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Strategic Storytelling
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Book Synopsis Strategic Storytelling by : Dave McKinsey
Download or read book Strategic Storytelling written by Dave McKinsey and published by . This book was released on 2014-11-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic Storytelling" is a complete guide to creating persuasive business presentations.Based on intensive study of presentations developed by leading management consulting firms, this step-by-step playbook shows you how to craft stories using proven narrative frameworks, design data-driven slides, and master your verbal and non-verbal delivery.
Book Synopsis The Strategic Storyteller by : Alexander Jutkowitz
Download or read book The Strategic Storyteller written by Alexander Jutkowitz and published by John Wiley & Sons. This book was released on 2017-08-21 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.
Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic
Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
Book Synopsis Design a Better Business by : Patrick van der Pijl
Download or read book Design a Better Business written by Patrick van der Pijl and published by John Wiley & Sons. This book was released on 2016-09-21 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
Book Synopsis Global Perspectives on Strategic Storytelling in Destination Marketing by : Ana Cláudia Campos
Download or read book Global Perspectives on Strategic Storytelling in Destination Marketing written by Ana Cláudia Campos and published by Business Science Reference. This book was released on 2022 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers"--
Book Synopsis Strategic Narratives by : Alister Miskimmon
Download or read book Strategic Narratives written by Alister Miskimmon and published by Routledge. This book was released on 2014-02-18 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication is central to how we understand international affairs. Political leaders, diplomats, and citizens recognize that communication shapes global politics. This has only been amplified in a new media environment characterized by Internet access to information, social media, and the transformation of who can communicate and how. Soft power, public diplomacy 2.0, network power – scholars and policymakers are concerned with understanding what is happening. This book is the first to develop a systematic framework to understand how political actors seek to shape order through narrative projection in this new environment. To explain the changing world order – the rise of the BRICS, the dilemmas of climate change, poverty and terrorism, the intractability of conflict – the authors explore how actors form and project narratives and how third parties interpret and interact with these narratives. The concept of strategic narrative draws together the most salient of international relations concepts, including the links between power and ideas; international and domestic; and state and non-state actors. The book is anchored around four themes: order, actors, uncertainty, and contestation. Through these, Strategic Narratives shows both the possibilities and the limits of communication and power, and makes an important contribution to theorizing and studying empirically contemporary international relations. International Studies Association: International Communication Best Book Award
Book Synopsis Creating Signature Stories by : David Aaker
Download or read book Creating Signature Stories written by David Aaker and published by Morgan James Publishing. This book was released on 2018-01-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: “All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Book Synopsis Choose Your Story, Change Your Life by : Kindra Hall
Download or read book Choose Your Story, Change Your Life written by Kindra Hall and published by HarperCollins Leadership. This book was released on 2022-01-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The things we tell ourselves affect how well or poorly our path in life goes. It’s time to flip the script on the internal stories you tell yourself and live life on your terms. Most of the “self-stories” you tell yourself—the kind of person you say you are and the things you are capable of—are invisible to you because they have become such a part of your everyday mental routine that you don’t even recognize they exist. Yet, these self-stories influence everything you do, everything you say, and everything you are. Choose Your Story, Change Your Life will help you take complete control of your self-stories and create the life you’ve always dreamed you’d have. Author Kindra Hall offers up a new window into your psychology, one that travels the distance from the frontiers of neuroscience to the deep inner workings of your thoughts and feelings. In Choose Your Story, Change Your Life, Kindra will help you: Uncover the truth of how you have created the life you have; Challenge everything you think you know about how your life has been built; Uncover the clear steps you can take to create the life you want; Take control of your self-story to become the author of who you are; and Live your life in a way you never have before. This eye-opening, but applicable journey will transform you from a passive listener of these limiting, unconscious thoughts to the definitive author of who you are and everything you want to be. Changing your life is as simple as choosing better stories to tell yourself. If you can change your story, you can change your life.
Book Synopsis Re:imagining Change by : Patrick Reinsborough
Download or read book Re:imagining Change written by Patrick Reinsborough and published by PM Press. This book was released on 2017-10-01 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy over fifteen years of their movement building partnerships. This practitioner’s guide is an impassioned call to innovate our strategies for confronting the escalating social and ecological crises of the twenty-first century. This new, expanded second edition includes updated examples from the frontlines of social movements and provides the reader with easy-to-use tools to change the stories they care about most.
Book Synopsis The Strategic Use of Stories in Organizational Communication and Learning by : Terrence L. Gargiulo
Download or read book The Strategic Use of Stories in Organizational Communication and Learning written by Terrence L. Gargiulo and published by Routledge. This book was released on 2014-12-18 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book presents a cutting edge approach to improving organizational communication. Drawing on his extensive experience as an organizational development consultant and group process facilitator, Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Book Synopsis Doug Stevenson's Story Theater Method by : Doug Stevenson
Download or read book Doug Stevenson's Story Theater Method written by Doug Stevenson and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Storynomics written by Robert Mckee and published by Hachette UK. This book was released on 2018-03-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.
Book Synopsis Strategic Storytelling by : Yayan Sopyan
Download or read book Strategic Storytelling written by Yayan Sopyan and published by Kutahu. This book was released on 2023-08-01 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world saturated with information and competing brands, the ability to craft compelling stories is more critical than ever for businesses and marketers. "Strategic Storytelling: Unlocking the Potential of Content Marketing and Brand Journalism" is a comprehensive guide that explores the art of storytelling as a powerful tool to elevate your brand and captivate your audience. In this thought-provoking book, Yayan Sopyan, a journalist and storyteller, takes you on a transformative journey through the realm of strategic storytelling. Drawing on real-world examples and cutting-edge marketing strategies, Yayan reveals the secrets to crafting narratives that resonate with your audience and drive meaningful engagement. Uncover the Science and Psychology Behind Storytelling: Learn how to tap into the psychology of storytelling to create narratives that evoke emotions, build connections, and inspire action. Yayan delves into the science behind why certain stories leave a lasting impact on our minds and how you can leverage this knowledge to tell stories that drive brand loyalty and advocacy. Develop Your Unique Brand Voice: Discover the key elements of developing an authentic and compelling brand voice. Through insightful exercises and practical tips, you'll find your brand's unique storytelling identity, ensuring your messages are consistently aligned with your values and resonant with your target audience. Harness the Power of Content Marketing: Explore how storytelling can be seamlessly integrated into your content marketing strategy. Whether it's through blog posts, videos, or social media campaigns, Yayan demonstrates how storytelling can transform your content into memorable and shareable experiences that enhance brand awareness and attract new customers. Leverage Brand Journalism for Credibility and Trust: Unveil the world of brand journalism and understand how it enhances your brand's credibility and trustworthiness. By staying true to your brand's values and purpose, you can effectively engage with your audience through transparent and authentic storytelling. Embrace Innovation in Storytelling: Embracing the latest storytelling formats and technologies is essential in the digital age. Learn how to use augmented reality, interactive content, and other emerging technologies to create captivating and immersive storytelling experiences that leave a lasting impression on your audience. Measure Success and Adapt: No storytelling strategy is complete without the ability to measure its impact. Yayan equips you with the tools to track and analyze the effectiveness of your storytelling efforts. Learn how to adapt and refine your storytelling approach based on audience feedback and data-driven insights. "Strategic Storytelling: Unlocking the Potential of Content Marketing and Brand Journalism" is a must-read for marketers, entrepreneurs, and content creators seeking to unlock the full potential of storytelling in today's digital landscape. Whether you're an industry veteran or just starting your journey, this book will empower you to harness the art of storytelling to drive meaningful connections with your audience and thrive in the world of modern marketing.
Book Synopsis Global Perspectives on Strategic Storytelling in Destination Marketing by : Campos, Ana Cláudia
Download or read book Global Perspectives on Strategic Storytelling in Destination Marketing written by Campos, Ana Cláudia and published by IGI Global. This book was released on 2022-05-27 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.
Book Synopsis Summary of Dave McKinsey's Strategic Storytelling by : Everest Media,
Download or read book Summary of Dave McKinsey's Strategic Storytelling written by Everest Media, and published by Everest Media LLC. This book was released on 2022-04-03T22:59:00Z with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The Minto Pyramid Principle is a method of structuring business presentations that was developed by consulting firm McKinsey. It is based on the military’s BLUF technique, along with journalism’s inverted pyramid narrative style. #2 The SCQA framework was used not only to craft introductions, but also to structure entire presentations. The term answer was swapped with its synonym, resolution. #3 The process of problem scoping at McKinsey is called moving up the issue tree. Associates are encouraged to express issues as questions in full sentence form, since doing so encourages clear thought and facilitates clear communication. #4 The USPS has three interlinked constraints that govern what the organization is able to do: the Universal Service Obligation, Private Express Statutes, and the Mailbox Access Rule. These constraints rule out certain solutions such as selling access to mailboxes to private couriers, limiting delivery frequency in selected geographical areas, or selling alcohol or tobacco products.
Book Synopsis Cross-Cultural Journalism and Strategic Communication by : Maria E Len-Rios
Download or read book Cross-Cultural Journalism and Strategic Communication written by Maria E Len-Rios and published by Routledge. This book was released on 2019-11-01 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account. No matter the communication purpose, this book will help readers engage with difference and the concept of fault lines, and to identify and mitigate bias. It provides guidance on communicating the complexity inherent in issues such as crime, immigration, and sports, and understanding census data gathering methods and terms to craft stories or strategic campaigns. Above all, the book encourages readers to reconsider assumptions about race, class, gender, identity, sexual orientation, immigration status, religion, disability, and age, and recognize communicators’ responsibilities in shaping national discussions. This new edition addresses the ever-changing political and social climate, differentiates excellent journalism from punditry, and shows the business value of understanding diverse perspectives. A fantastic introduction to this complex but important field, this book is perfect for students, teachers, and early career communicators. The combintion of a hands-on approach and pull-out boxes with the diverse voices curated by editors María Len-Ríos and Earnest Perry make this an ideal text for the classroom and beyond.
Book Synopsis Circle of the 9 Muses by : David Hutchens
Download or read book Circle of the 9 Muses written by David Hutchens and published by John Wiley & Sons. This book was released on 2015-07-27 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The action-based guide to powerful, influential organizational storytelling Circle of the 9 Muses captures the best practices of the world's most influential story consultants and knowledge workers to help you find, tell, and draw value from your organizational stories as impetus for action. This rich toolbox is loaded with fun, graphical instructions and dozens of unique, replicable, and facilitated processes that require no special training or expertise. You'll discover your organization's hidden narrative assets, use different templates and frameworks to tell the stories of your past, present, and future and then draw team members into rich meaning-making dialogue that translates into action. These activities can be exercised in endless permutations, and expert advice steers you toward the right activity for a specific purpose, including managing change, setting strategy, onboarding, defining the brand, engaging supporters or customers, merging cultures, building trust, and much more. Organizational storytelling is a powerful managerial tool and an essential change management technique. This is about your influence as a leader. Knowing the right story to tell and how to deliver it effectively gives you and your organization enormous influence, and helps connect employees to strategy by providing understanding, belief, and motivation in their personal contribution. This book is the ultimate field guide to becoming an influential storyteller, with concrete, actionable guidance toward all the storytelling fundamentals. Identify your organization's "narrative assets" Craft an elegant, well-constructed organizational story Capture, bank, and share stories with extraordinary engagement Facilitate a dialogue to draw out meaning and induce change The growing interest surrounding organizational storytelling has many change agents focused on "trying to tell better stories," but goals are useless without a plan of action. Circle of the 9 Muses helps you weave narrative wisdom into organizational development activities, engaging employees and driving change.
