The Commercialisation Of Sport

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The Commercialisation of Sport

Author : Trevor Slack
Publisher : Routledge
ISBN 13 : 1135764344
Total Pages : 631 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis The Commercialisation of Sport by : Trevor Slack

Download or read book The Commercialisation of Sport written by Trevor Slack and published by Routledge. This book was released on 2004-03-01 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does commercialisation mean for the future of sport? Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events. Cities invest, at the expense of other social projects, in the staging of major sports events and to attract professional teams to their areas. Star athletes are transferred for multi-million fees and professional sport franchises are sold for sums higher than the gross domestic products of some countries. Even recreational athletes are subject to a constant barrage of commercial pressures to improve their game. Sport's links to commerce have intensified over the past 30 years but have been subjected to little academic analysis. This book represents an attempt to fill that significant gap in the literature by examining five different aspects of the commercialisation of sport: · The sports industry · The public sector · The commercialisation of 'amateur' sport · Sport and television · Sports sponsorship There has been a rapid and widespread commercialisation of sport and it is vital that we now raise critical questions and analyse the changes that have taken place.

The Commercialisation of Sport

Author : Trevor Slack
Publisher : Routledge
ISBN 13 : 1135764352
Total Pages : 356 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis The Commercialisation of Sport by : Trevor Slack

Download or read book The Commercialisation of Sport written by Trevor Slack and published by Routledge. This book was released on 2004-03 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines five of them in a global context.

The Commercialisation of Sport

Author : Trevor Slack
Publisher : Psychology Press
ISBN 13 : 9780714680781
Total Pages : 335 pages
Book Rating : 4.6/5 (87 download)

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Book Synopsis The Commercialisation of Sport by : Trevor Slack

Download or read book The Commercialisation of Sport written by Trevor Slack and published by Psychology Press. This book was released on 2004 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines five of them in a global context.

Football Supporters and the Commercialisation of Football

Author : Peter Kennedy
Publisher : Routledge
ISBN 13 : 1317981715
Total Pages : 152 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Football Supporters and the Commercialisation of Football by : Peter Kennedy

Download or read book Football Supporters and the Commercialisation of Football written by Peter Kennedy and published by Routledge. This book was released on 2014-07-16 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by ‘thinking business’ - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies, supporters have been portrayed as passive or reluctant consumers who, imprisoned by enduring club loyalties, embody a fatalistic attitude to their own exploitation. As this book aims to show, however, such expressions of loyalty are far from hegemonic and often interface haphazardly with traditional ideas about what constitutes the ‘loyal fan’. While there is little doubt that professional football is experiencing commodification, the reality is that football clubs are not simply businesses, nor can they ever aspire to be organisations driven solely by expanding or protecting economic value. Rather, clubs hover uncertainly between being businesses and community assets. Football Supporters and the Commercialisation of Football explores the implications of this uncertainty for understanding supporter resistance to, and compromise with, commodification. Every club and its supporters exist in their own unique national and local contexts. In this respect, this book offers a Euro-wide comparison of supporter reactions to commercialisation and provides unique insight into how football supporters actively mediate regional, local and national contexts, as they intersect with the universalistic presumptions of commerce. This book was previously published as a special issue of Soccer and Society.

Sport Business in the Global Marketplace

Author : H. Westerbeek
Publisher : Palgrave Macmillan
ISBN 13 : 9781349508457
Total Pages : 0 pages
Book Rating : 4.5/5 (84 download)

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Book Synopsis Sport Business in the Global Marketplace by : H. Westerbeek

Download or read book Sport Business in the Global Marketplace written by H. Westerbeek and published by Palgrave Macmillan. This book was released on 2002-10-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

When Sport Meets Business

Author : Ulrik Wagner
Publisher : SAGE
ISBN 13 : 1473988160
Total Pages : 334 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis When Sport Meets Business by : Ulrik Wagner

Download or read book When Sport Meets Business written by Ulrik Wagner and published by SAGE. This book was released on 2016-10-19 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment – Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe’s most popular sports. Sport Marketing and Media – Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance – Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events – Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England’s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain’s LaLiga, the sponsorship viability for Ukraine’s Klitschko brothers and the case of Denmark’s Viborg F.F. Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.

Sports Marketing Agreements: Legal, Fiscal and Practical Aspects

Author : Ian S. Blackshaw
Publisher : Springer Science & Business Media
ISBN 13 : 9067047937
Total Pages : 528 pages
Book Rating : 4.0/5 (67 download)

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Book Synopsis Sports Marketing Agreements: Legal, Fiscal and Practical Aspects by : Ian S. Blackshaw

Download or read book Sports Marketing Agreements: Legal, Fiscal and Practical Aspects written by Ian S. Blackshaw and published by Springer Science & Business Media. This book was released on 2011-10-20 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.

Sports Development, Law And Commercialization

Author :
Publisher : Bookboon
ISBN 13 : 8740301397
Total Pages : 76 pages
Book Rating : 4.7/5 (43 download)

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Book Synopsis Sports Development, Law And Commercialization by :

Download or read book Sports Development, Law And Commercialization written by and published by Bookboon. This book was released on with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introduction to Sport Marketing

Author : Aaron C.T. Smith
Publisher : Routledge
ISBN 13 : 131769144X
Total Pages : 415 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Introduction to Sport Marketing by : Aaron C.T. Smith

Download or read book Introduction to Sport Marketing written by Aaron C.T. Smith and published by Routledge. This book was released on 2014-12-17 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

Intellectual Property and Sports

Author : Martin Senftleben
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403537531
Total Pages : 695 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Intellectual Property and Sports by : Martin Senftleben

Download or read book Intellectual Property and Sports written by Martin Senftleben and published by Kluwer Law International B.V.. This book was released on 2021-09-02 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned intellectual property law expert Bernt Hugenholtz once warned, chiding the voracity of copyright, that reducing the subject matter test to mere originality and personal stamp might lead to ‘infinite expansion of the concept of the work of authorship. Anything touched by human hand, including for instance sports performances, would be deemed a work’. Indeed, the applicability of copyright law on sports events and players’ moves is one of the many topics discussed in this volume, which spans issues from those related to players and their performances and achievements, via those relevant to sports event organisers and clubs, to questions concerning event reporting and data and the growing role of AI technologies in sports. Well-known authorities in intellectual property law speculate on the nexus of sports and intellectual property in its widest sense, elucidating such aspects as the following: neighbouring rights for organisers of sports events; ethnic and cultural references in team and league branding; legality of reselling event tickets; use of artificial intelligence in refereeing; related rights protection of images; e-sports and fantasy leagues; and sports celebrities and character merchandising. There are also several intriguing comparative chapters on intellectual property aspects in such parallel domains as body art, movement, carnivals, choreography, and chess. Both profound and entertaining, this unique volume will be appreciated by practitioners, jurists, and academics interested in intellectual property rights as well as in sports law.

Sport, Politics and the Working Class

Author : Stephen G. Jones
Publisher : Manchester University Press
ISBN 13 : 9780719036804
Total Pages : 246 pages
Book Rating : 4.0/5 (368 download)

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Book Synopsis Sport, Politics and the Working Class by : Stephen G. Jones

Download or read book Sport, Politics and the Working Class written by Stephen G. Jones and published by Manchester University Press. This book was released on 1992 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Economics of Sport and the Media

Author : Claude Jeanrenaud
Publisher : Edward Elgar Publishing
ISBN 13 : 9781781958803
Total Pages : 232 pages
Book Rating : 4.9/5 (588 download)

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Book Synopsis The Economics of Sport and the Media by : Claude Jeanrenaud

Download or read book The Economics of Sport and the Media written by Claude Jeanrenaud and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: '. . . this is a fascinating and informative volume and the bulk of it is accessible to readers without an economics background. It will be of interest to students of sport and the media and those interested in the commercialisation of leisure in general.' - A.J. Veal, Leisure Studies

Sports law and policy in the European Union

Author : Richard Parrish
Publisher : Manchester University Press
ISBN 13 : 1847795838
Total Pages : 292 pages
Book Rating : 4.8/5 (477 download)

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Book Synopsis Sports law and policy in the European Union by : Richard Parrish

Download or read book Sports law and policy in the European Union written by Richard Parrish and published by Manchester University Press. This book was released on 2013-07-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. Adopting a distinctive legal and political analysis, this book argues that the EU is receptive to the sports sectors claims for special treatment before the law. The book investigates the birth of EU sports law and policy by examining significant court decisions, the possibility of exempting sport from EU law, sport and the EU treaty, and more.

International Cases in the Business of Sport

Author : Simon Chadwick
Publisher : Taylor & Francis
ISBN 13 : 1317623509
Total Pages : 264 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis International Cases in the Business of Sport by : Simon Chadwick

Download or read book International Cases in the Business of Sport written by Simon Chadwick and published by Taylor & Francis. This book was released on 2017-02-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.

Sports Science for Australian Schools

Author : Deborah Clarke
Publisher : Macmillan Education AU
ISBN 13 : 1420228803
Total Pages : 297 pages
Book Rating : 4.4/5 (22 download)

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Book Synopsis Sports Science for Australian Schools by : Deborah Clarke

Download or read book Sports Science for Australian Schools written by Deborah Clarke and published by Macmillan Education AU. This book was released on 2008-12-04 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This new comprehensive, full-colour text is written for students undertaking Sports Science or Physical Education studies in years 9 and 10. Written in a clear, well illustrated progression, students and teachers will find an engaging and practical presentation of key topics.Key featuresA range of learning experiences to appeal to different types of learners Specific activities to foster the use of ICTHotspot activities to extend students with higher order thinking. Key words

Berkshire Encyclopedia of World Sport

Author : Gertrud Pfister
Publisher :
ISBN 13 : 9781614729891
Total Pages : 3 pages
Book Rating : 4.7/5 (298 download)

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Book Synopsis Berkshire Encyclopedia of World Sport by : Gertrud Pfister

Download or read book Berkshire Encyclopedia of World Sport written by Gertrud Pfister and published by . This book was released on 2013 with total page 3 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains knowledge from sports management, sports science, human movement studies, sport history, and sport sociology synthesised in 450 comprehensive illustrated articles. Covers key social issues such as doping, racism, sexism, civic life, youth participation and public policy, with all perspectives covered.

Managing Sport Business

Author : David Hassan
Publisher : Routledge
ISBN 13 : 1351967274
Total Pages : 870 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Managing Sport Business by : David Hassan

Download or read book Managing Sport Business written by David Hassan and published by Routledge. This book was released on 2018-05-11 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.