Marketing Communications For Local Nonprofit Organizations

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Marketing Communications for Local Nonprofit Organizations

Author : Teri Kline Henley
Publisher : Routledge
ISBN 13 : 113640371X
Total Pages : 280 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Marketing Communications for Local Nonprofit Organizations by : Teri Kline Henley

Download or read book Marketing Communications for Local Nonprofit Organizations written by Teri Kline Henley and published by Routledge. This book was released on 2013-03-07 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

Marketing Communications for Local Nonprofit Organizations

Author : Donald R. Self
Publisher : Routledge
ISBN 13 : 9780789017031
Total Pages : 265 pages
Book Rating : 4.0/5 (17 download)

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Book Synopsis Marketing Communications for Local Nonprofit Organizations by : Donald R. Self

Download or read book Marketing Communications for Local Nonprofit Organizations written by Donald R. Self and published by Routledge. This book was released on 2002 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization's future. This practical guidebook is divided into two easy-to-use sections: "Targets" details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; "Tools" explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

Nonprofit Internet Strategies

Author : Ted Hart
Publisher : John Wiley & Sons
ISBN 13 : 0471716197
Total Pages : 361 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Nonprofit Internet Strategies by : Ted Hart

Download or read book Nonprofit Internet Strategies written by Ted Hart and published by John Wiley & Sons. This book was released on 2005-03-25 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts. It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.

Ben Delaney's Nonprofit Marketing Handbook, 2nd Edition

Author : Ben Delaney
Publisher : CyberEdge Information Services
ISBN 13 : 1513635549
Total Pages : 172 pages
Book Rating : 4.5/5 (136 download)

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Book Synopsis Ben Delaney's Nonprofit Marketing Handbook, 2nd Edition by : Ben Delaney

Download or read book Ben Delaney's Nonprofit Marketing Handbook, 2nd Edition written by Ben Delaney and published by CyberEdge Information Services. This book was released on 2018-06-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This book will help in-house communications staff be more effective while sticking to their budgets. Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective. This second edition adds a new chapter on crisis communications management, as well as updated information on social media and new tips on marketing automation. It also adds a full index.

The Nonprofit Marketing Guide

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 0470539658
Total Pages : 260 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis The Nonprofit Marketing Guide by : Kivi Leroux Miller

Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-06-08 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Strategic Communications for Nonprofit Organizations

Author : Sally J. Patterson
Publisher : John Wiley & Sons
ISBN 13 : 0470442719
Total Pages : 274 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Strategic Communications for Nonprofit Organizations by : Sally J. Patterson

Download or read book Strategic Communications for Nonprofit Organizations written by Sally J. Patterson and published by John Wiley & Sons. This book was released on 2009-02-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

Content Marketing for Nonprofits

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 111872237X
Total Pages : 432 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Content Marketing for Nonprofits by : Kivi Leroux Miller

Download or read book Content Marketing for Nonprofits written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2013-08-08 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

Marketing Strategies for Nonprofit Organizations

Author : Siri N. Espy
Publisher : Lyceum Books, Incorporated
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Strategies for Nonprofit Organizations by : Siri N. Espy

Download or read book Marketing Strategies for Nonprofit Organizations written by Siri N. Espy and published by Lyceum Books, Incorporated. This book was released on 1993 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing for Non-profit Organizations

Author : David L. Rados
Publisher : Auburn House
ISBN 13 : 9780865690554
Total Pages : 572 pages
Book Rating : 4.6/5 (95 download)

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Book Synopsis Marketing for Non-profit Organizations by : David L. Rados

Download or read book Marketing for Non-profit Organizations written by David L. Rados and published by Auburn House. This book was released on 1981 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional book and text for anyone interested in marketing in the nonprofit sector. It covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. It provides specifics on pricing, distribution, product, and marketing communications.

Marketing communications of non-profit organizations

Author : Jens Walther
Publisher : GRIN Verlag
ISBN 13 : 3638044394
Total Pages : 25 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis Marketing communications of non-profit organizations by : Jens Walther

Download or read book Marketing communications of non-profit organizations written by Jens Walther and published by GRIN Verlag. This book was released on 2008-05-07 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Heilbronn University (Internationale Betriebswirtschaft / Interkulturelle Studien), course: Marketing of non profit organizations, 28 entries in the bibliography, language: English, abstract: Given the explosion in the number of non profit organizations over the past years and the fact that there are no signs of a slowing of growth in this area (Sargeant, 1999a: 8) the competition is getting fierce. Due to the intangibility and immateriality of most non profit services, marketing communication plays a central role to gain differentiation and thus, competitive advantage. Communication is used to draw attention to causes, to raise funds in order distribute it to those in need or to promote activities (Kotler, 2005a: 27). To carry it to an extreme, in some cases, such as raising funds for disasters, the effectiveness of marketing communication can even decide upon life or death. In the following research the marketing communications of the non profit organizations World Vision and Terre des Hommes will be compared, whereas key differences or similarities will be highlighted. Furthermore the paper aims to evaluate their respective approaches with respect to the theoretical ideal in marketing science. In order to attain these goals, a series of steps are required in advance. First, a brief outline on the organizations will be given. This step is followed by an overview over the organizations respective target audience, communication objectives and tools, whereas key differences or similarities will be highlighted. Based on those findings, the overall marketing communications will be appraised according to which extent their efforts are matching with preset objectives as well as with the theoretical ideal in professional marketing science. In the final section conclusions will be drawn and future recommendations will be provided. The research will be based on diverse marketing literature related to the topic. Additionally, data obtained from the international websites of the organizations and interviews will be considered in our study.

Nonprofit Marketing Best Practices

Author : John J. Burnett
Publisher : John Wiley & Sons
ISBN 13 : 047179189X
Total Pages : 340 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Nonprofit Marketing Best Practices by : John J. Burnett

Download or read book Nonprofit Marketing Best Practices written by John J. Burnett and published by John Wiley & Sons. This book was released on 2007-03-23 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.

Marketing To Win

Author : Susan Sommers
Publisher : Civil Sector Press
ISBN 13 : 9781895589627
Total Pages : 262 pages
Book Rating : 4.5/5 (896 download)

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Book Synopsis Marketing To Win by : Susan Sommers

Download or read book Marketing To Win written by Susan Sommers and published by Civil Sector Press. This book was released on 2013-03-12 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing To Win: Creating and Sustaining Your Non-profit Brand provides non-profits with a framework and cost-effective tools to create, execute and evaluate a Marketing Communications Strategy and Program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events and trade and consumer show booths; and gain media attention, support and coverage."--Page ix, x from the book entiteled Marketing To Win: Creating and Sustaining Your Non-profit Brand

Marketing for Nonprofit Organizations

Author : David Rados
Publisher : Praeger
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing for Nonprofit Organizations by : David Rados

Download or read book Marketing for Nonprofit Organizations written by David Rados and published by Praeger. This book was released on 1996-03-25 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to describing the role of marketing in the nonprofit organization. He provides specifics on pricing, distribution, product, and marketing communications. He thoroughly treats raising money and attracting and keeping volunteers. By providing illustrations and examples, Rados teaches the reader to analyze marketing problems and make sound decisions. Of interest to nonprofit managers, marketers, and business students.

Using Public Relations Strategies to Promote Your Nonprofit Organization

Author : Ruth Ellen Kinzey
Publisher : Routledge
ISBN 13 : 1135024251
Total Pages : 238 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Using Public Relations Strategies to Promote Your Nonprofit Organization by : Ruth Ellen Kinzey

Download or read book Using Public Relations Strategies to Promote Your Nonprofit Organization written by Ruth Ellen Kinzey and published by Routledge. This book was released on 2013-04-15 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include: adopting a business strategy step-by-step guide to creating your annual report step-by-step guide to creating your nonprofit newsletter how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization writing speeches to promote your nonprofit organization using audiovisual aids and nonverbal communication in your speeches selecting and organizing a board of directors board of directors job description, recruiting and retention Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.

Building Your Brand

Author : Michele Levy
Publisher : Morgan James Publishing
ISBN 13 : 161448676X
Total Pages : 138 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Building Your Brand by : Michele Levy

Download or read book Building Your Brand written by Michele Levy and published by Morgan James Publishing. This book was released on 2014-02-01 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert in the field shows nonprofits how to use branding and communications to deliver on their organization’s mission. Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on the mission. As nonprofit leaders have begun to understand, building and managing a brand effectively is not reserved for large nonprofits or corporations with big marketing budgets. Regardless of the size of your organization, or the state and maturity of your brand, it is possible, and in fact, necessary, to build and maintain a strong, accurate brand . . . to have the “right” reputation with the people who matter most to your success. This practical, user-friendly guide is specifically designed to help senior leaders and marketing staff build and maintain that reputation.

Public & Nonprofit Marketing

Author : Christopher H. Lovelock
Publisher : Course Technology
ISBN 13 : 9780894261459
Total Pages : 380 pages
Book Rating : 4.2/5 (614 download)

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Book Synopsis Public & Nonprofit Marketing by : Christopher H. Lovelock

Download or read book Public & Nonprofit Marketing written by Christopher H. Lovelock and published by Course Technology. This book was released on 1990 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communication Power

Author : Larry D. Lauer
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780834208933
Total Pages : 228 pages
Book Rating : 4.2/5 (89 download)

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Book Synopsis Communication Power by : Larry D. Lauer

Download or read book Communication Power written by Larry D. Lauer and published by Jones & Bartlett Learning. This book was released on 1997 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofits are well aware that good communication skills help them strengthen their organizations, have a strong impact on fund raising, and improve marketing efforts. Good communication can also help lower costs, increase contributions, improve board relations, and increase community support. This handbook covers every aspect of communications, both internal and external. In addition, it provides a unique managerial how-to focus, with information on presentation skills, effective crisis plans, tips for handling difficult situations, on-camera tips, and more.