Selling Social Media

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 150131971X
Total Pages : 240 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Selling Social Media by : Daniel Faltesek

Download or read book Selling Social Media written by Daniel Faltesek and published by Bloomsbury Publishing USA. This book was released on 2018-05-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other services have been described as the vanguard of creative destruction across the media industries-disruptors of established business, heroes of a new economic narrative that supposes that the attention of individual users can be measured, managed, manipulated, backing methods that securitized, patented, and litigated attention in ways impossible before. Selling Social Media catalogues the key terms and discourses of the rise of social media firms with a particular emphasis on monetization, securitization, disruption, and litigation. Tensions between ideas and terms are critical, as the ways that different aspects of social media business are described change depending on the audience, scale, and maturity of the firm. These divergent discourses are bound together into a single story of social media, an industry that challenges the theories and descriptions of media that have come before. Through a reading of social media business this book offers a chance to revisit media theory in the context of a new social media companies and products that depend on a different understanding of media audiences, media industries, and public agency.

Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn

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Author :
Publisher : Neal Schaffer
ISBN 13 : 1456604619
Total Pages : 259 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn by : Neal Schaffer

Download or read book Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn written by Neal Schaffer and published by Neal Schaffer. This book was released on 2011-08-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

SOCIAL MEDIA SECRETS FOR CAR SALES

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Author :
Publisher : Lulu.com
ISBN 13 : 0359217699
Total Pages : 88 pages
Book Rating : 4.3/5 (592 download)

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Book Synopsis SOCIAL MEDIA SECRETS FOR CAR SALES by : Bernard Smalls

Download or read book SOCIAL MEDIA SECRETS FOR CAR SALES written by Bernard Smalls and published by Lulu.com. This book was released on 2018-12-04 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: We love social media for many reasons, but chief among them has to be the ability to engage directly with our friends and family. Social media is a powerful tool for keeping in contact with others. In retail sales of products and services social media can be used as a platform for nearly effortlessly talking directly to both your customers and your potential customers. In this regard social media is unmatched as a ?free? tool for marketing. Social media, when used properly helps your customer along the Path To A Sale. Welcome to Social Media Secrets for Sales!

Marketing 2.0

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Publisher : Wheatmark, Inc.
ISBN 13 : 1604942886
Total Pages : 313 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Marketing 2.0 by : Bernie Borges

Download or read book Marketing 2.0 written by Bernie Borges and published by Wheatmark, Inc.. This book was released on 2009 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact. Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques" -- Cover.

Social Computing and Social Media: Applications in Marketing, Learning, and Health

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Author :
Publisher : Springer Nature
ISBN 13 : 3030776859
Total Pages : 475 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Social Computing and Social Media: Applications in Marketing, Learning, and Health by : Gabriele Meiselwitz

Download or read book Social Computing and Social Media: Applications in Marketing, Learning, and Health written by Gabriele Meiselwitz and published by Springer Nature. This book was released on 2021-07-03 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 12774 and 12775 constitutes the refereed proceedings of the 13th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of SCSM 2021, Part I, are organized in topical sections named: Computer Mediated Communication; Social Network Analysis; Experience Design in Social Computing.

Social Media Trends 2024: English Version - Where are we headed with Instagram, X (Twitter), Threads, TikTok, Facebook, LinkedIn, BeReal! and company?

Download Social Media Trends 2024: English Version - Where are we headed with Instagram, X (Twitter), Threads, TikTok, Facebook, LinkedIn, BeReal! and company? PDF Online Free

Author :
Publisher : tredition
ISBN 13 : 3384116887
Total Pages : 271 pages
Book Rating : 4.3/5 (841 download)

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Book Synopsis Social Media Trends 2024: English Version - Where are we headed with Instagram, X (Twitter), Threads, TikTok, Facebook, LinkedIn, BeReal! and company? by : Daniel Elger de Castro Luís

Download or read book Social Media Trends 2024: English Version - Where are we headed with Instagram, X (Twitter), Threads, TikTok, Facebook, LinkedIn, BeReal! and company? written by Daniel Elger de Castro Luís and published by tredition. This book was released on 2024-01-13 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Immerse yourself in the dynamic world of social media, which is undergoing extreme change thanks to artificial intelligence. Explore how technology, society, and business strategies will interact in the coming year. Find out how augmented reality is revolutionizing online shopping and how trendy short-video platforms like TikTok are impacting our media consumption and attention spans. Learn about the challenges and opportunities for businesses large and small. Find out how brands are harnessing the power of micro- and nano-influencers, and why privacy is becoming a priority on social networks. This book reveals how companies and individuals can use social media for social and political change, and how AI technologies are revolutionizing customer service and sales communications. From the merits of sustainable marketing strategies to the role of chatbots in customer service, this book provides a comprehensive overview of the key developments in the social media world of 2024.

The Social Media Industries

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Author :
Publisher : Routledge
ISBN 13 : 1136325190
Total Pages : 272 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis The Social Media Industries by : Alan B. Albarran

Download or read book The Social Media Industries written by Alan B. Albarran and published by Routledge. This book was released on 2013-03-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.

Social Boom!

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Author :
Publisher : FT Press
ISBN 13 : 0132686058
Total Pages : 201 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Social Boom! by : Jeffrey Gitomer

Download or read book Social Boom! written by Jeffrey Gitomer and published by FT Press. This book was released on 2011 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What's your company's social media policy? Probably shortsighted. Business social media, or, social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it's a global business phenomenon and a revenue generating phenomenon..."--Dust jacket flap.

Social Selling Mastery

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Publisher : John Wiley & Sons
ISBN 13 : 1119280737
Total Pages : 228 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Social Selling Mastery by : Jamie Shanks

Download or read book Social Selling Mastery written by Jamie Shanks and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

B2B Social Selling Strategy

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 1398604607
Total Pages : 281 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis B2B Social Selling Strategy by : Julie Atherton

Download or read book B2B Social Selling Strategy written by Julie Atherton and published by Kogan Page Publishers. This book was released on 2022-11-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues. For others, the challenges of navigating social channels for business can be daunting. Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement. B2B Social Selling Strategy provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs. Featuring original research, case studies and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling Strategy is an indispensable guide for B2B sales, marketing and social media professionals.

Media Selling

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Publisher : John Wiley & Sons
ISBN 13 : 1119477395
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Social Media Marketing Workbook

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Author :
Publisher :
ISBN 13 : 9781979424998
Total Pages : 454 pages
Book Rating : 4.4/5 (249 download)

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Book Synopsis Social Media Marketing Workbook by : Jason McDonald Ph D

Download or read book Social Media Marketing Workbook written by Jason McDonald Ph D and published by . This book was released on 2019-07-28 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated Fall, 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media. The book is based on an analogy - that social media is like a party and that you are the 'party thrower.' You need content just as you'd need food and entertainment, you need a promotion strategy just as you'd need invitations, and you need a systematic understanding of each social platform, just as you'd need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you'll be throwing a 'party with a purpose, ' using social media marketing to build your brand and ultimately sell more stuff. Compare the Social Media Marketing Workbook to other books out there on the topic. It plays well with Social Media Marketing for Dummies, for example, and is an excellent companion to more conceptual books like Crushing It or Building a StoryBrand. It's the perspiration to their inspiration. It's the zig to their zag, and it's a book that gives you more than 500 social media marketing tips. It provides practical, hands-on knowledge for 2018 and 2019. Got questions? Just Google the author, Jason McDonald, and send him a quick email or message. The book includes massive links, videos, resources, and an amazing companion toolbook with free social media tools. It's a must buy book.

The Art of Social Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis The Art of Social Selling by : Shannon Belew

Download or read book The Art of Social Selling written by Shannon Belew and published by . This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions ... and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: Use content and conversations to build online relationships that transition to sales; Execute realistic sales strategies for each of the major social media platforms; Spot social media trends that may influence future buying behaviors; Sell online in B2B and B2C environments; Turn social shares (likes, favorites, +1s) into social sales; Set tangible goals; Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional.

Attention Hacking

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Publisher : John Wiley & Sons
ISBN 13 : 1394189079
Total Pages : 230 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Attention Hacking by : Robin Kiera

Download or read book Attention Hacking written by Robin Kiera and published by John Wiley & Sons. This book was released on 2023-11-14 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for insurance and other industries to staying on customers' radars Attention Hacking: The Power of Social Media Selling in Insurance and Finance shows how you can make insurance go viral on social media. It might sound too good to be true, but think about it—products that enhance wealth accumulation, health, and family protection should be as in-demand as the latest iPhone. People may never stand in line overnight to purchase the latest insurance products, but the tools and strategies in this book will help you get significantly closer—without pouring millions into marketing. In this book, Dr. Robin Kiera teaches tactics that global insurers and intermediaries have already used to position themselves successfully on social media. He explains, step by step, how you too can reach millions of people through the relevant channels. Before you can make a sale, you need to get the customer’s attention. Attention Hacking leads you straight to that goal. Learn how to position yourself and your company as influencers among your target market Sell insurance through savvy social media strategy and online marketing Get customers' attention with strategic content on LinkedIn, TikTok, Facebook, and more Recognize and abandon outdated strategies and marketing channels For CEOs and other decision makers in insurance and finance, Attention Hacking: The Power of Social Media Selling in Insurance and Finance is a revelation, showing that any industry—even the ones no one wants to hear about—can reach customers online. The basic principles of this book can also be applied to other financial products and to business generally. It’s time to get social media savvy.

The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071768505
Total Pages : 258 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking by : Landy Chase

Download or read book The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking written by Landy Chase and published by McGraw Hill Professional. This book was released on 2011-06-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold-calling is history—your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too. Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Media Sales Revolution reveals the enormous opportunities now available for developing relationships and gaining new customers by leveraging the power of social media marketing. It provides a groundbreaking method for dominating markets by using the Internet to reverse the client acquisition process: instead of outbound marketing to generate leads, the entire process will “flip” to one of inbound attraction. You'll Learn how to: Present yourself to the business community online Build a significant online footprint Approach “e-prospects” Generate qualified leads through e-referrals Close more sales in the new world of social networking Providing you with an early edge on the competition The Social Media Sales Revolution offers the techniques you need today to dominate the marketplace tomorrow.

How to Use Facebook and Other Social Networking Sites to Sell Your Ebook IN A DAY

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Author :
Publisher : Thames River Press
ISBN 13 : 0857280635
Total Pages : 78 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis How to Use Facebook and Other Social Networking Sites to Sell Your Ebook IN A DAY by : Darin Jewell

Download or read book How to Use Facebook and Other Social Networking Sites to Sell Your Ebook IN A DAY written by Darin Jewell and published by Thames River Press. This book was released on 2013 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ebook explains how to build an online marketing platform for your book using social networking sites like Facebook, LinkedIn, MySpace, Google+, Ning and Bebo.

ECSM 2021 8th European Conference on Social Media

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Author :
Publisher : Academic Conferences Inter
ISBN 13 : 1914587014
Total Pages : pages
Book Rating : 4.9/5 (145 download)

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Book Synopsis ECSM 2021 8th European Conference on Social Media by : Dr Christos Karpasitis

Download or read book ECSM 2021 8th European Conference on Social Media written by Dr Christos Karpasitis and published by Academic Conferences Inter. This book was released on 2021-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Conference Proceedings of 8th European Conference on Social Media