Survey Of College Marketing Programs

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The Survey of College Marketing Programs, 2013 Edition

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402153
Total Pages : 158 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Marketing Programs, 2013 Edition by : Primary Research Group

Download or read book The Survey of College Marketing Programs, 2013 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2012 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 157-page study looks closely at the marketing efforts and advertising spending policies of a sample of 42 North American colleges. The study presents detailed data on spending on Google, YouTube, Facebook, Vimeo, Yahoo and Bing, as well as spending on radio, television, billboards, direct mail, ezines, website sponsorships, SEO strategies, opt-in email, viewbooks, magazine and newspaper space ads and other marketing vehicles. In addition, the report looks at the use of marketing, advertising, public relations and video development firms and consultant, presenting detailed information on current and planned use, and expenditure levels. Data in the report is broken out by size and type of college and by the extent that students are drawn from the local area.

The Survey of College Marketing Programs 2010

Author : Primary Research Group Staff
Publisher : Primary Research Group Inc
ISBN 13 : 1574401491
Total Pages : 168 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Marketing Programs 2010 by : Primary Research Group Staff

Download or read book The Survey of College Marketing Programs 2010 written by Primary Research Group Staff and published by Primary Research Group Inc. This book was released on 2010-05-25 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience.

SURVEY OF COLLEGE MARKETING PROGRAMS.

Author :
Publisher :
ISBN 13 : 9781574406566
Total Pages : pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis SURVEY OF COLLEGE MARKETING PROGRAMS. by :

Download or read book SURVEY OF COLLEGE MARKETING PROGRAMS. written by and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Survey of College Marketing Programs

Author : Primary Research Group
Publisher :
ISBN 13 : 9781574400205
Total Pages : 240 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Survey of College Marketing Programs by : Primary Research Group

Download or read book The Survey of College Marketing Programs written by Primary Research Group and published by . This book was released on 1998-11-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Survey of College Marketing Programs 2002

Author : Primary Research Group
Publisher :
ISBN 13 : 9781574400519
Total Pages : pages
Book Rating : 4.4/5 (5 download)

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Book Synopsis Survey of College Marketing Programs 2002 by : Primary Research Group

Download or read book Survey of College Marketing Programs 2002 written by Primary Research Group and published by . This book was released on 2003-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Survey of College Marketing Programs

Author : Primary Research Group
Publisher :
ISBN 13 : 9781574400175
Total Pages : 80 pages
Book Rating : 4.4/5 (1 download)

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Book Synopsis The Survey of College Marketing Programs by : Primary Research Group

Download or read book The Survey of College Marketing Programs written by Primary Research Group and published by . This book was released on 1998-11-01 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Survey of College Marketing Programs

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574400835
Total Pages : 169 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Marketing Programs by : Primary Research Group

Download or read book The Survey of College Marketing Programs written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2007 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 47% of American colleges use web advertising of some type to market the college including more than 59% of private colleges, according to a new study from Primary Research Group, The Survey of College Marketing Programs. The 170 page study presents more than 650 tables of data relating to college marketing efforts, exploring television, radio, newspaper and magazine advertising, direct mail, college viewbook and magazine publishing, and use of web ads, blogs, search engine placement enhancement, and other internet related marketing. The study also presents data on the percentage of distance learning programs that are managed and marketed by the central administration of the college and the percentage that are managed by separate administrative entities. The report also looks closely at spending by colleges on marketing consultancies, market research firms, advertising and public relations agencies. The data in the report is broken out by enrollment size, type of college, public/private status, and even by the extent to which colleges draw their applicants from the local area. Fifty five colleges completed an exhaustive questionnaire.

The Survey of College Marketing Programs

Author : Primary Research Group
Publisher :
ISBN 13 : 9781574400182
Total Pages : 80 pages
Book Rating : 4.4/5 (1 download)

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Book Synopsis The Survey of College Marketing Programs by : Primary Research Group

The Survey of College Sports Marketing Practices

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574402331
Total Pages : 142 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of College Sports Marketing Practices by : Primary Research Group

Download or read book The Survey of College Sports Marketing Practices written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2013 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 140-page report presents data from 100 North American colleges and universities about their sports marketing efforts. The study includes detailed data on the usage plans and spending by survey participants on ticket consultants, direct mail, web ads, website optimization, opt-in email, site sponsorships, student and mainstream newspaper and magazine ads, radio, television, billboards and other marketing vehicles. The study furnishes detailed info and spending data on the use of Facebook, Google, Yahoo and other major internet sites in sports marketing. The study also looks at overall sports marketing budgets and trends for this budget as well as for ticket sales in basketball, football, baseball and other sports. In addition it covers trends in the use of public relations firms, market research firms, advertising agencies and other consultants, social media and blogs, sports yearbooks, podcasts and other promotional venues and tactics. Data is broken out by Divisions 1, 2, and 3, by college enrollment, college type, and for public or private status.

Survey of Academic Library Use of Instructional Technology

Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574401076
Total Pages : 132 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Survey of Academic Library Use of Instructional Technology by :

Download or read book Survey of Academic Library Use of Instructional Technology written by and published by Primary Research Group Inc. This book was released on 2008 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Survey of academic libraries, chiefly in the United States and Canada, on their use of classroom response systems (clickers); whiteboards, tablets, and other presentation aids; internet technologies such as instant messaging, blogs, wikis, podcasting, photo sharing, online simulations/tutorials, virtual classroom/reality software, virtual reference software, and course management systems; instructional budgets; instructional computer labs; and instructional furniture.

The Survey of Adult & Continuing Education Programs in Higher Education

Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574401599
Total Pages : 231 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of Adult & Continuing Education Programs in Higher Education by :

Download or read book The Survey of Adult & Continuing Education Programs in Higher Education written by and published by Primary Research Group Inc. This book was released on 2011 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 200+ page report presents data from 40 higher education programs of adult or continuing education The report covers recent and expected trends in revenues, enrollment, course development, budget, admininstrative and faculty personnel development, technology use, source of revenues and other factors important to administrators of adult and continuing education programs in higher education. The report gives highely specific data on current and expected enrollment and revenue growth, and cost structure with a particularly strong empohasis on marketing expenditures. The study presents highly detailed data on marketing spending for direct mail, newspaper and magazine advertising, billboards, radio and television, and various forms of e-advertising including opt in email, banner ads, search engine optimization, ads on Google and Bing, and social network marketing through Facebook and other venues. Other issues covered include: contracted and tailored adult ed programs for specific institutions, trends in employer support for adult ed programs, revneues derived from distance learning, and other issues Data is broken out by size and type of educational institution.

Marketing the Program

Author : William A. Keim
Publisher :
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Marketing the Program by : William A. Keim

Download or read book Marketing the Program written by William A. Keim and published by . This book was released on 1981 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college. Callie Foster Struggs considers the importance of community impact studies. Anne Mulder-Edmondson proposes the inclusion of the entire college community in the development of a marketing plan. The promotion of a marketing plan via the printed media is described by Barbara A. W. Smith, while Robert H. Gaffner examines uses of the electronic media in marketing. The process of identifying target populations through segmentation is discussed by William A. Keim. Wallace F. Cohen and Jeanne Atherton describe the successful marketing of an afternoon program. Edwin R. Bailey explores the potential for coordination with universities in the development of a marketing plan. Don G. Creamer and E. G. Akins examine the effects of marketing on student development activities. Marybelle C. Keim reviews strategies for student retention. James F. Gollattscheck poses some potentially negative effects of marketing and means to avoid them. Gunder Myran and Mark Ralph evaluate marketing practices in community colleges. Finally, Donna Dzierlenga reviews the ERIC literature dealing with community college marketing. (HB)

The Survey of Distance Learning Programs in Higher Education

Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574401475
Total Pages : 238 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis The Survey of Distance Learning Programs in Higher Education by :

Download or read book The Survey of Distance Learning Programs in Higher Education written by and published by Primary Research Group Inc. This book was released on 2010 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 200+ page report gives detailed benchmarking data from more than 50 participating higher education distance learning programs. The report presents highly specific data on spending on various forms of marketing methods such as Facebook, Yahoo and Google ads, and ezine, magazine, newspaper, radio, billboard and television advertising, to mention a few. The report also gives detailed information on trends in revenues, tuition, financial aid, enrollment and other critical areas and issues for higher education distance learning program administrators. Coverage includes course development costs, use of new technologies, and efforts in assessment and tutoring. The data in the report is broken out by type of college, size of college, for public and private colleges, for-profit and non-profit colleges, by size of distance learning enrollment, and by the scope of the distance learning program itself, those that aim at both traditional and non-traditional learners, and those focused exclusively on the latter.

College Information Literacy Efforts Benchmarks

Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574400991
Total Pages : 189 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis College Information Literacy Efforts Benchmarks by :

Download or read book College Information Literacy Efforts Benchmarks written by and published by Primary Research Group Inc. This book was released on 2008 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: College Information Literacy Efforts Benchmarks presents the results of an information literacy higher education benchmarking study. More than 110 colleges from the United States and Canada participated in the study; data is broken out by size and type of college, for public and private colleges, for US and Canadian colleges, and even by number of in-class instructional sessions given. Uniquely, this report also breaks out data separately at institutions at which librarians have faculty status, an at which they do not.

Use of Surveying & Online Survey Tools in College Marketing & Public Relations

Author : Primary Research Group Staff
Publisher :
ISBN 13 : 9781574403596
Total Pages : 0 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Use of Surveying & Online Survey Tools in College Marketing & Public Relations by : Primary Research Group Staff

Download or read book Use of Surveying & Online Survey Tools in College Marketing & Public Relations written by Primary Research Group Staff and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study looks closely at how college administrators in admission, marketing, enrollment management, public relations and other marketing-oriented departments are using surveying and online survey tools to improve performance. The study helps its readers to answer questions such as: what is the role of online survey tools in college marketing and public relations? What services are colleges using and how much are they spending? How much do they spend on traditional market research and surveying services and to what extent have they been replaced by use of online survey tools? Which populations are being surveyed the most and how have colleges benefited? What percentage and types of surveys are done by phone, by mail, in-person or online? How much has surveying increased or decreased in recent years? How are surveys archived and accessed and by whom?Just a few of the report's many findings are that: · 75% of private colleges in the sample had a paid subscription to Surveymonkey.· The range of annual spending on online survey tools by the public colleges in the sample was $150 to $15,000.· Use of survey tools has led to a significant increase in the overall volume of surveying by colleges.. A research university participant puts it this way: "We know more about the value of our degrees in the real world, and how people feel about our brand and the experience they have/had here - plus logistics like cost, location, program delivery models, etc."· More than 51% of the colleges sampled maintain an archive, directory or repository for their surveys. Community colleges and 4-year colleges were much more likely than research-oriented colleges and universities to do so.

Law Library Benchmarks

Author : Primary Research Group
Publisher : Primary Research Group Inc
ISBN 13 : 1574401041
Total Pages : 129 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Law Library Benchmarks by : Primary Research Group

Download or read book Law Library Benchmarks written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2008 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: . Data in the report is based on a survey of 55 North American law libraries drawn from law firm, private company, university, courthouse and government agency law libraries. Data is broken out by size and type of library for ease in benchmarking. The 120+ page report covers developments in staffing, salaries, budgets, materials spending, use of blogs & wikis, use of legal directories, the library role in knowledge management, records management and content management systems. Patron and librarian training, reimbursement for library-related education and other issues are also covered in this latest edition.

Emerging Issues in Academic Library Cataloging & Technical Services

Author : Elaine Sanchez
Publisher : Primary Research Group Inc
ISBN 13 : 157440086X
Total Pages : 132 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Emerging Issues in Academic Library Cataloging & Technical Services by : Elaine Sanchez

Download or read book Emerging Issues in Academic Library Cataloging & Technical Services written by Elaine Sanchez and published by Primary Research Group Inc. This book was released on 2007 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of key findings. Description of university, library, and staffing -- Cataloging productivity -- New technologies, enhancement of online catalogs -- Transition to metadata standards -- Cataloging of web sites and digital, special collections -- Library catalog/ metadata training and presentation -- Database maintenance, holdings, and physical processing -- Relationship with acquisitions departments -- Staff education -- Other issues facing library cataloging staff -- Curry College -- The University of North Dakota -- Haverford College -- University of Washington -- Yale University -- Brigham Young University -- Illinois State University -- Louisiana State University -- Pennsylvania State University.