Strategic Communication For Non Profit Organisations

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Strategic Communication for Non-Profit Organisations

Author : Evandro Oliveira
Publisher : Vernon Press
ISBN 13 : 1622736516
Total Pages : 308 pages
Book Rating : 4.6/5 (227 download)

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Book Synopsis Strategic Communication for Non-Profit Organisations by : Evandro Oliveira

Download or read book Strategic Communication for Non-Profit Organisations written by Evandro Oliveira and published by Vernon Press. This book was released on 2019-03-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.

Strategic Communications for Nonprofits

Author : Kathy Bonk
Publisher : John Wiley & Sons
ISBN 13 : 0470181540
Total Pages : 208 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Strategic Communications for Nonprofits by : Kathy Bonk

Download or read book Strategic Communications for Nonprofits written by Kathy Bonk and published by John Wiley & Sons. This book was released on 2008-09-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology.

Strategic Communications for Nonprofit Organizations

Author : Sally J. Patterson
Publisher : John Wiley & Sons
ISBN 13 : 0470442719
Total Pages : 292 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Strategic Communications for Nonprofit Organizations by : Sally J. Patterson

Download or read book Strategic Communications for Nonprofit Organizations written by Sally J. Patterson and published by John Wiley & Sons. This book was released on 2009-02-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

The Nonprofit Marketing Guide

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 0470619856
Total Pages : 278 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Nonprofit Marketing Guide by : Kivi Leroux Miller

Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-05-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

The Storytelling Non-Profit

Author : Vanessa Chase Lockshin
Publisher :
ISBN 13 : 9780995089303
Total Pages : 206 pages
Book Rating : 4.0/5 (893 download)

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Book Synopsis The Storytelling Non-Profit by : Vanessa Chase Lockshin

Download or read book The Storytelling Non-Profit written by Vanessa Chase Lockshin and published by . This book was released on 2016-04-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.

Promoting Nonprofit Organizations

Author : Ruth Ellen Kinzey
Publisher : Routledge
ISBN 13 : 1136495940
Total Pages : 236 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Promoting Nonprofit Organizations by : Ruth Ellen Kinzey

Download or read book Promoting Nonprofit Organizations written by Ruth Ellen Kinzey and published by Routledge. This book was released on 2013-08-21 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them. This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

Strategic Communication

Author : Jane Johnston
Publisher : Routledge
ISBN 13 : 1000282368
Total Pages : 339 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Strategic Communication by : Jane Johnston

Download or read book Strategic Communication written by Jane Johnston and published by Routledge. This book was released on 2020-09-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.

Strategic Communications for Nonprofit Organizations

Author : Janel M. Radtke
Publisher : Wiley
ISBN 13 : 9780471174646
Total Pages : 260 pages
Book Rating : 4.1/5 (746 download)

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Book Synopsis Strategic Communications for Nonprofit Organizations by : Janel M. Radtke

Download or read book Strategic Communications for Nonprofit Organizations written by Janel M. Radtke and published by Wiley. This book was released on 1998-04-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create an effective, comprehensive communications strategy in an age of information overload Fax, e-mail, 1-800 numbers, the Internet, infotainment--with so many new and traditional media available, it should be easy for a nonprofit to connect with its constituents. Yet each new technology brings new challenges, adding more messages, more voices, and more information to the clamor. Nonprofits now have to compete harder than ever to win the attention of a media-jaded public. That's why it is crucial that today's nonprofits develop comprehensive, coordinated communications plans that are detailed enough to cover all the bases, yet flexible enough to compensate for the unexpected. Strategic Communications for Nonprofit Organizations shows you how. In this book, Janel Radtke introduces all-important communications concepts and issues in plain English. Taking a wholly practical, in-the-trenches approach, she combines expert insights, real-life case studies, and clear, step-by-step instructions to demonstrate nonprofit communications strategies that work. She provides: * An easy-to-follow, 7-step program for developing a comprehensive, multifaceted communications plan * A disk containing all the worksheets, forms, surveys, and self-assessment tools you need to create a total communications plan * Techniques for matching the message with the medium and for adapting both to specific purposes, such as fund-raising, advocacy, public education, PR, and more Strategic Communications for Nonprofit Organizations helps you coordinate and streamline communications efforts. It provides proven techniques for guaranteeing that you send the right message to each constituency group or audience, and that you hit your mark every time.

Content Marketing for Nonprofits

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 111872237X
Total Pages : 438 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Content Marketing for Nonprofits by : Kivi Leroux Miller

Download or read book Content Marketing for Nonprofits written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2013-08-08 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Strategic Communication for Organizations

Author : Sara LaBelle
Publisher : University of California Press
ISBN 13 : 0520298527
Total Pages : 367 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Strategic Communication for Organizations by : Sara LaBelle

Download or read book Strategic Communication for Organizations written by Sara LaBelle and published by University of California Press. This book was released on 2020-02-11 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Future Directions of Strategic Communication

Author : Howard Nothhaft
Publisher : Routledge
ISBN 13 : 1000468259
Total Pages : 284 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Future Directions of Strategic Communication by : Howard Nothhaft

Download or read book Future Directions of Strategic Communication written by Howard Nothhaft and published by Routledge. This book was released on 2020-05-21 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.

Organizational Change

Author : Laurie Lewis
Publisher : John Wiley & Sons
ISBN 13 : 1444340352
Total Pages : 256 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Organizational Change by : Laurie Lewis

Download or read book Organizational Change written by Laurie Lewis and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year

Marketing Communications for Local Nonprofit Organizations

Author : Teri Kline Henley
Publisher : Routledge
ISBN 13 : 113640371X
Total Pages : 280 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Marketing Communications for Local Nonprofit Organizations by : Teri Kline Henley

Download or read book Marketing Communications for Local Nonprofit Organizations written by Teri Kline Henley and published by Routledge. This book was released on 2013-03-07 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications

Author : Sarah Durham
Publisher : Big Duck Studio
ISBN 13 : 9781733355308
Total Pages : 218 pages
Book Rating : 4.3/5 (553 download)

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Book Synopsis The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications by : Sarah Durham

Download or read book The Nonprofit Communications Engine: A Leader's Guide to Managing Mission-driven Marketing and Communications written by Sarah Durham and published by Big Duck Studio. This book was released on 2019-11-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nonprofit Communications Engine is a framework designed to help nonprofit leaders build, refine, and optimize their organization's ability to communicate effectively.

Social Media for Social Good: A How-to Guide for Nonprofits

Author : Heather Mansfield
Publisher : McGraw Hill Professional
ISBN 13 : 0071770992
Total Pages : 256 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Social Media for Social Good: A How-to Guide for Nonprofits by : Heather Mansfield

Download or read book Social Media for Social Good: A How-to Guide for Nonprofits written by Heather Mansfield and published by McGraw Hill Professional. This book was released on 2011-09-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.

Public Relations in the Nonprofit Sector

Author : Richard D. Waters
Publisher : Routledge
ISBN 13 : 1317636902
Total Pages : 387 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Public Relations in the Nonprofit Sector by : Richard D. Waters

Download or read book Public Relations in the Nonprofit Sector written by Richard D. Waters and published by Routledge. This book was released on 2014-12-05 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Communication Power

Author : Larry D. Lauer
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834208933
Total Pages : 228 pages
Book Rating : 4.2/5 (89 download)

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Book Synopsis Communication Power by : Larry D. Lauer

Download or read book Communication Power written by Larry D. Lauer and published by Jones & Bartlett Learning. This book was released on 1997 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofits are well aware that good communication skills help them strengthen their organizations, have a strong impact on fund raising, and improve marketing efforts. Good communication can also help lower costs, increase contributions, improve board relations, and increase community support. This handbook covers every aspect of communications, both internal and external. In addition, it provides a unique managerial how-to focus, with information on presentation skills, effective crisis plans, tips for handling difficult situations, on-camera tips, and more.