Selling Science

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The Science of Selling

Author : David Hoffeld
Publisher : Penguin
ISBN 13 : 0143129333
Total Pages : 289 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis The Science of Selling by : David Hoffeld

Download or read book The Science of Selling written by David Hoffeld and published by Penguin. This book was released on 2022-02-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

Selling Science

Author : Steven Judge
Publisher : World Scientific Publishing Europe Limited
ISBN 13 : 9781786347800
Total Pages : 116 pages
Book Rating : 4.3/5 (478 download)

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Book Synopsis Selling Science by : Steven Judge

Download or read book Selling Science written by Steven Judge and published by World Scientific Publishing Europe Limited. This book was released on 2018-08-31 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists.The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan.The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy.

Sell More with Science

Author : David Hoffeld
Publisher : Penguin
ISBN 13 : 0525538747
Total Pages : 256 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Sell More with Science by : David Hoffeld

Download or read book Sell More with Science written by David Hoffeld and published by Penguin. This book was released on 2022-03-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The groundbreaking system scientifically proven to increase your performance and launch you to unprecedented levels of success. Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world. Here, Hoffeld utilizes research studies from social psychology, neuroscience, and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more, and stay ahead of the competition. You’ll discover: • two evidence-based mindsets that will help you earn more sales • seven strategies that will boost your chances of reaching any goal • powerful principles that will enhance your ability to guide potential clients into positive buying decisions • ways to win day-to-day interactions—in business and beyond • how to reframe any idea or situation • what it means to sell with integrity • a science-backed formula you can follow to create positive career change • and much more Filled with practical insights and exercises, Sell More with Science is a game-changing guide for anyone who wants to take their influence, sales, or career to new heights.

Selling IT

Author : Sandip Mukhopadhyay
Publisher : Taylor & Francis
ISBN 13 : 1000452581
Total Pages : 231 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Selling IT by : Sandip Mukhopadhyay

Download or read book Selling IT written by Sandip Mukhopadhyay and published by Taylor & Francis. This book was released on 2021-09-26 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute business models. Amounting to over 3.7 trillion US dollars of worldwide spending, the growing significance of the IT industry in the global economy is now well established. Hence, it is crucial to understand the marketplace within which it exists, and this book presents a systematic analysis of the processes, techniques, and methods involved in IT sales and marketing. In Selling IT, the book: Integrates a large IT provider’s selling process with the enterprise user’s IT buying process to highlight the nuances of selling, marketing, and developing IT solutions that create value for customers Discusses various key concepts such as value-based IT selling, business case for IT acquisition, vendor evaluation and management, account and customer relationship management, customer segmentation, and techniques for customer acquisition and retention Analyses the challenges and opportunities involved in selling digital IT and examines the evolution of jobs and careers based on the changed IT landscape Includes lesson plans, case studies, and chapter-wise practice questions to support teaching and learning The book boasts a robust theoretical foundation supported by a clear exposition of concepts and management theories. It will be of benefit to professionals using organisation-mandated selling processes. Young executives with a technology background looking for a sales and marketing career in the IT industry can also effectively use this book. It will also be an essential read for scholars and researchers in B2B marketing, IT consulting, technology sales, and digital transformation.

World Class Selling

Author : Roy E. Chitwood
Publisher : Book Pub Network
ISBN 13 : 9781935359760
Total Pages : 489 pages
Book Rating : 4.3/5 (597 download)

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Book Synopsis World Class Selling by : Roy E. Chitwood

Download or read book World Class Selling written by Roy E. Chitwood and published by Book Pub Network. This book was released on 2011-05-06 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling Science in the Age of Newton

Author : Jeffrey R. Wigelsworth
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 9781409400752
Total Pages : 232 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Selling Science in the Age of Newton by : Jeffrey R. Wigelsworth

Download or read book Selling Science in the Age of Newton written by Jeffrey R. Wigelsworth and published by Ashgate Publishing, Ltd.. This book was released on 2010 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the time of Isaac Newton's rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science related products, helps us understand science and the environment in which it developed. In an age when the production of scientific knowledge increasingly relied upon multiple sales, rather than the endorsement of a single wealthy patron, marketing was the key to success.

Selling Boldly

Author : Alex Goldfayn
Publisher : John Wiley & Sons
ISBN 13 : 1119436338
Total Pages : 292 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Selling Boldly by : Alex Goldfayn

Download or read book Selling Boldly written by Alex Goldfayn and published by John Wiley & Sons. This book was released on 2018-04-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL BESTSELLER! IF YOU'RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU. Fear is the reason most salespeople don't like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to humans!). Fear is the reason we don't ask for the business more, even though our customers want to buy from us. Fear is the reason we don't offer our customers additional products and services, even though they would love to buy more from us. This book deals with that fear. You will learn exactly how to overcome this destructive fear in sales, and replace it with confidence, optimism, gratitude, joy, and proactive sales work. These are the powerful principles in the new field of positive psychology which are transforming how we work and succeed. Selling Boldly is the first book that leverages positive psychology to help you sell more. You'll also learn a series of fast, simple sales-growth techniques—like how to add on to existing orders; and how to close 20% more quotes and proposals instantly; and how to properly ask for and receive referrals—that will grow your sales...dramatically and quickly. Alex Goldfayn's clients grow their sales by 10-20% annually, every year, as long as they apply his simple approaches. YOU ALREADY KNOW WHAT TO DO I am not going to teach you much in this book that you don't already know. You're a professional salesperson. You do this for a living. You know, for example, that testimonials and referrals are among the best ways we have to grow sales, right? But do you ask for them enough? Most people don't. You know that calling a customer on the phone is more effective than emailing her, but you still often revert to email. You know your customers buy other products and services that you can help them with, but you don't ask them about these products. You’d like to help them, and they would like more of your help — that is why they've been with you for five or ten or twenty years — but nevertheless we don't ask them. There is a difference between knowing what to do, and actually doing it. I know you know. With Selling Boldly, we start to do what we already know. We will cover what keeps us from doing these things (fear), how to overcome it (by listening to your happy customers), and how to implement these simple but powerful sales growth techniques (by briefly planning them, also doing them). Because sales growth comes from doing, not knowing. Today, we start doing. And growing. These approaches are laid out in this book, in precise detail, for you to implement in your own work. Alex doesn't hold anything back in this manual for selling more. What's the secret to selling more? There is no secret. There is no magic bullet. There is only the work. There are only the mindsets, and the communications. In Selling Boldly, Alex teaches readers how to attain these mindsets, and how to implement these communications, so that sales have no choice but to grow!

Lean for Sales

Author : Sean Gillespie
Publisher : CRC Press
ISBN 13 : 1482253151
Total Pages : 178 pages
Book Rating : 4.4/5 (822 download)

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Book Synopsis Lean for Sales by : Sean Gillespie

Download or read book Lean for Sales written by Sean Gillespie and published by CRC Press. This book was released on 2016-02-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book describes the Lean journey as it extends to a business area that is mission critical, yet has been virtually untouched by the Lean transformation. Lean for Sales: Bringing the Science of Lean to the Art of Selling provides sales professionals, and their management teams, with a structured, fact-based approach to boosting sales close rates and delivering improved business value to customers. The time-tested Lean selling techniques described in this book have been proven to deliver profound results. In fact, it is not uncommon for sales close rates to see a threefold increase over current rates as a result of using the techniques described in this book. After reading the book, you will understand how to integrate the science of Lean with the art of sales to: Create winning sales proposals Use Lean selling storyboards to confirm what is truly valuable to your client and their business Improve sales team collaboration Define and qualify a client’s unique business problems and goals Manage sales process performance using a multi-dimensional measurement system that looks beyond sales revenue to include client value and process effectiveness This book outlines an innovative and proven approach to creating a common language with your customers that is based on waste elimination, root cause analysis, and time to value. Making the management of the sales cycle fact-based, rather than leaving it to intuition, this Lean selling manual presents tools that will enable sales professionals, and their managers, to collect sales opportunity data early and discard those leads that will ultimately waste valuable time and resources.

SELL YOUR RESEARCH

Author : Alexia Youknovsky
Publisher : Springer Nature
ISBN 13 : 303034181X
Total Pages : 157 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis SELL YOUR RESEARCH by : Alexia Youknovsky

Download or read book SELL YOUR RESEARCH written by Alexia Youknovsky and published by Springer Nature. This book was released on 2020-04-06 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public speaking is an essential component in the life of a scientist, whatever your level of career. In this book, the authors describe a tried-and-tested technique for preparing a presentation: the SELL Method. Following these three simple steps - Skeleton, Envelope, Life & Logistics - will help you make the most out of any talk. Whether it be a 3-minute pitch or an hour-long plenary session, you will find pages of advice, theory and practical exercises enabling you to SELL YOUR RESEARCH with impact. For scientists these days, the work is not done until it is communicated. And now that problem is solved. Solidly researched and immaculately written, Sell Your Research is a goldmine of useful advice. Whether you are brimming with confidence or just setting out, this gem of a guidebook will improve every presentation and nurture every budding science communicator. Dr. Stephen Webster, Director of Science Communication Unit, Imperial College London Public speaking is one of the most intimidating but crucial tasks in a scientist’s career. This book provides a welcoming, clear, step-by-step guide to improving your presentations at every level. Reading it and following its advice will make your science talks less frightening and more enjoyable. Dr. Laura Helmuth, Health, Science & Environment Editor, Washington Post

Selling ASAP

Author : Eli Jones
Publisher : LSU Press
ISBN 13 : 0807144290
Total Pages : 215 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis Selling ASAP by : Eli Jones

Download or read book Selling ASAP written by Eli Jones and published by LSU Press. This book was released on 2012-03-05 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling ASAP combines both timely and timeless components of selling to help professionals achieve their sales objectives in today's fast-paced business world. As the authors demonstrate, rapidly changing customer expectations have led to a dramatic shift in the business of selling. Customers no longer want product experts -- they want trusted advisors. This invaluable guide stresses the importance of viewing a sale not as a one-time encounter but as an opportunity to build a long-lasting, mutually beneficial relationship. Utilizing sound academic research and solid business practices, the authors provide strategies for better anticipating client needs and prescribing solutions that build value over time. The professional edition of Selling ASAP includes numerous practical tips, such as how to behave during a sales call, what language to use or avoid, and how to complete a transaction and begin a profitable business relationship. In addition to covering the fundamentals, Selling ASAP offers innovative sales techniques -- backed by extensive research -- for the modern salesperson.

Writing and Selling Science Fiction

Author : Science Fiction Writers of America
Publisher : Writer's Digest Books
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Writing and Selling Science Fiction by : Science Fiction Writers of America

Download or read book Writing and Selling Science Fiction written by Science Fiction Writers of America and published by Writer's Digest Books. This book was released on 1982 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Selling Science

Author : Dorothy Nelkin
Publisher : W H Freeman & Company
ISBN 13 : 9780716725954
Total Pages : 217 pages
Book Rating : 4.7/5 (259 download)

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Book Synopsis Selling Science by : Dorothy Nelkin

Download or read book Selling Science written by Dorothy Nelkin and published by W H Freeman & Company. This book was released on 1995 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how the media cover science and technology. This revised edition replaces cases with current ones. It features a revised analysis to reflect recent changes in the way science is reported, with more attention paid to coverage of scientific fraud, the split between highly critical and promotional treatment of science and the increased role of scientists in the media. The book also includes more coverage of television reporting of science.

Napoleon Hill's Science of Successful Selling

Author : Napoleon Hill Associates
Publisher : Gildan Media LLC aka G&D Media
ISBN 13 : 1722524227
Total Pages : 71 pages
Book Rating : 4.7/5 (225 download)

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Book Synopsis Napoleon Hill's Science of Successful Selling by : Napoleon Hill Associates

Download or read book Napoleon Hill's Science of Successful Selling written by Napoleon Hill Associates and published by Gildan Media LLC aka G&D Media. This book was released on 2020-10-21 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many followers of Napoleon Hill often miss the fact that he was not only a gifted writer and speaker, but also a man who made a living teaching other people how to sell. In 1913, Hill began working for the LaSalle Extension University in Chicago, giving him valuable insight into what he liked doing and what he did well: teaching people how to sell — products, services, and above all, themselves. This book will give you the tools you can use to effectively sell yourself and your ideas. Learn: The principles of practical psychology used in successful negotiation How to create intelligent promotion in order to succeed The strategy of professional salesmanship The qualities the professional salesperson must develop Autosuggestion: the first step in salesmanship About the Master Mind Concentration Initiative and Leadership How to qualify the prospective buyer How to neutralize the prospective buyer’s mind The art of closing the sale The ability to influence people without irritating them is the most important trait in salesmanship. This book is devoted to an analysis of the principles of psychology through which anyone may negotiate with others without causing friction. The principles were conceived from the life experiences of some of the most successful leaders in business, industry, finance and education known to the American people in the first half of the 20th century. They are also the principles by which one may win friends and influence people without unneccessarily flattering them.br> The world needs new leaders and is rich with opportunities for professional salespeople who are creative, energetic and desire to benefit others. You can be one of them!

Sell Yourself to Science

Author : Jim Hogshire
Publisher : Loompanics Unltd
ISBN 13 : 9781559500845
Total Pages : 160 pages
Book Rating : 4.5/5 (8 download)

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Book Synopsis Sell Yourself to Science by : Jim Hogshire

Download or read book Sell Yourself to Science written by Jim Hogshire and published by Loompanics Unltd. This book was released on 1992 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses what to expect if participating in scientific testing as a guinea pig, and talks about donating body parts and the compensation involved

The Brain Sell

Author : David Lewis
Publisher : Hachette UK
ISBN 13 : 1857889428
Total Pages : 253 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis The Brain Sell by : David Lewis

Download or read book The Brain Sell written by David Lewis and published by Hachette UK. This book was released on 2013-09-23 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.

Selling Science

Author : Stephen E. Mawdsley
Publisher : Rutgers University Press
ISBN 13 : 0813574404
Total Pages : 232 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Selling Science by : Stephen E. Mawdsley

Download or read book Selling Science written by Stephen E. Mawdsley and published by Rutgers University Press. This book was released on 2016-08-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, when many parents seem reluctant to have their children vaccinated, even with long proven medications, the Salk vaccine trial, which enrolled millions of healthy children to test an unproven medical intervention, seems nothing short of astonishing. In Selling Science, medical historian Stephen E. Mawdsley recounts the untold story of the first large clinical trial to control polio using healthy children—55,000 healthy children—revealing how this long-forgotten incident cleared the path for Salk’s later trial. Mawdsley describes how, in the early 1950s, Dr. William Hammon and the National Foundation for Infantile Paralysis launched a pioneering medical experiment on a previously untried scale. Conducted on over 55,000 healthy children in Texas, Utah, Iowa, and Nebraska, this landmark study assessed the safety and effectiveness of a blood component, gamma globulin, to prevent paralytic polio. The value of the proposed experiment was questioned by many prominent health professionals as it harbored potential health risks, but as Mawdsley points out, compromise and coercion moved it forward. And though the trial returned dubious results, it was presented to the public as a triumph and used to justify a federally sanctioned mass immunization study on thousands of families between 1953 and 1954. Indeed, the concept, conduct, and outcome of the GG study were sold to health professionals, medical researchers, and the public at each stage. At a time when most Americans trusted scientists, their mutual encounter under the auspices of conquering disease was shaped by politics, marketing, and at times, deception. Drawing on oral history interviews, medical journals, newspapers, meeting minutes, and private institutional records, Selling Science sheds light on the ethics of scientific conduct, and on the power of marketing to shape public opinion about medical experimentation.

How to Sell Well

Author : James Frederick Bender
Publisher : McGraw-Hill Companies
ISBN 13 : 9780070044418
Total Pages : 292 pages
Book Rating : 4.0/5 (444 download)

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Book Synopsis How to Sell Well by : James Frederick Bender

Download or read book How to Sell Well written by James Frederick Bender and published by McGraw-Hill Companies. This book was released on 1971 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: