Summary Shareology How Sharing Is Powering The Human Economy By Bryan Kramer

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SUMMARY - Shareology: How Sharing Is Powering The Human Economy By Bryan Kramer

Author : Shortcut Edition
Publisher : Shortcut Edition
ISBN 13 :
Total Pages : 34 pages
Book Rating : 4./5 ( download)

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Book Synopsis SUMMARY - Shareology: How Sharing Is Powering The Human Economy By Bryan Kramer by : Shortcut Edition

Download or read book SUMMARY - Shareology: How Sharing Is Powering The Human Economy By Bryan Kramer written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-11 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover that sharing on social networks in a human and authentic way is the best way to develop your brand. In particular, you will discover that : sharing is a fundamental human need; to reach its audience, a company must be human, by showing values and emotions; before sharing on the networks, you must listen carefully to what others express; the question is no longer to sell a product, but to help others satisfy their desires; the most viral contents are those that bring value to people. Sharing (information, emotions, ideas) is a fundamental human need. Today's technology is overturning codes and means: you can now share content with everyone, no matter where on the planet. So you need to rethink the way you communicate, especially via social networks. These are the new media. You need to know how to use them to promote your brand and, more importantly, build relationships. *Buy now the summary of this book for the modest price of a cup of coffee!

Shareology

Author : Bryan Kramer
Publisher : Morgan James Publishing
ISBN 13 : 1630473855
Total Pages : 220 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Shareology by : Bryan Kramer

Download or read book Shareology written by Bryan Kramer and published by Morgan James Publishing. This book was released on 2015-07-07 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: USA Today Bestseller: A top social media strategist explores how human connection drives success. Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection—our fundamental need to share information, stories, and emotions. Shareology explores the history, art, and science of sharing, and why sharing gives us a unique competitive advantage as individuals and brands. For entrepreneurs and marketers who want to make their content more valuable and shareable, and for individuals who want to grow their personal brand, Fortune 500 consultant and popular TED speaker Bryan Kramer offers wisdom worth sharing—plus contributions from experts and business leaders on a variety of topics. Shareology covers: Sharing in the Human Economy The Importance of Context The Human Business Movement Sharing: A Sensory Experience Timing Is Everything Redefining Influencers Inside and Out Connections and Conversations Creating Shared Experiences What Makes Stuff Worth Sharing Brands on Sharing The Sharing Future: What’s Next?

There Is No B2B Or B2c

Author : Bryan Kramer
Publisher :
ISBN 13 : 9781640079335
Total Pages : 68 pages
Book Rating : 4.0/5 (793 download)

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Book Synopsis There Is No B2B Or B2c by : Bryan Kramer

Download or read book There Is No B2B Or B2c written by Bryan Kramer and published by . This book was released on 2017-02-23 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketers, we've been trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans want to feel something. And humans make mistakes. In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world. Through anecdotes from his own experiences as president of a Silicon Valley marketing firm, he both inspires new ways of finding commonality in our humanity, but also practical tools to think like a human marketer again. Specifically, you'll learn: - The Four Rules of Social Context - How Human Sensory Building will make you a better Marketer - The Secrets to Making Ideas Crowd Worthy, with real world examples - How to be "Delightfully Disruptive" - Insights into building a Social Business - What it means to have a "Focker Moment" and why they should be celebrated Embedded are short intimate video conversations with some of today's most forward-thinking humans; Jonathan Becher, CMO at SAP, Charlene Li, author and co-founder of The Altimeter Group, and KareAnderson, Emmy Award-winning journalist and founder of the Say It Better Center. If you're looking to bring back the human side of communication, in all its imperfection, empathy, and simplicity, Human to Human #H2H is for you.

Made with Creative Commons

Author : Paul Stacey
Publisher :
ISBN 13 : 9788799873333
Total Pages : 160 pages
Book Rating : 4.8/5 (733 download)

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Book Synopsis Made with Creative Commons by : Paul Stacey

Download or read book Made with Creative Commons written by Paul Stacey and published by . This book was released on 2017 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made With Creative Commons is a book about sharing. It is about sharing textbooks, music, data, art, and more. People, organizations, and businesses all over the world are sharing their work using Creative Commons licenses because they want to encourage the public to reuse their works, to copy them, to modify them. They are Made with Creative Commons.

Handbook of the Sharing Economy

Author : Russell W. Belk
Publisher : Edward Elgar Publishing
ISBN 13 : 1788110544
Total Pages : 421 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Handbook of the Sharing Economy by : Russell W. Belk

Download or read book Handbook of the Sharing Economy written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society.

Beyond the Obvious

Author : Phil McKinney
Publisher : Hachette Books
ISBN 13 : 1401304133
Total Pages : 231 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Beyond the Obvious by : Phil McKinney

Download or read book Beyond the Obvious written by Phil McKinney and published by Hachette Books. This book was released on 2012-02-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

Encouraging the Heart

Author : James M. Kouzes
Publisher : John Wiley & Sons
ISBN 13 : 0787953172
Total Pages : 240 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Encouraging the Heart by : James M. Kouzes

Download or read book Encouraging the Heart written by James M. Kouzes and published by John Wiley & Sons. This book was released on 1999-10-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: All too often, simple acts of human kindness are often overlookedand under utilized by people in leadership roles. Advising mutualrespect and recognition of accomplishments, Encouraging the Heartshows us how true leaders encourage and motivate those they workwith by helping them find their voice and making them feel likeheroes. Recognized experts in the field of leadership, authorsJames Kouzes and Barry Posner show us that, through love, leaderscan encourage, and indeed allow those around them to be their verybest. Both practical and inspirational, Encouraging the Heart givesreaders a thoughtful approach to motivating individuals within anorganizational structure. Read Chapter 3 or Chapter 12, or see The Encouragement Index.

Writing With Power

Author : Peter Elbow
Publisher : Oxford University Press
ISBN 13 : 0199741042
Total Pages : 414 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Writing With Power by : Peter Elbow

Download or read book Writing With Power written by Peter Elbow and published by Oxford University Press. This book was released on 1998-07-09 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: A classic handbook for anyone who needs to write, Writing With Power speaks to everyone who has wrestled with words while seeking to gain power with them. Here, Peter Elbow emphasizes that the essential activities underlying good writing and the essential exercises promoting it are really not difficult at all. Employing a cookbook approach, Elbow provides the reader (and writer) with various recipes: for getting words down on paper, for revising, for dealing with an audience, for getting feedback on a piece of writing, and still other recipes for approaching the mystery of power in writing. In a new introduction, he offers his reflections on the original edition, discusses the responses from people who have followed his techniques, how his methods may differ from other processes, and how his original topics are still pertinent to today's writer. By taking risks and embracing mistakes, Elbow hopes the writer may somehow find a hold on the creative process and be able to heighten two mentalities--the production of writing and the revision of it. From students and teachers to novelists and poets, Writing with Power reminds us that we can celebrate the uses of mystery, chaos, nonplanning, and magic, while achieving analysis, conscious control, explicitness, and care in whatever it is we set down on paper.

Wired for Story

Author : Lisa Cron
Publisher : Ten Speed Press
ISBN 13 : 1607742462
Total Pages : 274 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Wired for Story by : Lisa Cron

Download or read book Wired for Story written by Lisa Cron and published by Ten Speed Press. This book was released on 2012-07-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.

The Internet Economy

Author : Soon-Yong Choi
Publisher : SmartEcon Publishing
ISBN 13 : 9780967621708
Total Pages : 0 pages
Book Rating : 4.6/5 (217 download)

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Book Synopsis The Internet Economy by : Soon-Yong Choi

Download or read book The Internet Economy written by Soon-Yong Choi and published by SmartEcon Publishing. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Conquering Hollywood

Author : Gary W. Goldstein
Publisher :
ISBN 13 : 9780989715201
Total Pages : 0 pages
Book Rating : 4.7/5 (152 download)

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Book Synopsis Conquering Hollywood by : Gary W. Goldstein

Download or read book Conquering Hollywood written by Gary W. Goldstein and published by . This book was released on 2013-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are over 1,094 books on Amazon that show you "how to write a screenplay"... but next-to-nothing on how to break into Hollywood, sell your script, and build a successful writing career. Until now. As a producer, Gary W. Goldstein's movies have generated well over $1B in global box office receipts. His portfolio includes Pretty Woman, Under Siege, and The Mothman Prophecies. But more importantly - over the last two decades - Gary has nurtured, mentored and launched some of Hollywood's most successful screenwriters. In his book, Conquering Hollywood, he reveals proven career-making strategies, planning and advice for aspiring (and established) screenplay writers. The strategies in this book will help you whether you're looking to sell a spec script, option your screenplay, land a writing assignment and get hired, attract an agent or manager of your dreams...or get a producer to take a meeting with you.

Stand Out

Author : Dorie Clark
Publisher : Penguin
ISBN 13 : 0698170482
Total Pages : 226 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Stand Out by : Dorie Clark

Download or read book Stand Out written by Dorie Clark and published by Penguin. This book was released on 2015-04-21 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standing out is no longer optional Too many people believe that if they keep their heads down and work hard, they’ll be recognized on the merits of their work. But that’s simply not true anymore. “Safe” jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything’s been said—and shouted from the rooftops—how can your ideas stand out? Fortunately, you don’t have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone—with hard work—can do the same. Whether it’s learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart. Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas. Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But—even more important—it’s also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can’t afford for the best ideas to remain buried inside you. Whether it’s how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it’s time to be bold.

The Content Code

Author : Mark W. Schaefer
Publisher : Mark W.\Schaefer
ISBN 13 : 9780692372333
Total Pages : 0 pages
Book Rating : 4.3/5 (723 download)

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Book Synopsis The Content Code by : Mark W. Schaefer

Download or read book The Content Code written by Mark W. Schaefer and published by Mark W.\Schaefer. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code"--

The Click Moment

Author : Frans Johansson
Publisher : Penguin
ISBN 13 : 110160140X
Total Pages : 285 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The Click Moment by : Frans Johansson

Download or read book The Click Moment written by Frans Johansson and published by Penguin. This book was released on 2012-08-30 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the story of every great company and career, there is one defining moment when luck and skill collide. This book is about making that moment happen. According to Frans Johansson’s research, successful people and organizations show a common theme. A lucky moment occurs and they take advantage of it to change their fate. Consider how Diane von Furstenberg saw Julie Nixon Eisenhower on TV wearing a matching skirt and top, and created the timeless, elegant wrap-dress. That was a “click moment” of unexpected opportunity. Johansson uses stories from throughout history to illustrate the specific actions we can take to create more click moments, place lots of high-potential bets, open ourselves up to chance encounters, and harness the complex forces of success that follow.

Digital Influencer

Author : John Lincoln
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781532790911
Total Pages : 0 pages
Book Rating : 4.7/5 (99 download)

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Book Synopsis Digital Influencer by : John Lincoln

Download or read book Digital Influencer written by John Lincoln and published by Createspace Independent Publishing Platform. This book was released on 2016-02-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This practical guide to becoming an influencer in your industry will explain what influence is and how it works. It will show you how to grow your following, build credibility and develop your identity as an authority in your record. It will provide direction in how to educate yourself, create compelling content, -harness the power of social media and engage with your community. It will teach you how to build an online persona that is so powerful, a simple social media update or blog post will be able to affect change in your industry."--Pages [7-8].

An Uncommon Bond

Author : Jeff Brown
Publisher : New Leaf Distribution
ISBN 13 : 0980885965
Total Pages : 413 pages
Book Rating : 4.9/5 (88 download)

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Book Synopsis An Uncommon Bond by : Jeff Brown

Download or read book An Uncommon Bond written by Jeff Brown and published by New Leaf Distribution. This book was released on 2015-05 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this higher consciousness love story, author Jeff Brown introduces the concept of ‘uncommon bonds’ through the profound connection between Sarah and Lowen- two soul-mates who have found their way to one another yet again. In this remarkably engaging story, we walk beside the lovers as they touch the divine and then struggle to ground their love in daily life. From the heights of sacred sexuality to the depths of human foible, they ultimately have to choose- die to this love, or shrink back to mediocrity, open to the next portal of possibility or postpone it until the next lifetime. Shaped and reshaped in love’s cosmic kiln, Sarah and Lowen become a symbol of our own longing for wholeness in the presence of another. This book is not a regular love story. It is not like anything written before. It is more of a sacred text- one that people will turn to for years to contemplate, discuss and understand the ecstasies and challenges of love. In a world that yearns for deep soul connection, ‘An Uncommon Bond’ provides a blueprint of possibility for all of us- reminding us of the luminous nature of great love, and showing us the opportunities for expansion that live at its heart. The path of the beloved is no easy walk, but the fruits of our labor are ripe with blessings. ,

Talk Triggers

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0525537287
Total Pages : 274 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Talk Triggers by : Jay Baer

Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.