permanently drop pounds but also improve your cholesterol, blood pressure, blood sugar, and energy levels for overall better health. Hundreds of the Berkowitzes' patients, like those profiled in the book, have successfully lost up to 70 pounds with this plan. With The Stubborn Fat Fix—featuring more than 30 delicious recipes and the exclusive Fiber Ratio tool created by Valerie to help you get the most out of your favorite foods—you, too, can lose that stubborn fat forever.

Mommy Burnout

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Author :
Publisher : HarperCollins
ISBN 13 : 0062683705
Total Pages : 336 pages
Book Rating : 4.0/5 (626 download)

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Book Synopsis Mommy Burnout by : Dr. Sheryl G. Ziegler

Download or read book Mommy Burnout written by Dr. Sheryl G. Ziegler and published by HarperCollins. This book was released on 2018-02-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate must-read handbook for the modern mother: a practical, and positive tool to help free women from the debilitating notion of being the "perfect mom," filled with funny and all too relatable true-life stories and realistic suggestions to stop the burnout cycle, and protect our kids from the damage burnout can cause. Moms, do you feel tired? Overwhelmed? Have you continually put off the things you need to do for you? Do you feel like it’s all worth it because your kids are happy? Are you "over" being a mother? If you answered yes to these questions, you’re not alone. Parents today want to create the ideal childhood for their children. Women strive to be the picture-perfect Pinterest mother that looks amazing, hosts the best birthday parties in town, posts the most "liked" photos, and serves delicious, nutritious home-cooked meals in her neat, organized home after ferrying the kids to school and a host of extracurricular activities on time. This drive, while noble, can also be destructive, causing stress and anxiety that leads to "mommy burnout." Psychologist and family counselor Dr. Sheryl Ziegler is well-versed in the stress that moms face, and the burden of guilt they carry because they often feel like they aren’t doing enough for their kids’ happiness. A mother of three herself, Dr. Z—as she’s affectionately known by her many patients—recognizes and understands that modern moms are all too often plagued by exhaustion, failure, isolation, self-doubt, and a general lack of self-love, and their families are also feeling the effects, too. Over the last nineteen years working with families and children, Dr. Z has devised a prescriptive program for addressing "mommy burnout"—teaching moms that they can learn to re-energize themselves and still feel good about their families and their lives. In this warm and empathetic guide, she examines this modern epidemic among mothers who put their children’s happiness above their own, and offers empowering, proven solutions for alleviating this condition, saving marriages and keeping kids happy in the process.

Couple Burnout

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Author :
Publisher : Routledge
ISBN 13 : 1136670300
Total Pages : 286 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Couple Burnout by : Ayala Pines

Download or read book Couple Burnout written by Ayala Pines and published by Routledge. This book was released on 2013-12-19 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: InCouple Burnout, Ayala Pines offers a unique model to combat relationship burnout by describing the phenomenon of couples burnout; its causes, danger signs and symptoms; and the most effective strategies therapists can use. Distinguishing burnout from problems caused by clinical depression or other pathologies, Pines combines three major clinical perspectives that are used by couple therapists--psychodynamic, systems and behavioral--with additional approaches that focus attention on the social- psychological perspective and existential perspective to couples' problems.

The Quick Fix

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Publisher : Farrar, Straus and Giroux
ISBN 13 : 0374718040
Total Pages : 352 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis The Quick Fix by : Jesse Singal

Download or read book The Quick Fix written by Jesse Singal and published by Farrar, Straus and Giroux. This book was released on 2021-04-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigative journalist exposes the many holes in today’s bestselling behavioral science, and argues that the trendy, TED-Talk-friendly psychological interventions that are so in vogue at the moment will never be enough to truly address social injustice and inequality. With their viral TED talks, bestselling books, and counter-intuitive remedies for complicated problems, psychologists and other social scientists have become the reigning thinkers of our time. Grit and “power posing” promised to help overcome entrenched inequalities in schools and the workplace; the Army spent hundreds of millions of dollars on a positive psychology intervention geared at preventing PTSD in its combat soldiers; and the implicit association test swept the nation on the strength of the claim that it can reveal unconscious biases and reduce racism in police departments and human resources departments. But what if much of the science underlying these blockbuster ideas is dubious or fallacious? What if Americans’ longstanding preference for simplistic self-help platitudes is exerting a pernicious influence on the way behavioral science is communicated and even funded, leading respected academics and the media astray? In The Quick Fix, Jesse Singal examines the most influential ideas of recent decades and the shaky science that supports them. He begins with the California legislator who introduced self-esteem into classrooms around the country in the 1980s and the Princeton political scientist who warned of an epidemic of youthful “superpredators” in the 1990s. In both cases, a much-touted idea had little basis in reality, but had a massive impact. Turning toward the explosive popularity of 21st-century social psychology, Singal examines the misleading appeal of entertaining lab results and critiques the idea that subtle unconscious cues shape our behavior. As he shows, today’s popular behavioral science emphasizes repairing, improving, and optimizing individuals rather than truly understanding and confronting the larger structural forces that drive social ills. Like Anand Giridharadas’s Winners Take All, The Quick Fix is a fresh and powerful indictment of the thought leaders and influencers who cut corners as they sell the public half-baked solutions to problems that deserve more serious treatment.

Burnout

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000813088
Total Pages : 194 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Burnout by : Gordon Parker

Download or read book Burnout written by Gordon Parker and published by Taylor & Francis. This book was released on 2022-12-30 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Burnout: A Guide to Identifying Burnout and Pathways to Recovery is the first complete self-help guide to burnout, based on groundbreaking new research. Burnout is widespread among high achievers in the workplace, and the problem is becoming more prevalent and profound in its impact. This book contains new evidence-based tools for readers to work out for themselves whether they have burnout and generate a plan for recovery based on their personal situation. Chapters show readers how to recognise their own burnout patterns and how far they may have travelled into burnout territory, and provide research-based management approaches to help them regain their passions and build their resilience. Offering fascinating new insights into the biology of burnout, and stories from people who have rebounded from it, the book acts as a complete guide for anyone who suspects they may have burnout, for their friends and families, and for health professionals and employers.

Unlocking Happiness at Work

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 074947808X
Total Pages : 240 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Unlocking Happiness at Work by : Jennifer Moss

Download or read book Unlocking Happiness at Work written by Jennifer Moss and published by Kogan Page Publishers. This book was released on 2016-09-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Independent Press Awards 2018 - Business Motivation Category Unlocking Happiness at Work takes you on a journey into why and how leaders should become compassionate capitalists and ensure that their teams thrive. This book debunks the myth that happiness at work is a waste of time and demonstrates how it can deliver a more productive and engaged workforce, which can have real impact on the bottom line. Based on two decades of scientific research, real-time data, interviews and case studies, this book proves that happiness fuels higher performance, provides a greater sense of purpose and spreads passion throughout organizations. With insightful practical guidance throughout, Unlocking Happiness at Work is a lively and persuasive exploration of how to be happier and make others happier through the power of habits, emotional intelligence and an innovative approach to work/life flow. Case studies from lululemon, Zappos, Misfit Inc, The Body Shop and more are supported by tangible data and key performance indicators that show the significant benefits that come from adopting a happiness strategy. This is an essential resource for leaders who want to increase sustainability, attract new talent, improve their brand and boost profitability - in a way that is life-enhancing for them and their people.