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Selling Hollywood To The World
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Book Synopsis Selling Hollywood to the World by : John Trumpbour
Download or read book Selling Hollywood to the World written by John Trumpbour and published by Cambridge University Press. This book was released on 2007-09-21 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates European efforts to overcome the American film industry's international pre-eminence.
Download or read book Brand Hollywood written by Paul Grainge and published by Routledge. This book was released on 2007-10-31 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.
Download or read book Red Carpet written by Erich Schwartzel and published by Penguin. This book was released on 2022-02-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a fascinating book. It will educate you. Schwartzel has done some extraordinary reporting." — The New York Times Book Review “In this highly entertaining but deeply disturbing book, Erich Schwartzel demonstrates the extent of our cultural thrall to China. His depiction of the craven characters, American and Chinese, who have enabled this situation represents a significant feat of investigative journalism. His narrative is about not merely the movie business, but the new world order.” —Andrew Solomon, author of Far from the Tree and The Noonday Demon An eye-opening and deeply reported narrative that details the surprising role of the movie business in the high-stakes contest between the U.S. and China From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies. The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry. Hollywood studios are now bending over backward to make movies that will appeal to China’s citizens—and gain approval from severe Communist Party censors. At the same time, and with America’s unwitting help, China has built its own film industry into an essential arm of its plan to export its national agenda to the rest of the world. The competition between these two movie businesses is a Cold War for this century, a clash that determines whether democratic or authoritarian values will be broadcast most powerfully around the world. Red Carpet is packed with memorable characters who have—knowingly or otherwise—played key roles in this tangled industry web: not only A-list stars like Matt Damon, Angelina Jolie, and Richard Gere but also eccentric Chinese billionaires, zany expatriate filmmakers, and starlets who disappear from public life without explanation or trace. Schwartzel combines original reporting, political history, and show-biz intrigue in an exhilarating tour of global entertainment, from propaganda film sets in Beijing to the boardrooms of Hollywood studios to the living rooms in Kenya where families decide whether to watch an American or Chinese movie. Alarming, occasionally absurd, and wildly entertaining, Red Carpet will not only alter the way we watch movies but also offer essential new perspective on the power struggle of this century.
Book Synopsis Billion Dollar Whale by : Bradley Hope
Download or read book Billion Dollar Whale written by Bradley Hope and published by Hachette Books. This book was released on 2018-09-18 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a Best Book of 2018 by the Financial Times and Fortune, this "thrilling" (Bill Gates) New York Times bestseller exposes how a "modern Gatsby" swindled over $5 billion with the aid of Goldman Sachs in "the heist of the century" (Axios). Now a #1 international bestseller, Billion Dollar Whale is "an epic tale of white-collar crime on a global scale" (Publishers Weekly), revealing how a young social climber from Malaysia pulled off one of the biggest heists in history. In 2009, a chubby, mild-mannered graduate of the University of Pennsylvania's Wharton School of Business named Jho Low set in motion a fraud of unprecedented gall and magnitude--one that would come to symbolize the next great threat to the global financial system. Over a decade, Low, with the aid of Goldman Sachs and others, siphoned billions of dollars from an investment fund--right under the nose of global financial industry watchdogs. Low used the money to finance elections, purchase luxury real estate, throw champagne-drenched parties, and even to finance Hollywood films like The Wolf of Wall Street. By early 2019, with his yacht and private jet reportedly seized by authorities and facing criminal charges in Malaysia and in the United States, Low had become an international fugitive, even as the U.S. Department of Justice continued its investigation. Billion Dollar Whale has joined the ranks of Liar's Poker, Den of Thieves, and Bad Blood as a classic harrowing parable of hubris and greed in the financial world.
Book Synopsis The World According to Hollywood, 1918-1939 by : Ruth Vasey
Download or read book The World According to Hollywood, 1918-1939 written by Ruth Vasey and published by Univ of Wisconsin Press. This book was released on 1997 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most visible cultural institution on earth between the World Wars, the Hollywood movie industry tried to satisfy worldwide audiences of vastly different cultural, religious, and political persuasions. The World According to Hollywood shows how the industry's self-regulation shaped the content of films to make them salable in as many markets as possible. In the process, Hollywood created an idiosyncratic vision of the world that was glamorous and exotic, but also oddly narrow. Ruth Vasey shows how the Motion Picture Producers and Distributors of America (MPPDA), by implementing such strategies as the industry's Production Code, ensured that domestic and foreign distribution took place with a minimum of censorship or consumer resistance. Drawing upon MPPDA archives, studio records, trade papers, and the records of the U.S. Department of Commerce, Vasey reveals the ways the MPPDA influenced the representation of sex, violence, religion, foreign and domestic politics, corporate capitalism, ethnic minorities, and the conduct of professional classes. Vasey is the first scholar to document fully how the demands of the global market frequently dictated film content and created the movies' homogenized picture of social and racial characteristics, in both urban America and the world beyond. She uncovers telling evidence of scripts and treatments that were abandoned before or during the course of production because of content that might offend foreign markets. Among the fascinating points she discusses is Hollywood's frequent use of imaginary countries as story locales, resulting from a deliberate business policy of avoiding realistic depictions of actual countries. She argues that foreign governments perceived movies not just as articles of trade, but as potential commercial and political emissaries of the United States. Just as Hollywood had to persuade its domestic audiences that its products were morally sound, its domination of world markets depended on its ability to create a culturally and politically acceptable product.
Book Synopsis Hollywood Victory by : Christian Blauvelt
Download or read book Hollywood Victory written by Christian Blauvelt and published by Running Press Adult. This book was released on 2021-11-02 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Turner Classic Movies Library: Film and history buffs alike will enjoy this engrossing story of Hollywood's involvement in World War II, as it's never before been told. Remember a time when all of Hollywood—with the expressed encouragement and investment of the government—joined forces to defend the American way of life? It was World War II and the gravest threat faced the nation, and the world at large. Hollywood answered the call to action. This is the riveting tale of how the film industry enlisted in the Allied effort during the second World War—a story that started with staunch isolationism as studios sought to maintain the European market and eventually erupted into impassioned support in countless ways. Industry output included war films depicting battles and reminding moviegoers what they were fighting for, "home-front" stories designed to boost the morale of troops overseas, and even musicals and comedies that did their bit by promoting the Good Neighbor Policy with American allies to the south. Stars like Carole Lombard—who lost her life returning from a war bond-selling tour—Bob Hope, and Marlene Dietrich enthusiastically joined USO performances and risked their own health and safety by entertaining troops near battlefronts; others like James Stewart and Clark Gable joined the fight themselves in uniform; Bette Davis and John Garfield created a starry haven for soldiers in their founding of the Hollywood Canteen. Filmmakers Orson Welles, Walt Disney, Alfred Hitchcock, and others took breaks from thriving careers to make films aiming to shore up alliances, boost recruitment, and let the folks back home know what beloved family members were facing overseas. Through it all, a story of once-in-a-century unity—of a collective need to stand up for humanity, even if it means risking everything—comes to life in this engrossing, photo-filled tale of Hollywood Victory.
Book Synopsis Pitching Hollywood by : Jonathan Koch
Download or read book Pitching Hollywood written by Jonathan Koch and published by Quill Driver Books. This book was released on 2004 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two successful movie and TV producers provide the reader with the tools needed to create, develop, and sell ideas to Hollywood. Producers Jonathan Koch (""Beyond the Glory"") and Robert Kosberg (Deep Blue Sea) are known as the ""Kings of Pitch."" They currently have more than a dozen projects in development at major studios, including projects with Josh Lucas, Tobey Maguire, and Katherine Heigl.
Download or read book Tabloid Prodigy written by Marlise Kast and published by Running Press. This book was released on 2007-05-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Hollywood's Hottest Couple Exchange Mystery Rings!” “The Truth Behind Screen Beauty's Pregnancy Rumors!” “Song Diva Sneaks Past Airport Security and Lands Behind Bars!” “TV's Favorite Childhood Star Faces Drinking and Drug Charges!” “Teen Beauty Downplays Anorexia Rumors with Hot Dog!” “Hollywood's Favorite Funnyman Has Secret Love Child!” “Couple Goes Head to Head in Custody Battle!” Who writes these stories? Marlise Kast used to. In fact, she was so good at it, at such a young age, she was considered a “tabloid prodigy.” Marlise, the daughter of a minister, grew up in a loving, conservative, slightly sheltered family, and aspired to a career as a respected journalist or television news anchor. She was perhaps the least likely person to become a star reporter for Globe. But, right out of college, with a journalism degree and few job prospects, she became a tabloid writer, playing the high-stakes game of cat-and-mouse with some of Hollywood's hottest celebrities. There was almost nothing Marlise wouldn't do to get the story behind the celebrity facade. Dumpster diving and hiding in the bushes were child's play compared to ploys like posing as a drunk to crash one star's wedding or bluffing her way through the L.A. Police Department to confirm the DUI of another celeb's daughter. Using a combination of charm and brains, Marlise convinced co-workers, waiters, bouncers and bartenders to confess the juicy secrets of Hollywood stars. On the red carpet and VIP guest lists, she assumed countless identities, including those of a florist, a tennis player, a mourner, and a bridesmaid.Along the way, though, Marlise continually wondered: was she abandoning her principles in exchange for a shot at celebrity reporting? Torn between her journalistic duties and her moral responsibilities, Marlise tried to ignore the battle with her conscience, telling herself this wasn't a permanent job, just a stepping stone to a more respectable career. Right? This riveting and entertaining memoir is full of her outrageous-but-true tabloid experiences. Marlise's narrative details the behind-the-scenes deals, manipulations, and deceptions used to break the big stories. In an industry where turnover is high, and loyalty low, Marlise survived multiple bosses, a rotating roster of photographers, professional shenanigans, terrifying situations, and comical predicaments, as well as legal threats from some of the celebrities and “personalities” she wrote about. She eventually wrote over 200 articles for the tabloids. Her biggest story, though, is the one she's never told before; how-after a dangerous high-speed chase, a corporate betrayal of her trust, and the doubts that continued to plague her-Marlise came face-to-face with a story her conscience would not allow her to tell. After so many years of lying about who she really was, Marlise had to discover her own truth. As this riveting memoir reveals, her redemption is more honest and personal than any celebrity news she's ever reported.
Book Synopsis Sell Your Story to Hollywood by : Kenneth Atchity
Download or read book Sell Your Story to Hollywood written by Kenneth Atchity and published by Story Merchant Books. This book was released on 2016-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This little book aims to help you figure out how to get your story told on big screens or small. It offers nearly thirty years of observation of how things happen in the business of entertainment. Dr. Ken Atchity's Hollywood experience ranges from writing to managing to producing; he's seen Hollywood from nearly every angle.
Download or read book Global Hollywood 2 written by Toby Miller and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised and updated, this book highlights how Hollywood has transformed itself to attain ever global clout and reach and the material factors underlining Hollywood's apparent artistic success. Takes into consideration recent events affecting Hollywood such as 9/11, US foreign policy and developments in consumer technology.
Book Synopsis Showmen, Sell It Hot! by : John McElwee
Download or read book Showmen, Sell It Hot! written by John McElwee and published by Paladin Communications. This book was released on 2015-07-20 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures; the launch of the new dance team of Fred Astaire and Ginger Rogers in Flying Down to Rio; MGM’s gamble on the Marx Brothers with A Night at the Opera; lavish campaigns for The Wizard of Oz in original release and reissue; creation of a new star, John Wayne, in John Ford’s Stagecoach; Orson Welles’ failed Citizen Kane campaign; Billy Wilder’s unusual and dark Hollywood statement picture, Sunset Boulevard; the selling of Rebel Without a Cause, Giant, and East of Eden following the death of James Dean; Alfred Hitchcock’s personal gamble with Psycho; and much more!
Download or read book Hollywood Abroad written by Melvyn Stokes and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hollywood Abroad is the first book to examine the reception of Hollywood movies by non-American audiences. Although numerous books on film history have analyzed the ways in which American films came to dominate world markets, there has so far been very little published work on how audiences outside the United States have responded to Hollywood-produced films. Hollywood Abroad explores the reception of U.S. films in Britain, France, Belgium, Turkey, Australia, India, Japan, and Central Africa. The book covers topics from the first major penetration of American films into France, Britain, and Australia to the impact of such films as The Best Years of Our Lives to the response of Belgian young people in the age of the multiplex. It demonstrates that the story of the reception of American films overseas is less one of domination than of a complex adoption of Hollywood into various cultures.
Book Synopsis Hollywood Diplomacy by : Hye Seung Chung
Download or read book Hollywood Diplomacy written by Hye Seung Chung and published by Rutgers University Press. This book was released on 2020-02-28 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: While tracing both Hollywood's internal foreign relations protocols and external regulatory interventions by the Chinese government, the U.S. State Department, the Office of War Information, and the Department of Defense, Hollywood Diplomacy contends that film regulation has played a key role in shaping images of Chinese, Japanese, and Korean ethnicities according to the political mandates of U.S. foreign policy.
Download or read book Hollywood written by Mark Wheeler and published by Bloomsbury Publishing. This book was released on 2019-07-25 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the beginning of the 21st century, the US film industry had overtaken aeronautics and car industries to become one of the highest exporters of American products. Mark Wheeler's important new book provides both a political history of Hollywood and a reflection on the relationship between cinema and politics in America, from 1900 to the present day. Wheeler considers the interplay between the movies studios, state and national government and cultural policy and legislation, with case studies of the censorship that followed in the wake of the Hays Code 1930 and the investigations of the House Committee of Un-American Activities (HUAC) in the 1950s that led to the notorious blacklisting of alleged or known Communist sympathisers. His history of political constituencies within Hollywood ranges from the conservative right to the liberal and the communist left, from trades unionists to movie moguls. The book concludes with a look at the politics of show business, addressing links between Hollywood and political activism, films such as 'The Candidate' and 'Bulworth' that have themselves engaged with the political process, and considering the irony that despite the fact that Hollywood is perceived as a bastion of liberalism the two most famous actors-turned-politicians have been Ronald Reagan and Arnold Schwarzenegger.
Book Synopsis Runaway Hollywood by : Daniel Steinhart
Download or read book Runaway Hollywood written by Daniel Steinhart and published by University of California Press. This book was released on 2019-01-22 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: After World War II, as cultural and industry changes were reshaping Hollywood, movie studios shifted some production activities overseas, capitalizing on frozen foreign earnings, cheap labor, and appealing locations. Hollywood unions called the phenomenon “runaway” production to underscore the outsourcing of employment opportunities. Examining this period of transition from the late 1940s to the early 1960s, Runaway Hollywood shows how film companies exported production around the world and the effect this conversion had on industry practices and visual style. In this fascinating account, Daniel Steinhart uses an array of historical materials to trace the industry’s creation of a more international production operation that merged filmmaking practices from Hollywood and abroad to produce movies with a greater global scope.
Download or read book The Hollywood Trust written by Kia Afra and published by Rowman & Littlefield. This book was released on 2016-06-22 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the film industry was establishing itself at the start of the twentieth century, trade associations played a pivotal role in the emergence of the studio system. These producer-distributor trade associations were forums for internal and external conflicts, as well as the true sources of influence and power in early Hollywood. In The Hollywood Trust: Trade Associations and the Rise of the Studio System, Kia Afra provides a detailed account of three successive trade organizations from 1915 to 1928. By examining the Motion Picture Board of Trade, the National Association of the Motion Picture Industry (NAMPI), and the Motion Picture Producers and Distributors of America (MPPDA), Afra outlines the relationships of power in Hollywood’s early years, asking questions such as: How and why did the studio system come about, and what were the industrial and institutional forces that impacted Hollywood’s development? In order to answer these crucial questions, The Hollywood Trust explores the role played by film industry trade associations in navigating important issues facing the burgeoning studio system, including censorship, public relations, trade practices, government regulation, film distribution, labor conflicts, taxes and tariffs, and exhibitor opposition. A vital look at an under-reported aspect of the studio system, this volume fills a gap in the history of the American film industry. As such The Hollywood Trust will be of particular interest to scholars of film history, as well as those concerned with cultural history and the political economics of entertainment.
Book Synopsis Hollywood and China in the Post-postclassical Era by : Lara Herring
Download or read book Hollywood and China in the Post-postclassical Era written by Lara Herring and published by Taylor & Francis. This book was released on 2024-03-18 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the contemporary relationship between Hollywood and China as case studies that help to define a new era in Hollywood film industry, style, and economics, which is termed the ‘post‐postclassical’ period. Centred around a case study of Legendary Entertainment, the analysis shows how the studio adopted and adapted its global strategies in order to gain access to and favour within the Chinese film market, and how issues of censorship and financial performance affected the choices they made. Demonstrating Legendary’s identity as a ‘post‐postclassical’ studio and examining how this plays into its China‐strategy, this book explores how this particular case and the necessary analysis of wider political economic relations offer a periodisation of the contemporary Hollywood‐China relationship. This book will interest students and scholars of media and film studies, as well as academics whose research interests include global cinema, Hollywood, Chinese cinema, transnational cinema, and film industry studies.
