Talk Up Your Business

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Talk Triggers

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0525537287
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Talk, Inc.

Author : Boris Groysberg
Publisher : Harvard Business Press
ISBN 13 : 1422183998
Total Pages : 256 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Talk, Inc. by : Boris Groysberg

Download or read book Talk, Inc. written by Boris Groysberg and published by Harvard Business Press. This book was released on 2012-05-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversation-powered leadership How can leaders make their big or growing companies feel small again? How can they recapture the “magic”—the tight strategic alignment, the high level of employee engagement—that drove and animated their organization when it was a start-up? As more and more executives have discovered in recent years, the answer to this conundrum lies in the power of conversation. In Talk, Inc., Boris Groysberg and Michael Slind show how trusted and effective leaders are adapting the principles of face-to-face conversation in order to pursue a new form of organizational conversation. They explore the promise of conversation-powered leadership—from the time-tested practice of talking straight (and listening well) to the thoughtful adoption of social media technology. And they offer guidance on how to balance the benefits of open-ended talk with the realities of strategic execution. Drawing on the experience of leaders at diverse companies from around the world, Talk, Inc., offers provocative insights and user-friendly tips on how to make organizational culture more intimate, more interactive, more inclusive, and more intentional—in short, more conversational.

Talk Up Your Book

Author : Patricia Fry
Publisher : Allworth
ISBN 13 : 9781581159226
Total Pages : 320 pages
Book Rating : 4.1/5 (592 download)

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Book Synopsis Talk Up Your Book by : Patricia Fry

Download or read book Talk Up Your Book written by Patricia Fry and published by Allworth. This book was released on 2012-11-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books. Readers want a relationship with authors of the books they read. If you aren’t a celebrity or a world-known author, it is up to you to create that relationship. Finally, here’s a book that tells you how to develop a greater rapport with your readers, and thus SELL MORE BOOKS through more effective live presentations, well-attended book signings, successful book festival experiences, and more personalized social media techniques. Learn how to get speaking gigs at conferences and how to land and more expertly handle radio, TV, and Internet interviews. This book will teach you how to: · Find and create speaking opportunities at appropriate venues · Handle yourself skillfully in front of an audience · Eliminate your noodle knees · Improve your speaking skills · Improve and protect your speaking voice · Come up with speech topics for fiction and nonfiction books · Organize workshops and present them on your own · Get publicity for your presentations · Land speaking gigs at conferences · Form a bond with audience members · Write a pitch letter and press release · Create better handouts and use them more effectively · Develop better communication skills · Attract more people to your book signings · Sell more books at book festivals If you’re ready to take your book promotion to the next level, this thorough guide is for you!

Talk Normal

Author : Tim Phillips
Publisher : Kogan Page Publishers
ISBN 13 : 0749463651
Total Pages : 184 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Talk Normal by : Tim Phillips

Download or read book Talk Normal written by Tim Phillips and published by Kogan Page Publishers. This book was released on 2011-09-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.

Speak with Impact

Author : Allison Shapira
Publisher : AMACOM
ISBN 13 : 0814439365
Total Pages : 240 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Speak with Impact by : Allison Shapira

Download or read book Speak with Impact written by Allison Shapira and published by AMACOM. This book was released on 2018-10-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you know what to say and how to say it, people listen. Find your powerful voice, and step into leadership. Speak with impact. Every day, you have an opportunity to use your voice to have a positive impact -- at work or in your community. You can inspire and persuade your audience -- or you can distract and put them to sleep. Presentation styles where leaders are nervous, ramble, and robotic can ruin a talk on even the most critical topics. As your performances become weak, your career prosects start to dim. To get ahead and make an impact, you need to deliver well-crafted messages with confidence and authenticity. You must?sound?as capable as you are. Public speaking is a skill, not a talent. With the right guidance, anyone can be a powerful speaker. Written by former opera singer turned CEO and TEDx speaker Allison Shapira, Speak with Impact unravels the mysteries of commanding attention in any setting, professional or personal. Whether it’s speaking up at a meeting, presenting to clients, or talking to large groups, this book’s easy-to-use frameworks, examples and exercises will help you: Engage your audience through storytelling and humor Use breathing techniques to overcome stage fright Strengthen and project your voice by banishing filler words/uptalk Use effective body language and build your executive presence Compose a clear message and deliver confident, authentic presentations Learn to conquer fear, capture attention, motivate action, and take charge of your career with?Speak with Impact.

Talking with Confidence for the Painfully Shy

Author : Don Gabor
Publisher : Harmony
ISBN 13 : 0307756661
Total Pages : 224 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Talking with Confidence for the Painfully Shy by : Don Gabor

Download or read book Talking with Confidence for the Painfully Shy written by Don Gabor and published by Harmony. This book was released on 2010-11-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: s much about "speaking in public" as it is about "public speaking, " Talking with Confidence for the Painfully Shy can help even the most shy person speak up and speak out in any business or social situation.

Talk to Strangers

Author : David Topus
Publisher : John Wiley & Sons
ISBN 13 : 1118237625
Total Pages : 64 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Talk to Strangers by : David Topus

Download or read book Talk to Strangers written by David Topus and published by John Wiley & Sons. This book was released on 2012-03-16 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connect to the world around you and realize the enormous potential in talking to strangers Everyday, random encounters really can change lives, when you make them happen the right way and leverage the connection at the other end. Talk to Strangers explains how to stand out and tap the potential of others by taking notice of who is standing alongside you on the bank line, the latte pickup point, or the ticket counter at the airport. David Topus' life-changing message is that we should "always connect," which means going beyond online relationships and engaging in the random, real-life interactions that have unlimited potential to supercharge businesses, accelerate careers, and enrich your life. Why there is opportunity through the people you meet wherever you go The four key beliefs of successful random connectors Techniques for creating comfort and trust quickly with complete strangers How to optimize and monetize your newly-established contacts When you connect to those in your everyday world, you'll discover the life-expanding potential of random encounters and unlimited opportunities.

Good Business

Author : Bill Novelli
Publisher : JHU Press
ISBN 13 : 1421440431
Total Pages : 389 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Good Business by : Bill Novelli

Download or read book Good Business written by Bill Novelli and published by JHU Press. This book was released on 2021-02-02 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.

Talk Up Your Book

Author : Patricia Fry
Publisher : Simon and Schuster
ISBN 13 : 1621532593
Total Pages : 299 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Talk Up Your Book by : Patricia Fry

Download or read book Talk Up Your Book written by Patricia Fry and published by Simon and Schuster. This book was released on 2013-01-18 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books. Readers want a relationship with authors of the books they read. If you aren’t a celebrity or a world-known author, it is up to you to create that relationship. Finally, here’s a book that tells you how to develop a greater rapport with your readers, and thus SELL MORE BOOKS through more effective live presentations, well-attended book signings, successful book festival experiences, and more personalized social media techniques. Learn how to get speaking gigs at conferences and how to land and more expertly handle radio, TV, and Internet interviews. This book will teach you how to: · Find and create speaking opportunities at appropriate venues · Handle yourself skillfully in front of an audience · Eliminate your noodle knees · Improve your speaking skills · Improve and protect your speaking voice · Come up with speech topics for fiction and nonfiction books · Organize workshops and present them on your own · Get publicity for your presentations · Land speaking gigs at conferences · Form a bond with audience members · Write a pitch letter and press release · Create better handouts and use them more effectively · Develop better communication skills · Attract more people to your book signings · Sell more books at book festivals If you’re ready to take your book promotion to the next level, this thorough guide is for you!

A Second Wind

Author : T. D. Jakes
Publisher :
ISBN 13 : 9781473652071
Total Pages : 192 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis A Second Wind by : T. D. Jakes

Download or read book A Second Wind written by T. D. Jakes and published by . This book was released on 2017-11-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: While focusing on his core mission to preach the gospel worldwide, T.D. Jakes has seen many good people not spend enough quality time with family, friends, and God. They have gotten so swept up in the daily grind that they have failed to live the rich life that God desires for each of His people. In his new book, Jakes provides readers with strategies that will help them rejuvenate their life and turn their "busyness" into a "business." All readers-not just entrepreneurs-will benefit from Jakes' insightful advice so that they can use the days God has blessed them with wisely and finish each day strong!

Designing Your Life

Author : Bill Burnett
Publisher : Knopf
ISBN 13 : 110187533X
Total Pages : 274 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Designing Your Life by : Bill Burnett

Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.

Bring Your Whole Self To Work

Author : Mike Robbins
Publisher : Hay House, Inc
ISBN 13 : 1401952364
Total Pages : 225 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Bring Your Whole Self To Work by : Mike Robbins

Download or read book Bring Your Whole Self To Work written by Mike Robbins and published by Hay House, Inc. This book was released on 2018-05-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s work environment, the lines between our professional and personal lives are blurred more than ever before. Whatever is happening to us outside of our workplace—whether stressful, painful, or joyful—follows us into work as well. We may think we have to keep these realities under wraps and act as if we “have it all together.” But as Mike Robbins explains, we can work better, lead better, and be more engaged and fulfilled if—instead of trying to hide who we are—we show up fully and authentically. Mike, a sought-after motivational speaker and business consultant, has spent more than 15 years researching, writing, and speaking about essential human experiences and high performance in the workplace. His clients have ranged from Google to Citibank, from the U.S. Department of Labor to the San Francisco Giants. From small start-ups in Silicon Valley to family-owned businesses in the Midwest. From what he’s seen and studied over the years, Mike believes that for us to thrive professionally, we must be willing to bring our whole selves to the work that we do. Bringing our whole selves to work means acknowledging that we’re all vulnerable, imperfect human beings doing the best we can. It means having the courage to take risks, speak up, have compassion, ask for help, connect with others in a genuine way, and allow ourselves to be truly seen. In this book, Mike outlines five principles we can use to approach our own work in this spirit of openness and humanity, and to help the people we work with feel safe enough to do the same, so that the teams and organizations we’re a part of can truly succeed. “This book will offer you insights, ideas, and tools to inspire you to bring all of who you are to the work that you do—regardless of where you work, what kind of work you do, and with whom you do it. And, if you’re an owner, leader, or just someone who wants to have influence on those around you—this book will also give you specific techniques for how to build or enhance your team’s culture in such a way that encourages others to bring all of who they are to work.”

Plain Talk

Author : Ken Iverson
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Plain Talk by : Ken Iverson

Download or read book Plain Talk written by Ken Iverson and published by John Wiley & Sons. This book was released on 1997-10-22 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visionary, maverick, and genuine American business hero, Ken Iverson is one of the most closely-watched business leaders in the world. Credited with single-handedly rejuvenating the rapidly declining American steel industry to the status of world-class producer, Iverson is one of the most successful and, as he likes to point out, one of the lowest-paid CEOs in the U.S. In his long-awaited book, Ken Iverson shares his ideas, observations, and the lessons he's learned about what it takes to grow a super-competitive, world-class organization.

The Mom Test

Author : Rob Fitzpatrick
Publisher : Robfitz Ltd
ISBN 13 : 1492180742
Total Pages : 133 pages
Book Rating : 4.4/5 (921 download)

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Book Synopsis The Mom Test by : Rob Fitzpatrick

Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Brand Famous

Author : Linzi Boyd
Publisher : John Wiley & Sons
ISBN 13 : 0857084917
Total Pages : 214 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis Brand Famous by : Linzi Boyd

Download or read book Brand Famous written by Linzi Boyd and published by John Wiley & Sons. This book was released on 2014-10-14 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a brand book like no other, and I heartily recommend it. Enjoy" —Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country's most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country's most famous brands. Discover what tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize 'new school' brand building approaches for today's consumer world Gain insights on common mistakes to avoid when building your brand Read about some of Linzi’s recent campaigns from recognised household brand names Be guided through the five-step process required to achieve stand out status "An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love" —Tiffanie Darke, Editor, Style, The Sunday Times "Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame" —Simon Jobson, Global Marketing Director, Dr. Martens

Walking the Talk

Author : Charles O. Holliday
Publisher : Berrett-Koehler Publishers
ISBN 13 : 9781576752340
Total Pages : 300 pages
Book Rating : 4.7/5 (523 download)

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Book Synopsis Walking the Talk by : Charles O. Holliday

Download or read book Walking the Talk written by Charles O. Holliday and published by Berrett-Koehler Publishers. This book was released on 2002-08-16 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Report by the World Business Council for Sustainable Development.

THE MAKING OF A YOUNG ENTREPRENEUR

Author : Gabrielle Williams
Publisher :
ISBN 13 : 9780578090603
Total Pages : 87 pages
Book Rating : 4.0/5 (96 download)

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Book Synopsis THE MAKING OF A YOUNG ENTREPRENEUR by : Gabrielle Williams

Download or read book THE MAKING OF A YOUNG ENTREPRENEUR written by Gabrielle Williams and published by . This book was released on 2011 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: