Talk Up Your Business

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Talk Up Your Business

Author : Mary Morel
Publisher : Allen & Unwin
ISBN 13 : 1741152550
Total Pages : 207 pages
Book Rating : 4.7/5 (411 download)

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Book Synopsis Talk Up Your Business by : Mary Morel

Download or read book Talk Up Your Business written by Mary Morel and published by Allen & Unwin. This book was released on 2005-01-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to spread the word about your business and gain new customers? Everyday, there are hundreds of opportunities for you to talk up your business. With the help of this book you can identify how to make the most of every opportunity to promote and grow your business without needing to spend a fortune on expensive advertising. Understanding the basics of good verbal communication will help you take your business to the next level - you'll learn how to network better, generate new clients by telemarketing and run your own seminars and presentations. Talk Up Your Business also shows you how to generate publicity through radio interviews, sponsorship and participating in street festivals. And with practical examples throughout to illustrate, there's loads of great ideas to get you started. Whether you're just starting out, or you've been in business for years, Talk Up Your Business is sure to give your business profile the boost it needs.

Talk Up Your Book

Author : Patricia Fry
Publisher : Allworth
ISBN 13 : 9781581159226
Total Pages : 320 pages
Book Rating : 4.1/5 (592 download)

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Book Synopsis Talk Up Your Book by : Patricia Fry

Download or read book Talk Up Your Book written by Patricia Fry and published by Allworth. This book was released on 2012-11-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books. Readers want a relationship with authors of the books they read. If you aren’t a celebrity or a world-known author, it is up to you to create that relationship. Finally, here’s a book that tells you how to develop a greater rapport with your readers, and thus SELL MORE BOOKS through more effective live presentations, well-attended book signings, successful book festival experiences, and more personalized social media techniques. Learn how to get speaking gigs at conferences and how to land and more expertly handle radio, TV, and Internet interviews. This book will teach you how to: · Find and create speaking opportunities at appropriate venues · Handle yourself skillfully in front of an audience · Eliminate your noodle knees · Improve your speaking skills · Improve and protect your speaking voice · Come up with speech topics for fiction and nonfiction books · Organize workshops and present them on your own · Get publicity for your presentations · Land speaking gigs at conferences · Form a bond with audience members · Write a pitch letter and press release · Create better handouts and use them more effectively · Develop better communication skills · Attract more people to your book signings · Sell more books at book festivals If you’re ready to take your book promotion to the next level, this thorough guide is for you!

Talk Triggers

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0525537279
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

Small Talk, Big Results

Author : Diane Windingland
Publisher : Small Talk Big Results
ISBN 13 : 0983007802
Total Pages : 78 pages
Book Rating : 4.9/5 (83 download)

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Book Synopsis Small Talk, Big Results by : Diane Windingland

Download or read book Small Talk, Big Results written by Diane Windingland and published by Small Talk Big Results. This book was released on 2010-10-30 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little tips and techniques for big success in business.

Good Business

Author : Bill Novelli
Publisher : JHU Press
ISBN 13 : 1421440431
Total Pages : 389 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Good Business by : Bill Novelli

Download or read book Good Business written by Bill Novelli and published by JHU Press. This book was released on 2021-02-02 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.

Talking with Confidence for the Painfully Shy

Author : Don Gabor
Publisher : Harmony
ISBN 13 : 0307756661
Total Pages : 224 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Talking with Confidence for the Painfully Shy by : Don Gabor

Download or read book Talking with Confidence for the Painfully Shy written by Don Gabor and published by Harmony. This book was released on 2010-11-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: s much about "speaking in public" as it is about "public speaking, " Talking with Confidence for the Painfully Shy can help even the most shy person speak up and speak out in any business or social situation.

Talk Up Your Book

Author : Patricia Fry
Publisher : Simon and Schuster
ISBN 13 : 1621532593
Total Pages : 299 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Talk Up Your Book by : Patricia Fry

Download or read book Talk Up Your Book written by Patricia Fry and published by Simon and Schuster. This book was released on 2013-01-18 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books. Readers want a relationship with authors of the books they read. If you aren’t a celebrity or a world-known author, it is up to you to create that relationship. Finally, here’s a book that tells you how to develop a greater rapport with your readers, and thus SELL MORE BOOKS through more effective live presentations, well-attended book signings, successful book festival experiences, and more personalized social media techniques. Learn how to get speaking gigs at conferences and how to land and more expertly handle radio, TV, and Internet interviews. This book will teach you how to: · Find and create speaking opportunities at appropriate venues · Handle yourself skillfully in front of an audience · Eliminate your noodle knees · Improve your speaking skills · Improve and protect your speaking voice · Come up with speech topics for fiction and nonfiction books · Organize workshops and present them on your own · Get publicity for your presentations · Land speaking gigs at conferences · Form a bond with audience members · Write a pitch letter and press release · Create better handouts and use them more effectively · Develop better communication skills · Attract more people to your book signings · Sell more books at book festivals If you’re ready to take your book promotion to the next level, this thorough guide is for you!

Talk to Strangers

Author : David Topus
Publisher : John Wiley & Sons
ISBN 13 : 1118237625
Total Pages : 64 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Talk to Strangers by : David Topus

Download or read book Talk to Strangers written by David Topus and published by John Wiley & Sons. This book was released on 2012-03-16 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connect to the world around you and realize the enormous potential in talking to strangers Everyday, random encounters really can change lives, when you make them happen the right way and leverage the connection at the other end. Talk to Strangers explains how to stand out and tap the potential of others by taking notice of who is standing alongside you on the bank line, the latte pickup point, or the ticket counter at the airport. David Topus' life-changing message is that we should "always connect," which means going beyond online relationships and engaging in the random, real-life interactions that have unlimited potential to supercharge businesses, accelerate careers, and enrich your life. Why there is opportunity through the people you meet wherever you go The four key beliefs of successful random connectors Techniques for creating comfort and trust quickly with complete strangers How to optimize and monetize your newly-established contacts When you connect to those in your everyday world, you'll discover the life-expanding potential of random encounters and unlimited opportunities.

Brand Famous

Author : Linzi Boyd
Publisher : John Wiley & Sons
ISBN 13 : 0857084917
Total Pages : 214 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis Brand Famous by : Linzi Boyd

Download or read book Brand Famous written by Linzi Boyd and published by John Wiley & Sons. This book was released on 2014-10-14 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a brand book like no other, and I heartily recommend it. Enjoy" —Dylan Jones, Editor-In-Chief, GQ Make your business a house-hold name Don't let your business fade into the background. It's time to STAND OUT and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It's time to take your brand to the next level. And that's what Brand Famous helps you do. Whether you want to BUILD, RENOVATE or just REFRESH your brand. Written by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country's most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips and real life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country's most famous brands. Discover what tactics will actually make your business or product a desirable, recognisable brand Learn how to maximize 'new school' brand building approaches for today's consumer world Gain insights on common mistakes to avoid when building your brand Read about some of Linzi’s recent campaigns from recognised household brand names Be guided through the five-step process required to achieve stand out status "An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love" —Tiffanie Darke, Editor, Style, The Sunday Times "Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame" —Simon Jobson, Global Marketing Director, Dr. Martens

Talk Normal

Author : Tim Phillips
Publisher : Kogan Page Publishers
ISBN 13 : 0749463651
Total Pages : 184 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Talk Normal by : Tim Phillips

Download or read book Talk Normal written by Tim Phillips and published by Kogan Page Publishers. This book was released on 2011-09-03 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That's why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible? Talk Normal is an attempt to find out. Based on the author's blog, www.talknormal.co.uk it's full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.

Talking Your Way to the Top

Author : Gretchen S. Hirsch
Publisher : Prometheus Books
ISBN 13 : 1615923233
Total Pages : 304 pages
Book Rating : 4.6/5 (159 download)

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Book Synopsis Talking Your Way to the Top by : Gretchen S. Hirsch

Download or read book Talking Your Way to the Top written by Gretchen S. Hirsch and published by Prometheus Books. This book was released on 2011-02-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: What''s the difference between ambiguous and ambivalent? When is it right to say he and I, and when is him and me correct? What''s the most important part of a voice mail message? What''s the one mistake that''s guaranteed to make an audience fall asleep during your presentation?Whether you''re the CEO of a conglomerate or an entry-level candidate preparing for an interview, how you speak has an effect on how you''re perceived. Grammar gaffes, incorrect word choices, inappropriate language, and inarticulate expression can peg you as both uneducated and unsophisticated. If you''re uncertain about how effectively you speak, business-communications expert Gretchen S. Hirsch has all the answers in this one comprehensive, amusing, and very useful book. Full of on-target tips and easy-to-navigate lists of frequently misused words, Talking Your Way to the Top is a quick, entertaining reference for any businessperson interested in becoming a more interesting and powerful speaker. It teaches you to recognize and avoid noxious nouns, vexing verbs, jarring jargon, wretched redundancies, and execrable euphemisms.Even better, Hirsch leads you every step of the way on the road to success. She gives you the words you need for job interviews; making contributions at company meetings; asking for more responsibility, promotions, and raises; giving speeches and making presentations; and chatting with your coworkers and potential clients at trade shows, cocktail parties, and company dinners.Whether you''re a recent college graduate, a middle manager, or a seasoned professional, you''ll find Talking Your Way to the Top to be warm, inviting, and sometimes downright amusing as it guides you through the perils and pleasures of the spoken word on your way up the corporate ladder.

Simple Numbers, Straight Talk, Big Profits!

Author : Gregory Burges Crabtree
Publisher :
ISBN 13 : 9780989645232
Total Pages : 0 pages
Book Rating : 4.6/5 (452 download)

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Book Synopsis Simple Numbers, Straight Talk, Big Profits! by : Gregory Burges Crabtree

Download or read book Simple Numbers, Straight Talk, Big Profits! written by Gregory Burges Crabtree and published by . This book was released on 2014-04-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple Numbers can guide you to increased business profitability Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more ) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn: Why your numbers are lying to you (and why you are the cause ) How labor productivity is the key to profitability and simplifying human resource decisions Why the amount of tax you pay is your #1 key performance indicator Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.

Solve for Happy

Author : Mo Gawdat
Publisher : Simon and Schuster
ISBN 13 : 1501157590
Total Pages : 368 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Solve for Happy by : Mo Gawdat

Download or read book Solve for Happy written by Mo Gawdat and published by Simon and Schuster. This book was released on 2017-03-21 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this “powerful personal story woven with a rich analysis of what we all seek” (Sergey Brin, cofounder of Google), Mo Gawdat, Chief Business Officer at Google’s [X], applies his superior logic and problem solving skills to understand how the brain processes joy and sadness—and then he solves for happy. In 2001 Mo Gawdat realized that despite his incredible success, he was desperately unhappy. A lifelong learner, he attacked the problem as an engineer would: examining all the provable facts and scrupulously applying logic. Eventually, his countless hours of research and science proved successful, and he discovered the equation for permanent happiness. Thirteen years later, Mo’s algorithm would be put to the ultimate test. After the sudden death of his son, Ali, Mo and his family turned to his equation—and it saved them from despair. In dealing with the horrible loss, Mo found his mission: he would pull off the type of “moonshot” goal that he and his colleagues were always aiming for—he would share his equation with the world and help as many people as possible become happier. In Solve for Happy Mo questions some of the most fundamental aspects of our existence, shares the underlying reasons for suffering, and plots out a step-by-step process for achieving lifelong happiness and enduring contentment. He shows us how to view life through a clear lens, teaching us how to dispel the illusions that cloud our thinking; overcome the brain’s blind spots; and embrace five ultimate truths. No matter what obstacles we face, what burdens we bear, what trials we’ve experienced, we can all be content with our present situation and optimistic about the future.

A Second Wind

Author : T. D. Jakes
Publisher :
ISBN 13 : 9781473652071
Total Pages : 192 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis A Second Wind by : T. D. Jakes

Download or read book A Second Wind written by T. D. Jakes and published by . This book was released on 2017-11-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: While focusing on his core mission to preach the gospel worldwide, T.D. Jakes has seen many good people not spend enough quality time with family, friends, and God. They have gotten so swept up in the daily grind that they have failed to live the rich life that God desires for each of His people. In his new book, Jakes provides readers with strategies that will help them rejuvenate their life and turn their "busyness" into a "business." All readers-not just entrepreneurs-will benefit from Jakes' insightful advice so that they can use the days God has blessed them with wisely and finish each day strong!

Motivation

Author : Brian Tracy
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814433111
Total Pages : 131 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Motivation by : Brian Tracy

Download or read book Motivation written by Brian Tracy and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of your employees have all the ingredients for greatness inside them already. They simply need you to motivate them. Learn how today!

THE MAKING OF A YOUNG ENTREPRENEUR

Author : Gabrielle Williams
Publisher :
ISBN 13 : 9780578090603
Total Pages : 87 pages
Book Rating : 4.0/5 (96 download)

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Book Synopsis THE MAKING OF A YOUNG ENTREPRENEUR by : Gabrielle Williams

Download or read book THE MAKING OF A YOUNG ENTREPRENEUR written by Gabrielle Williams and published by . This book was released on 2011 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 304 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together