Semiotics In The United States

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Semiotics in the United States

Author : Thomas Albert Sebeok
Publisher : Georgetown University Press
ISBN 13 : 9780253206541
Total Pages : 198 pages
Book Rating : 4.2/5 (65 download)

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Book Synopsis Semiotics in the United States by : Thomas Albert Sebeok

Download or read book Semiotics in the United States written by Thomas Albert Sebeok and published by Georgetown University Press. This book was released on 1991 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." --Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." --Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.

Semiotics in the United States

Author : Thomas A. Sebeok
Publisher : Indiana University Press
ISBN 13 : 9780253115300
Total Pages : 220 pages
Book Rating : 4.1/5 (153 download)

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Book Synopsis Semiotics in the United States by : Thomas A. Sebeok

Download or read book Semiotics in the United States written by Thomas A. Sebeok and published by Indiana University Press. This book was released on 1991-09-22 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." -- Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." -- Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.

Introducing Semiotics

Author : Paul Cobley
Publisher :
ISBN 13 : 9781848311855
Total Pages : 0 pages
Book Rating : 4.3/5 (118 download)

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Book Synopsis Introducing Semiotics by : Paul Cobley

Download or read book Introducing Semiotics written by Paul Cobley and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique graphic introductions to big ideas and thinkers, written by experts in the field.

Handbook of Semiotics

Author : Winfried Noth
Publisher : Indiana University Press
ISBN 13 : 9780253209597
Total Pages : 600 pages
Book Rating : 4.2/5 (95 download)

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Book Synopsis Handbook of Semiotics by : Winfried Noth

Download or read book Handbook of Semiotics written by Winfried Noth and published by Indiana University Press. This book was released on 1990-09-22 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structuralism to Text Semiotics: Schools and Major Figures -- Text Semiotics: The Field -- Nonverbal Communication -- Aesthetics and Visual Communication.

Social Semiotics

Author : Thomas Hestbaek Andersen
Publisher : Routledge
ISBN 13 : 1317447875
Total Pages : 183 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Social Semiotics by : Thomas Hestbaek Andersen

Download or read book Social Semiotics written by Thomas Hestbaek Andersen and published by Routledge. This book was released on 2015-03-27 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- and discourse analysis; Education and literacy; Media work and visual and audio modes; Critical Discourse Analysis. Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress

Luxury and American Consumer Culture

Author : Arthur Asa Berger
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527571394
Total Pages : 197 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Luxury and American Consumer Culture by : Arthur Asa Berger

Download or read book Luxury and American Consumer Culture written by Arthur Asa Berger and published by Cambridge Scholars Publishing. This book was released on 2021-06-22 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case studies that deal with how our love of luxury affects our choices of automobiles, homes, restaurants, cruises, department stores, and hotels. It also adopts a global perspective and features analyses of luxury in China, Iran, Germany, Monaco, Russia, and Turkey by scholars from those countries.

Introducing Semiotics

Author : John Deely
Publisher : Indiana University Press
ISBN 13 : 9780253202871
Total Pages : 268 pages
Book Rating : 4.2/5 (28 download)

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Book Synopsis Introducing Semiotics by : John Deely

Download or read book Introducing Semiotics written by John Deely and published by Indiana University Press. This book was released on 1982-10-22 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The appeal of semiotics lies in its apparent ability to establish a common framework for all disciplines, a framework rooted in the understanding of the sign as the universal means of communication. Introducing Semiotic provides a synoptic view of semiotic development, covering for the first time all the previous epochs of Western philosophy, from the pre-Socratics to the present. In particular, the book bridges the gap from St. Augustine (5th c.) to John Locke (17th c.). It delineates the foundations of contemporary semiotics and concretely reveals just how integral and fundamental the semiotic point of view really is to Western culture. Because of its clarity of exposition and careful use of primary sources, Introducing Semiotic will be an essential textbook for all courses in semiotics.

Semiotics and the Philosophy of Language

Author : Umberto Eco
Publisher : Indiana University Press
ISBN 13 : 9780253203984
Total Pages : 260 pages
Book Rating : 4.2/5 (39 download)

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Book Synopsis Semiotics and the Philosophy of Language by : Umberto Eco

Download or read book Semiotics and the Philosophy of Language written by Umberto Eco and published by Indiana University Press. This book was released on 1986-07-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature . . . this collection can be read with pleasure by those unversed in semiotic theory." —Times Literary Supplement

Semiotics: The Basics

Author : Daniel Chandler
Publisher : Routledge
ISBN 13 : 1134324766
Total Pages : 279 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Semiotics: The Basics by : Daniel Chandler

Download or read book Semiotics: The Basics written by Daniel Chandler and published by Routledge. This book was released on 2007-05-07 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? What is a text? A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.

Understanding Media Semiotics

Author : Marcel Danesi
Publisher : Bloomsbury Publishing
ISBN 13 : 1350064181
Total Pages : 311 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Understanding Media Semiotics by : Marcel Danesi

Download or read book Understanding Media Semiotics written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2018-11-15 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Cultural Semiotics

Author : Anna Maria Lorusso
Publisher : Springer
ISBN 13 : 1137546999
Total Pages : 353 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Cultural Semiotics by : Anna Maria Lorusso

Download or read book Cultural Semiotics written by Anna Maria Lorusso and published by Springer. This book was released on 2015-10-21 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a reevaluation of the work of some of the most important thinkers of the twentieth century, this book details how semiotics, social sense, and social communication can function together to analyze how culture works in the contemporary era.

Semiotic Perspectives

Author : Sándor Hervey
Publisher : Routledge
ISBN 13 : 1315528282
Total Pages : 284 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis Semiotic Perspectives by : Sándor Hervey

Download or read book Semiotic Perspectives written by Sándor Hervey and published by Routledge. This book was released on 2016-11-18 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1982, this book looks at a wide variety of issues concerning the vast field of study that is ‘semiotics. It begins by tracing the beginnings of modern semiotics in the works two pioneering figures — Saussure and Peirce — in order to present fundamental assumptions, notions and distinctions which provide an essential background to the more recent developments. The author then goes on to look at Behavioural Semiotics, Luis Prieto’s idea of "l’Acte Semique", Austin’s theory of ‘Speech Acts’ and Searle’s elaborations, Barthes’ move away from philosophical and scientific approaches in his ideology of Socio-Cultural Signification, Functionalism and Axiomatic Functionalism, style as a form of communication, semiotics of the cinema, and communicative behaviour in non-human species.

Miniature Messages

Author : Jack Child
Publisher : Duke University Press
ISBN 13 : 9780822341994
Total Pages : 292 pages
Book Rating : 4.3/5 (419 download)

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Book Synopsis Miniature Messages by : Jack Child

Download or read book Miniature Messages written by Jack Child and published by Duke University Press. This book was released on 2008-07-21 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of the messages about history, culture, and politics that Latin American nations have encoded in the design and text of their postage stamps.

An Introduction to Applied Semiotics

Author : Louis Hébert
Publisher : Routledge
ISBN 13 : 1000760596
Total Pages : 355 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis An Introduction to Applied Semiotics by : Louis Hébert

Download or read book An Introduction to Applied Semiotics written by Louis Hébert and published by Routledge. This book was released on 2019-11-28 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.

Using Semiotics in Marketing

Author : Rachel Lawes
Publisher : Kogan Page Publishers
ISBN 13 : 1789662087
Total Pages : 281 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Using Semiotics in Marketing by : Rachel Lawes

Download or read book Using Semiotics in Marketing written by Rachel Lawes and published by Kogan Page Publishers. This book was released on 2020-03-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In what can seem a complex, abstract field, this book is an invaluably clear, practical resource on how to seize the tremendous opportunity that semiotics offers to better understand your consumers. Semiotics is big business. It is most famous for its unique ability to decode visual images and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semiotics sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands, reposition existing brands, or rejuvenate established ones. Written by one of the original founders of commercial semiotics, Using Semiotics in Marketing outlines precisely what semiotics is and why it matters, before moving on to demonstrate how to run a successful commercial semiotics project. Packed with fascinating case studies proving how visual imagery is interpreted differently across cultural, racial and social demographics, it provides essential insights into understanding consumers. This results in better ads, websites, packaging and social media content - ultimately driving brand growth and profits.

Frontiers in Semiotics

Author : John N. Deely
Publisher : A Midland Book
ISBN 13 : 9780253203717
Total Pages : 329 pages
Book Rating : 4.2/5 (37 download)

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Book Synopsis Frontiers in Semiotics by : John N. Deely

Download or read book Frontiers in Semiotics written by John N. Deely and published by A Midland Book. This book was released on 1986 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics is rapidly establishing itself as one of the most fruitful and exciting fields of intellectual inquiry. Literary scholars, philosophers, social scientists, and students of linguistics and communication are all finding something of value in the various insights and approaches to knowledge that are included within the general field of semiotics. This significant new collection contains some of the most important contemporary work by modern pioneers in the field together with a few formative statements from earlier thinkers such as John Locke and Jacques Maritain. The volume covers in five parts the nature of semiotics, semiotic systems, various developing themes, traditional concerns of semiotics, and future directions.

Decoding International Law

Author : Susan Tiefenbrun
Publisher : Oxford University Press
ISBN 13 : 0199749566
Total Pages : 589 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Decoding International Law by : Susan Tiefenbrun

Download or read book Decoding International Law written by Susan Tiefenbrun and published by Oxford University Press. This book was released on 2010-04-14 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: Violations of international law and human rights laws are the plague of the twentieth and twenty-first centuries. Violence and the flagrant violation of human rights have a naturally dramatic effect that inspires writers, film makers, artists, philosophers, historians, and legal scholars to represent these horrors in their work. In Decoding International Law: Semiotics and the Humanities, Professor Tiefenbrun helps readers understand international law as represented indirectly in the humanities.