The Advertising Yearbook

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New Perspectives on Political Advertising

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Author : Lynda Lee Kaid
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis New Perspectives on Political Advertising by : Lynda Lee Kaid

Download or read book New Perspectives on Political Advertising written by Lynda Lee Kaid and published by . This book was released on 1986 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is partof a series of anthologies which cover various topics in the study, teaching, and practice of political communication. The purpose of the series is to make available to researchers, teachers, students, and other specialists, findings, analyses, and commentaries which are representative of current scholarship in the rapidly evolving field of political communication. The focus of this volume--political advertising, its history, forms, styles, settings, uses, and effects--seems appropriate because there are few, if any, forms of political communication which are more prevalent, more expensive, more highly developed, and which have been the object of more controversy and less serious scholarship than political advertising, especially the political commercial made for television.

The Advertising Age Encyclopedia of Advertising

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Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 1754 pages
Book Rating : 4.1/5 (359 download)

Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Perspectives on Social Media

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Author : Piet Kommers
Publisher : Routledge
ISBN 13 : 1135011001
Total Pages : 197 pages
Book Rating : 4.1/5 (35 download)

Book Synopsis Perspectives on Social Media by : Piet Kommers

Download or read book Perspectives on Social Media written by Piet Kommers and published by Routledge. This book was released on 2014-08-18 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perspectives on Social Media presents the most current research on the effectiveness of social media across sectors. Progress in finding better applications for social media relies on the difficult task of integrating media technologies into fields such as engineering, marketing, health, learning, art, tourism, and the service industry. This book is based on cutting-edge creative work among top international researchers and renowned designers and provides readers with a preview of the most visionary outcomes in the field of social media. Some of the major topics that the book discusses are: New social media design Sense of community in web applications App design and development for mobile devices. Perspectives on Social Media uniquely builds on recent disputes among the top scholars around the world, thus including the dynamics of knowledge-sharing and cross-fertilization that one would expect to happen on the web but that are rarely found in a book.

Fundamentals of Advertising

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Author : John Wilmshurst
Publisher : Routledge
ISBN 13 : 1136401652
Total Pages : 413 pages
Book Rating : 4.1/5 (364 download)

Book Synopsis Fundamentals of Advertising by : John Wilmshurst

Download or read book Fundamentals of Advertising written by John Wilmshurst and published by Routledge. This book was released on 2010-02-17 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

Read Me

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Author : Dwight Garner
Publisher : Harper Collins
ISBN 13 : 0061572195
Total Pages : 294 pages
Book Rating : 4.0/5 (615 download)

Book Synopsis Read Me by : Dwight Garner

Download or read book Read Me written by Dwight Garner and published by Harper Collins. This book was released on 2009-11-03 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This witty and heavily illustrated volume features more than 300 vintage book advertisements—startling and strange, beautiful and funny—that together reveal a kind of secret history of American literature over the last century. New York Times book critic Dwight Garner brings together original ads for some of the most acclaimed and best-selling books of the twentieth century, including The Great Gatsby, Ulysses, On the Road, Invisible Man, Lolita, Silent Spring, The Joy of Sex, Fear and Loathing on the Campaign Trail '72, White Noise, and dozens of other classics. These ads show us famous books when they were simply new volumes jostling for attention on bookstore shelves, not yet icons of our literary culture. And the ads capture many beloved authors—Toni Morrison, Cormac McCarthy, Susan Sontag, and Kurt Vonnegut among a great many others—at moments before their careers were assured, before their personas had hardened into those of "famous writers." In his introduction, Garner explains the changing styles of book advertising; explores the cross-pollination between literature and the world of advertising, in which many writers—including Don DeLillo, Salman Rushdie, and James Patterson—worked before publishing their first books; and makes a convincing case that these vintage ads are important and lasting literary documents. Read Me is a fascinating and unusual romp through literary history, and an ideal gift for any reader.

Bulletin

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Author : University of Missouri
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Bulletin by : University of Missouri

Download or read book Bulletin written by University of Missouri and published by . This book was released on 1925 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Associated Advertising

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Author :
Publisher :
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.5/5 (26 download)

Book Synopsis Associated Advertising by :

Download or read book Associated Advertising written by and published by . This book was released on 1922 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Broadcasting Yearbook

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Author :
Publisher :
ISBN 13 :
Total Pages : 506 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Broadcasting Yearbook by :

Download or read book Broadcasting Yearbook written by and published by . This book was released on 1941 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Yearbook

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Author : Seth Rogen
Publisher : Penguin
ISBN 13 : 0735238006
Total Pages : 219 pages
Book Rating : 4.7/5 (352 download)

Book Synopsis Yearbook by : Seth Rogen

Download or read book Yearbook written by Seth Rogen and published by Penguin. This book was released on 2021-05-11 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT #1 BESTSELLER FINALIST for the 2021 National Jewish Book Awards SHORTLISTED for the 2022 Rakuten Kobo Emerging Writer Prize A collection of funny personal essays from one of the writers of Superbad and Pineapple Express and one of the producers of The Disaster Artist, Neighbors, and The Boys. (All of these words have been added to help this book show up in people’s searches using the wonders of algorithmic technology. Thanks for bearing with us!) Hi! I’m Seth! I was asked to describe my book, Yearbook, for the inside flap (which is a gross phrase) and for websites and shit like that, so… here it goes!!! Yearbook is a collection of true stories that I desperately hope are just funny at worst, and life-changingly amazing at best. (I understand that it’s likely the former, which is a fancy “book” way of saying “the first one.”) I talk about my grandparents, doing stand-up comedy as a teenager, bar mitzvahs, and Jewish summer camp, and tell way more stories about doing drugs than my mother would like. I also talk about some of my adventures in Los Angeles, and surely say things about other famous people that will create a wildly awkward conversation for me at a party one day. I hope you enjoy the book should you buy it, and if you don’t enjoy it, I’m sorry. If you ever see me on the street and explain the situation, I’ll do my best to make it up to you.

Communication Yearbooks Vols 6-33 Set

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Author : Various
Publisher : Routledge
ISBN 13 : 1136630538
Total Pages : 17176 pages
Book Rating : 4.1/5 (366 download)

Book Synopsis Communication Yearbooks Vols 6-33 Set by : Various

Download or read book Communication Yearbooks Vols 6-33 Set written by Various and published by Routledge. This book was released on 2021-11-05 with total page 17176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.

Who Owns the World's Media?

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Author : Eli M. Noam
Publisher : Oxford University Press
ISBN 13 : 0199987246
Total Pages : 1435 pages
Book Rating : 4.1/5 (999 download)

Book Synopsis Who Owns the World's Media? by : Eli M. Noam

Download or read book Who Owns the World's Media? written by Eli M. Noam and published by Oxford University Press. This book was released on 2015-12-07 with total page 1435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media ownership and concentration has major implications for politics, business, culture, regulation, and innovation. It is also a highly contentious subject of public debate in many countries around the world. In Italy, Silvio Berlusconi's companies have dominated Italian politics. Televisa has been accused of taking cash for positive coverage of politicians in Mexico. Even in tiny Iceland, the regulation of media concentration led to that country's first and only public referendum. Who Owns the World's Media? moves beyond the rhetoric of free media and free markets to provide a dispassionate and data-driven analysis of global media ownership trends and their drivers. Based on an extensive data collection effort from scholars around the world, the book covers thirteen media industries, including television, newspapers, book publishing, film, search engines, ISPs, wireless telecommunication and others, across a ten to twenty-five year period in thirty countries. In many countries--like Egypt, China, or Russia--little to no data exists and the publication of these chapters will become authoritative resources on the subject in those regions. After examining each country, Noam and his collaborators offer comparisons and analysis across industries, regions, and development levels. They also calculate overall national concentration trends beyond specific media industries, the market share of individual companies in the overall national media sector, and the size and trends of transnational companies in overall global media. This definitive global study of the extent and impact of media concentration will be an invaluable resource for communications, public policy, law, and business scholars in doing research and also for media, telecom, and IT companies and financial institutions in the private sector.

The Tax Law of Associations

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Author : Bruce R. Hopkins
Publisher : John Wiley & Sons
ISBN 13 : 0470050039
Total Pages : 524 pages
Book Rating : 4.4/5 (7 download)

Book Synopsis The Tax Law of Associations by : Bruce R. Hopkins

Download or read book The Tax Law of Associations written by Bruce R. Hopkins and published by John Wiley & Sons. This book was released on 2006-10-20 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tax Law of Associations summarizes the law concerning acquisition and maintenance of associations' tax exemption. It explores various other bodies of tax law applicable to exempt associations, including the private inurement doctrine, the intermediate sanctions rules, the lobbying rules, and the unrelated business restrictions. Coverage also includes: the political activities rules, including the use of political action committees by associations; associations' use of for-profit subsidiaries; supporting organizations; involvement in partnerships and other joint ventures; as well as charitable giving and fundraising rules.

High School Journalism

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Author : Homer L. Hall
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 9781404218314
Total Pages : 356 pages
Book Rating : 4.2/5 (183 download)

Book Synopsis High School Journalism by : Homer L. Hall

Download or read book High School Journalism written by Homer L. Hall and published by The Rosen Publishing Group, Inc. This book was released on 2008-08-15 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes a brief history of American journalism and discusses the duties of a journalist, styles of writing, the parts of a newspaper, newspaper and yearbook design, photography, and careers in journalism.

Report of the Ad Hoc Consultation on the Role of Regional Fishery Agencies in Relation to High Seas Fishery Statistics

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Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9789251035054
Total Pages : 180 pages
Book Rating : 4.0/5 (35 download)

Book Synopsis Report of the Ad Hoc Consultation on the Role of Regional Fishery Agencies in Relation to High Seas Fishery Statistics by : Food and Agriculture Organization of the United Nations

Download or read book Report of the Ad Hoc Consultation on the Role of Regional Fishery Agencies in Relation to High Seas Fishery Statistics written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 1994 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Scholastic Journalism

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Author : C. Dow Tate
Publisher : John Wiley & Sons
ISBN 13 : 0470659343
Total Pages : 544 pages
Book Rating : 4.4/5 (76 download)

Book Synopsis Scholastic Journalism by : C. Dow Tate

Download or read book Scholastic Journalism written by C. Dow Tate and published by John Wiley & Sons. This book was released on 2013-09-10 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new 12th edition of Scholastic Journalism is fully revised and updated to encompass the complete range of cross platform multimedia writing and design to bring this classic into the convergence age. Incorporates cross platform writing and design into each chapter to bring this classic high school journalism text into the digital age Delves into the collaborative and multimedia/new media opportunities and changes that are defining the industry and journalism education as traditional media formats converge with new technologies Continues to educate students on the basic skills of collecting, interviewing, reporting, and writing in journalism Includes a variety of new user-friendly features for students and instructors Features updated instructor manual and supporting online resources, available at www.wiley.com/go/scholasticjournalism

The Tax Law of Unrelated Business for Nonprofit Organizations

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Author : Bruce R. Hopkins
Publisher : John Wiley & Sons
ISBN 13 : 0471774626
Total Pages : 401 pages
Book Rating : 4.4/5 (717 download)

Book Synopsis The Tax Law of Unrelated Business for Nonprofit Organizations by : Bruce R. Hopkins

Download or read book The Tax Law of Unrelated Business for Nonprofit Organizations written by Bruce R. Hopkins and published by John Wiley & Sons. This book was released on 2006-04-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Tax Law of Unrelated Business for Nonprofit Organizations is a comprehensive guide to the tax law of unrelated businesses for tax-exempt organizations, written by the leading expert in the field.

Journalism Series

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Author : University of Missouri
Publisher :
ISBN 13 :
Total Pages : 150 pages
Book Rating : 4.:/5 (28 download)

Book Synopsis Journalism Series by : University of Missouri

Download or read book Journalism Series written by University of Missouri and published by . This book was released on 1925 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: