Media Selling

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1444359274
Total Pages : 616 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2011-08-26 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Selling Electronic Media

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Author :
Publisher : CRC Press
ISBN 13 : 1136026266
Total Pages : 488 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Selling Electronic Media by : Ed Shane

Download or read book Selling Electronic Media written by Ed Shane and published by CRC Press. This book was released on 1999-02-17 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.

Audio and Video First Sale Doctrine

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Author :
Publisher :
ISBN 13 :
Total Pages : 738 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Audio and Video First Sale Doctrine by : United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice

Download or read book Audio and Video First Sale Doctrine written by United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of Justice and published by . This book was released on 1985 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Selling

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119477395
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Mass Media

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Publisher :
ISBN 13 :
Total Pages : 882 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Mass Media by : Canada. Parliament. Senate. Special Senate Committee on Mass Media

Download or read book Mass Media written by Canada. Parliament. Senate. Special Senate Committee on Mass Media and published by . This book was released on 1971 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising & Selling and the Advertising Agency

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Publisher :
ISBN 13 :
Total Pages : 1218 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Advertising & Selling and the Advertising Agency by :

Download or read book Advertising & Selling and the Advertising Agency written by and published by . This book was released on 1935 with total page 1218 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Farm Implement News

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Publisher :
ISBN 13 :
Total Pages : 1086 pages
Book Rating : 4.1/5 (27 download)

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Book Synopsis Farm Implement News by :

Download or read book Farm Implement News written by and published by . This book was released on 1898 with total page 1086 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Women Artists News

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Publisher :
ISBN 13 :
Total Pages : 532 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Women Artists News by :

Download or read book Women Artists News written by and published by . This book was released on 1990 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling Electronic Media

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Author :
Publisher : Gulf Professional Publishing
ISBN 13 : 9780240803272
Total Pages : 492 pages
Book Rating : 4.8/5 (32 download)

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Book Synopsis Selling Electronic Media by : Ed Shane

Download or read book Selling Electronic Media written by Ed Shane and published by Gulf Professional Publishing. This book was released on 1999 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Building Supply News

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Publisher :
ISBN 13 :
Total Pages : 1094 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Building Supply News by :

Download or read book Building Supply News written by and published by . This book was released on 1947 with total page 1094 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1979- include annual buyers guide.

Politics and the News

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Publisher : Butterworth-Heinemann
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Politics and the News by : Edwin R. Black

Download or read book Politics and the News written by Edwin R. Black and published by Butterworth-Heinemann. This book was released on 1982 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Engineering News

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Publisher :
ISBN 13 :
Total Pages : 770 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Engineering News by :

Download or read book Engineering News written by and published by . This book was released on 1893 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising & Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Television

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Publisher :
ISBN 13 :
Total Pages : 1324 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Television by :

Download or read book Television written by and published by . This book was released on 1955 with total page 1324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Publishers' Weekly

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Publisher :
ISBN 13 :
Total Pages : 754 pages
Book Rating : 4.B/5 (1 download)

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Book Synopsis Publishers' Weekly by :

Download or read book Publishers' Weekly written by and published by . This book was released on 1877 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Systems in Society

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Publisher : Longman Publishing Group
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Media Systems in Society by : Joseph Turow

Download or read book Media Systems in Society written by Joseph Turow and published by Longman Publishing Group. This book was released on 1992 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Printers' Ink; the ... Magazine of Advertising, Management and Sales

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Publisher :
ISBN 13 :
Total Pages : 2620 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :

Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1920 with total page 2620 pages. Available in PDF, EPUB and Kindle. Book excerpt: