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Author : Christian Grönroos
Publisher :
ISBN 13 : 9789515551672
Total Pages : 222 pages
Book Rating : 4.5/5 (516 download)
Download or read book Strategic Management and Marketing in the Service Sector written by Christian Grönroos and published by . This book was released on 1982 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sood, Tulika
Publisher : IGI Global
ISBN 13 : 1522524762
Total Pages : 415 pages
Book Rating : 4.5/5 (225 download)
Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.
Author : Christian Grönroos
Publisher :
ISBN 13 : 9789144439112
Total Pages : 135 pages
Book Rating : 4.4/5 (391 download)
Download or read book Strategic Management and Marketing in the Service Sector written by Christian Grönroos and published by . This book was released on 1984 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephan Kaiser
Publisher : Springer Science & Business Media
ISBN 13 : 3642160638
Total Pages : 211 pages
Book Rating : 4.6/5 (421 download)
Download or read book Strategic Management of Professional Service Firms written by Stephan Kaiser and published by Springer Science & Business Media. This book was released on 2010-11-19 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing strategies for professional service firms is an important and complex activity. The main issues in this book cover the core management principles for service firms in a comprehensive way. Based on current research findings it includes the management of service quality, knowledge and marketing as well as people, organizational and strategic issues. In understanding critical resources managers and partners will be able to effectively develop and exploit them. The book contains practical advice and offers a profound insight into the managerial excellence of service companies.
Author : Rao
Publisher : Pearson Education India
ISBN 13 : 9332511551
Total Pages : 585 pages
Book Rating : 4.3/5 (325 download)
Download or read book Services Marketing: written by Rao and published by Pearson Education India. This book was released on 2011 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and management.
Author : Christian Grönroos
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (319 download)
Download or read book Service Management and Marketing written by Christian Grönroos and published by Jossey-Bass. This book was released on 1990 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Saloomeh Tabari
Publisher : Emerald Group Publishing
ISBN 13 : 1801170819
Total Pages : 216 pages
Book Rating : 4.8/5 (11 download)
Download or read book Global Strategic Management in the Service Industry written by Saloomeh Tabari and published by Emerald Group Publishing. This book was released on 2022-09-12 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Strategic Management in the Service Industry illustrates how strategic managers in service industry appraise the sectors in which their organisations are involved; appraise their competitors; and reassess their strategy and fix goals to meet all the challenges presented.
Author : Ewan Ferlie
Publisher : Routledge
ISBN 13 : 1135008035
Total Pages : 262 pages
Book Rating : 4.1/5 (35 download)
Download or read book Strategic Management in Public Services Organizations written by Ewan Ferlie and published by Routledge. This book was released on 2015-02-20 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management in Public Services Organizations sets out to connect the two traditionally disparate academic literatures of public management and strategic management. The authors argue that some models of strategic management are now of enhanced relevance for contemporary public services organizations, especially when considering successive New Public Management reforms. This observation has important consequences for the requisite work practices, skills and knowledge bases of current public managers, as they are increasingly being asked to act as strategic as well as operational managers. Strategic Management in Public Services Organizations takes a strongly comparative and international perspective in addressing the fundamental issue of strategic management within diverse public administrative traditions. The impact of strategic management on the performance of public agencies is examined and it is argued that the appropriate use of strategic management models depends on the politico-administrative and cultural contexts of the public services organization in question, concluding that there is no single best way to strategically lead public organisations. This is an advanced textbook aimed at the postgraduate level, particularly students on MPAs and MBAs with a public sector option or MScs in Public Policy and Public Management.
Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 1119802865
Total Pages : 482 pages
Book Rating : 4.1/5 (198 download)
Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2023-11-21 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This 12th edition of Strategic Marketing Management continues its mission to help business leaders develop marketing strategies that lead to enduring competitive advantage-a task that has become more daunting over the years. In most markets, competitors are reaching parity on basic functional benefits. Digital disruption is shaking most markets and challenging companies to find new sources of value and new business models. It is a challenging and exciting time to lead companies-full of opportunities and threats"--
Author : Kenneth L. Bernhardt
Publisher :
ISBN 13 :
Total Pages : 13 pages
Book Rating : 4.:/5 (15 download)
Download or read book Comments on Christian Grönroos' Strategic Management and Marketing in the Service Sector written by Kenneth L. Bernhardt and published by . This book was released on 1983 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report contains two essays which define Christian Gronroos' latest book: Strategic Management and Marketing in the Service Sector. The theoretical frameworks proposed by Gronroos are discussed, along with marketing issues relevant to the service sector. A chapter by chapter description of the work is also included.
Author : John R. Bryson
Publisher : Edward Elgar Publishing
ISBN 13 : 1781000417
Total Pages : 465 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Service Business written by John R. Bryson and published by Edward Elgar Publishing. This book was released on 2015-04-30 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co
Author : Hans Kasper
Publisher : Wiley Global Education
ISBN 13 : 0470091177
Total Pages : 572 pages
Book Rating : 4.4/5 (7 download)
Download or read book Services Marketing Management written by Hans Kasper and published by Wiley Global Education. This book was released on 2014-09-23 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept New coverage of electronic services Many 'Service Practice' boxes, featuring examples from all of the world End of chapter review questions and practical assignments Full length cases at the end of the book with accompanying exercises "This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels." —Professor Graham Hooley, Aston Business School "An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader." —Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service "This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers." —Steve Oakes, University of Liverpool "This is a must for students, teachers and practitioners in services marketing." —Kjell Grønhaug, Norwegian School of Economics and Business Administration "This is an academically rigorous text with a strong European focus – excellent." —Jill Brown, Portsmouth Business School "Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice." —Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main "This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientation the integration of business-to-business services the overarching HRM perspective and the refined didactic approach not self-evident in other service management textbooks What a service for the reader!" —Bernd Günter, Heinrich-Heine Universität, Düsseldorf
Author : Richard N. Voase
Publisher : CABI
ISBN 13 : 9780851997643
Total Pages : 280 pages
Book Rating : 4.9/5 (976 download)
Download or read book Tourism in Western Europe written by Richard N. Voase and published by CABI. This book was released on 2001-11-29 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last twenty years has seen a proliferation of the term "tourist destination." Improbable places, such as industrial cities and isolated rural environments have become legitimate places to visit. At the same time, traditional tourist destinations such as coastal resorts have declined inpopularity. There is a shift from "old" to "new" tourism. These case histories examine these issues. The book is divided into three sections, dealing with political, economic and sociocultural reasons for change.
Author : Bente Løwendahl
Publisher : Copenhagen Business School Press DK
ISBN 13 : 9788763001274
Total Pages : 232 pages
Book Rating : 4.0/5 (12 download)
Download or read book Strategic Management of Professional Service Firms written by Bente Løwendahl and published by Copenhagen Business School Press DK. This book was released on 2005 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at practitioners and academics, this third edition discusses various issues such as to what extent are professional service firms (PSFs) different, when is a service (not) professional, what are particular challenges in managing PSFs, what are important strategic issues for PSFs and more.
Author : Bettie M.J. Goud
Publisher : Routledge
ISBN 13 : 1000036189
Total Pages : 232 pages
Book Rating : 4.0/5 ( download)
Download or read book Strategic Service Management written by Bettie M.J. Goud and published by Routledge. This book was released on 2019-11-22 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services comprise about 70% of the BNP in most Western societies. Services surround us each and every day and include such sectors as medical, IT, financial, travel, telecommunication and educational. This book is about services and has been written for service managers and practitioners as well as students who aim to move into those areas. The book outlines the fundamental issues of service and service management - offering support by discussing some twenty different business administration models. Real-world examples from both non-profit and for-profit sectors are used throughout the book as well as "what to do" summaries. This text provides an excellent introduction to service management for students of marketing, economics, business administration, hospitality management and other courses.
Author : Heikki Juslin
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (319 download)
Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard M.S. Wilson
Publisher : Routledge
ISBN 13 : 1136362517
Total Pages : 884 pages
Book Rating : 4.1/5 (363 download)
Download or read book Strategic Marketing Management written by Richard M.S. Wilson and published by Routledge. This book was released on 2012-08-06 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.
