Semiotic analysis of media content

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Publisher : GRIN Verlag
ISBN 13 : 3668934983
Total Pages : 23 pages
Book Rating : 4.6/5 (689 download)

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Book Synopsis Semiotic analysis of media content by : Francis Arackal Thummy

Download or read book Semiotic analysis of media content written by Francis Arackal Thummy and published by GRIN Verlag. This book was released on 2019-05-09 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2017 in the subject German Studies - Linguistics, grade: NA, , course: Semiotic Analysis, Film Appreciation, Media, language: English, abstract: The science of symbols, called semiotics or semiology, helps us understand our world that is full of signs and symbols. One of the areas where semiotics proves to be useful is in the field of the media. It enables us to see how media content is produced by the sender and consumed and interpreted by the audience. This paper takes a special look at the semiotic understanding of media and explains how semiotics is used in making media content, especially advertising and films. The content of an advertisement gives rise to many meanings and interpretations. Some writers use the term media ‘text’ instead of media ‘content’. A text can be understood in a variety of ways. Thus media content or text in principle is polysemic, having multiple potential meanings for its audience. Further, media content can be differentiated according to its degree of openness. Semiotic method as applied to media content sheds light on the hidden or underlying meanings. Considered in this way, the primary objective of media semiotics is to study how the mass media create or recycle signs for their own ends.

Media Semiotics

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Publisher : Manchester University Press
ISBN 13 : 9780719045011
Total Pages : 244 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Media Semiotics by : Jonathan Bignell

Download or read book Media Semiotics written by Jonathan Bignell and published by Manchester University Press. This book was released on 1997 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

Semiotics of the Media

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110803615
Total Pages : 908 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Semiotics of the Media by : Winfried Nöth

Download or read book Semiotics of the Media written by Winfried Nöth and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-12-19 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding Media Semiotics

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Publisher : Bloomsbury Publishing
ISBN 13 : 135006419X
Total Pages : 312 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Understanding Media Semiotics by : Marcel Danesi

Download or read book Understanding Media Semiotics written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2018-11-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

How to Do Media and Cultural Studies

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Publisher : SAGE
ISBN 13 : 9780761973294
Total Pages : 212 pages
Book Rating : 4.9/5 (732 download)

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Book Synopsis How to Do Media and Cultural Studies by : Jane C. Stokes

Download or read book How to Do Media and Cultural Studies written by Jane C. Stokes and published by SAGE. This book was released on 2003-02-24 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a student guide to the process of research and writing for media and cultural studies, the author covers both quantitative and qualitative methods and includes a list of useful library resources and essential Web sites.

Handbook of Research on Advanced Research Methodologies for a Digital Society

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Publisher : IGI Global
ISBN 13 : 1799884740
Total Pages : 919 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Advanced Research Methodologies for a Digital Society by : Punziano, Gabriella

Download or read book Handbook of Research on Advanced Research Methodologies for a Digital Society written by Punziano, Gabriella and published by IGI Global. This book was released on 2021-09-03 with total page 919 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing research is an ever-changing challenge for social scientists. This challenge is harder than ever today as current societies are changing quickly and in many, sometimes conflicting, directions. Social phenomena, personal interactions, and formal and informal relationships are becoming more borderless and disconnected from the anchors of the offline “reality.” These dynamics are heavily marking our time and are suggesting evolutionary challenges in the ways we know, interpret, and analyze the world. Internet and computer-mediated communication (CMC) is being incorporated into every aspect of daily life, and social life has been deeply penetrated by the internet. This is due to recent technological developments that increase the scope and range of online social spaces and the forms and time of participation such as Web 2.0, which widened the opportunities for user-generated content, the emergence of an “internet of things,” and of ubiquitous mobile devices that make it possible to always be connected. This implies an adjustment to epistemological and methodological stances for conducting social research and an adaption of traditional social research methods to the specificities of online interactions in the digital society. The Handbook of Research on Advanced Research Methodologies for a Digital Society covers the different strands of methods most affected by the change in a digital society and develops a broader theoretical reflection on the future of social research in its challenge to always be fitting, suitable, adaptable, and pertinent to the society to be studied. The chapters are geared towards unlocking the future frontiers and potential for social research in the digital society. They include theoretical, epistemological, and ontological reflections about the digital research methods as well as innovative methods and tools to collect, analyze, and interpret data. This book is ideal for social scientists, practitioners, librarians, researchers, academicians, and students interested in social research methodology and its developments in the digital scenario.

Key Concepts in Media and Communications

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Publisher : SAGE
ISBN 13 : 1446290042
Total Pages : 274 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Key Concepts in Media and Communications by : Paul Jones

Download or read book Key Concepts in Media and Communications written by Paul Jones and published by SAGE. This book was released on 2011-11-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A sprightly, critical and intelligent guided tour around the mansion of media and communications/cultural research... enormously useful for students and researchers." - James Curran, Goldsmiths, University of London "A highly comprehensive guide to core concepts in media theory and criticism." - Andrew Goodwin, University of San Francisco "A great resource for new under-grads and something I urge my students to buy and use as a hand first ′port of call′ throughout their studies." - Paul Smith, De Montfort University This book covers the key concepts central to understanding recent developments in media and communications studies. Wide-ranging in scope and accessible in style it sets out a useful, clear map of the important theories, methods and debates. The entries critically explore the limits of a key concept as much as the traditions that define it. They include clear definitions, are introduced within the wider context of the field and each one: is fully cross-referenced is appropriately illustrated with examples, tables and diagrams provides a guide to further reading. This book is an essential resource for students of media and communications across sociology, cultural studies, creative industries and of course, media and communications courses.

Analysing Media Texts (Volume 4)

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Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335218865
Total Pages : 216 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Analysing Media Texts (Volume 4) by : Gillespie, Marie

Download or read book Analysing Media Texts (Volume 4) written by Gillespie, Marie and published by McGraw-Hill Education (UK). This book was released on 2006-05-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an introduction to analysing media texts. This book with its award winning DVD, helps students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation.

How to Do Media and Cultural Studies

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Publisher : SAGE
ISBN 13 : 1446271706
Total Pages : 264 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis How to Do Media and Cultural Studies by : Jane Stokes

Download or read book How to Do Media and Cultural Studies written by Jane Stokes and published by SAGE. This book was released on 2012-11-16 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this student favourite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question to designing the project and writing it up. It gives students a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters. Now 20% bigger, new features include: • Brand new chapters on the how and why of researching media and culture • All new case studies spotlighting the international media landscape • Online readings showing how methods get used in real research • Essential new material on ethnography, digital content analysis, online surveys and researching blogs. Perfect for students of all ranges, How to Do Media and Cultural Studies continues to provide the clearest and most accessible guide to media and cultural studies as students embark on their own research.

On Media Education

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Author :
Publisher : Alexander Fedorov
ISBN 13 : 5985170705
Total Pages : 157 pages
Book Rating : 4.9/5 (851 download)

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Book Synopsis On Media Education by : Alexander Fedorov

Download or read book On Media Education written by Alexander Fedorov and published by Alexander Fedorov. This book was released on 2008 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph analyzes the theory and practice of media education and media literacy. The book also includes the list of Russian media education literature and addresses of websites of the associations for media education.

Interactive Media: The Semiotics of Embodied Interaction

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Publisher : Springer Science & Business Media
ISBN 13 : 1848000367
Total Pages : 188 pages
Book Rating : 4.8/5 (48 download)

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Book Synopsis Interactive Media: The Semiotics of Embodied Interaction by : Shaleph O'Neill

Download or read book Interactive Media: The Semiotics of Embodied Interaction written by Shaleph O'Neill and published by Springer Science & Business Media. This book was released on 2008-09-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author discusses the existing theoretical approaches of semiotically informed research in HCI, what is useful and the limitations. He proposes a radical rethink to this approach through a re-evaluation of important semiotic concepts and applied semiotic methods. Using a semiotic model of interaction he explores this concept through several studies that help to develop his argument. He concludes that this semiotics of interaction is more appropriate than other versions because it focuses on the characteristics of interactive media as they are experienced and the way in which users make sense of them rather than thinking about interface design or usability issues.

Semiotics and Visual Communication III

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527543323
Total Pages : 673 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Semiotics and Visual Communication III by : Evripides Zantides

Download or read book Semiotics and Visual Communication III written by Evripides Zantides and published by Cambridge Scholars Publishing. This book was released on 2019-11-12 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.

Media Studies: Media history, media and society

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Publisher : Juta and Company Ltd
ISBN 13 : 9780702176920
Total Pages : 468 pages
Book Rating : 4.1/5 (769 download)

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Book Synopsis Media Studies: Media history, media and society by : Pieter Jacobus Fourie

Download or read book Media Studies: Media history, media and society written by Pieter Jacobus Fourie and published by Juta and Company Ltd. This book was released on 2007 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: While examining exactly who owns the media and who produces the media, this text manages to encompass the systematic, critical, and analytical media in all its forms and concludes that the media is one of the most important generators and disseminators of meaning in contemporary society. Investigating the power relationships between the media and politics, culture, economy, society, and above all, democracy, this resource is well-suited for anyone with an interest in the modern role of media in society.

Researching Communications

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 150131694X
Total Pages : 553 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Researching Communications by : David Deacon

Download or read book Researching Communications written by David Deacon and published by Bloomsbury Publishing USA. This book was released on 2021-05-20 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of the highly respected Researching Communications is a comprehensive and authoritative guide to researching media and communication. Researching Communications, Third Edition is an invaluable guide to performing and analysing research tasks, introducing the major research methods, giving detailed examples of research analysis and practical step-by-step guidance in clear language. Written by highly regarded experts in the field, the third edition includes new sections on social media analysis, digital research methods and comparative research, as well as updated case studies, international examples and details of recent developments in media and communication studies. Undergraduate and postgraduate media and communication students will find Researching Communications an invaluable resource at all stages of their course.

Feminist Media Studies

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Publisher : SAGE
ISBN 13 : 9780803985544
Total Pages : 188 pages
Book Rating : 4.9/5 (855 download)

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Book Synopsis Feminist Media Studies by : Liesbet van Zoonen

Download or read book Feminist Media Studies written by Liesbet van Zoonen and published by SAGE. This book was released on 1994-07-28 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Questions of gender are scarce in the mass communication literature and feminist media studies remain marginalized. Here is a strong effort to remedy the situation, an overview that initiates the newcomer and offers topics and methods for the previously initiated. . . . All levels." --Choice Feminists have long recognized the significance of the media as a forum for the expression of--or challenges to--the existing constructions of gender. In this broad-ranging analysis, Liesbet van Zoonen explores how feminist theory and research contribute to a fuller understanding of the media's multiple roles in the construction of gender in contemporary societies.

Marketing Semiotics

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Publisher : OUP Oxford
ISBN 13 : 019164790X
Total Pages : 234 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Marketing Semiotics by : Laura R. Oswald

Download or read book Marketing Semiotics written by Laura R. Oswald and published by OUP Oxford. This book was released on 2012-02-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

Mythologies

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Publisher : Macmillan
ISBN 13 : 0809071940
Total Pages : 296 pages
Book Rating : 4.8/5 (9 download)

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Book Synopsis Mythologies by : Roland Barthes

Download or read book Mythologies written by Roland Barthes and published by Macmillan. This book was released on 2013-03-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This new edition of MYTHOLOGIES is the first complete, authoritative English version of the French classic, Roland Barthes's most emblematic work"--