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Author :
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (17 download)
Download or read book The Art of Social Selling written by and published by . This book was released on 2018 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shannon Belew
Publisher : AMACOM
ISBN 13 : 0814433332
Total Pages : 272 pages
Book Rating : 4.8/5 (144 download)
Download or read book The Art of Social Selling written by Shannon Belew and published by AMACOM. This book was released on 2014-01-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience. Citing enlightening research and real-world examples, The Art of Social Selling presents readers with a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms. Learn how to:• Use content and conversations to build online relationships that transition to sales • Execute realistic sales strategies for each of the major social media platforms • Spot social media trends that may influence future buying behaviors • Sell online in B2B and B2C environments • Turn social shares (likes, favorites, +1s) into social sales • Set tangible goals • Use online tools and analytics to track social influencers and identify relevant conversations as they are happeningComplete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.
Author : Shannon Belew
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.:/5 (11 download)
Download or read book The Art of Social Selling written by Shannon Belew and published by . This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions ... and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: Use content and conversations to build online relationships that transition to sales; Execute realistic sales strategies for each of the major social media platforms; Spot social media trends that may influence future buying behaviors; Sell online in B2B and B2C environments; Turn social shares (likes, favorites, +1s) into social sales; Set tangible goals; Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional.
Author : Chris J Reed
Publisher : Evolve Global Publishing
ISBN 13 : 1643701894
Total Pages : 135 pages
Book Rating : 4.6/5 (437 download)
Download or read book Social Selling Mastery for Entrepreneurs written by Chris J Reed and published by Evolve Global Publishing. This book was released on 2018-08-23 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the three-time #1 bestselling author Chris J. Reed, “the only CEO with a Mohawk!” comes his latest book, Social Selling Mastery for Entrepreneurs. Whether you have heard the phrase “social selling” but don’t know what it entails, or you have been trying to socially sell for years, this book will give you worthwhile insights, actionable advice, and secrets of the trade that Chris has learned in his ongoing career as a global social selling guru. You see, Chris himself used social selling to create Black Marketing, the world’s most recommended LinkedIn marketing agency, and Chris continues to rely on social selling for his business to thrive. Chris is the world’s most recommended LinkedIn marketing masterclass instructor, entrepreneur and founder with 650 LinkedIn recommendations, triple LinkedIn marketing bestselling author, and the only entrepreneur or LinkedIn speaker on the site who is an Official LinkedIn Power Profile seven years running. CEOs, entrepreneurs, and business leaders seek Chris out to gain support with their personal branding, social media presence, employer branding and social selling. In sharing his lessons learned and social selling dos and don'ts, Social Selling Mastery for Entrepreneurs offers an invaluable learning opportunity not to be passed up! In Social Selling Mastery for Entrepreneurs, Chris explains how you, as a business owner and entrepreneur, a CEO, a CMO, or a sales or marketing professional can master social selling. Chris also lays out how LinkedIn, the only business-focused global social media platform, offers an ideal platform for social selling. With LinkedIn's range of tools at your disposal for building your brand, releasing content, and connecting you with its 600 million-plus business professional users, Chris teaches you how to harness all LinkedIn offers so that you can build your own social selling machine and keep it going at high speed for years to come. In Social Selling Mastery for Entrepreneurs, you'll get a highly developed rendering of social selling, complete with anecdotes from Chris's career so that readers who aren’t familiar with the concept can get on board fast. He then highlights the roles of social research, personal branding, and content marketing, showing how they work interdependently in social selling. Additionally, Chris presents various content marketing strategies, as well as the nuances of content marketing you must consider to get the engagement you are aiming for. He presents a convincing case to get you writing and videoing yourself and putting that content out there because it’s the people who show themselves to be thought leaders and experts that enjoy the greatest success in social selling.
Author : Timothy Hughes
Publisher : Kogan Page Publishers
ISBN 13 : 0749478020
Total Pages : 208 pages
Book Rating : 4.7/5 (494 download)
Download or read book Social Selling written by Timothy Hughes and published by Kogan Page Publishers. This book was released on 2016-07-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: -How to use networks purposefully to build social trust and create a high-quality community -How to develop real influence and authority in your subject area and connect with change-makers -How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.
Author : Keith A. Quesenberry
Publisher : Rowman & Littlefield
ISBN 13 : 1538167107
Total Pages : 459 pages
Book Rating : 4.5/5 (381 download)
Download or read book Social Media Strategy written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2024-02-12 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential guide to marketing, advertising, and PR unlocks current strategies to build and leverage consumer influence across social media. The fourth edition features concise, graphics-oriented sections that get students creating content early. Updates throughout complement new sections on AI and Web3 and a full suite of online ancillaries.
Author : Harshal Goyal
Publisher : BFC Publications
ISBN 13 : 9357648917
Total Pages : 115 pages
Book Rating : 4.3/5 (576 download)
Download or read book "The Art of Winning Sales”- Mastering the Prospect-To-Partner Journey written by Harshal Goyal and published by BFC Publications. This book was released on 2023-11-10 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age where digital transformation drives business decisions, the traditional sales playbook is being rewritten. "Mastering the Prospect-To-Partner Journey" navigates this evolving landscape, delivering a comprehensive guide that melds timeless sales wisdom with modern strategies and techniques. From first contact to closing the deal, this book offers readers invaluable insights into understanding their customers, leveraging technology, and crafting the perfect pitch. Whether you're a budding sales professional or a seasoned expert looking to stay ahead of the curve, this book is your blueprint for sales excellence. Step into the future of sales, where every prospect can become a lasting partner.
Author : Julie Atherton
Publisher : Kogan Page Publishers
ISBN 13 : 1398604607
Total Pages : 281 pages
Book Rating : 4.3/5 (986 download)
Download or read book B2B Social Selling Strategy written by Julie Atherton and published by Kogan Page Publishers. This book was released on 2022-11-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues. For others, the challenges of navigating social channels for business can be daunting. Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement. B2B Social Selling Strategy provides a clear framework for identifying the right social channels, connecting with potential and existing customers and measuring success against objectives and KPIs. Featuring original research, case studies and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers and create a social selling culture. Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy. Written by a recognized social media expert, B2B Social Selling Strategy is an indispensable guide for B2B sales, marketing and social media professionals.
Author : Michael Trabitzsch
Publisher : Weidenverlag Michael Trabitzsch
ISBN 13 : 3947996101
Total Pages : 141 pages
Book Rating : 4.9/5 (479 download)
Download or read book Social Selling written by Michael Trabitzsch and published by Weidenverlag Michael Trabitzsch. This book was released on 2020-05-25 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Band 4 aus der erfolgreichen 6teiligen Buchserie "Verkaufen ist für alle da" beschäftigt sich mit dem Nutzen der sozialen Medien und dem Nutzen des sozialen Netzwerks in der Kommunikation 2.0. Endlich ein Buch über Vertrieb, das jede Berufsgruppe anspricht - mit vielen persönlichen und anschaulichen Beispielen. Jeder ist im Vertrieb ... unabhängig von seiner Vorbildung und Berufsgruppe! Jeder hat Tag für Tag beruflich und privat mit Situationen zu tun, in denen er faktisch etwas verkauft: sei es tatsächlich ein Produkt oder eine Dienstleistung, sei es eine Idee, ein Wunsch oder man selbst als Person im Mitarbeiter- oder Bewerbungsgespräch – oder beim Flirten. Der vierte Band ist die Fortsetzung von Band 3. Social Selling ist Kommunikation 2.0, also die moderne Art mit den Kunden zu sprechen und Dich über aktuelle Themen auf dem Laufenden zu halten. In diesem Buch erfährst Du alle Hintergründe zu diesem Thema und wie Du Dich für Deine Kunden als ihre Vertrauensperson etablierst. • Warum ist Social Selling für Dich so wichtig? • Welche Vorteile bietet Dir dieses Thema? • Wie setzt Du Deine wertvolle Zeit am effektivsten ein? • Welche Medien nutzt Du am besten? • Wie setzt Du Social Selling erfolgreich um? Auf diese Fragen und noch viele mehr erhält der Leser in diesem Buch praktische Antworten. Jeder Band dieser 6teiligen Buchserie kann hierbei für sich selber gelesen werden und bietet dem Leser individuell einen Mehrwert. Wie bei einem Sechs-Gänge-Menü von einem Sternekoch ist jeder Gang für sich ein Genuss, vollendet wird das Festmahl allerdings durch das Zusammenspiel aller einzelnen Gänge in der angedachten Reihenfolge. Dieses Buch unterscheidet sich nicht nur positiv im Design sondern auch im Inhalt!
Author : Guy Kawasaki
Publisher : Penguin UK
ISBN 13 : 0241972841
Total Pages : 208 pages
Book Rating : 4.2/5 (419 download)
Download or read book The Art of Social Media written by Guy Kawasaki and published by Penguin UK. This book was released on 2014-12-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar. By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determine your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, facebooking, tumbling, and much, much more. Now Guy has teamed up with his Canva colleague Peg Fitzpatrick to offer The Art of Social Media - the one essential guide you need to get the most bang for your time, effort, and money. With more than 100 practical tips, tricks, and insights, Guy and Peg present a ground-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through the steps of building your foundation, amassing your digital assets, going to market, optimizing your profile, attracting more followers, and effectively integrating social media and blogging. For beginners overwhelmed by too many choices, as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "Great Stuff, No Fluff." Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Art of the Start, Enchantment and Rules for Revolutionaries.
Author : Timothy Hughes
Publisher : Kogan Page Publishers
ISBN 13 : 1398607371
Total Pages : 329 pages
Book Rating : 4.3/5 (986 download)
Download or read book Social Selling written by Timothy Hughes and published by Kogan Page Publishers. This book was released on 2022-11-03 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area. Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry. It will be accompanied by a new introductory chapter, two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts. Written by a thought-leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors and social media executives who want to embrace the power of social selling in their organization.
Author : Francisco J. Martínez-López
Publisher : Springer Nature
ISBN 13 : 3031145755
Total Pages : 242 pages
Book Rating : 4.0/5 (311 download)
Download or read book Social Media Monetization written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2022-09-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.
Author : Andreas Uthmann
Publisher : BoD – Books on Demand
ISBN 13 : 384238243X
Total Pages : 134 pages
Book Rating : 4.8/5 (423 download)
Download or read book Social Sales the Book written by Andreas Uthmann and published by BoD – Books on Demand. This book was released on 2012 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Win. Grow. Social Sales. What if you could increase your win rate by 10%, 20% or 50% ? The world of sales is changing: Information overload, buyer networks, social business and collaborative CRM are transforming the way we interact and engage with customers. With Social Sales, you can focus on what is really important: The people and social relationships behind the opportunity. It provides a fresh approach to master the complexities of B2B sales by capitalizing on the social capital of your company. This book is targeted to sales, account, marketing and business managers applying Social Sales to hunt and farm new business. The objective is to support sales teams to win strategic opportunities and grow within their target accounts. If you believe, that people and relationships are the driving forces of sales success in your business, this book is designed for you.
Author : Dr. Utpal Chakraborty
Publisher : OrangeBooks Publication
ISBN 13 :
Total Pages : 335 pages
Book Rating : 4./5 ( download)
Download or read book The Art of Selling Big written by Dr. Utpal Chakraborty and published by OrangeBooks Publication. This book was released on 2023-07-06 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book ' Art of selling big' talks about the latest marketing trends and the ways people involved in selling various product and service. This book of marketing can help them and guide them the ways by which they can sell more. This book will help in grooming sales people to have an edge in the area of marketing and sales.
Author : Garr Larson
Publisher : Lulu.com
ISBN 13 : 0578108453
Total Pages : 221 pages
Book Rating : 4.5/5 (781 download)
Download or read book UNDERSTAND SOCIAL SELLING...OR FAIL written by Garr Larson and published by Lulu.com. This book was released on 2012-12 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand Social Selling...Or Fail will help you sell more of anything through social media! Inside you’ll to learn how to listen to your customer, engage them with great stories, and compel them to buy in today's social network dominated marketplace. Garr Larson, founder of several national retailers and “America’s Social Selling Guru”, will help you Seed, Feed and Lead™ your way to social selling success. Whether you need to sell more cups of coffee, get a new business off the ground, or are trying to get ahead in your career, Understand Social Selling…Or Fail will get you there! Included in this edition is the exclusive review of the new Facebook Want button. Understand the power of this amazing social selling tool that is about to revolutionize e-commerce, and you can be first to learn how to profit from it!
Author : Sylvie Lachkar
Publisher : Editions Kawa
ISBN 13 : 2367781508
Total Pages : 178 pages
Book Rating : 4.3/5 (677 download)
Download or read book Mastering Social Selling Like a Boss written by Sylvie Lachkar and published by Editions Kawa. This book was released on 2017-04-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decade, social networks have completely changed corporate communication modes, including commercial communication. Despite beginning as purely personal, social networks have become business tools, used for collecting and sharing information and strengthening links between companies and their clients. How can sales forces take advantage of this new situation? This is what the two authors, Sylvie Lachkar and Hervé Kabla, examine in this guide for both sales engineers and their managers, marketing teams and company management. Combining theoretical and practical presentations, this book features real life examples taken from multiple sectors such as services, industry, engineering, software and education. It will not only serve to strengthen your sales expertise, but will also help you use your network to serve your commercial performance. Sylvie Lachkar has worked her way up the ranks of the major technology companies (software publishers, manufacturers, consulting fi rms) over the past 25 years, in marketing, management partner, business development and training roles. She now runs the SAP Social Selling program for EMEA (Europe, Middle-East, Africa). For the last two years, she has worked in Europe, supporting sales teams in their use of social media. She is an expert in networking, and therefore knows how to use social networks to their full, powerful, potential. Hervé Kabla is president of Be Angels, a social media and digital agency that helps several B2C and B2B companies in developing their social media strategies. He appears regularly at conferences or training sessions on social selling. A blogger and ingeneer, he is the co-author of ‘Mastering digital marketing like a Boss’.
Author : Jamie Shanks
Publisher : John Wiley & Sons
ISBN 13 : 1119280737
Total Pages : 228 pages
Book Rating : 4.1/5 (192 download)
Download or read book Social Selling Mastery written by Jamie Shanks and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.
