Sport Sponsorship And Public Health

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Sport, Sponsorship and Public Health

Author : Robin Ireland
Publisher :
ISBN 13 : 9781032145198
Total Pages : 0 pages
Book Rating : 4.1/5 (451 download)

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Book Synopsis Sport, Sponsorship and Public Health by : Robin Ireland

Download or read book Sport, Sponsorship and Public Health written by Robin Ireland and published by . This book was released on 2023-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship. Drawing on research from sport studies, marketing and public health, the book presents a brief history of advertising and marketing in sport, including the importance of tobacco in the development of sport sponsorship, before exploring key aspects of the contemporary relationship between sport and corporate sponsors, including mega-events, digital technologies, and brand engagement. It offers an in-depth case study of sponsorship in the English Premier League - one of the world's most successful sporting properties - before considering how sport might be better regulated, now and in the future, to better protect the interests of fans and other stakeholders from a health perspective. The book features a number of insightful images showcasing sport sponsorship in connection with tobacco, mega-events, alcohol, junk food and drink, and gambling over the years. Addressing a topical and hugely important issue, this is important reading for students, researchers, practitioners and policy makers with an interest in sport business and management, the ethics of sport, physical activity and health, event studies, marketing or public health"--

Sport, Sponsorship and Public Health

Author : Robin Ireland
Publisher : Taylor & Francis
ISBN 13 : 1000853462
Total Pages : 168 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Sport, Sponsorship and Public Health by : Robin Ireland

Download or read book Sport, Sponsorship and Public Health written by Robin Ireland and published by Taylor & Francis. This book was released on 2023-03-22 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship. Drawing on research from sport studies, marketing and public health, the book presents a brief history of advertising and marketing in sport, including the importance of tobacco in the development of sport sponsorship, before exploring key aspects of the contemporary relationship between sport and corporate sponsors, including mega-events, digital technologies and brand engagement. It offers an in-depth case study of sponsorship in the English Premier League – one of the world’s most successful sporting properties – before considering how sport might be better regulated, now and in the future, to better protect the interests of fans and other stakeholders from a health perspective. The book features a number of insightful images showcasing sport sponsorship in connection with tobacco, mega-events, alcohol, junk food and drink, and gambling over the years. Addressing a topical and hugely important issue, this is important reading for students, researchers, practitioners and policy makers with an interest in sport business and management, the ethics of sport, physical activity and health, event studies, marketing or public health.

OECD Reviews of Health Systems: Brazil 2021

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264915222
Total Pages : 207 pages
Book Rating : 4.2/5 (649 download)

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Book Synopsis OECD Reviews of Health Systems: Brazil 2021 by : OECD

Download or read book OECD Reviews of Health Systems: Brazil 2021 written by OECD and published by OECD Publishing. This book was released on 2021-12-14 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 30 years since the inception of the Unified Health System (Sistema Único de Saúde, or SUS), Brazil has reduced health inequalities, and improved coverage and access to health care. However, mobilising sufficient financing for the universal health coverage mandate of SUS has been a constant challenge, not helped by persistent inefficiencies in the use of resources in the Brazilian health system.

Sport, Physical Activity and Public Health

Author : Louise Mansfield
Publisher : Routledge
ISBN 13 : 1351621149
Total Pages : 224 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Sport, Physical Activity and Public Health by : Louise Mansfield

Download or read book Sport, Physical Activity and Public Health written by Louise Mansfield and published by Routledge. This book was released on 2017-09-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection includes articles which examine the complex relationships between sport, physical activity and public health. It reflects a current expansion in academic, policy and practice interest in sport and physical activity for public health. Our contributors discuss issues connected to the politics and policy of sport, physical activity and public health by focusing on a range of theoretical themes including evidence and knowledge production, national policies and the political promotion of sport and physical activity for health, sports mega-events and public health, social diversity in community sport for health programming, education and training in physical education and fitness sectors, and critical perspectives on partnership working in sport and public health. Overall, the chapters reflect debate about the motivations of national and local government intervention in policy making on public health that includes the role of sport and / or physical activity, and explores the discussions about the impact that such policy decisions have on people and their communities. This book was originally published as a special issue of the International Journal of Sport Policy and Politics.

Sport and Health

Author : Daniel Parnell
Publisher : Routledge
ISBN 13 : 1351970143
Total Pages : 433 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Sport and Health by : Daniel Parnell

Download or read book Sport and Health written by Daniel Parnell and published by Routledge. This book was released on 2017-09-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a common assumption that sport is good for us and that participation in sport embodies public health benefits. With sport being increasingly used to deliver public health interventions worldwide, this book critically examines the rationale and evidence for sport as a public health policy tool. Featuring contributions from the United Kingdom, United States, Europe and Australia, it sheds new light on an emerging field of research which has significant implications for public health across the globe. Each chapter looks at the effectiveness of sport interventions across the lifespan for biological, psychological and social benefits, including those that utilise a settings-based approach to health promotion such as schools and professional sport clubs. Drawing on cutting-edge research which examines policy and practice at community and elite levels, this book addresses key topics such as education, engaging children and young adults, mental health, sport sponsorship and volunteering. Sport and Health: Exploring the Current State of Play is important reading for all students, scholars and policy makers with an interest in the sociology of sport, physical activity and public health.

Sports-Based Health Interventions

Author : David Conrad
Publisher : Springer
ISBN 13 : 1461459966
Total Pages : 324 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Sports-Based Health Interventions by : David Conrad

Download or read book Sports-Based Health Interventions written by David Conrad and published by Springer. This book was released on 2015-12-23 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique volume explores a growing collaboration between the sport and health sectors to deliver innovative public health interventions in the community. It explores the role of sport and sports settings as a vehicle for achieving health outcomes, as well as some of the practical and moral challenges presented by sport and public health partnerships working together. Twenty detailed examples illustrate the broad range of programs which have already been developed around the world, from across the spectrum of public health activity. Chapters include: • Time Out for Your Health: A sports-based health intervention approach with American football teams• Promoting Mental Wellbeing in Rugby League communities• Slum Soccer – female empowerment through football• Football 4 Peace• Sport as a post-disaster psychosocial intervention for children in Bam, Iran• Sex and Sport: An Australian rules football-based chlamydia screening initiative As well as showcasing what has been achieved in this exciting new field, Sports-based Health Interventions shares valuable advice and lessons learnt to inform the next generation of sports-based public health initiatives.

OECD Health Policy Studies Preventing Harmful Alcohol Use

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264485589
Total Pages : 340 pages
Book Rating : 4.2/5 (644 download)

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Book Synopsis OECD Health Policy Studies Preventing Harmful Alcohol Use by : OECD

Download or read book OECD Health Policy Studies Preventing Harmful Alcohol Use written by OECD and published by OECD Publishing. This book was released on 2021-05-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: One in three adults has engaged in binge drinking at least once in the previous month, and one in five teenagers has experienced drunkenness by age 15. Harmful patterns of alcohol consumption have far-reaching consequences for individuals, society and the economy.

Sports Law in Ireland

Author : Laura Donnellan
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041187804
Total Pages : 230 pages
Book Rating : 4.0/5 (411 download)

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Book Synopsis Sports Law in Ireland by : Laura Donnellan

Download or read book Sports Law in Ireland written by Laura Donnellan and published by Kluwer Law International B.V.. This book was released on 2017-02-24 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this practical analysis of sports law in Ireland deals with the regulation of sports activity by both public authorities and private sports organizations. The growing internationalization of sports inevitably increases the weight of global regulation, yet each country maintains its own distinct regime of sports law and its own national and local sports organizations. Sports law at a national or organizational level thus gains a growing relevance in comparative law. The book describes and discusses both state-created rules and autonomous self-regulation regarding the variety of economic, social, commercial, cultural, and political aspects of sports activities. Self- regulation manifests itself in the form of by-laws, and encompasses organizational provisions, disciplinary rules, and rules of play. However, the trend towards more professionalism in sports and the growing economic, social and cultural relevance of sports have prompted an increasing reliance on legal rules adopted by public authorities. This form of regulation appears in a variety of legal areas, including criminal law, labour law, commercial law, tax law, competition law, and tort law, and may vary following a particular type or sector of sport. It is in this dual and overlapping context that such much-publicized aspects as doping, sponsoring and media, and responsibility for injuries are legally measured. This monograph fills a gap in the legal literature by giving academics, practitioners, sports organizations, and policymakers access to sports law at this specific level. Lawyers representing parties with interests in Ireland will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative sports law.

Gambling and Sports in a Global Age

Author : Darragh McGee
Publisher : Emerald Group Publishing
ISBN 13 : 1801173060
Total Pages : 176 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Gambling and Sports in a Global Age by : Darragh McGee

Download or read book Gambling and Sports in a Global Age written by Darragh McGee and published by Emerald Group Publishing. This book was released on 2023-11-17 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains an Open Access chapter. Establishing a scholarly platform to inform interventions in research and policymaking, this book demonstrates the importance of sociology in understanding sports gambling in a global age.

Issues in Global, Public, Community, and Institutional Health: 2011 Edition

Author :
Publisher : ScholarlyEditions
ISBN 13 : 1464963827
Total Pages : 4426 pages
Book Rating : 4.4/5 (649 download)

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Book Synopsis Issues in Global, Public, Community, and Institutional Health: 2011 Edition by :

Download or read book Issues in Global, Public, Community, and Institutional Health: 2011 Edition written by and published by ScholarlyEditions. This book was released on 2012-01-09 with total page 4426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Global, Public, Community, and Institutional Health: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Global, Public, Community, and Institutional Health. The editors have built Issues in Global, Public, Community, and Institutional Health: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Global, Public, Community, and Institutional Health in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Global, Public, Community, and Institutional Health: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.

Managing Drugs in Sport

Author : Jason Mazanov
Publisher : Routledge
ISBN 13 : 1317621875
Total Pages : 237 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Managing Drugs in Sport by : Jason Mazanov

Download or read book Managing Drugs in Sport written by Jason Mazanov and published by Routledge. This book was released on 2016-10-04 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ongoing high-profile drug scandals have demonstrated, sports organisations rarely have a coherent strategy to manage the role and relationship their sport has with different types of drugs (from alcohol to supplements to prescription drugs to doping). This important and timely book argues that drug control-led integrity management of sport is more than an ideological battle around doping. The relationship sport has with the drugs industry has become a much broader management problem. The breadth of the problem compels stakeholders in sport (including athletes, coaches, fans, public servants and sports managers) to understand better the issues in pursuit of effective strategies and responses. Drawing on cutting-edge management theory, this book explores the dilemma of drugs in sport. It introduces the policy and business contexts that have shaped responses to this issue and examines its significance to sport and integrity management, including human resource management, marketing, and risk management. It discusses practical management concerns, such as working with scientists and anti-doping organisations, and offers clear recommendations for the future management of sports integrity. The first book to offer a complete framework for a drugs management strategy for sport, Managing Drugs in Sport is essential reading for all advanced students, researchers and practitioners working in sport management, sport business, sport policy, sport governance and business ethics.

An Introduction to Drugs in Sport

Author : Ivan Waddington
Publisher : Routledge
ISBN 13 : 1134084250
Total Pages : 281 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis An Introduction to Drugs in Sport by : Ivan Waddington

Download or read book An Introduction to Drugs in Sport written by Ivan Waddington and published by Routledge. This book was released on 2009-01-13 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do many athletes risk their careers by taking performance-enhancing drugs? Do the highly competitive pressures of elite sports teach athletes to win at any cost? An Introduction to Drugs in Sport provides a detailed and systematic examination of drug use in sport and attempts to explain why athletes have, over the last four decades, increasingly used performance-enhancing drugs. It offers a critical overview of the major theories of drug use in sport, and provides a detailed analysis of the involvement of sports physicians in the development and use of performance-enhancing drugs. Focusing on drug use within elite sport, the book offers an in-depth examination of important contemporary themes and issues, including: the history of drugs in sport and changing patterns of use fair play, cheating and the ‘spirit of sport’ WADA and the future of anti-doping policy drug use in professional football and cycling sociological enquiry and the problems of researching drugs in sport. Designed to help students explore and understand this problematic area of research in sport studies, and richly illustrated throughout with case studies and empirical data, An Introduction to Drugs in Sport is an invaluable addition to the literature. It is essential reading for anybody with an interest in the relationship between drugs, sport and society.

APAIS 1994: Australian public affairs information service

Author :
Publisher : National Library Australia
ISBN 13 :
Total Pages : 1106 pages
Book Rating : 4./5 ( download)

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Book Synopsis APAIS 1994: Australian public affairs information service by :

Download or read book APAIS 1994: Australian public affairs information service written by and published by National Library Australia. This book was released on with total page 1106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Commercialisation of Sport

Author : Trevor Slack
Publisher : Psychology Press
ISBN 13 : 9780714680781
Total Pages : 335 pages
Book Rating : 4.6/5 (87 download)

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Book Synopsis The Commercialisation of Sport by : Trevor Slack

Download or read book The Commercialisation of Sport written by Trevor Slack and published by Psychology Press. This book was released on 2004 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines five of them in a global context.

Sport, Health and Drugs

Author : Ivan Waddington
Publisher : Routledge
ISBN 13 : 1135803765
Total Pages : 225 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Sport, Health and Drugs by : Ivan Waddington

Download or read book Sport, Health and Drugs written by Ivan Waddington and published by Routledge. This book was released on 2013-11-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do many athletes risk their careers by taking performance enhancing drugs? Do the highly competitive pressures elite sports teach athletes to win at any cost? In order to understand the complex relationships between sport and other aspects of society, it is necessary to strip away our preconceptions of what sport is, and to examine, in as detached a manner as possible, the way in which the world of sport actually functions. This fully updated edition of Ivan Waddington’s classic introduction to drugs in sport examines the key terms and key issues in sport, drugs and performance and is designed to help new students explore these controversial subjects, now so central to the study of modern sport. The book addresses topics such as: the emergence of drugs in sport and changing patterns of use the development of an objective, sociological understanding sports law, policy and administration WADA, NGB’s and the sporting federations case studies of football and cycling the case of sports medicine. An Introduction to Drugs in Sport: Addicted to Winning is a landmark work in sports studies. Using interview transcripts, case studies and press cuttings to ground theory in reality, students and lecturers alike will find this an immensely readable and enriching resource.

The Role of the Media in Promoting and Reducing Tobacco Use

Author : Ronald M. Davis
Publisher :
ISBN 13 :
Total Pages : 692 pages
Book Rating : 4.:/5 (7 download)

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Book Synopsis The Role of the Media in Promoting and Reducing Tobacco Use by : Ronald M. Davis

Download or read book The Role of the Media in Promoting and Reducing Tobacco Use written by Ronald M. Davis and published by . This book was released on 2008 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Improving the Performance of Sponsorship

Author : Ardi Kolah
Publisher : Routledge
ISBN 13 : 131744471X
Total Pages : 320 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Improving the Performance of Sponsorship by : Ardi Kolah

Download or read book Improving the Performance of Sponsorship written by Ardi Kolah and published by Routledge. This book was released on 2015-06-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.