maximizing-linkedin-for-sales-and-social-media-marketing-an-unofficial-practical-guide-to-selling-and-developing-b2b-business-on-linkedin

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Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn

Author : Neal Schaffer
Publisher : Neal Schaffer
ISBN 13 : 1456604619
Total Pages : 259 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn by : Neal Schaffer

Download or read book Maximizing LinkedIn for Sales and Social Media Marketing: an Unofficial, Practical Guide to Selling and Developing B2B Business on LinkedIn written by Neal Schaffer and published by Neal Schaffer. This book was released on 2011-08-07 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin's extensive functionality from a sales and marketing perspective as presented in this book, you'll soon understand how you can create new business from your Linkedin activities. After reading this book you'll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation--and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.

Social Media and Networking: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466686154
Total Pages : 2298 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Social Media and Networking: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Social Media and Networking: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-07-31 with total page 2298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

Information Quality and Governance for Business Intelligence

Author : Yeoh, William
Publisher : IGI Global
ISBN 13 : 1466648937
Total Pages : 478 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Information Quality and Governance for Business Intelligence by : Yeoh, William

Download or read book Information Quality and Governance for Business Intelligence written by Yeoh, William and published by IGI Global. This book was released on 2013-12-31 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business intelligence initiatives have been dominating the technology priority list of many organizations. However, the lack of effective information quality and governance strategies and policies has been meeting these initiatives with some challenges. Information Quality and Governance for Business Intelligence presents the latest exchange of academic research on all aspects of practicing and managing information using a multidisciplinary approach that examines its quality for organizational growth. This book is an essential reference tool for researchers, practitioners, and university students specializing in business intelligence, information quality, and information systems.

Strategic Collaborative Innovations in Organizational Systems

Author : Mupepi, Mambo
Publisher : IGI Global
ISBN 13 : 1522573917
Total Pages : 272 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Collaborative Innovations in Organizational Systems by : Mupepi, Mambo

Download or read book Strategic Collaborative Innovations in Organizational Systems written by Mupepi, Mambo and published by IGI Global. This book was released on 2018-12-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations today need to continually implement new strategies that increase the sustainability and competitiveness of a business. By sharing experiences in a collaborative environment where the collective experience of its membership can lead to the design and implementation of new technology and product improvement, a company can differentiate itself to successfully compete in the business realm. Strategic Collaborative Innovations in Organizational Systems is a collection of research on the methods and applications of collaborative strategies in advancing the efficiency and effectiveness of a firm. Highlighting a range of topics including organizational design, productivity strategies, and workforce diversity, this book is ideally designed for academicians, business managers, entrepreneurs, human resources managers, researchers, graduate students, and scholars seeking current research on business and competitive strategies within a collaborative and organizational context.

Encyclopedia of Information Science and Technology, Third Edition

Author : Khosrow-Pour, Mehdi
Publisher : IGI Global
ISBN 13 : 1466658894
Total Pages : 10384 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Encyclopedia of Information Science and Technology, Third Edition by : Khosrow-Pour, Mehdi

Download or read book Encyclopedia of Information Science and Technology, Third Edition written by Khosrow-Pour, Mehdi and published by IGI Global. This book was released on 2014-07-31 with total page 10384 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.

Social Media Marketing: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522556389
Total Pages : 1572 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Social Media Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Social Media Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-05-04 with total page 1572 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Social Media

Author : K.M Shrivastava
Publisher : Sterling Publishers Pvt. Ltd
ISBN 13 : 8120792092
Total Pages : pages
Book Rating : 4.1/5 (27 download)

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Book Synopsis Social Media by : K.M Shrivastava

Download or read book Social Media written by K.M Shrivastava and published by Sterling Publishers Pvt. Ltd. This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you don’t know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use. This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication. "

The Ultimate LinkedIn Sales Guide

Author : Daniel Disney
Publisher : John Wiley & Sons
ISBN 13 : 1119787882
Total Pages : 381 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Ultimate LinkedIn Sales Guide by : Daniel Disney

Download or read book The Ultimate LinkedIn Sales Guide written by Daniel Disney and published by John Wiley & Sons. This book was released on 2021-06-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth—the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles And so much more! The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.

LinkedIn for Business - The 15% Conversion Rate Marketing & Lead Generation Strategy for B2B Sales

Author :
Publisher : Matteo Romano
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4./5 ( download)

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Book Synopsis LinkedIn for Business - The 15% Conversion Rate Marketing & Lead Generation Strategy for B2B Sales by :

Download or read book LinkedIn for Business - The 15% Conversion Rate Marketing & Lead Generation Strategy for B2B Sales written by and published by Matteo Romano. This book was released on 2020-07-09 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: LinkedIn is the best platform on earth to find targeted business (B2B) customers and to generate sales. As a Marketing Consultant, I hear entrepreneurs saying “LinkedIn doesn’t work”. If you’re one of them, PLEASE get this book. BUT, If you’re looking forward to hearing something NEW and that comes from REAL LIFE EXPERIENCE, then you should get it NOW. Why? Because inside you will learn my personal B2B Lead Generation strategy that has allowed me to convert 15% of the people I contact with LinkedIn into potential customers! LinkedIn for Business - The 15% Conversion Rate Marketing & Lead Generation Strategy for B2B sales will help you: - APPLYING THE 15% CONVERSION RATE LEAD GENERATION STRATEGY: I will explain to you in detail the strategy that I have personally developed to convert 15% of the people contacted into new leads with my LinkedIn marketing strategy to generate sales. I will provide you with the specific funnel that I have used, and a series of message templates that have helped me during these years - MAKING USE OF LINKEDIN ADS AND GROUPS TO GENERATE BUSINESS OPPORTUNITIES: I will guide you in creating successful LinkedIn ads campaigns and make the best use of your professional LinkedIn page and your LinkedIn group - USING THE STRAIGHT LINE METHODOLOGY TO SELL MORE: I will explain how to conclude more business negotiations through the Straight Line methodology invented by Jordan Belfort - POSITIONING YOURSELF AS THE INDUSTRY LEADER: I will guide you in attracting business opportunities passively through concrete LinkedIn marketing skills - IDENTIFYING YOUR IDEAL B2B CUSTOMER: I will help you identify who your ideal B2B customers are, to understand their behaviour and to use LinkedIn marketing to reach them effectively - AUTOMATE YOUR LEAD GENERATION STRATEGY WITH ROBOTIC PROCESS AUTOMATION: I will explain to you how to use Robotic Process Automation to spend even less time in generating new business opportunities and ensure that you can focus on what is most important, that are, sales. If you’re willing to generate thousands of B2B leads and sales through LinkedIn Marketing, this book is for you! Best Matteo Romano

Linkedin Marketing Step-By-Step

Author : Bryan Bren
Publisher : Ewritinghub
ISBN 13 : 9781952502545
Total Pages : 156 pages
Book Rating : 4.5/5 (25 download)

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Book Synopsis Linkedin Marketing Step-By-Step by : Bryan Bren

Download or read book Linkedin Marketing Step-By-Step written by Bryan Bren and published by Ewritinghub. This book was released on 2021-04-21 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn how to take advantage of one of the most powerful social and business platforms? Would you like to know how you can build a professional rapport along with providing goods and services to people? Then look no further, as this book covers the essentials for using LinkedIn for business ventures and for selling! LinkedIn is a beast of a social and business platform and there's so much to learn. Between learning the basics, building a professional profile, creating new connections and selling services, it can be daunting to learn it all. With the content in this book, it will help you get up to speed on how you can learn all of this information and apply the information, today! In this book, you'll surely find: Discover the basics of LinkedIn, what it is and how it's used The types of advantages you have when using LinkedIn, such as growing your network, searching for new jobs, business opportunities, etc. LinkedIn can be used as an advantage for finding new connections in your field Find companies that align with you and what you're looking for Learn the basic features of using LinkedIn and how to use it on a daily basis Utilize the features that are already available so that you expand and grow your business How LinkedIn is beneficial to your marketing strategy Learn the basic steps in getting set up with a LinkedIn account, whether personal or professional How you can sign up for a premium LinkedIn account and benefit from it Setting up a professional profile that can help convert leads into sales and how it works How can pick your target customers or audiences and the ways that you can use LinkedIn to reach them The various methods that you can use to find a profitable niche to pursue with the platform How to best understand the policies of LinkedIn so that you're still in good standing with the platform and can utilize it Tools and apps that you can use to help you sell services/products How to create a marketing funnel that can be used for various marketing campaigns Plus so much more! With the modern world shifting to social applications and websites, there's no reason not to utilize the power of social media to engage with people and sell top quality services. Go ahead and scroll up and preview the book, then click on the 'Buy Now' button to purchase your own copy of this book and get started with LinkedIn marketing today!

LinkedIn Marketing

Author : Tim Shek
Publisher : Abiprod Pty Ltd
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis LinkedIn Marketing by : Tim Shek

Download or read book LinkedIn Marketing written by Tim Shek and published by Abiprod Pty Ltd. This book was released on 2018-05-20 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: LinkedIn is the world's largest professional network platform. With over 500 million professionally-connected members, this is a giant opportunity for your Business-to-Business (B2B) marketing. This book guides you on how to use LinkedIn B2B marketing to generate qualified prospects and obtain clients. To appreciate what awaits you should you take up LinkedIn advertising, this guide begins by providing you with proven benefits of LinkedIn advertising so that you may know your gains well in advance. While LinkedIn has been used successfully by many companies to market their businesses, it is not a one-platform-fits-all kind of basket. There are those types of business that have a higher potential to gain from the uniqueness of LinkedIn platform and there are those that have a lower potential of deriving the same gain. This simply means that LinkedIn must be evaluated on a case-to-case basis. In this guide, you will find valuable criteria that will enable you to determine whether LinkedIn suits your marketing needs or not so that you do not risk your resources against potentially low ROI (return on investment). Professionals like belonging to clubs. Online, groups are the equivalent of professional clubs. Thus, you need to know how to use LinkedIn groups to your marketing advantage. This guide will show you how you can leverage the power of groups to gain a competitive edge in your niche. LinkedIn Ads are quite unique from other forms of online Ads. This means that you have to give them special attention by learning how to effectively use them for maximum results. We are going to show you how to use the various types of LinkedIn Ads to increase your income flow. What is the benefit of having a large following without an impact on your revenue? None! Most enterprises make the mistake of working so hard to acquire a huge following on LinkedIn without knowing how to financially gain from this following. We provide you with practical approaches to grow and monetize your LinkedIn following so that you can increase your income. Finally, there is a limit to how much you can do as an individual. Even if you employ a dozen more people to work specifically on your LinkedIn account, you cannot completely tap into the huge potential base of over 500 million people. This is where automation comes in handy. Technologies exist that can help you to effortlessly automate your LinkedIn income. This guide provides you with information on how you can automate your LinkedIn income and the specific tools you require in order to harness great success. Kindly download or print this book to learn more. Enjoy your reading!

The Windmill Networking Approach to Understanding, Leveraging & Maximizing LinkedIn

Author : Neal Schaffer
Publisher : Neal Schaffer
ISBN 13 : 1439247056
Total Pages : 384 pages
Book Rating : 4.4/5 (392 download)

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Book Synopsis The Windmill Networking Approach to Understanding, Leveraging & Maximizing LinkedIn by : Neal Schaffer

Download or read book The Windmill Networking Approach to Understanding, Leveraging & Maximizing LinkedIn written by Neal Schaffer and published by Neal Schaffer. This book was released on 2009 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: An informative and comprehensive guide to maximize the social networking potential of LinkedIn by utilizing the powers of Windmill Networking and leveraging online social and business connections.

SOCIAL SELLING and MARKETING - LinkedIn MAGIC 5 FORMULA

Author : Denis Zekic
Publisher :
ISBN 13 : 9781983313400
Total Pages : 168 pages
Book Rating : 4.3/5 (134 download)

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Book Synopsis SOCIAL SELLING and MARKETING - LinkedIn MAGIC 5 FORMULA by : Denis Zekic

Download or read book SOCIAL SELLING and MARKETING - LinkedIn MAGIC 5 FORMULA written by Denis Zekic and published by . This book was released on 2018-07-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Stop what you are doing and read this book" Dr. Karl Kapp "In my view, a must read for modern marketers" Carlos Silva Lopes LinkedIn MAGIC 5 FORMULA The book approaches Social Selling as an essential strategy for businesses, leaders, entrepreneurs and other professionals who are trying to build their industry thought leadership, and at the same time inform and provide products or services to their target markets. The author maintains throughout the book that for the B2B customer engagement (but in some cases B2C as well) there is no better social channel than LinkedIn. With 550 million users, it is the most popular Social Media channel for professionals around the world. To simplify the processes from the initial Goal Setting through Planning, Executing and ultimately Converting, the author unveils his step-by-step proprietary methodology - one which he has well tried, tested, measured and thoughtfully designed. The solution is the ultimate collection of Social Selling best practices and templates, which are easy to follow and full of practical examples. The Magic 5 Formula (M5F) consists of 5 grouped activities forming its core structure. The logic is that by following an organized method in a consistent manner, the results will be more predictable and the process management much easier. By making it all structured and easy to follow, M5F creates an ideal balance of what is the most effective balance between the time required and results desired. The main M5F steps are: - Positioning - Prospecting - Connecting - Engaging - Converting ----------------------- Book Reviews: "Few people know more about building a community and connecting on social media than Denis Zekic and he shares it all here... Not only are these great tips for marketers but anyone in the Learning and Development space who is looking to create a Personal Learning Network (PLN). Stop what you are doing and read this book, it is one of the best community building advice out there!" Dr.Karl Kapp, Professor of Instructional Technology, Bloomsburg University ---- When most businesses shunned the use of Social Media as a selling point and failed, Denis brings to light how Social Selling could have saved these businesses from closure and is transparent on how to avoid these same fates. He has constructed a vital method to not only educate those on the power of Social Selling but empower and encourage those to use a tool that is cost-effective, engaging and highly effective in being a critical asset in one's business strategies."Shanika Robinson, M.A - LinkedIn Top Voice Award Winner ---- "It goes without saying that I'm a fan of LinkedIn. Denis has produced a B2B marketing playbook, which offers an insightful, easy to follow and structured approach - outlining how you can leverage social networks for business gains, spearheaded through LinkedIn."Professor Jonathan A.J. Wilson PhD, Partner at Dragonfly Black ---- "Denis has written a great practical guide for marketers that are engaging with customers through social and digital media. The book is richly populated with many 'how to' tools and guides that are very clear and intuitive to use. In my view, a must read for modern marketers" Carlos Silva Lopes - Global Marketing Director at Dow Social Selling & Marketing For some, the notion of Social Selling might be new so, in the first couple of chapters the author attempts to describe what does it mean and what is the significance in today's market landscape as the principal Relationship building and Lead Generation tool. From there, the journey continues to a comparison between the traditional way of customer engagement and new sales & marketing flows. Plus much more...

The Art of Social Selling

Author : Shannon Belew
Publisher : AMACOM
ISBN 13 : 0814433332
Total Pages : 272 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Art of Social Selling by : Shannon Belew

Download or read book The Art of Social Selling written by Shannon Belew and published by AMACOM. This book was released on 2014-01-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience. Citing enlightening research and real-world examples, The Art of Social Selling presents readers with a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms. Learn how to:• Use content and conversations to build online relationships that transition to sales • Execute realistic sales strategies for each of the major social media platforms • Spot social media trends that may influence future buying behaviors • Sell online in B2B and B2C environments • Turn social shares (likes, favorites, +1s) into social sales • Set tangible goals • Use online tools and analytics to track social influencers and identify relevant conversations as they are happeningComplete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.

Linkedin & Social Selling for Business Development

Author : Brynne Tillman
Publisher : CreateSpace
ISBN 13 : 9781494465773
Total Pages : 148 pages
Book Rating : 4.4/5 (657 download)

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Book Synopsis Linkedin & Social Selling for Business Development by : Brynne Tillman

Download or read book Linkedin & Social Selling for Business Development written by Brynne Tillman and published by CreateSpace. This book was released on 2014-01-20 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: ****** REVISED FEBRUARY 2015! ****** INCLUDED: Essential 1+ hour LinkedIn & Social Selling Webinar - http: //socialsaleslink.com "This book from Brynne Tillman encapsulates the social selling ethos. Page after page of tips and best practices for sales professionals. I see this as a workbook and the most up to date reference material for sales people learning to leverage LinkedIn. Keep this book on your desk, the information within will provide value for a long time." - Koka Sexton, Senior Social Media Manager at LinkedIn There is a significant shift in the way people are buying, which means we have to shift in kind with the way we are selling. The Internet changed everything, LinkedIn and social sales is now a critical piece of the sales process. It used to be the only way a client could find out how we could help them was to engage us. Now, they Google and search on LinkedIn. Studies have proven that 60% of a buying decision is made before a salesperson is even in the conversation. What are they reading on LinkedIn that can help shape their opinion. Does your LinkedIn profile position you as a thought leader and subject matter expert. What does your LinkedIn profile say about you? Social Selling or Social Sales with LinkedIn is 4 things: 1. Listening: Identifying what your prospect cares about and needs. 2. Educating: Creating and sharing thought leadership and engaging a specific community through social platforms that converts to lead capture. 3. Prospecting: Leveraging social media for networking and client warm referrals and introductions. 4. Positioning: Researching and gathering intelligence that can be used to influence the sale. Why Social Sales with LinkedIn? Sales Professionals need to position themselves as the thought leader and industry expert. They need to influence their prospects buying decisions and participating in their choice even before they are engaged. Why Social Sales Link for LinkedIn & Social Selling? SSL's philosophies grew through a sales training lens. We teach and implements social media with the ROI in mind. Being well trained is good, but only if it is driving the top line with better leads and more business. Through SSL's deep knowledge of LinkedIn for Business Development, success with the major social platforms and her proven strategies of lead capture through content engagement, SSL brings qualified buyers to the website who raise their hands and say, "talk to me." LinkedIn is the most powerful sales tool available to today. There are three main components of LinkedIn, that if a business-to-business developer is underutilizing social selling they are most certainly missing prime opportunities. Target marketing and engaging advantages - Through thought leadership and the right calls-to-actions, LinkedIn becomes the lead generator that every social sales professional needs. As a research tool - Every good business developer does his/her due diligence. With LinkedIn, social selling, and the right strategy we can uncover what matters to our prospect right now, identify all of the major decision makers, get inside their competition's strategies, understand their industry and know what they need before you ever walk through the door. The Challenger Sale is a revolutionary change in the sales process and much of what they have found to be successful is the ability for sales professionals to use social tools to best position themselves on the sales call. Leveraging the warm market - This is the cornerstone of what makes LinkedIn so powerful. We can identify our connections connections. It is the ability to ask LinkedIn to find specific people or titles at specific companies or industries using keywords and getting a list of all of them, and the people you have in common. What comes from this? More qualified referrals from your clients and your networking partners. The future of success is in leveraging this step - because cold calling doesn't work. http: //socialsaleslink

LinkedIn Sales Navigator For Dummies

Author : Perry van Beek
Publisher : John Wiley & Sons
ISBN 13 : 1119427681
Total Pages : 228 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis LinkedIn Sales Navigator For Dummies by : Perry van Beek

Download or read book LinkedIn Sales Navigator For Dummies written by Perry van Beek and published by John Wiley & Sons. This book was released on 2018-09-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer, and the world's most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts. With the help of LinkedIn Sales Navigator For Dummies, you'll learn how to write effective InMail messages and engage with prospects on the world's most successful professional networking site. Along with utilizing those features, you'll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more. Use lead recommendations to get in front of the right buyer Analyze your social selling efforts with real-time data Reach more leads with customized InMail messages Save 30 - 60 minutes a day previously spent on acquisitions If you're a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can't be without.

Maximizing Lead Generation

Author : Ruth P. Stevens
Publisher : Pearson Education
ISBN 13 : 0789741148
Total Pages : 220 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Maximizing Lead Generation by : Ruth P. Stevens

Download or read book Maximizing Lead Generation written by Ruth P. Stevens and published by Pearson Education. This book was released on 2011-07-05 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is “Job One”: B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity—and company profits. You'll Learn How To: • Develop and refine rules that consistently lead to higher-quality leads • Gain deeper insights into your customers and their buying processes • Build sophisticated, accurate marketing databases • Identify the media most likely to work for you • Execute highly effective campaigns • Drive huge ROI improvements • Use BANT and other qualification criteria • Apply new “nurturing” techniques to convert “duds” into “diamonds” • Track results and quantify the business value of campaigns • Utilize best practices content marketing and marketing automation • Integrate continuous improvement into lead generation • Discover 10 trends that will transform the way you prospect