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Art Marketing 101
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Book Synopsis Art Marketing 101 by : Constance Smith
Download or read book Art Marketing 101 written by Constance Smith and published by Artnetwork Press. This book was released on 2004 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.
Book Synopsis Art Marketing 101 by : Constance Smith
Download or read book Art Marketing 101 written by Constance Smith and published by Artnetwork Press. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive 21-chapter volume that covers everything an artist needs to know to market successfully.
Book Synopsis Art Marketing 101 by : Constance Smith
Download or read book Art Marketing 101 written by Constance Smith and published by Artnetwork Press. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This business guide for artists teaches modern-day entrepreneurs information that will give them a competitive edge in the art market"-- P. [4] of cover.
Book Synopsis Art Marketing Handbook for the Fine Artist by : Constance Smith
Download or read book Art Marketing Handbook for the Fine Artist written by Constance Smith and published by Artnetwork Press. This book was released on 1992 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for fine artists to promotion, presentation, exhibition planning, raising money, and pricing art, with appendices listing reference books and resources, and showing sample legal agreements, and forms. Nicely done. Published by ArtNetwork, 13284 Rices Crossing Road #3, PO Box 369, Renaissance, CA 95962-0369. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis Advanced Strategies for Marketing Art by : Constance Smith
Download or read book Advanced Strategies for Marketing Art written by Constance Smith and published by Artnetwork Press. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategies for artists that will take their business to the next level.
Book Synopsis Art Marketing Sourcebook for the Fine Artist by : Constance Smith
Download or read book Art Marketing Sourcebook for the Fine Artist written by Constance Smith and published by Artnetwork Press. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Free Marketing written by Jim Cockrum and published by John Wiley & Sons. This book was released on 2011-08-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Book Synopsis How to Sell Your Art Online by : Cory Huff
Download or read book How to Sell Your Art Online written by Cory Huff and published by HarperCollins. This book was released on 2016-06-28 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.
Book Synopsis The Art of Digital Marketing by : Ian Dodson
Download or read book The Art of Digital Marketing written by Ian Dodson and published by John Wiley & Sons. This book was released on 2016-04-04 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Book Synopsis Trump University Marketing 101 by : Don Sexton
Download or read book Trump University Marketing 101 written by Don Sexton and published by John Wiley & Sons. This book was released on 2006-06-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trump University Marketing 101 combines the biggest name in business with the 40-year teaching experience of one of the most well-known marketing thinkers in academia. Without an MBA in marketing, how can today’s entrepreneurs and business owners stay on top of what’s happening in marketing? How can they find the best new ideas and avoid those tactics that don’t work or just lead to trouble? Trump University Marketing 101 presents all the basics of a marketing MBA. Each chapter focuses on one key marketing idea and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. But more than basic instruction, Sexton also includes his own methodologies for making vital marketing decisions–the same methodologies major corporations pay top-dollar to have him teach their employees. Don Sexton is Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s Distinguished Teaching Award, and has written numerous articles on marketing and branding issues. He is often quoted in prominent media such as The New York Times, Business Week, and Beijing’s China Economic Daily.
Book Synopsis The Artist's Business and Marketing ToolBox by : Neil McKenzie
Download or read book The Artist's Business and Marketing ToolBox written by Neil McKenzie and published by Createspace Independent Publishing Platform. This book was released on 2012-03-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting and running a successful art business is just like running and starting any other business. To create a vibrant and sustainable art enterprise you need to have a basic understanding of how business works. You don't need an MBA but you do need to know about business and marketing. In art school they probably didn't teach you much about the business end of selling your work or what it takes to run a company. Don't worry, you don't need to enroll in business school to get a good grasp of the basics - you will find them this book. The Artist's Business and Marketing ToolBox gives you real life examples you can use as well as over 80 forms to help you develop your business and marketing plan. Whether you just want to make a few extra dollars selling your art or you want to make art your full time profession you owe it to yourself to learn about running a business and the fundamentals of marketing. The difference between many successful and not so successful artists may have a lot more to do with their grasp of business and marketing than the art they create In the Artist's Business and Marketing ToolBox you will learn the basics of: -Starting a new business -Developing your brand -How to take advantage of opportunities and capitalize on your strengths -Understanding the business planning process and putting together your own plan -Accounting and finance that you need -Becoming more productive in creating your art -Managing and organizing your company -Developing and implementing effective marketing strategies for: oPublic relations oAdvertising oSelling your art oPricing your work oEffective web sites oNetworking oUsing social media -Developing a Visual Business and Marketing Plan If you are looking for another book on how to get your work into a gallery (although I cover that as well) then this book is not for you. If you are interested in putting proven business techniques and tools to work for you then the Artist's Business and Marketing ToolBox is a great place to start. Don't worry if you think that you need the skills of an MBA or accountant to be successful. Passion, creativity and hard work are what counts the most and luckily most artists have an abundance of all three! Be prepared to put in some time and effort to develop your business and marketing plan and don't forget to use the creative side of your brain.
Book Synopsis Art Marketing by : Virginija Jurėnienė
Download or read book Art Marketing written by Virginija Jurėnienė and published by Nova Science Publishers. This book was released on 2020 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The textbook ART MARKETING is for university and college students who study art management or cultural management, creative industries, or management of creative activities. It is also essential for artists who wish to act in the arts market without agents (galleries, art managers), i.e., to carry out self-management. For an artist, this will become a tool for his/her establishment to act in the arts market because it talks about creating and maintaining a personal brand and further development of storytelling in branding. It is also relevant for arts and cultural organisations because brands help to attract audiences. The most complex task is to figure out how to attract and engage audiences. The textbook provides answers to many relevant questions on marketing subtleties for organisations acting in the global world and modern-day arts market by providing systemic theoretical knowledge that forms various skills (analysis, synthesis, abstraction, etc.). The book analyses various types of art marketing with diverse local and global examples (second chapter). The first chapter presents a detailed analysis of the constituents of the art marketing complex, whereas the third chapter introduces a discussion about the arts market and its constituents, peculiarities of postmuseum activities and virtual reality in contemporary art"--
Book Synopsis Secrets from the Lost Art of Common Sense Marketing by : H. Brad Antin
Download or read book Secrets from the Lost Art of Common Sense Marketing written by H. Brad Antin and published by . This book was released on 1992 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Art Marketing Handbook by : Calvin J. Goodman
Download or read book Art Marketing Handbook written by Calvin J. Goodman and published by . This book was released on 1991 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the sixth edition of a classic reference on art marketing, which was first published in the 1970s. Straightforward, well structured, & extremely informative, it begins where books such as THE ARTIST'S MARKET...end. Simply put, the book has become a standard in its field... (It) discusses marketing methods such as organizing sales parties, exhibitions, adding that exhibitions built around a particular "theme" (especially when tied to a related public event) are most profitable. THE ART MARKETING HANDBOOK stems from Goodman's three decades of experience advertising artists & art dealers. In addition to explaining how artists can earn more from increased art sales, he also shares information about finding qualified prospects, selling to collectors & businesses, pricing art work ethics in the art market, publishing, promotion, contracts & proper documentation of sales, copyrights, & wholesaling .... Filled with specific examples from artists Goodman has worked with over the years, the book remains enjoyable reading as well as an extremely information & motivating resource." Laurie S. Hurwitz, Senior Editor, AMERICAN ARTIST. To order: GEE TEE BEE, 11901 Sunset, #102, Los Angeles, CA 90049 $60.00 plus $3.50 (S&H). Phone (310) 476-2622 FAX (310) 472-8785.
Book Synopsis Selling Art 101 by : Robert Regis Dvorak
Download or read book Selling Art 101 written by Robert Regis Dvorak and published by . This book was released on 2004 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of selling art is a skill that needs to be learned. This book provides an easy approach to selling that will save years of frustation. With the right attitude and the information provided in this book, your sales will soon. You will learn: closing secrets, 14 power words, telephone techniques, listening techniques, how to get referrals, good setting and much more.
Book Synopsis The Performing Arts Marketing Crash Course: Marketing 101 + Plan by : Melinda Massie
Download or read book The Performing Arts Marketing Crash Course: Marketing 101 + Plan written by Melinda Massie and published by Melinda Massie. This book was released on 2019-06-14 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Need to learn the basics of marketing and write a marketing plan? Fabulous! You’re in the right place. The Performing Arts Marketing Crash Course: Marketing 101 + Plan is your quick, down, and dirty guide to help overworked, overtired performing arts peeps learn the basics of marketing and write a cohesive marketing plan. Inside you'll find: * Quick & easy crash course on the basics of marketing and how to write a marketing plan. * Explanation of the multiple facets of marketing. What they are, why you need them, and how to incorporate them into your marketing plan. * A "Bare Bones" Guide. A primer on the bare minimum you can get away with because you're busy and tired but know you still need to get shit done. * Clean space to write your marketing plan. “Hey! This is fun. I don’t dread marketing anymore!” — Jackie M., Dancer When you decided to go into the performing arts, you probably didn't think about having to also market yourself, did you? If you're like many performing arts peeps I know, you only want to create, rehearse, and perform. And really, how fabulous would that be? Once upon a time, that was the case. Agents, companies, and others did that. Now, they're looking for artists that can market themselves. I hear this regularly from company managers: "I'm looking for what else you can bring to my company. If you make it to the audition, I assume you're a talented performer. What else can you bring to the table?" It's frustrating. Maybe even exhausting to think about. After all, marketing is now one more thing you have to add to your already epic to-do list. On top of a packed practice, rehearsal, and performance schedule, as well as most likely work and/or school, (and hopefully some family and social time as well) when the hell are you supposed to learn how to market yourself and then actually do it? Good news! It's far easier to self-market than it used to be, and this workbook will help you do it. I wrote this specifically with busy, tired, overworked performing arts peeps in mind. Your needs, your schedule, and your energy (or lack thereof) levels. This is your quick, down, and dirty guide to marketing and writing your marketing plan. It's going to give you what you need to know to get it done, create a cohesive and strategic plan, and look professional doing it. I know you can do it! What you'll learn: * The basics of marketing. What they are. Why they're important. And what to include in your marketing plan. * What to keep and what to ignore in case you're already overworked and overstressed. * How to write your own marketing plan. In the end you'll have a solid grasp of the marketing basics as well as your own official marketing plan! Note: Some topics touched on in this workbook will be explored more deeply in future workbooks. This workbook lays the foundation on which the rest of your marketing efforts will be built. This book is for you if you’re a performing arts person who: * wants to learn the basics about marketing. * wants to market easily, efficiently, and effectively. * has been marketing some, but doesn't have a cohesive plan in place to pull everything together. * needs to write a marketing plan. P.S. - this workbook is also good for any creative who needs to market. “VERY IMPRESSED, MS. MASSIE. This is well-written, clear, concise, entertaining, and not at all dry while still being very informative. I am enjoying my marketing crash course!” — Brandie A., Writer Are you ready to take control of your marketing? Buy The Performing Arts Marketing Crash Course: Marketing 101 + Plan today!
Book Synopsis Internet 101 for the Fine Artist by : Constance Smith
Download or read book Internet 101 for the Fine Artist written by Constance Smith and published by Artnetwork Press. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time for artists to start taking advantage of the Internet and make it work for them. From beginner to advance, this book fills the gaps about using the World-Wide Web, e-mail, ebay: designing your site, auctioning on the web, broadcasting, meta tags, guerrilla tactics, all about search engines, hundreds of sites to browse.
