Future Directions Of Strategic Communication

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Future Directions of Strategic Communication

Author : Howard Nothhaft
Publisher : Routledge
ISBN 13 : 1000468259
Total Pages : 284 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Future Directions of Strategic Communication by : Howard Nothhaft

Download or read book Future Directions of Strategic Communication written by Howard Nothhaft and published by Routledge. This book was released on 2020-05-21 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.

Social Media for Strategic Communication

Author : Karen Freberg
Publisher : SAGE Publications
ISBN 13 : 1071826875
Total Pages : 489 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Social Media for Strategic Communication by : Karen Freberg

Download or read book Social Media for Strategic Communication written by Karen Freberg and published by SAGE Publications. This book was released on 2021-06-30 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Visual Public Relations

Author : Simon Collister
Publisher : Routledge
ISBN 13 : 1351662058
Total Pages : 313 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Visual Public Relations by : Simon Collister

Download or read book Visual Public Relations written by Simon Collister and published by Routledge. This book was released on 2018-03-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations. Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.

Strategic Communications in Russia

Author : Katerina Tsetsura
Publisher : Routledge
ISBN 13 : 100017395X
Total Pages : 306 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Strategic Communications in Russia by : Katerina Tsetsura

Download or read book Strategic Communications in Russia written by Katerina Tsetsura and published by Routledge. This book was released on 2020-09-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Within the context of Russia’s history, culture, and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization’s current state and likely future directions. The book’s authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation’s cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications. The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state.

Strategic Communication

Author : Jesper Falkheimer
Publisher : Routledge
ISBN 13 : 1317220293
Total Pages : 160 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Strategic Communication by : Jesper Falkheimer

Download or read book Strategic Communication written by Jesper Falkheimer and published by Routledge. This book was released on 2018-01-19 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

Strategic Communication: The future of strategic communication : organizational and societal well-being, influences, measures, and new directions

Download Strategic Communication: The future of strategic communication : organizational and societal well-being, influences, measures, and new directions PDF Online Free

Author : Robert Lawrence Heath
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (21 download)

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Book Synopsis Strategic Communication: The future of strategic communication : organizational and societal well-being, influences, measures, and new directions by : Robert Lawrence Heath

Download or read book Strategic Communication: The future of strategic communication : organizational and societal well-being, influences, measures, and new directions written by Robert Lawrence Heath and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Communication for Organizations

Author : Sara LaBelle
Publisher : University of California Press
ISBN 13 : 0520298527
Total Pages : 367 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Strategic Communication for Organizations by : Sara LaBelle

Download or read book Strategic Communication for Organizations written by Sara LaBelle and published by University of California Press. This book was released on 2020-02-11 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.

Strategic Communication

Author : Robert L Heath
Publisher : SAGE Publications Limited
ISBN 13 : 9781446275832
Total Pages : 0 pages
Book Rating : 4.2/5 (758 download)

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Book Synopsis Strategic Communication by : Robert L Heath

Download or read book Strategic Communication written by Robert L Heath and published by SAGE Publications Limited. This book was released on 2014-12-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roots of strategic communication lie in public relations, which has been a well-established concept in countries around the globe for more than 100 years. In the United States, for instance, this concept has been associated with publicity, promotion, and public policy battles. At times, especially in the early years of the 20th Century, it was seen as inseparable from propaganda and a means for promoting and protecting democracy. The field has developed immeasurably in the past few decades, but strategic communication is still a topic with strong, influential links to a variety of different disciplines, and increasingly relevant in both a professional and academic capacity. This Major Work captures the definitions, key developments and future of the field through a carefully-selected collection of seminal papers on the topic. Volume One: Defining Strategic Communication: Groundings, Forewarnings, and Calls to Action Volume Two: Public Arena: Input, Power, Converging/Diverging Voices, and Tensions Volume Three: Discursive and Dialogic Organizations and the Stakeholder View: Social Constructions and Functionalist Perspectives Volume Four: The Future of Strategic Communication: Organizational and Societal Well-being, Influences, Measures, and New Directions

Positioning Theory and Strategic Communication

Author : Melanie James
Publisher : Routledge
ISBN 13 : 1134615256
Total Pages : 242 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Positioning Theory and Strategic Communication by : Melanie James

Download or read book Positioning Theory and Strategic Communication written by Melanie James and published by Routledge. This book was released on 2014-06-13 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.

The Future of Feminism in Public Relations and Strategic Communication

Author : Linda Aldoory
Publisher : Rowman & Littlefield
ISBN 13 : 153812825X
Total Pages : 239 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The Future of Feminism in Public Relations and Strategic Communication by : Linda Aldoory

Download or read book The Future of Feminism in Public Relations and Strategic Communication written by Linda Aldoory and published by Rowman & Littlefield. This book was released on 2021-06-18 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aldoory and Toth present a socio-ecological model for understanding and building a feminist future public relations. This approach acknowledges previous gaps in scholarship and practice caused by ideological, societal, mediated, and organizational factors constructing norms and expectations for gender and race.

Strategic Communication

Author : Anthony Dudo
Publisher : Routledge
ISBN 13 : 1317290534
Total Pages : 205 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Strategic Communication by : Anthony Dudo

Download or read book Strategic Communication written by Anthony Dudo and published by Routledge. This book was released on 2016-07-01 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking at strategic communication, one is not limited to a specific context or discipline. Many of the scholars in the volume are generating research that covers strategic communication in ways that are meaningful across fields. This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.

Movements in Organizational Communication Research

Author : Jamie McDonald
Publisher : Routledge
ISBN 13 : 1351396986
Total Pages : 256 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Movements in Organizational Communication Research by : Jamie McDonald

Download or read book Movements in Organizational Communication Research written by Jamie McDonald and published by Routledge. This book was released on 2019-03-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Movements in Organizational Communication Research is an essential resource for anyone wishing to become familiar with the current state of organizational communication research and key trends in the field. Seasoned organizational communication scholars will find that the book provides unique insights by way of the intergenerational dialogue that is found in the book, as well as the contributors’ stories about their scholarly trajectories. Those who are new to the field will find that the book enables them to familiarize themselves with the field and become a part of the organizational communication scholarly community in an inviting and accessible way. Key features of the book include: A review of current issues and future directions in 13 topical areas of organizational communication research. Intergenerational dialogue and collaboration between both established and emerging scholars in their specialty areas. Reflections by the authors on their scholarly trajectories and how they became a part of the field. Discussion questions at the end of each chapter that prompt reflections and debate. The book also features online resources for instructors: Sample course syllabus Suggested case studies from the book Cases in Organization and Managerial Communication to align with this book’s chapters The book is recommended as the anchor text for introductory graduate-level courses and upper-level undergraduate courses in organizational communication. It is also an excellent supplementary text for advanced doctoral-level courses in organizational communication, and courses in related fields such as organization studies, organizational behavior, and management. Chapters 3 and 8 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

The Future of Strategic Communication

Author : Robert Lawrence Heath
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.:/5 (21 download)

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Book Synopsis The Future of Strategic Communication by : Robert Lawrence Heath

Download or read book The Future of Strategic Communication written by Robert Lawrence Heath and published by . This book was released on 2015 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Communication, Social Media and Democracy

Author : W. Timothy Coombs
Publisher : Routledge
ISBN 13 : 1317554914
Total Pages : 206 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Strategic Communication, Social Media and Democracy by : W. Timothy Coombs

Download or read book Strategic Communication, Social Media and Democracy written by W. Timothy Coombs and published by Routledge. This book was released on 2015-08-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

Strategic Communication

Author : Jesper Falkheimer
Publisher : Taylor & Francis
ISBN 13 : 100060778X
Total Pages : 197 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Strategic Communication by : Jesper Falkheimer

Download or read book Strategic Communication written by Jesper Falkheimer and published by Taylor & Francis. This book was released on 2022-08-17 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

The Social Media Communication Matrix

Author : Kenneth D. Plowman
Publisher : Business Expert Press
ISBN 13 : 1606497936
Total Pages : 178 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis The Social Media Communication Matrix by : Kenneth D. Plowman

Download or read book The Social Media Communication Matrix written by Kenneth D. Plowman and published by Business Expert Press. This book was released on 2015-09-10 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The focus of this book is to meld current trends in social media to strategic communications planning in the field of PR. The definition of social media used here is channels delivering web-based information created by people to improve communication. This work used the strategic communication plan based on Wilson and Ogden's (2014) work for basic structure and an operational definition of strategic communication developed by one of the authors. The steps in a typical strategic communication campaign that will be affected include goals, measurable objectives, the big idea, key publics, message design, strategies and tactics and evaluation or return on investment. This book covers the major social media platforms and addresses branding, crisis communications, entertainment and sports, citizen journalism, and analytics. The contribution to the body of knowledge should be highly significant, affecting the way PR professionals go about devising and conducting strategic communication campaigns in light of the effect of social media as well as how academics teach the process in their classrooms.

Theory and Best Practices in Science Communication Training

Author : Todd P. Newman
Publisher : Routledge
ISBN 13 : 1351069357
Total Pages : 172 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Theory and Best Practices in Science Communication Training by : Todd P. Newman

Download or read book Theory and Best Practices in Science Communication Training written by Todd P. Newman and published by Routledge. This book was released on 2019-07-23 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume reports on the growing body of research in science communication training, and identifies best practices for communication training programs around the world. Theory and Best Practices in Science Communication Training provides a critical overview of the emerging field of by analyzing the role of communication training in supporting scientists’ communication and engagement goals, including scientists’ motivations to engage in training, the design of training programs, methods for evaluation, and frameworks to support the role of communication training in helping scientists reach their communication and engagement goals. This volume reflects the growth of the field and provides direction for developing future researcher-practitioner collaborations. With contributions from researchers and practitioners from around the world, this book will be of great interest to students, scholars and, professionals within this emerging field.