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New Perspectives On Political Advertising
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Book Synopsis New Perspectives on Political Advertising by : Lynda Lee Kaid
Download or read book New Perspectives on Political Advertising written by Lynda Lee Kaid and published by . This book was released on 1986 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is partof a series of anthologies which cover various topics in the study, teaching, and practice of political communication. The purpose of the series is to make available to researchers, teachers, students, and other specialists, findings, analyses, and commentaries which are representative of current scholarship in the rapidly evolving field of political communication. The focus of this volume--political advertising, its history, forms, styles, settings, uses, and effects--seems appropriate because there are few, if any, forms of political communication which are more prevalent, more expensive, more highly developed, and which have been the object of more controversy and less serious scholarship than political advertising, especially the political commercial made for television.
Book Synopsis Political Marketing by : Darren G. Lilleker
Download or read book Political Marketing written by Darren G. Lilleker and published by Manchester University Press. This book was released on 2005-08-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
Book Synopsis The SAGE Handbook of Political Advertising by : Lynda Lee Kaid
Download or read book The SAGE Handbook of Political Advertising written by Lynda Lee Kaid and published by SAGE Publications. This book was released on 2006-06-14 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments.
Book Synopsis Routledge Handbook of Political Advertising by : Christina Holtz-Bacha
Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Taylor & Francis. This book was released on 2017-02-24 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2021-11-24 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.
Book Synopsis Political Advertising in Western Democracies by : Lynda Lee Kaid
Download or read book Political Advertising in Western Democracies written by Lynda Lee Kaid and published by SAGE Publications, Incorporated. This book was released on 1994-12-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.
Book Synopsis Lights, Camera, Campaign! by : David Andrew Schultz
Download or read book Lights, Camera, Campaign! written by David Andrew Schultz and published by Peter Lang. This book was released on 2004 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
Book Synopsis New Perspectives on Power and Political Representation from Ancient History to the Present Day by :
Download or read book New Perspectives on Power and Political Representation from Ancient History to the Present Day written by and published by BRILL. This book was released on 2019-06-07 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Perspectives on Power and Political Representation from Ancient History to the Present Day offers a unique perspective on political communication between rulers and ruled from antiquity to the present day by putting the concept of representation center stage. It explores the dynamic relationship between elites and the people as it was shaped by constructions of self-representation and representative claims. The contributors to this volume – specialists in ancient, medieval, early-modern and modern history – move away from reductionist associations of political representation with formal aspects of modern, democratic, electoral, and parliamentarian politics. Instead, they contend that the construction of political representation involves a set of discourses, practices, and mechanisms that, although they have been applied and appropriated in various ways in a range of historical contexts, has stood the test of time.
Book Synopsis Market Driven Political Advertising by : Andrew Hughes
Download or read book Market Driven Political Advertising written by Andrew Hughes and published by Springer. This book was released on 2018-06-14 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future.
Book Synopsis Political Advertising in Western Democracies by : Lynda Lee Kaid
Download or read book Political Advertising in Western Democracies written by Lynda Lee Kaid and published by SAGE Publications, Incorporated. This book was released on 1995 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An interesting study about political advertising on TV.... The material in the book can work as a good guide for both the Ministry of information and Broadcasting (including Doordarshan bosses) and major political parties while preparing to use TV as an effective medium for the next election campaign." --The Hindustan Times "This invaluable work significantly advances the cross-national, comparative study of political advertising broadly defined. In pellucid prose, the editors and contributors identify commonalities and differences among media systems, regulations, contents, and styles and point to their likely impact and effects. It is essential reading." --David L. Paletz, Duke University In recent years, political campaigns in Western democracies have increasingly relied on television advertising to promote candidates and/or political parties. Although North America was the first to channel political messages in this way and many European campaigns have been based on the U.S. model, Political Advertising in Western Democracies highlights the differences as well as the similarities of campaigns in Western democracies. The various campaign styles, their methods, and approaches reflect the unique political and cultural traditions of each country. Viewed individually and comparatively, they formulate the first comprehensive study to date on the role that television plays in the electoral process. The chapters, written by well-known contributors, are all based on original research of the most recent campaigns in England, France, Germany, Italy, Israel, Denmark, the Netherlands, Finland, and the United States. An invaluable resource for anyone interested in this topic, Political Advertising in Western Democracies is also an ideal supplement for courses such as Survey of Political Communication, Mass Communication and Politics, International Communication, Political Advertising, Comparative Political Communication, and Political Campaigning.
Download or read book Media written by Sandy Donovan and published by Lerner Publications. This book was released on 2015-11-01 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The frenzied news coverage during a political election is unstoppable. Political ads also bombard you from every source—websites, TV, radio, and print. Then there are the memes, links, and video clips that show up through social media. Are these just annoyances, or do media messages actually shape an election's outcome? News outlets, campaign staff, and even members of the public use many forms of media for different purposes: to explain candidates' platforms, to explore issues, to expose controversy, and more. Some messages are biased, while others try to be balanced. Examine opposing viewpoints on some of the key issues involving media's role and consider for yourself what power media has to influence the election process.
Book Synopsis New Perspectives in Political Ethnography by : Lauren Joseph
Download or read book New Perspectives in Political Ethnography written by Lauren Joseph and published by Springer Science & Business Media. This book was released on 2007-09-20 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethnography is uniquely equipped to look microscopically at the foundations of political institutions and their attendant sent of practices, just as it is ideally suited to explain why political actors behave the way they do and to identify the causes, processes and outcomes that are part and parcel of political life. This volume, based on a special issue of Qualitative Sociology offers an ethnographic study of politicians and political systems.
Book Synopsis New Perspectives on the History of Political Economy by : Robert Fredona
Download or read book New Perspectives on the History of Political Economy written by Robert Fredona and published by Springer. This book was released on 2018-03-05 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a snapshot of the resurgent historiography of political economy in the wake of the ongoing global financial crisis, and suggests fruitful new agendas for research on the political-economic nexus as it has developed in the Western world since the end of the Middle Ages. New Perspectives on the History of Political Economy brings together a select group of young and established scholars from a wide variety of disciplinary backgrounds—history, economics, law, and political science—in an effort to begin a re-conceptualization of the origins and history of political economy through a variety of still largely distinct but complementary historical approaches—legal and intellectual, literary and philosophical, political and economic—and from a variety of related perspectives: debt and state finance, tariffs and tax policy, the encouragement and discouragement of trade, merchant communities and companies, smuggling and illicit trades, mercantile and colonial systems, economic cultures, and the history of economic doctrines more narrowly construed. The first decade of the twenty-first century, bookended by 9/11 and a global financial crisis, witnessed the clamorous and urgent return of both 'the political' and 'the economic' to historiographical debates. It is becoming more important than ever to rethink the historical role of politics (and, indeed, of government) in business, economic production, distribution, and exchange. The artefacts of pre-modern and modern political economy, from the fourteenth through the twentieth centuries, remain monuments of perennial importance for understanding how human beings grappled with and overcame material hardship, organized their political and economic communities, won great wealth and lost it, conquered and were conquered. The present volume, assembling some of the brightest lights in the field, eloquently testifies to the rich and powerful lessons to be had from such a historical understanding of political economy and of power in an economic age.
Book Synopsis Political Marketing by : Jennifer Lees-Marshment
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Book Synopsis Global Political Marketing by : Jennifer Lees-Marshment
Download or read book Global Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2009-10-16 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.
Download or read book Media and Audiences written by Karen Ross and published by McGraw-Hill Education (UK). This book was released on 2003-12-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: “a simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century…” European Journal of Communication *How has the concept of 'the audience' changed over the past 50 years? *How do audiences become producers and not just consumers of media texts? *How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers. We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media.
Book Synopsis Routledge Handbook of Political Advertising by : Christina Holtz-Bacha
Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Routledge. This book was released on 2017-02-24 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
