The Art Of Digital Branding

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The Art of Digital Branding

Author : Ian Cocoran
Publisher : Simon and Schuster
ISBN 13 : 1581158025
Total Pages : 352 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis The Art of Digital Branding by : Ian Cocoran

Download or read book The Art of Digital Branding written by Ian Cocoran and published by Simon and Schuster. This book was released on 2010-06-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traffic flow; adding depth to the Web experience with audio, video, and animation; maximizing site functionality for online shopping or software updates; and much more. Step into the digital age with expert help from The Art of Digital Branding. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The Art of Digital Marketing for Fashion and Luxury Brands

Author : Wilson Ozuem
Publisher : Springer Nature
ISBN 13 : 303070324X
Total Pages : 471 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis The Art of Digital Marketing for Fashion and Luxury Brands by : Wilson Ozuem

Download or read book The Art of Digital Marketing for Fashion and Luxury Brands written by Wilson Ozuem and published by Springer Nature. This book was released on 2021-07-17 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

The Art of Digital Marketing

Author : Ian Dodson
Publisher : John Wiley & Sons
ISBN 13 : 1119265711
Total Pages : 398 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Art of Digital Marketing by : Ian Dodson

Download or read book The Art of Digital Marketing written by Ian Dodson and published by John Wiley & Sons. This book was released on 2016-04-04 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

The Best Digital Marketing Campaigns in the World

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749460636
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Best Digital Marketing Campaigns in the World by : Damian Ryan

Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Art Marketing 101

Author : Constance Smith
Publisher : Artnetwork Press
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Art Marketing 101 by : Constance Smith

Download or read book Art Marketing 101 written by Constance Smith and published by Artnetwork Press. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.

The Art of Digital Marketing

Author : Ian Dodson
Publisher : John Wiley & Sons
ISBN 13 : 1119265703
Total Pages : 406 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Art of Digital Marketing by : Ian Dodson

Download or read book The Art of Digital Marketing written by Ian Dodson and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

The Art of Digital Marketing

Author : Krishan Kant Chura
Publisher : Krishan Kant Chura
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Art of Digital Marketing by : Krishan Kant Chura

Download or read book The Art of Digital Marketing written by Krishan Kant Chura and published by Krishan Kant Chura . This book was released on 2023-04-03 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the world of Digital Marketing with this uniquely designed book tailored for knowledge seekers in the field. Why juggle through numerous resources when you can access it all in one place? A team of five adept marketing professionals has converged their expertise to create a comprehensive guide that encapsulates the essence of web marketing. From foundational elements like website construction, SEO, and web analytics, to the intricacies of online advertising, email campaigns, and leveraging the power of social media – this consortium of web marketing virtuosos offers their invaluable insights for your benefit. Embrace the art of Digital Marketing, a transformative technique that propels your product and service promotion to unprecedented heights through online channels. Step away from the conventional modes of advertising such as TV, radio, magazines, and newspapers. Instead, immerse yourself in the dynamic realm of Video Ads, where the visual narrative truly captivates. Explore beyond the ordinary with innovative approaches like banners and product placements. In a world where digital prowess is the key to success, this book hands you the key to unlock new paradigms of marketing communication. Seize the opportunity to master Digital Marketing and watch your brand flourish in the boundless online landscape.

Foundations of Digital Art and Design with the Adobe Creative Cloud

Author : Xtine Burrough
Publisher : Pearson Education
ISBN 13 : 0321906373
Total Pages : 422 pages
Book Rating : 4.3/5 (219 download)

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Book Synopsis Foundations of Digital Art and Design with the Adobe Creative Cloud by : Xtine Burrough

Download or read book Foundations of Digital Art and Design with the Adobe Creative Cloud written by Xtine Burrough and published by Pearson Education. This book was released on 2014 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Teaches art and design principles with references to contemporary digital art alongside basic digital tools in Adobe Creative Cloud"--Cover, page [4].

Designed for Digital

Author : Jeanne W. Ross
Publisher : MIT Press
ISBN 13 : 0262542765
Total Pages : 205 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Designed for Digital by : Jeanne W. Ross

Download or read book Designed for Digital written by Jeanne W. Ross and published by MIT Press. This book was released on 2021-09-21 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

The Tools and Modules of Digital Marketing

Author : Vishaw Deepak
Publisher :
ISBN 13 : 9789352682256
Total Pages : 166 pages
Book Rating : 4.6/5 (822 download)

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Book Synopsis The Tools and Modules of Digital Marketing by : Vishaw Deepak

Download or read book The Tools and Modules of Digital Marketing written by Vishaw Deepak and published by . This book was released on 2020-06-27 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tools and Modules of Digital Marketing is designed as a textbook for management students specializing in digital marketing. This book is the first edition and contains 21 important modules of digital marketing which provides the most comprehensive guide to all important aspects of digital marketing and the step framework for planning, integration, and measurement of each digital channel platform and technologies. From this book, you will learn about 21 models of digital marketing (eg, WordPress, Lead Generation, Viral Marketing, etc.) from zero levels to advanced level. This book provides a step-by-step guide to implementing the key aspects of online marketing. It will be equally useful in both training and self-learning scenarios. after reading this book - and completing the modules within it, the Reader will be equipped to undertake any digital marketing role within a variety of organizations. This book provides a complete course of digital marketing, through this course, you can make your career in the field of digital marketing or you can find yourself as a digital entrepreneur.In this book, you'll discover: p p⚫ How to get new customers, clients.⚫ How to make more profit from existing customers.⚫ How to your website, e-commerce, or blog and how to monetize them.⚫ A simple step-by-step process for creating your personalized marketing plan.⚫ How to analyze your competitors Plan

Twitter is Not a Strategy

Author : Tom Doctoroff
Publisher : Macmillan
ISBN 13 : 1137279303
Total Pages : 268 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Twitter is Not a Strategy by : Tom Doctoroff

Download or read book Twitter is Not a Strategy written by Tom Doctoroff and published by Macmillan. This book was released on 2014-11-11 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading marketer breaks down the barriers between traditional and digital media, offering timeless principles for customer engagement

Branded Interactions

Author : Marco Spies
Publisher : National Geographic Books
ISBN 13 : 0500023700
Total Pages : 0 pages
Book Rating : 4.5/5 ( download)

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Book Synopsis Branded Interactions by : Marco Spies

Download or read book Branded Interactions written by Marco Spies and published by National Geographic Books. This book was released on 2020-10-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.

The Art of Digital Design

Author : Franklin P. Prosser
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 556 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Art of Digital Design by : Franklin P. Prosser

Download or read book The Art of Digital Design written by Franklin P. Prosser and published by Prentice Hall. This book was released on 1987 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hardware -- Logic Design.

Analyzing Art, Culture, and Design in the Digital Age

Author : Mura, Gianluca
Publisher : IGI Global
ISBN 13 : 1466686804
Total Pages : 352 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Analyzing Art, Culture, and Design in the Digital Age by : Mura, Gianluca

Download or read book Analyzing Art, Culture, and Design in the Digital Age written by Mura, Gianluca and published by IGI Global. This book was released on 2015-09-23 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advancements have influenced many fields of study, and the visual arts are no exception. With the development of new creative software and computer programs, artists and designers are free to create in a digital context, equipped with precision and efficiency. Analyzing Art, Culture, and Design in the Digital Age brings together a collection of chapters on the digital tools and processes impacting the fields of art and design, as well as related cultural experiences in the digital sphere. Including the latest scholarly research on the application of technology to the study, implementation, and culture of creative practice, this publication is an essential reference source for researchers, academicians, and professionals interested in the influence of technology on art, design, and culture. This publication features timely, research-based chapters discussing the connections between art and technology including, but not limited to, virtual art and design, the metaverse, 3D creative design environments, cultural communication, and creative social processes.

State of the Art in Digital Media and Applications

Author : Rae Earnshaw
Publisher : Springer
ISBN 13 : 3319614096
Total Pages : 96 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis State of the Art in Digital Media and Applications by : Rae Earnshaw

Download or read book State of the Art in Digital Media and Applications written by Rae Earnshaw and published by Springer. This book was released on 2017-08-25 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the user-facing aspects of digital media, from the web and computer games, to mobile technologies and social media, and demonstrates how these are continuously growing and developing. The convergence of IT, telecommunications, and media is bringing about a revolution in the way information is collected, stored, accessed and distributed. Rae Earnshaw's book explores the principal factors driving this and the ways in which social and cultural contexts are affected by media content. This is Professor Earnshaw's fourth book in a series that focuses on digital media and creativity, and through the use of Case Studies; the theoretical, practical and technical aspects of digital media are examined. Readers are informed about how the user as content creator, publisher and broadcaster is changing the traditional roles of news media, publishers and entertainment corporations. Topics such as the evolution of digital imaging and the phenomenon of social media are discussed in relation to this. Professor Earnshaw also demonstrates how changes in technology produce shifts in the ways that consumers utilize it, in an increasing variety of application domains such as e-books, digital cameras, Facebook and Twitter. State of the Art in Digital Media and Applications will be invaluable for readers that want a comprehensive look at how emerging digital media technologies are being used, and how they are transforming how we create, consume, exchange and manipulate media content.

Agency

Author : R. Webb
Publisher : Springer
ISBN 13 : 1137501227
Total Pages : 324 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Agency by : R. Webb

Download or read book Agency written by R. Webb and published by Springer. This book was released on 2016-09-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

Digital Dreams

Author : Paul Kunkel
Publisher : Universe Publishing(NY)
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Digital Dreams by : Paul Kunkel

Download or read book Digital Dreams written by Paul Kunkel and published by Universe Publishing(NY). This book was released on 1999 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past half century, the Sony Corporation has been highly successful at tapping the seductive nature of consumer electronics. Around the globe their products are recognized as symbols of cutting-edge technology and innovative design, making Sony the undisputed leader in high tech and one of the most recognized brand names in the world. This book takes an unprecedented look inside the world's most influential design center and their products--many never before published--for the next millennium. With nearly 250 industrial designers--graphic, packaging, and logotype designers, user-interface specialists and Web designers--working in offices from Tokyo to San Francisco to Cologne, the Sony Design Center is responsible for nearly 2,000 new products, concepts, packaging schemes and design strategies every year. By shaping the most pivotal technologies of our time, the Design Center exerts a greater influence on popular culture and current trends in industrial and graphic design than any other single entity.--From publisher description.