Services Marketing Management

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Services Marketing Management

Author : Peter Mudie
Publisher : Routledge
ISBN 13 : 1136366784
Total Pages : 274 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Services Marketing Management by : Peter Mudie

Download or read book Services Marketing Management written by Peter Mudie and published by Routledge. This book was released on 2012-06-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.

Services Marketing and Management

Author : Audrey Gilmore
Publisher : SAGE
ISBN 13 : 1446228789
Total Pages : 222 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Services Marketing and Management by : Audrey Gilmore

Download or read book Services Marketing and Management written by Audrey Gilmore and published by SAGE. This book was released on 2003-05-15 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the basis for a clear understanding of the multi-dimensional aspects of services. Unlike many textbooks on services marketing this book puts services management and delivery in context. Firstly, it explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Secondly, Services Marketing and Management considers detailed examples of not-for-profit and for-profit service organizations and service delivery. Finally, this text addresses contemporary issues for services managers and speculates on some of the challenges for the future of services marketing. This textbook is designed for postgraduate and MBA students of services management and services marketing courses as well as undergraduates.

Handbook of Services Marketing and Management

Author : Teresa Swartz
Publisher : SAGE
ISBN 13 : 9780761916123
Total Pages : 538 pages
Book Rating : 4.9/5 (161 download)

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Book Synopsis Handbook of Services Marketing and Management by : Teresa Swartz

Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'

Services Marketing Management

Author : Hans Kasper
Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Services Marketing Management by : Hans Kasper

Download or read book Services Marketing Management written by Hans Kasper and published by . This book was released on 1999-07-27 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing Management An International Perspective Services Marketing Management provides students with an understanding of services marketing in an international context. Based on the authors' views about the essence of marketing in concepts such as market orientation, long-term relationships, quality and, ultimately, satisfaction, this unique book includes the latest developments in Europe, Northern America and Australasia. The text is built around four themes: * The fundamentals of services marketing management * A new classification of services based on an extensive overview of existing classifications * The definition of four new types of services * The increasing trend to the internationalization of services The benefits of this book are threefold, the reader will: have an understanding of services marketing management in both a national and an international context; be able to manage a market-oriented service organization; and be able to deliver excellent service quality leading to long-term relationships with customers and employees. Numerous examples illustrate key points discussed in the text and each chapter concludes with a case study.

Principles of Service Marketing and Management

Author : Christopher H. Lovelock
Publisher :
ISBN 13 : 9780130968418
Total Pages : 414 pages
Book Rating : 4.9/5 (684 download)

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Book Synopsis Principles of Service Marketing and Management by : Christopher H. Lovelock

Download or read book Principles of Service Marketing and Management written by Christopher H. Lovelock and published by . This book was released on 1999 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services and Air BP.

Services Marketing Management

Author : Hans Kasper
Publisher : Wiley Global Education
ISBN 13 : 0470091177
Total Pages : 572 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Services Marketing Management by : Hans Kasper

Download or read book Services Marketing Management written by Hans Kasper and published by Wiley Global Education. This book was released on 2014-09-23 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation. It includes: A linking of five core guiding principles: market orientation, assets and capabilities, characteristics of services, internationalization and the value concept New coverage of electronic services Many 'Service Practice' boxes, featuring examples from all of the world End of chapter review questions and practical assignments Full length cases at the end of the book with accompanying exercises "This is a welcome second edition, firmly establishing it as a leading international text on strategic services marketing. Though completely revised, it retains the unique focus of the original on care for the individual and the understanding, creation and delivery of value to customers, with the authors bringing their topic vividly to life through numerous international examples. Clearly written and logically structured, it will be an invaluable resource for services marketing and management courses at all levels." —Professor Graham Hooley, Aston Business School "An up-to-date, comprehensive and truly global treatment of services marketing management with new insights for every reader." —Leonard L. Berry, Distinguished Professor of Marketing, Mays Business School and author of Discovering the Soul of Service "This book is a very valuable addition to the services marketing literature. Its logical structure and clarity of expression will make it extremely appealing to students and lecturers." —Steve Oakes, University of Liverpool "This is a must for students, teachers and practitioners in services marketing." —Kjell Grønhaug, Norwegian School of Economics and Business Administration "This is an academically rigorous text with a strong European focus – excellent." —Jill Brown, Portsmouth Business School "Services Marketing Management: a comprehensive and completely up-to-date book based on an excellent combination of modern theory and actual practice." —Peter Leeflang, Frank M. Bass Professor of Marketing, University of Groningen and Professor at Johann Wolfgang Goethe University at Frankfurt am Main "This excellent textbook has got what it strongly deserved: a second edition. I particularly appreciate: the consequent focus on market and customer orientation the integration of business-to-business services the overarching HRM perspective and the refined didactic approach not self-evident in other service management textbooks What a service for the reader!" —Bernd Günter, Heinrich-Heine Universität, Düsseldorf

Services Marketing and Management

Author : Balaji B.
Publisher : S. Chand Publishing
ISBN 13 : 9788121921619
Total Pages : 452 pages
Book Rating : 4.9/5 (216 download)

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Book Synopsis Services Marketing and Management by : Balaji B.

The Management and Marketing of Services

Author : Peter Mudie
Publisher : Routledge
ISBN 13 : 0750635940
Total Pages : 315 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis The Management and Marketing of Services by : Peter Mudie

Download or read book The Management and Marketing of Services written by Peter Mudie and published by Routledge. This book was released on 1999 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2nd edition provides a highly accessible perspective on the management and marketing services. In particular, service design and productivity are examined as well as more general topics such as implications for services in the future.

Innovations in Services Marketing and Management: Strategies for Emerging Economies

Author : Goyal, Anita
Publisher : IGI Global
ISBN 13 : 1466646721
Total Pages : 331 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Innovations in Services Marketing and Management: Strategies for Emerging Economies by : Goyal, Anita

Download or read book Innovations in Services Marketing and Management: Strategies for Emerging Economies written by Goyal, Anita and published by IGI Global. This book was released on 2013-10-31 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Strategic Marketing Management and Tactics in the Service Industry

Author : Sood, Tulika
Publisher : IGI Global
ISBN 13 : 1522524762
Total Pages : 393 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Marketing Management and Tactics in the Service Industry by : Sood, Tulika

Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Services Marketing

Author : Christopher Lovelock
Publisher : Pearson
ISBN 13 : 9780134123905
Total Pages : 0 pages
Book Rating : 4.1/5 (239 download)

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Book Synopsis Services Marketing by : Christopher Lovelock

Download or read book Services Marketing written by Christopher Lovelock and published by Pearson. This book was released on 2014-12-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Service Management and Marketing

Author : Christian Grönroos
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Service Management and Marketing by : Christian Grönroos

Download or read book Service Management and Marketing written by Christian Grönroos and published by Jossey-Bass. This book was released on 1990 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of market-oriented management and analyzes the impact that service- dominated competition has had and will continue to have on management thinking and decision making. He includes practical advice on how to cope with specific situations relative to the consumptive process. Annotation copyrighted by Book News, Inc., Portland, OR

Health Service Marketing Management in Africa

Author : Robert Hinson
Publisher : CRC Press
ISBN 13 : 0429683936
Total Pages : 390 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Health Service Marketing Management in Africa by : Robert Hinson

Download or read book Health Service Marketing Management in Africa written by Robert Hinson and published by CRC Press. This book was released on 2019-12-06 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been theorized that an intrinsically unstable environment characterizes this very relevant emerging field, hence raising new questions. Changing regulations, discoveries, and new health treatments continuously appear and give rise to such questions. Advancements in technology not only improve healthcare delivery systems but also provide avenues for customers to seek information regarding their health conditions and influence their participatory behaviors or changing roles in the service delivery. Increasingly, there is a shift from a doctor-led approach to a more patient-centered approach. In Africa, the importance of marketing-driven practices in improving the delivery of healthcare services cannot be overemphasized. The issue of healthcare delivery and management is significant for policymakers, private sector players, and consumers of health-related services in developing economy contexts. Scholars have strongly argued in favor of marketing and value creation in healthcare service delivery in Africa. Each country in Africa has its own issues. For example, long waiting times, unavailable medications, and unfriendly staff are just a sampling of issues affecting the acceptability of healthcare services. These examples highlight the need to utilize marketing and value creation tools in the delivery of healthcare services. Furthermore, there is a need for the integration of service marketing and management principles to enhance the delivery of quality healthcare across Africa and other developing economies which is the critical focus of this book. This book responds to calls for quality healthcare service management practices or processes from developing economy perspectives. Focusing primarily on African and other developing economy contexts, this book covers seven thematic areas: strategy in healthcare; marketing imperatives in healthcare management; product and pricing management in healthcare; distribution and marketing communications in healthcare; managing people in healthcare; physical evidence and service quality management in healthcare; and process management in healthcare.

Services Marketing Management

Author : Peter Mudie
Publisher : Routledge
ISBN 13 : 1136366792
Total Pages : 280 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Services Marketing Management by : Peter Mudie

Download or read book Services Marketing Management written by Peter Mudie and published by Routledge. This book was released on 2012-06-25 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements. This new edition has been thoroughly revamped to include pedagogical features such as exercises and mini cases throughout the text to consolidate learning and make it more student friendly. New content has been incorporated to bring the subject matter thoroughly up to date, for example featuring more on the Internet, the inclusion of material on call centres in respect of service delivery and service encounter; additional material on customer relationship management (CRM); consideration of frontline employees and internal marketing; and a discussion of revenue management issues in managing demand and capacity. Particularly suitable for students on marketing, business and hospitality courses who require a good grounding in the principles of services marketing, the practical implications are shown clearly and effectively demonstrate how the principles are applied in the real world. A web based lecturer resource accompanies the text.

Managing Services Marketing

Author : John E. G. Bateson
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Managing Services Marketing by : John E. G. Bateson

Download or read book Managing Services Marketing written by John E. G. Bateson and published by . This book was released on 1992 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Services Marketing and Management

Author : Audrey Gilmore
Publisher : SAGE
ISBN 13 : 9780761941583
Total Pages : 226 pages
Book Rating : 4.9/5 (415 download)

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Book Synopsis Services Marketing and Management by : Audrey Gilmore

Download or read book Services Marketing and Management written by Audrey Gilmore and published by SAGE. This book was released on 2003-06-02 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.

Principles of Service Marketing and Management

Author : Christopher H. Lovelock
Publisher :
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Principles of Service Marketing and Management by : Christopher H. Lovelock

Download or read book Principles of Service Marketing and Management written by Christopher H. Lovelock and published by . This book was released on 2002 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate courses in Service Marketing and Management. This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations, links theory to practice, and includes 9 cases.