Semiotics and Interpretation

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Author :
Publisher : Yale University Press
ISBN 13 : 9780300030938
Total Pages : 182 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Semiotics and Interpretation by : Robert Scholes

Download or read book Semiotics and Interpretation written by Robert Scholes and published by Yale University Press. This book was released on 1982-01-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholes's patient, cheerful tone and his resolutely concrete vocabulary manage to combine into a breezily informative American confection.-Terence Hawkes, Times Literary Supplement

The Fortunes

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Publisher : HarperCollins
ISBN 13 : 0544263782
Total Pages : 285 pages
Book Rating : 4.5/5 (442 download)

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Book Synopsis The Fortunes by : Peter Ho Davies

Download or read book The Fortunes written by Peter Ho Davies and published by HarperCollins. This book was released on 2016-09-06 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: An NPR Best Book of the Year: “The most honest, unflinching, cathartically biting novel I’ve read about the Chinese American experience.” —Celeste Ng, #1 New York Times–bestselling author of Our Missing Hearts Winner, Anisfield-Wolf Book Award * Winner, Chautauqua Prize *Finalist, Dayton Literary Peace Prize * A New York Times Notable Book * A Publishers Weekly Best Book of the Year Sly, funny, intelligent, and artfully structured, The Fortunes recasts American history through the lives of Chinese Americans and reimagines the multigenerational novel through the fractures of immigrant family experience. Inhabiting four lives—a railroad baron’s valet who unwittingly ignites an explosion in Chinese labor; Hollywood’s first Chinese movie star; a hate-crime victim whose death mobilizes the Asian American community; and a biracial writer visiting China for an adoption—this novel captures and capsizes over a century of our history, showing that even as family bonds are denied and broken, a community can survive—as much through love as blood. “Intense and dreamlike . . . filled with quiet resonances across time.” —The New Yorker “Riveting and luminous . . . Like the best books, this one haunts the reader well after the end.” —Jesmyn Ward, National Book Award-winning author of Sing, Unburied, Sing “A moving, often funny, and deeply provocative novel about the lives of four very different Chinese Americans as they encounter the myriad opportunities and clear limits of American life . . . gorgeously told.” —Chang-rae Lee, Buzzfeed “A poignant, cascading four-part novel . . . Outstanding.” —David Mitchell, The Guardian

The Time of the Sign

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Author :
Publisher :
ISBN 13 : 9780253051721
Total Pages : 308 pages
Book Rating : 4.0/5 (517 download)

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Book Synopsis The Time of the Sign by : Dean MacCannell

Download or read book The Time of the Sign written by Dean MacCannell and published by . This book was released on 1981 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Semiotics and the Philosophy of Language

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Publisher : Indiana University Press
ISBN 13 : 9780253203984
Total Pages : 260 pages
Book Rating : 4.2/5 (39 download)

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Book Synopsis Semiotics and the Philosophy of Language by : Umberto Eco

Download or read book Semiotics and the Philosophy of Language written by Umberto Eco and published by Indiana University Press. This book was released on 1986-07-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature . . . this collection can be read with pleasure by those unversed in semiotic theory." —Times Literary Supplement

Marketing Semiotics

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Publisher : OUP Oxford
ISBN 13 : 019164790X
Total Pages : 234 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Marketing Semiotics by : Laura R. Oswald

Download or read book Marketing Semiotics written by Laura R. Oswald and published by OUP Oxford. This book was released on 2012-02-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

The Limits of Interpretation

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Author :
Publisher : Indiana University Press
ISBN 13 : 9780253208699
Total Pages : 316 pages
Book Rating : 4.2/5 (86 download)

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Book Synopsis The Limits of Interpretation by : Umberto Eco

Download or read book The Limits of Interpretation written by Umberto Eco and published by Indiana University Press. This book was released on 1994 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents four theories describing the limits of literary interpretation, challenging "the cancer of uncontrolled interpretation" that diminishes the meaning and the basis of communication. -- Back cover.

Quantitative Semiotic Analysis

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Publisher : Springer
ISBN 13 : 3319615939
Total Pages : 193 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Quantitative Semiotic Analysis by : Dario Compagno

Download or read book Quantitative Semiotic Analysis written by Dario Compagno and published by Springer. This book was released on 2018-01-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​This contributed volume gives access to semiotic researches adopting a quantitative stance. European semiotics is traditionally based on immanent methodologies: meaning is seen as an autonomous dimension of human existence, whose laws can be investigated via purely qualitative analytical and reflexive analysis. Today, researches crossing disciplinary boundaries reveal the limitations of such an homogeneous practice. In particular, two families of quantitative research strategies can be identified. On the one hand, researchers wish to naturalize meaning, by making semiotic results interact with those coming from Neurophysiological and psychological sciences. On the other hand, statistical and computational tools are adopted to work on linguistic and multimedia corpora. The book acts to put the two approaches into dialogue.

Strategies for Interpreting Qualitative Data

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Publisher : SAGE
ISBN 13 : 9780803959163
Total Pages : 88 pages
Book Rating : 4.9/5 (591 download)

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Book Synopsis Strategies for Interpreting Qualitative Data by : Martha S. Feldman

Download or read book Strategies for Interpreting Qualitative Data written by Martha S. Feldman and published by SAGE. This book was released on 1995 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces and gives examples of some interpretive techniques for analyzing qualitative data that derive from four theories: ethnomethodology, semiotics, dramaturgy and deconstruction.

Understanding Media Semiotics

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Publisher : Bloomsbury Publishing
ISBN 13 : 1350064181
Total Pages : 311 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Understanding Media Semiotics by : Marcel Danesi

Download or read book Understanding Media Semiotics written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2018-11-15 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Handbook of Brand Semiotics

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Author :
Publisher : kassel university press GmbH
ISBN 13 : 3737600422
Total Pages : 47 pages
Book Rating : 4.7/5 (376 download)

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Book Synopsis Handbook of Brand Semiotics by : George Rossolatos (Hrsg.)

Download or read book Handbook of Brand Semiotics written by George Rossolatos (Hrsg.) and published by kassel university press GmbH. This book was released on 2015-11-09 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: Analyzing and designing brand language across media Brand image, brand symbols, brand icons vs. iconicity The contribution of semiotics to transmedia storytelling Narrativity and rhetorical approaches to branding Semiotic roadmap for designing brand identity Semiotic roadmap for designing logos and packaging Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms Sociosemiotic accounts of building brand identity online Multimodality and Multimodal critical discourse analysis Challenging the omnipotence of cognitivism in brand- related research Semiotics and (inter)cultural branding Brand equity semiotics

Mythologies

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Publisher : Macmillan
ISBN 13 : 0809071940
Total Pages : 296 pages
Book Rating : 4.8/5 (9 download)

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Book Synopsis Mythologies by : Roland Barthes

Download or read book Mythologies written by Roland Barthes and published by Macmillan. This book was released on 2013-03-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This new edition of MYTHOLOGIES is the first complete, authoritative English version of the French classic, Roland Barthes's most emblematic work"--

Messages, Signs, and Meanings

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Publisher : Canadian Scholars’ Press
ISBN 13 : 9781551302508
Total Pages : 414 pages
Book Rating : 4.3/5 (25 download)

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Book Synopsis Messages, Signs, and Meanings by : Marcel Danesi

Download or read book Messages, Signs, and Meanings written by Marcel Danesi and published by Canadian Scholars’ Press. This book was released on 2004 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms." "The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages."--Jacket.

Semiotics and the Problem of Translation

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Publisher : BRILL
ISBN 13 : 9004454756
Total Pages : 255 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis Semiotics and the Problem of Translation by : Dinda L. Gorlée

Download or read book Semiotics and the Problem of Translation written by Dinda L. Gorlée and published by BRILL. This book was released on 2022-10-04 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is a radically interdisciplinary account of how Charles S. Peirce's theory of signs can be made to interact meaningfully with translation theory. In the separate chapters of this book on semiotranslation, the author shows that the various phenomena we commonly refer to as translation are different forms of genuine and degenerate semiosis. Also drawing on insights from Ludwig Wittgenstein and Walter Benjamin (and drawing analogies between their work and Peirce's) it is argued that through the kaleidoscopic, evolutionary process of unlimited translation, signs deploy their meaning-potentialities. This enables the author to throw novel light upon Roman Jakobson's three kinds of translation - intralingual, interlingual, and intersemiotic translation. Gorlée's pioneering study will entice translation specialists, semioticians, and (language) philosophers into expanding their views upon translation and, hopefully, into cooperative research projects.

Umberto Eco in His Own Words

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1501507141
Total Pages : 352 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis Umberto Eco in His Own Words by : Torkild Thellefsen

Download or read book Umberto Eco in His Own Words written by Torkild Thellefsen and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-08-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hitherto, there has been no book that attempted to sum up the breadth of Umberto Eco’s work and it importance for the study of semiotics, communication and cognition. There have been anthologies and overviews of Eco’s work within Eco Studies; sometimes, works in semiotics have used aspects of Eco’s work. Yet, thus far, there has been no overview of the work of Eco in the breadth of semiotics. This volume is a contribution to both semiotics and Eco studies. The 40 scholars who participate in the volume come from a variety of disciplines but have all chosen to work with a favorite quotation from Eco that they find particularly illustrative of the issues that his work raises. Some of the scholars have worked exegetically placing the quotation within a tradition, others have determined the (epistemic) value of the quotation and offered a critique, while still others have seen the quotation as a starting point for conceptual developments within a field of application. However, each article within this volume points toward the relevance of Eco -- for contemporary studies concerning semiotics, communication and cognition.

Semiotics for Beginners

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (474 download)

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Book Synopsis Semiotics for Beginners by : Daniel Chandler

Download or read book Semiotics for Beginners written by Daniel Chandler and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Playing with Signs

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Publisher : Princeton University Press
ISBN 13 : 1400861837
Total Pages : 167 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Playing with Signs by : V. Kofi Agawu

Download or read book Playing with Signs written by V. Kofi Agawu and published by Princeton University Press. This book was released on 2014-07-14 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of all the repertories of Western Art music, none is as explicitly listener-oriented as that of the late eighteenth and early nineteenth centuries. Yet few attempts to analyze the so-called Classic Style have embraced the semiotic implications of this condition. Playing with Signs proposes a listener-oriented theory of Classic instrumental music that encompasses its two most fundamental communicative dimensions: expression and structure. Units of expression, defined in reference to topoi, are shown here to interact with, confront, and merge into units of structure, defined in terms of the rhetorical conventions of beginning, continuing, and ending. The book draws on examples from works by Mozart, Haydn, and Beethoven to show that the explicitly referential, even theatrical, surface of Classic music derives from a play with signs. Although addressed primarily to readers interested in musical analysis, the book opens up fruitful avenues for further research into musical semiotics, aesthetics, and Classicism. Originally published in 1991. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

The Handbook of Visual Analysis

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Author :
Publisher : SAGE
ISBN 13 : 0761964770
Total Pages : 226 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis The Handbook of Visual Analysis by : Theo Van Leeuwen

Download or read book The Handbook of Visual Analysis written by Theo Van Leeuwen and published by SAGE. This book was released on 2001-03-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Visual Analysis is a rich methodological resource for students, academics, researchers and professionals interested in investigating the visual representation of socially significant issues. The Handbook: Offers a wide-range of methods for visual analysis: content analysis, historical analysis, structuralist analysis, iconography, psychoanalysis, social semiotic analysis, film analysis and ethnomethodology Shows how each method can be applied for the purposes of specific research projects Exemplifies each approach through detailed analyses of a variety of data, including, newspaper images, family photos, drawings, art works and cartoons Includes examples from the authors' own research and professional practice The Handbook of Visual Analysis, which demonstrates the importance of visual data within the social sciences offers an essential guide to those working in a range of disciplines including: media and communication studies, sociology, anthropology, education, psychoanalysis, and health studies.