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Selling Hollywood To The World
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Book Synopsis Selling Hollywood to the World by : John Trumpbour
Download or read book Selling Hollywood to the World written by John Trumpbour and published by Cambridge University Press. This book was released on 2007-09-21 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates European efforts to overcome the American film industry's international pre-eminence.
Download or read book Brand Hollywood written by Paul Grainge and published by Routledge. This book was released on 2007-10-31 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.
Book Synopsis Selling Scripts to Hollywood by : Katherine Atwell Herbert
Download or read book Selling Scripts to Hollywood written by Katherine Atwell Herbert and published by . This book was released on 1999 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This upbeat resource book is full of encouraging advice to budding screenwriters on just how to prepare, submit, and sell their movie scripts. From structuring the plot and formatting the script to finding an agent and negotiating the best deal, this insider's information covers all the bases. Tips are offered for developing characters and storylines; using scriptwriting computer programs; sending letters to prospective agents; working with directors; getting along in the business; tapping into Web sites and workshops; and other sources of support for writers.
Download or read book Red Carpet written by Erich Schwartzel and published by Penguin. This book was released on 2022-02-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a fascinating book. It will educate you. Schwartzel has done some extraordinary reporting." — The New York Times Book Review “In this highly entertaining but deeply disturbing book, Erich Schwartzel demonstrates the extent of our cultural thrall to China. His depiction of the craven characters, American and Chinese, who have enabled this situation represents a significant feat of investigative journalism. His narrative is about not merely the movie business, but the new world order.” —Andrew Solomon, author of Far from the Tree and The Noonday Demon An eye-opening and deeply reported narrative that details the surprising role of the movie business in the high-stakes contest between the U.S. and China From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry. Hollywood studios are now bending over backward to make movies that will appeal to China’s citizens—and gain approval from severe Communist Party censors. At the same time, and with America’s unwitting help, China has built its own film industry into an essential arm of its plan to export its national agenda to the rest of the world. The competition between these two movie businesses is a Cold War for this century, a clash that determines whether democratic or authoritarian values will be broadcast most powerfully around the world. Red Carpet is packed with memorable characters who have—knowingly or otherwise—played key roles in this tangled industry web: not only A-list stars like Matt Damon, Angelina Jolie, and Richard Gere but also eccentric Chinese billionaires, zany expatriate filmmakers, and starlets who disappear from public life without explanation or trace. Schwartzel combines original reporting, political history, and show-biz intrigue in an exhilarating tour of global entertainment, from propaganda film sets in Beijing to the boardrooms of Hollywood studios to the living rooms in Kenya where families decide whether to watch an American or Chinese movie. Alarming, occasionally absurd, and wildly entertaining, Red Carpet will not only alter the way we watch movies but also offer essential new perspective on the power struggle of this century.
Book Synopsis World War II on Film by : David Luhrssen
Download or read book World War II on Film written by David Luhrssen and published by Bloomsbury Publishing USA. This book was released on 2020-11-09 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: World War II on Film examines the war through the lens of 12 films. The movies selected include productions made during World War II and in each succeeding decade, providing a sense of how different generations perceive the war. World War II on Film provides a succinct yet well-grounded appraisal of that war as seen through 12 representative films. The book separates fact from fiction, showing where the movies were accurate and where they departed from reality, and places them in the larger context of historical and social events. Each movie chosen represents a particular aspect of the conflict, including the air war over Europe, the condition of prisoners of war, Nazi atrocities, and the British evacuation at Dunkirk. Unlike most histories of Hollywood during World War II or the genre of war movies, World War II on Film examines in depth the relation between the depictions of events, beliefs, attitudes, and ways of life as seen on film with reality as documented by historians or recorded by journalists or eye-witnesses to the war. The volume will appeal to high school and college readers, as well as general interest readers and film buffs.
Book Synopsis The World According to Hollywood, 1918-1939 by : Ruth Vasey
Download or read book The World According to Hollywood, 1918-1939 written by Ruth Vasey and published by Univ of Wisconsin Press. This book was released on 1997 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most visible cultural institution on earth between the World Wars, the Hollywood movie industry tried to satisfy worldwide audiences of vastly different cultural, religious, and political persuasions. The World According to Hollywood shows how the industry's self-regulation shaped the content of films to make them salable in as many markets as possible. In the process, Hollywood created an idiosyncratic vision of the world that was glamorous and exotic, but also oddly narrow. Ruth Vasey shows how the Motion Picture Producers and Distributors of America (MPPDA), by implementing such strategies as the industry's Production Code, ensured that domestic and foreign distribution took place with a minimum of censorship or consumer resistance. Drawing upon MPPDA archives, studio records, trade papers, and the records of the U.S. Department of Commerce, Vasey reveals the ways the MPPDA influenced the representation of sex, violence, religion, foreign and domestic politics, corporate capitalism, ethnic minorities, and the conduct of professional classes. Vasey is the first scholar to document fully how the demands of the global market frequently dictated film content and created the movies' homogenized picture of social and racial characteristics, in both urban America and the world beyond. She uncovers telling evidence of scripts and treatments that were abandoned before or during the course of production because of content that might offend foreign markets. Among the fascinating points she discusses is Hollywood's frequent use of imaginary countries as story locales, resulting from a deliberate business policy of avoiding realistic depictions of actual countries. She argues that foreign governments perceived movies not just as articles of trade, but as potential commercial and political emissaries of the United States. Just as Hollywood had to persuade its domestic audiences that its products were morally sound, its domination of world markets depended on its ability to create a culturally and politically acceptable product.
Book Synopsis Billion Dollar Whale by : Bradley Hope
Download or read book Billion Dollar Whale written by Bradley Hope and published by Hachette Books. This book was released on 2018-09-18 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a Best Book of 2018 by the Financial Times and Fortune, this "thrilling" (Bill Gates) New York Times bestseller exposes how a "modern Gatsby" swindled over $5 billion with the aid of Goldman Sachs in "the heist of the century" (Axios). Now a #1 international bestseller, Billion Dollar Whale is "an epic tale of white-collar crime on a global scale" (Publishers Weekly), revealing how a young social climber from Malaysia pulled off one of the biggest heists in history. In 2009, a chubby, mild-mannered graduate of the University of Pennsylvania's Wharton School of Business named Jho Low set in motion a fraud of unprecedented gall and magnitude--one that would come to symbolize the next great threat to the global financial system. Over a decade, Low, with the aid of Goldman Sachs and others, siphoned billions of dollars from an investment fund--right under the nose of global financial industry watchdogs. Low used the money to finance elections, purchase luxury real estate, throw champagne-drenched parties, and even to finance Hollywood films like The Wolf of Wall Street. By early 2019, with his yacht and private jet reportedly seized by authorities and facing criminal charges in Malaysia and in the United States, Low had become an international fugitive, even as the U.S. Department of Justice continued its investigation. Billion Dollar Whale has joined the ranks of Liar's Poker, Den of Thieves, and Bad Blood as a classic harrowing parable of hubris and greed in the financial world.
Book Synopsis Hollywood Victory by : Christian Blauvelt
Download or read book Hollywood Victory written by Christian Blauvelt and published by Running Press Adult. This book was released on 2021-11-02 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Turner Classic Movies Library: Film and history buffs alike will enjoy this engrossing story of Hollywood's involvement in World War II, as it's never before been told. Remember a time when all of Hollywood—with the expressed encouragement and investment of the government—joined forces to defend the American way of life? It was World War II and the gravest threat faced the nation, and the world at large. Hollywood answered the call to action. This is the riveting tale of how the film industry enlisted in the Allied effort during the second World War—a story that started with staunch isolationism as studios sought to maintain the European market and eventually erupted into impassioned support in countless ways. Industry output included war films depicting battles and reminding moviegoers what they were fighting for, "home-front" stories designed to boost the morale of troops overseas, and even musicals and comedies that did their bit by promoting the Good Neighbor Policy with American allies to the south. Stars like Carole Lombard—who lost her life returning from a war bond-selling tour—Bob Hope, and Marlene Dietrich enthusiastically joined USO performances and risked their own health and safety by entertaining troops near battlefronts; others like James Stewart and Clark Gable joined the fight themselves in uniform; Bette Davis and John Garfield created a starry haven for soldiers in their founding of the Hollywood Canteen. Filmmakers Orson Welles, Walt Disney, Alfred Hitchcock, and others took breaks from thriving careers to make films aiming to shore up alliances, boost recruitment, and let the folks back home know what beloved family members were facing overseas. Through it all, a story of once-in-a-century unity—of a collective need to stand up for humanity, even if it means risking everything—comes to life in this engrossing, photo-filled tale of Hollywood Victory.
Book Synopsis Screenwriting for a Global Market by : Andrew Horton
Download or read book Screenwriting for a Global Market written by Andrew Horton and published by Univ of California Press. This book was released on 2004-04 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Book Synopsis Sell Your Story to Hollywood by : Kenneth Atchity
Download or read book Sell Your Story to Hollywood written by Kenneth Atchity and published by Story Merchant Books. This book was released on 2016-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This little book aims to help you figure out how to get your story told on big screens or small. It offers nearly thirty years of observation of how things happen in the business of entertainment. Dr. Ken Atchity's Hollywood experience ranges from writing to managing to producing; he's seen Hollywood from nearly every angle.
Download or read book Tabloid Prodigy written by Marlise Kast and published by Running Press. This book was released on 2007-05-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Hollywood's Hottest Couple Exchange Mystery Rings!” “The Truth Behind Screen Beauty's Pregnancy Rumors!” “Song Diva Sneaks Past Airport Security and Lands Behind Bars!” “TV's Favorite Childhood Star Faces Drinking and Drug Charges!” “Teen Beauty Downplays Anorexia Rumors with Hot Dog!” “Hollywood's Favorite Funnyman Has Secret Love Child!” “Couple Goes Head to Head in Custody Battle!” Who writes these stories? Marlise Kast used to. In fact, she was so good at it, at such a young age, she was considered a “tabloid prodigy.” Marlise, the daughter of a minister, grew up in a loving, conservative, slightly sheltered family, and aspired to a career as a respected journalist or television news anchor. She was perhaps the least likely person to become a star reporter for Globe. But, right out of college, with a journalism degree and few job prospects, she became a tabloid writer, playing the high-stakes game of cat-and-mouse with some of Hollywood's hottest celebrities. There was almost nothing Marlise wouldn't do to get the story behind the celebrity facade. Dumpster diving and hiding in the bushes were child's play compared to ploys like posing as a drunk to crash one star's wedding or bluffing her way through the L.A. Police Department to confirm the DUI of another celeb's daughter. Using a combination of charm and brains, Marlise convinced co-workers, waiters, bouncers and bartenders to confess the juicy secrets of Hollywood stars. On the red carpet and VIP guest lists, she assumed countless identities, including those of a florist, a tennis player, a mourner, and a bridesmaid.Along the way, though, Marlise continually wondered: was she abandoning her principles in exchange for a shot at celebrity reporting? Torn between her journalistic duties and her moral responsibilities, Marlise tried to ignore the battle with her conscience, telling herself this wasn't a permanent job, just a stepping stone to a more respectable career. Right? This riveting and entertaining memoir is full of her outrageous-but-true tabloid experiences. Marlise's narrative details the behind-the-scenes deals, manipulations, and deceptions used to break the big stories. In an industry where turnover is high, and loyalty low, Marlise survived multiple bosses, a rotating roster of photographers, professional shenanigans, terrifying situations, and comical predicaments, as well as legal threats from some of the celebrities and “personalities” she wrote about. She eventually wrote over 200 articles for the tabloids. Her biggest story, though, is the one she's never told before; how-after a dangerous high-speed chase, a corporate betrayal of her trust, and the doubts that continued to plague her-Marlise came face-to-face with a story her conscience would not allow her to tell. After so many years of lying about who she really was, Marlise had to discover her own truth. As this riveting memoir reveals, her redemption is more honest and personal than any celebrity news she's ever reported.
Download or read book Selling a Screenplay written by Syd Field and published by Delta. This book was released on 1989-11-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Breaks Down the Business of Screenwriting - Explains What the Buyer Looks For - Shows You What to Do to Get in the Door - Tackles the Pitching Process - Provides Personal Insights from Famous Screenwriters Everybody has a story to tell. Everybody wants to write the great American screenplay. But what do you do after it’s written? How do you sell it? Studio honchos. Development Executives. Independent Producers. What do they want? Do you need an agent or manager to get it into production? Selling a screenplay can mean earning $250,000 or more, so competition is fierce. Syd Field gives you an insider’s look at the movie and TV industry, packed with essential tips from the pros. Selling a Screenplay is a must-have guide for every screenwriter, filled with frank real-life advice from Hollywood’s most powerful deal makers and most celebrated screenwriters. They all started somewhere.
Book Synopsis Pitching Hollywood by : Jonathan Koch
Download or read book Pitching Hollywood written by Jonathan Koch and published by Quill Driver Books. This book was released on 2004 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two successful movie and TV producers provide the reader with the tools needed to create, develop, and sell ideas to Hollywood. Producers Jonathan Koch (""Beyond the Glory"") and Robert Kosberg (Deep Blue Sea) are known as the ""Kings of Pitch."" They currently have more than a dozen projects in development at major studios, including projects with Josh Lucas, Tobey Maguire, and Katherine Heigl.
Download or read book Global Hollywood 2 written by Toby Miller and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised and updated, this book highlights how Hollywood has transformed itself to attain ever global clout and reach and the material factors underlining Hollywood's apparent artistic success. Takes into consideration recent events affecting Hollywood such as 9/11, US foreign policy and developments in consumer technology.
Book Synopsis Showmen, Sell It Hot! by : John McElwee
Download or read book Showmen, Sell It Hot! written by John McElwee and published by Paladin Communications. This book was released on 2015-07-20 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures; the launch of the new dance team of Fred Astaire and Ginger Rogers in Flying Down to Rio; MGM’s gamble on the Marx Brothers with A Night at the Opera; lavish campaigns for The Wizard of Oz in original release and reissue; creation of a new star, John Wayne, in John Ford’s Stagecoach; Orson Welles’ failed Citizen Kane campaign; Billy Wilder’s unusual and dark Hollywood statement picture, Sunset Boulevard; the selling of Rebel Without a Cause, Giant, and East of Eden following the death of James Dean; Alfred Hitchcock’s personal gamble with Psycho; and much more!
Download or read book Five Came Back written by Mark Harris and published by Penguin. This book was released on 2014-02-27 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a Netflix original documentary series, also written by Mark Harris: the extraordinary wartime experience of five of Hollywood's most important directors, all of whom put their stamp on World War II and were changed by it forever Here is the remarkable, untold story of how five major Hollywood directors—John Ford, George Stevens, John Huston, William Wyler, and Frank Capra—changed World War II, and how, in turn, the war changed them. In a move unheard of at the time, the U.S. government farmed out its war propaganda effort to Hollywood, allowing these directors the freedom to film in combat zones as never before. They were on the scene at almost every major moment of America’s war, shaping the public’s collective consciousness of what we’ve now come to call the good fight. The product of five years of scrupulous archival research, Five Came Back provides a revelatory new understanding of Hollywood’s role in the war through the life and work of these five men who chose to go, and who came back. “Five Came Back . . . is one of the great works of film history of the decade.” --Slate “A tough-minded, information-packed and irresistibly readable work of movie-minded cultural criticism. Like the best World War II films, it highlights marquee names in a familiar plot to explore some serious issues: the human cost of military service, the hypnotic power of cinema and the tension between artistic integrity and the exigencies of war.” --The New York Times
Download or read book Agent to the Stars written by John Scalzi and published by Macmillan. This book was released on 2008-10-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: From New York Times bestseller and Hugo Award-winner, John Scalzi, a gleeful mash-up of science fiction and Hollywood satire The space-faring Yherajk have come to Earth to meet us and to begin humanity's first interstellar friendship. There's just one problem: They're hideously ugly and they smell like rotting fish. So getting humanity's trust is a challenge. The Yherajk need someone who can help them close the deal. Enter Thomas Stein, who knows something about closing deals. He's one of Hollywood's hottest young agents. But although Stein may have just concluded the biggest deal of his career, it's quite another thing to negotiate for an entire alien race. To earn his percentage this time, he's going to need all the smarts, skills, and wits he can muster. Other Tor Books The Android’s Dream Agent to the Stars Your Hate Mail Will Be Graded Fuzzy Nation Redshirts 1. Lock In 2. Head On The Interdepency Sequence 1. The Collapsing Empire 2. The Consuming Fire Old Man's War Series 1. Old Man’s War 2. The Ghost Brigades 3. The Last Colony 4. Zoe’s Tale 5. The Human Division 6. The End of All Things At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
