Semiotic Analysis Of Media Content

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Semiotic analysis of media content

Author : Francis Arackal Thummy
Publisher : GRIN Verlag
ISBN 13 : 3668934983
Total Pages : 23 pages
Book Rating : 4.6/5 (689 download)

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Book Synopsis Semiotic analysis of media content by : Francis Arackal Thummy

Download or read book Semiotic analysis of media content written by Francis Arackal Thummy and published by GRIN Verlag. This book was released on 2019-05-09 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2017 in the subject German Studies - Linguistics, grade: NA, , course: Semiotic Analysis, Film Appreciation, Media, language: English, abstract: The science of symbols, called semiotics or semiology, helps us understand our world that is full of signs and symbols. One of the areas where semiotics proves to be useful is in the field of the media. It enables us to see how media content is produced by the sender and consumed and interpreted by the audience. This paper takes a special look at the semiotic understanding of media and explains how semiotics is used in making media content, especially advertising and films. The content of an advertisement gives rise to many meanings and interpretations. Some writers use the term media ‘text’ instead of media ‘content’. A text can be understood in a variety of ways. Thus media content or text in principle is polysemic, having multiple potential meanings for its audience. Further, media content can be differentiated according to its degree of openness. Semiotic method as applied to media content sheds light on the hidden or underlying meanings. Considered in this way, the primary objective of media semiotics is to study how the mass media create or recycle signs for their own ends.

Understanding Media Semiotics

Author : Marcel Danesi
Publisher : Bloomsbury Publishing
ISBN 13 : 1350064181
Total Pages : 311 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Understanding Media Semiotics by : Marcel Danesi

Download or read book Understanding Media Semiotics written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2018-11-15 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Key Concepts in Media and Communications

Author : Paul Jones
Publisher : SAGE
ISBN 13 : 1446290042
Total Pages : 274 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Key Concepts in Media and Communications by : Paul Jones

Download or read book Key Concepts in Media and Communications written by Paul Jones and published by SAGE. This book was released on 2011-11-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A sprightly, critical and intelligent guided tour around the mansion of media and communications/cultural research... enormously useful for students and researchers." - James Curran, Goldsmiths, University of London "A highly comprehensive guide to core concepts in media theory and criticism." - Andrew Goodwin, University of San Francisco "A great resource for new under-grads and something I urge my students to buy and use as a hand first ′port of call′ throughout their studies." - Paul Smith, De Montfort University This book covers the key concepts central to understanding recent developments in media and communications studies. Wide-ranging in scope and accessible in style it sets out a useful, clear map of the important theories, methods and debates. The entries critically explore the limits of a key concept as much as the traditions that define it. They include clear definitions, are introduced within the wider context of the field and each one: is fully cross-referenced is appropriately illustrated with examples, tables and diagrams provides a guide to further reading. This book is an essential resource for students of media and communications across sociology, cultural studies, creative industries and of course, media and communications courses.

Handbook of Research on Advanced Research Methodologies for a Digital Society

Author : Punziano, Gabriella
Publisher : IGI Global
ISBN 13 : 1799884740
Total Pages : 919 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Advanced Research Methodologies for a Digital Society by : Punziano, Gabriella

Download or read book Handbook of Research on Advanced Research Methodologies for a Digital Society written by Punziano, Gabriella and published by IGI Global. This book was released on 2021-09-03 with total page 919 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing research is an ever-changing challenge for social scientists. This challenge is harder than ever today as current societies are changing quickly and in many, sometimes conflicting, directions. Social phenomena, personal interactions, and formal and informal relationships are becoming more borderless and disconnected from the anchors of the offline “reality.” These dynamics are heavily marking our time and are suggesting evolutionary challenges in the ways we know, interpret, and analyze the world. Internet and computer-mediated communication (CMC) is being incorporated into every aspect of daily life, and social life has been deeply penetrated by the internet. This is due to recent technological developments that increase the scope and range of online social spaces and the forms and time of participation such as Web 2.0, which widened the opportunities for user-generated content, the emergence of an “internet of things,” and of ubiquitous mobile devices that make it possible to always be connected. This implies an adjustment to epistemological and methodological stances for conducting social research and an adaption of traditional social research methods to the specificities of online interactions in the digital society. The Handbook of Research on Advanced Research Methodologies for a Digital Society covers the different strands of methods most affected by the change in a digital society and develops a broader theoretical reflection on the future of social research in its challenge to always be fitting, suitable, adaptable, and pertinent to the society to be studied. The chapters are geared towards unlocking the future frontiers and potential for social research in the digital society. They include theoretical, epistemological, and ontological reflections about the digital research methods as well as innovative methods and tools to collect, analyze, and interpret data. This book is ideal for social scientists, practitioners, librarians, researchers, academicians, and students interested in social research methodology and its developments in the digital scenario.

On Media Education

Author : Alexander Fedorov
Publisher : Alexander Fedorov
ISBN 13 : 5985170705
Total Pages : 157 pages
Book Rating : 4.9/5 (851 download)

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Book Synopsis On Media Education by : Alexander Fedorov

Download or read book On Media Education written by Alexander Fedorov and published by Alexander Fedorov. This book was released on 2008 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph analyzes the theory and practice of media education and media literacy. The book also includes the list of Russian media education literature and addresses of websites of the associations for media education.

Media Semiotics

Author : Jonathan Bignell
Publisher : Manchester University Press
ISBN 13 : 9780719045011
Total Pages : 244 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Media Semiotics by : Jonathan Bignell

Download or read book Media Semiotics written by Jonathan Bignell and published by Manchester University Press. This book was released on 1997 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

Analysing Media Texts (Volume 4)

Author : Gillespie, Marie
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335218865
Total Pages : 216 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Analysing Media Texts (Volume 4) by : Gillespie, Marie

Download or read book Analysing Media Texts (Volume 4) written by Gillespie, Marie and published by McGraw-Hill Education (UK). This book was released on 2006-05-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an introduction to analysing media texts. This book with its award winning DVD, helps students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation.

The Fortunes

Author : Peter Ho Davies
Publisher : HarperCollins
ISBN 13 : 0544263782
Total Pages : 285 pages
Book Rating : 4.5/5 (442 download)

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Book Synopsis The Fortunes by : Peter Ho Davies

Download or read book The Fortunes written by Peter Ho Davies and published by HarperCollins. This book was released on 2016-09-06 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: An NPR Best Book of the Year: “The most honest, unflinching, cathartically biting novel I’ve read about the Chinese American experience.” —Celeste Ng, #1 New York Times–bestselling author of Our Missing Hearts Winner, Anisfield-Wolf Book Award * Winner, Chautauqua Prize *Finalist, Dayton Literary Peace Prize * A New York Times Notable Book * A Publishers Weekly Best Book of the Year Sly, funny, intelligent, and artfully structured, The Fortunes recasts American history through the lives of Chinese Americans and reimagines the multigenerational novel through the fractures of immigrant family experience. Inhabiting four lives—a railroad baron’s valet who unwittingly ignites an explosion in Chinese labor; Hollywood’s first Chinese movie star; a hate-crime victim whose death mobilizes the Asian American community; and a biracial writer visiting China for an adoption—this novel captures and capsizes over a century of our history, showing that even as family bonds are denied and broken, a community can survive—as much through love as blood. “Intense and dreamlike . . . filled with quiet resonances across time.” —The New Yorker “Riveting and luminous . . . Like the best books, this one haunts the reader well after the end.” —Jesmyn Ward, National Book Award-winning author of Sing, Unburied, Sing “A moving, often funny, and deeply provocative novel about the lives of four very different Chinese Americans as they encounter the myriad opportunities and clear limits of American life . . . gorgeously told.” —Chang-rae Lee, Buzzfeed “A poignant, cascading four-part novel . . . Outstanding.” —David Mitchell, The Guardian

Mythologies

Author : Roland Barthes
Publisher : Macmillan
ISBN 13 : 0809071940
Total Pages : 296 pages
Book Rating : 4.8/5 (9 download)

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Book Synopsis Mythologies by : Roland Barthes

Download or read book Mythologies written by Roland Barthes and published by Macmillan. This book was released on 2013-03-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This new edition of MYTHOLOGIES is the first complete, authoritative English version of the French classic, Roland Barthes's most emblematic work"--

Semiotics for Beginners

Author : Daniel Chandler
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (474 download)

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Book Synopsis Semiotics for Beginners by : Daniel Chandler

Download or read book Semiotics for Beginners written by Daniel Chandler and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Political Religion, Everyday Religion: Sociological Trends

Author : Pål Repstad
Publisher : BRILL
ISBN 13 : 9004397965
Total Pages : 221 pages
Book Rating : 4.0/5 (43 download)

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Book Synopsis Political Religion, Everyday Religion: Sociological Trends by : Pål Repstad

Download or read book Political Religion, Everyday Religion: Sociological Trends written by Pål Repstad and published by BRILL. This book was released on 2019-04-09 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the title suggests, Political Religion, Everyday Religion: Sociological Trends reflects upon two important trends that have recently emerged in the sociology of religion. Firstly, there is an increasing interest in the interplay between religion and politics. Religion has moved from being almost ignored by sociologists to being acknowledged – some would even say overrated – as an important political factor. Secondly, ordinary people’s everyday religion has likewise become an important topic for many researchers. In this book, James Beckford, Inger Furseth and other prominent scholars present critical discussions and empirical studies of both political and everyday religion, and the editor, Pål Repstad, shows how these two trends should enter into a closer dialogue. The book is essential for both students and experienced researchers in the sociology of religion. Contributors are: James A. Beckford, Inger Furseth, Kristina Grundetjern, Jan-Olav Henriksen, Ida Marie Høeg, Nils Martinius Justvik, Bjarte Leer-Helgesen, Paul Leer-Salvesen, Anne Løvland, Tomas Rasmussen, Pål Repstad, Tale Steen-Johnsen, and Irene Trysnes

How to Do Media and Cultural Studies

Author : Jane C. Stokes
Publisher : SAGE
ISBN 13 : 9780761973294
Total Pages : 212 pages
Book Rating : 4.9/5 (732 download)

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Book Synopsis How to Do Media and Cultural Studies by : Jane C. Stokes

Download or read book How to Do Media and Cultural Studies written by Jane C. Stokes and published by SAGE. This book was released on 2003-02-24 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a student guide to the process of research and writing for media and cultural studies, the author covers both quantitative and qualitative methods and includes a list of useful library resources and essential Web sites.

The Handbook of Visual Analysis

Author : Theo Van Leeuwen
Publisher : SAGE
ISBN 13 : 0761964770
Total Pages : 226 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis The Handbook of Visual Analysis by : Theo Van Leeuwen

Download or read book The Handbook of Visual Analysis written by Theo Van Leeuwen and published by SAGE. This book was released on 2001-03-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Visual Analysis is a rich methodological resource for students, academics, researchers and professionals interested in investigating the visual representation of socially significant issues. The Handbook: Offers a wide-range of methods for visual analysis: content analysis, historical analysis, structuralist analysis, iconography, psychoanalysis, social semiotic analysis, film analysis and ethnomethodology Shows how each method can be applied for the purposes of specific research projects Exemplifies each approach through detailed analyses of a variety of data, including, newspaper images, family photos, drawings, art works and cartoons Includes examples from the authors' own research and professional practice The Handbook of Visual Analysis, which demonstrates the importance of visual data within the social sciences offers an essential guide to those working in a range of disciplines including: media and communication studies, sociology, anthropology, education, psychoanalysis, and health studies.

Understanding the Media

Author : Eoin Devereux
Publisher : SAGE
ISBN 13 : 1446297004
Total Pages : 353 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Understanding the Media by : Eoin Devereux

Download or read book Understanding the Media written by Eoin Devereux and published by SAGE. This book was released on 2013-12-10 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a lucid and lively introduction to key concepts and developments in media and media studies. The new edition, with updated case studies and a good range of online reading, is a valuable resource for both students and lecturers. - Chindu Sreedharan, Bournemouth University "Has expanded the possibilities of what a textbook can be. Incisive questions framed through accessible and detailed examples provide a platform for a wealth of different activities that engage readers in the critical study of media." - Dr Daniel Ashton, Bath Spa University "Accessibly written and very well-structured, the book will be one of those you go back to time and time again throughout your studies. In addition it also offers that much-needed, little-found extra in a textbook: critical engagement with media and society. A joy for those of us teaching the subject. - Joke Hermes, University of Amsterdam How much of our media experience is shaped by the profit motive of media conglomerates? How much freedom and power do we have as members of an increasingly fragmented media audience? How do the media influence what we understand about friendship, globalization and even our own selves? This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions. By gaining a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships, students are encouraged to become critical thinkers. Understanding the Media: Teaches the theoretical foundations and key concepts students need to get started on their own media studies Brings concepts to life with examples and case studies on everything from Harry Potter and Big Brother to the Occupy movement Shows the ‘how to’ with guided exercises and improves essay writing with a guide to the research literature Helps students take learning further with guided free online readings This is an essential guide to the how and why of understanding the media, perfect for students in media studies, sociology, cultural studies and communication studies. Companion Website now available! Visit www.sagepub.co.uk/devereux3e for a range of student and lecturer resources.

Women in Mass Communication

Author : Pamela J. Creedon
Publisher : SAGE
ISBN 13 : 1412936950
Total Pages : 361 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Women in Mass Communication by : Pamela J. Creedon

Download or read book Women in Mass Communication written by Pamela J. Creedon and published by SAGE. This book was released on 2007 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effect of feminism on the field of mass communication is more important now than ever. With a particular emphasis on race, culture, and ethnicity, leading scholars in the field provide compelling analyses of the ways in which feminist theory and feminist perspectives affect mass communication.

Semiotics and Visual Communication III

Author : Evripides Zantides
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527543323
Total Pages : 673 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Semiotics and Visual Communication III by : Evripides Zantides

Download or read book Semiotics and Visual Communication III written by Evripides Zantides and published by Cambridge Scholars Publishing. This book was released on 2019-11-12 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.

Media Studies: Media history, media and society

Author : Pieter Jacobus Fourie
Publisher : Juta and Company Ltd
ISBN 13 : 9780702176920
Total Pages : 468 pages
Book Rating : 4.1/5 (769 download)

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Book Synopsis Media Studies: Media history, media and society by : Pieter Jacobus Fourie

Download or read book Media Studies: Media history, media and society written by Pieter Jacobus Fourie and published by Juta and Company Ltd. This book was released on 2007 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: While examining exactly who owns the media and who produces the media, this text manages to encompass the systematic, critical, and analytical media in all its forms and concludes that the media is one of the most important generators and disseminators of meaning in contemporary society. Investigating the power relationships between the media and politics, culture, economy, society, and above all, democracy, this resource is well-suited for anyone with an interest in the modern role of media in society.