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Author : Cinta Gallent Torres
Publisher :
ISBN 13 : 9788430987566
Total Pages : 0 pages
Book Rating : 4.9/5 (875 download)
Download or read book Tendencias de la comunicación más proactiva written by Cinta Gallent Torres and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 841324837X
Total Pages : pages
Book Rating : 4.4/5 (132 download)
Download or read book Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.
Author : Juan Carlos Torre Puente (coord.)
Publisher : Universidad Pontificia Comillas
ISBN 13 : 8490129126
Total Pages : 372 pages
Book Rating : 4.4/5 (91 download)
Download or read book Tendencias y retos en la formación inicial de los docentes written by Juan Carlos Torre Puente (coord.) and published by Universidad Pontificia Comillas. This book was released on with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Teresa Fernandez Ulloa
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443860662
Total Pages : 580 pages
Book Rating : 4.4/5 (438 download)
Download or read book Changes, Conflicts and Ideologies in Contemporary Hispanic Culture written by Teresa Fernandez Ulloa and published by Cambridge Scholars Publishing. This book was released on 2014-06-02 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is formed by various chapters studying the manner in which conflicts, changes and ideologies appear in contemporary Hispanic discourses. The contributions analyze a wide variety of topics related to the manner in which ideological and epistemological changes of the 19th, 20th and 21st centuries are reflected in, and shape, Spanish language, literature, and other cultural expressions in both Spain and Latin America. The 19th century was conducive to various movements of independence, while, in Europe, radical changes of different types and in all contexts of life and knowledge occurred. Language was certainly affected by these changes resulting in new terminology and discourse strategies. Likewise, new schools of thought such as idealism, dialectic materialism, nihilism, and nationalism, among others, were established, in addition to new literary movements such as romanticism, evocative of (r)evolution, individualism and realism, inspired by the social effects of capitalism. Scientific and technological advances continued throughout the 20th century, when the women’s liberation movement consolidated. The notion of globalization also appears, simultaneously to various crises, despotism, wars, genocide, social exclusion and unemployment. Together, these trends give rise to a vindicating discourse that reaches large audiences via television. The classic rhetoric undergoes some changes given the explicit suasion and the absence of delusion provided by other means of communication. The 21st century is defined by the flood of information and the overpowering presence of mass communication; so much so, that the technological impact is clear in all realms of life. From the linguistic viewpoint, the appearance of anglicisms and technicalities mirrors the impact of post-modernity. There is now a need to give coherence to a national discourse that both grasps the past and adapts itself to the new available resources with the purpose of conveying an effective and attractive message to a very large audience. Discourse is swift, since society does not seem to have time to think, but instead seeks to maintain interest in a world filled with stimuli that, in turn, change constantly. Emphasis has been switched to a search for historical images and moments that presumably explain present and future events. It is also significant that all this restlessness is discussed and explained via new means such as the world-wide-web. The change in communication habits (e-mail, chats, forums, SMS) and tools (computers, mobile phones) that was initiated in the 20th century has had a net effect on the directness and swiftness of language.
Author : Virginia González
Publisher : Bull Publishing Company
ISBN 13 : 1933503092
Total Pages : 425 pages
Book Rating : 4.9/5 (335 download)
Download or read book Tomando control de su salud written by Virginia González and published by Bull Publishing Company. This book was released on 2007-10-01 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with hundreds of tips, suggestions, and strategies, this guide offers practical medical solutions in clear language. It explains how to develop and maintain exercise and nutrition programs, manage symptoms, determine when to seek medical help, work effectively with doctors, properly use medications and minimize side effects, find community resources, discuss the illness with family and friends, and tailor social activities for particular conditions. Written by six medical professionals, this book encourages an individual approach to the process, with the ultimate goal being greater self-management. Originally based on a five-year study conducted at Stanford University with hundreds of volunteers, this work has grown to include the feedback of medical professionals and thousands of people with chronic conditions all over the world. Lleno de cientos de consejos, sugerencias y estrategias, esta guía ofrece soluciones médicas prácticas en un lenguaje claro y fácil de entender. Explica como desarrollar y mantener programas de nutrición y ejercicio, manejar síntomas, determinar cuando es necesario pedir ayuda médica, trabajar efectivamente con doctores, encontrar programas comunitarios, discutir la enfermedad con la familia y como adaptar ciertas actividades sociales a diferentes condiciones. Escrito por seis médicos profesionales, este libro respalda una perspectiva individual al proceso—la meta siendo el mejor manejo propio de la salud. Basado originalmente en un estudio de cinco años en la Universidad de Stanford con cientos de voluntarios, esta obra ha crecido a incluir las reacciones de médicos y pacientes alrededor del mundo.
Author : Cees B.M. Van Riel
Publisher : Editorial Almuzara
ISBN 13 : 8483566451
Total Pages : 206 pages
Book Rating : 4.4/5 (835 download)
Download or read book Alinear para ganar written by Cees B.M. Van Riel and published by Editorial Almuzara. This book was released on 2012-04 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.
Author : Daniel Pulido
Publisher : World Bank Publications
ISBN 13 : 1464815976
Total Pages : 814 pages
Book Rating : 4.4/5 (648 download)
Download or read book Manual para el desarrollo de ferrocarriles urbanos written by Daniel Pulido and published by World Bank Publications. This book was released on 2020-11-09 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nivel global, ciudades buscan desarrollar soluciones de transporte asequibles, ecológicas y socialmente responsables que puedan satisfacer las necesidades de conectividad de las crecientes poblaciones metropolitanas y respaldar el futuro desarrollo económico y urbano. Cuando los sistemas ferroviarios urbanos se planifican e implementan adecuadamente como parte de una red de transporte público más amplia, éstis pueden brindar vías rápidas de movilidad y acceso vital a los centros urbanos desde la periferias. Los servicios ferroviarios urbanos de alto rendimiento, cuando se abordan cuidadosamente en el contexto de un proyecto de desarrollo, pueden ayudar a mejorar la calidad de vida de los ciudadanos brindándoles acceso a oportunidades laborales y servicios esenciales, tanto del entorno urbano inmediato como de comunidades vecinas. Este manual sintetiza y difunde conocimientos sobre planificación, implementación y operación de los proyectos ferroviarios urbanos para: i) destacar la necesidad de realizar estudios tempranos y planificar los proyectos, ii) contribuir a que los proyectos sean más sostenibles (desde el punto de vista económico, social y ambiental); iii) mejorar los beneficios socioeconómicos de los usuarios y el acceso de estos a distintas oportunidades; iv) maximizar el valor de la participación privada, cuando corresponda, y v) fortalecer la capacidad de las instituciones encargadas de la gestión e implementación de los proyectos. Se ofrece experiencia para lidiar con los desafíos técnicos, institucionales y financieros a los que se enfrentan los tomadores de decisiones de proyectos ferroviarios urbanos. Se reúnen los conocimientos especializados del personal del Banco Mundial y el aporte de numerosos especialistas para sintetizar buenas prácticas y recomendaciones basadas en experiencia global que no responden a intereses comerciales, financieros ni políticos, entre otros. El material presentado tiene como objetivo servir de guía imparcial para maximizar el impacto y afrontar los desafíos que conllevan los sistemas ferroviarios urbanos en las ciudades de países desarrollados y en desarrollo. No se brinda un enfoque único, sino que se reconocen las complejidades y los distintos contextos existentes cuando se aborda un proyecto de desarrollo ferroviario urbano; de ese modo, se apoya a las autoridades a prepararse para formular las preguntas adecuadas, analizar las cuestiones clave, llevar a cabo los estudios necesarios, aplicar las herramientas apropiadas y aprender de las buenas prácticas internacionales, todo ello en el oportuno momento del proceso de desarrollo del proyecto.
Author : Michael Tushman
Publisher : Oxford University Press, USA
ISBN 13 : 9780195135770
Total Pages : 635 pages
Book Rating : 4.1/5 (357 download)
Download or read book Managing Strategic Innovation and Change written by Michael Tushman and published by Oxford University Press, USA. This book was released on 2004 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this successful book addresses how technologies evolve and how they drive the need for organizational change and adaptation. Focusing on the general-management challenges that innovative firms face, the editors draw from a variety of disciplines and demonstrate the links between innovation, organizational competencies, organizational architectures, executive teams, and managing change. (Midwest).
Author : Commission for Environmental Cooperation (Montréal, Québec). Secretariat
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.3/5 ( download)
Download or read book The North American Mosaic written by Commission for Environmental Cooperation (Montréal, Québec). Secretariat and published by . This book was released on 2001 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The North American Mosaic has four overarching features. First, it is, to the extent feasible, based on comparable information on the status and trends of major indicators of the state of the environment in Canada,Mexico, and the United States. Second, the report confirms that these three countries together make up an incredibly complex, dynamic, and interconnected ecosystem in which humans play a dominant and decisive role. Third, the report raises important and sometimes disquieting questions concerning the sustainability of some current trends. Finally, the report is a reminder that our economic, social, and physical well-being are utterly dependent on the life-sustaining services provided by nature. This report emphasizes the importance of developing mutually compatible economic, social, and environmental goals and policies across the three-country region.
Author : Moira Stewart
Publisher : CRC Press
ISBN 13 : 1909368032
Total Pages : 310 pages
Book Rating : 4.9/5 (93 download)
Download or read book Patient-Centered Medicine written by Moira Stewart and published by CRC Press. This book was released on 2013-12-28 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This long awaited Third Edition fully illuminates the patient-centered model of medicine, continuing to provide the foundation for the Patient-Centered Care series. It redefines the principles underpinning the patient-centered method using four major components - clarifying its evolution and consequent development - to bring the reader fully up-to-
Author : Liam Donaldson
Publisher : Springer Nature
ISBN 13 : 3030594033
Total Pages : 496 pages
Book Rating : 4.0/5 (35 download)
Download or read book Textbook of Patient Safety and Clinical Risk Management written by Liam Donaldson and published by Springer Nature. This book was released on 2020-12-14 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Implementing safety practices in healthcare saves lives and improves the quality of care: it is therefore vital to apply good clinical practices, such as the WHO surgical checklist, to adopt the most appropriate measures for the prevention of assistance-related risks, and to identify the potential ones using tools such as reporting & learning systems. The culture of safety in the care environment and of human factors influencing it should be developed from the beginning of medical studies and in the first years of professional practice, in order to have the maximum impact on clinicians' and nurses' behavior. Medical errors tend to vary with the level of proficiency and experience, and this must be taken into account in adverse events prevention. Human factors assume a decisive importance in resilient organizations, and an understanding of risk control and containment is fundamental for all medical and surgical specialties. This open access book offers recommendations and examples of how to improve patient safety by changing practices, introducing organizational and technological innovations, and creating effective, patient-centered, timely, efficient, and equitable care systems, in order to spread the quality and patient safety culture among the new generation of healthcare professionals, and is intended for residents and young professionals in different clinical specialties.
Author : Heinrich Wilhelm Schäfer
Publisher :
ISBN 13 : 9783868218558
Total Pages : pages
Book Rating : 4.2/5 (185 download)
Download or read book Protestant 'Sects' and the Spirit of (Anti-)Imperialism written by Heinrich Wilhelm Schäfer and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John C. Maxwell
Publisher : Center Street
ISBN 13 : 1455518212
Total Pages : 288 pages
Book Rating : 4.4/5 (555 download)
Download or read book The 15 Invaluable Laws of Growth written by John C. Maxwell and published by Center Street. This book was released on 2012-10-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspiring guide to successful leadership, New York Times bestselling author John C. Maxwell shares his tried and true principles for maximum personal growth. Are there tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has gleaned about what it takes to reach our potential. In the way that only he can communicate, John teaches . . . The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself The Law of Awareness: You Must Know Yourself to Grow Yourself The Law of Modeling: It's Hard to Improve When You Have No One But Yourself to Follow The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be The Law of Contribution: Developing Yourself Enables You to Develop Others This third book in John Maxwell's Laws series (following the 2-million seller The 21 Irrefutable Laws of Leadership and The 17 Indisputable Laws of Teamwork) will help you become a lifelong learner whose potential keeps increasing and never gets "used up."
Author : David Pendleton
Publisher : OUP Oxford
ISBN 13 : 0191015601
Total Pages : 152 pages
Book Rating : 4.1/5 (91 download)
Download or read book The New Consultation written by David Pendleton and published by OUP Oxford. This book was released on 2003-04-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Consultation, published almost 20 years ago by the same authors, has been completely rewritten. The New Consultation will be an essential aid for all doctors and their educators to increase the effectiveness of their consultations and to help to make them more patient-centred. It includes theoretical background as well as practical help for both consulters and teachers. The consultation is 'the central act of medicine': the meeting between the patient and the doctor. The first part of the book takes the reader from the context of the consultation in society and with the medical profession, to the intimacy of the consulting room, and then delves into its processes. The reader is invited to share the individual perspectives of doctor and patient and to consider what will lead to positive outcomes. The last chapter of the first section puts all these factors together and provides a coherent, evidence-based description of the processes needed for an effective consultation for the patient, the doctor, and society. The second part of the book takes the reader into the practicalities of learning and teaching effective consultations. It starts with a brief description of the evidence for effective teaching and outlines the authors' experience of teaching in this way with over 1,000 doctors. Realizing that many doctors organize their own self-directed learning, the authors have included a chapter that enables individuals to develop their own consulting technique. Help is offered for teachers of the consultation in both undergraduate and postgraduate settings. The consultation is now assessed by a number of the royal medical colleges to measure competence and there is a chapter on these issues. The last chapter discusses the difficulties that many doctors still have in conducting patient-centred consultations and makes some suggestions for effective implementation of skills.
Author : Graeme L. Worboys
Publisher : ANU Press
ISBN 13 : 1925021696
Total Pages : 993 pages
Book Rating : 4.9/5 (25 download)
Download or read book Protected Area Governance and Management written by Graeme L. Worboys and published by ANU Press. This book was released on 2015-04-08 with total page 993 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protected Area Governance and Management presents a compendium of original text, case studies and examples from across the world, by drawing on the literature, and on the knowledge and experience of those involved in protected areas. The book synthesises current knowledge and cutting-edge thinking from the diverse branches of practice and learning relevant to protected area governance and management. It is intended as an investment in the skills and competencies of people and consequently, the effective governance and management of protected areas for which they are responsible, now and into the future. The global success of the protected area concept lies in its shared vision to protect natural and cultural heritage for the long term, and organisations such as International Union for the Conservation of Nature are a unifying force in this regard. Nonetheless, protected areas are a socio-political phenomenon and the ways that nations understand, govern and manage them is always open to contest and debate. The book aims to enlighten, educate and above all to challenge readers to think deeply about protected areas—their future and their past, as well as their present. The book has been compiled by 169 authors and deals with all aspects of protected area governance and management. It provides information to support capacity development training of protected area field officers, managers in charge and executive level managers.
Author : Paul R. Lawrence
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (13 download)
Download or read book Organization and Environment written by Paul R. Lawrence and published by . This book was released on 1967 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jose M. Herrou Aragon
Publisher : José M. Herrou Aragón
ISBN 13 : 1471725693
Total Pages : 107 pages
Book Rating : 4.4/5 (717 download)
Download or read book The Forbidden Religion written by Jose M. Herrou Aragon and published by José M. Herrou Aragón. This book was released on 2012-07-03 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gnosis means knowledge. But we are not referring to just any knowledge. Gnosis is knowledge which produces a great transformation in those who receive it. Knowledge capable of nothing less than waking up man and helping him to escape from the prison in which he finds himself. That is why Gnosis has been so persecuted throughout the course of history, because it is knowledge considered dangerous for the religious and political authorities who govern mankind from the shadows. Every time this religion, absolutely different from the rest, appears before man, the other religions unite to try to destroy or hide it again. Primordial Gnosis is the original Gnosis, true Gnosis, eternal Gnosis, Gnostic knowledge in its pure form. Due to multiple persecutions, Primordial Gnosis has been fragmented, distorted and hidden.
