Brand Hollywood

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Brand Hollywood

Author : Paul Grainge
Publisher : Routledge
ISBN 13 : 1134258968
Total Pages : 293 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Brand Hollywood by : Paul Grainge

Download or read book Brand Hollywood written by Paul Grainge and published by Routledge. This book was released on 2007-10-31 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.

The Hollywood Brand

Author : Peter M. Catapano
Publisher : Routledge
ISBN 13 : 1351183249
Total Pages : 166 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis The Hollywood Brand by : Peter M. Catapano

Download or read book The Hollywood Brand written by Peter M. Catapano and published by Routledge. This book was released on 2018-01-31 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hollywood Brand traces the development of the moving picture from its humble roots as an object of mass amusement to its transformation into an art form worthy of exhibition in museums and academic study in leading universities. This book provides historical context to the ideas that coalesce to create the iconic Hollywood brand that comes to define American identity.

Brand Hollywood

Author : Paul Grainge
Publisher : Routledge
ISBN 13 : 1134258976
Total Pages : 224 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Brand Hollywood by : Paul Grainge

Download or read book Brand Hollywood written by Paul Grainge and published by Routledge. This book was released on 2007-10-31 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.

The Hollywood MBA

Author : Tom Reilly
Publisher : Macmillan
ISBN 13 : 1250099188
Total Pages : 273 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis The Hollywood MBA by : Tom Reilly

Download or read book The Hollywood MBA written by Tom Reilly and published by Macmillan. This book was released on 2017-01-10 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What would you do if alligators were loose in your office? Or if your place of business changed 80 times during a four month period? What if two of your key employees were infant twins? Or you were asked to manage 130 people who were hired yesterday? Tom Reilly has faced these obstacles and thousands more in his three-decade career managing major motion pictures. He’s led more than 100,000 employees and been responsible for overseeing over two billion dollars in pro-rated production budgets and learned that successful management isn’t about what you want; the question is, what do you NEED? Often filming at live locations, Reilly was forced to adopt a unique set of strategies to accommodate for extreme workplace conditions and the challenge of leading and managing big budget projects, a revolving-door workforce of technicians, and actors such as Al Pacino, Robert de Niro, Tom Hanks, Charlize Theron, Sean Connery, and Harrison Ford. In The Hollywood MBA, Reilly explores the ten key strategies he utilized to manage big crews, big budgets, and big personalities on major motion pictures, and shows us how these strategies can be leveraged in any business for success. With an eye for making small adjustments to management strategy that produce big results, Reilly utilizes the narrative backdrop of the film set as an extreme case study in modern management identifying proven, easy-to-implement, and often counter intuitive practices that will increase engagement, team cohesion, efficiency, creativity, quality, and the bottom line in any industry.

Sleepless in Hollywood

Author : Lynda Obst
Publisher : Simon and Schuster
ISBN 13 : 1476727767
Total Pages : 304 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Sleepless in Hollywood by : Lynda Obst

Download or read book Sleepless in Hollywood written by Lynda Obst and published by Simon and Schuster. This book was released on 2013-06-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The veteran producer and author of the bestseller Hello, He Lied takes a witty and critical look at the new Hollywood. Over the past decade, producer Lynda Obst gradually realized she was working in a Hollywood that was undergoing a drastic transformation. The industry where everything had once been familiar to her was suddenly disturbingly strange. Combining her own industry experience and interviews with the brightest minds in the business, Obst explains what has stalled the vast moviemaking machine. The calamitous DVD collapse helped usher in what she calls the New Abnormal (because Hollywood was never normal to begin with), where studios are now heavily dependent on foreign markets for profit, a situation which directly impacts the kind of entertainment we get to see. Can comedy survive if they don’t get our jokes in Seoul or allow them in China? Why are studios making fewer movies than ever—and why are they bigger, more expensive and nearly always sequels or recycled ideas? Obst writes with affection, regret, humor and hope, and her behind-the-scenes vantage point allows her to explore what has changed in Hollywood like no one else has. This candid, insightful account explains what has happened to the movie business and explores whether it’ll ever return to making the movies we love—the classics that make us laugh or cry, or that we just can’t stop talking about.

Slaves of Hollywood

Author : Declan Brand
Publisher :
ISBN 13 : 9781786953841
Total Pages : 152 pages
Book Rating : 4.9/5 (538 download)

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Book Synopsis Slaves of Hollywood by : Declan Brand

Download or read book Slaves of Hollywood written by Declan Brand and published by . This book was released on 2020-07-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Persistence of Hollywood

Author : Thomas Elsaesser
Publisher : Routledge
ISBN 13 : 1136519475
Total Pages : 677 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis The Persistence of Hollywood by : Thomas Elsaesser

Download or read book The Persistence of Hollywood written by Thomas Elsaesser and published by Routledge. This book was released on 2012-05-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Hollywood’s success – its persistence – has remained constant for almost one hundred years, the study of its success has undergone significant expansion and transformation. Since the 1960s, Thomas Elsaesser’s research has spearheaded the study of Hollywood, beginning with his classic essays on auteurism and cinephilia, focused around a director’s themes and style, up to his analysis of the "corporate authorship" of contemporary director James Cameron. In between, he has helped to transform film studies by incorporating questions of narrative, genre, desire, ideology and, more recently, Hollywood’s economic-technological infrastructure and its place within global capitalism. The Persistence of Hollywood brings together Elsaesser’s key writings about Hollywood filmmaking. It includes his detailed studies of individual directors (including Minnelli, Fuller, Ray, Hitchcock, Lang, Altman, Kubrick, Coppola, and Cameron), as well as essays charting the shifts from classic to corporate Hollywood by way of the New Hollywood and the resurgence of the blockbuster. The book also presents a history of the different critical-theoretical paradigms central to film studies in its analysis of Hollywood, from auteurism and cinephilia to textual analysis, Marxism, psychoanalysis, and post-industrial analysis.

Hollywood by Hollywood

Author : Steven Cohan
Publisher : Oxford University Press
ISBN 13 : 0190865806
Total Pages : 432 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Hollywood by Hollywood by : Steven Cohan

Download or read book Hollywood by Hollywood written by Steven Cohan and published by Oxford University Press. This book was released on 2018-10-04 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The backstudio picture, or the movie about movie-making, is a staple of Hollywood film production harking back to the silent era and extending to the present day. What gives backstudios their coherence as a distinctive genre, Steven Cohan argues in Hollywood by Hollywood, is their fascination with the mystique of Hollywood as a geographic place, a self-contained industry, and a fantasy of fame, leisure, sexual freedom, and modernity. Yet by the same token, if backstudio pictures have rarely achieved blockbuster box-office success, what accounts for the film industry's interest in continuing to produce them? The backstudio picture has been an enduring genre because, aside from offering a director or writer a chance to settle old scores, in branding filmmaking with the Hollywood mystique, the genre solicits consumers' strong investment in the movies. Whether inspiring the "movie crazy" fan girls of the early teens and twenties or the wannabe filmmakers of this century heading to the West Coast after their college graduations, backstudios have given emotional weight and cultural heft to filmmaking as the quintessential American success story. But more than that, a backstudio picture is concerned with shaping perceptions of how the film industry works, with masking how its product depends upon an industrial labor force, including stardom, and with determining how that work's value accrues from the Hollywood brand stamped onto the product. Cohan supports his well theorized and well researched claims with nuanced discussions of over fifty backstudios, some canonical and well-known, and others obscure and rarely seen. Covering the hundred-year timespan of feature length film production, Hollywood by Hollywood offers an illuminating perspective for considering anew the history of American movies.

Hollywood eBook

Author : GURMEET SINGH DANG
Publisher : GURMEETWEB TECHNICAL LABS
ISBN 13 : 9359750050
Total Pages : 82 pages
Book Rating : 4.3/5 (597 download)

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Book Synopsis Hollywood eBook by : GURMEET SINGH DANG

Download or read book Hollywood eBook written by GURMEET SINGH DANG and published by GURMEETWEB TECHNICAL LABS. This book was released on with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hollywood and China in the Post-postclassical Era

Author : Lara Herring
Publisher : Taylor & Francis
ISBN 13 : 1040002269
Total Pages : 245 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Hollywood and China in the Post-postclassical Era by : Lara Herring

Download or read book Hollywood and China in the Post-postclassical Era written by Lara Herring and published by Taylor & Francis. This book was released on 2024-03-18 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the contemporary relationship between Hollywood and China as case studies that help to define a new era in Hollywood film industry, style, and economics, which is termed the ‘post‐postclassical’ period. Centred around a case study of Legendary Entertainment, the analysis shows how the studio adopted and adapted its global strategies in order to gain access to and favour within the Chinese film market, and how issues of censorship and financial performance affected the choices they made. Demonstrating Legendary’s identity as a ‘post‐postclassical’ studio and examining how this plays into its China‐strategy, this book explores how this particular case and the necessary analysis of wider political economic relations offer a periodisation of the contemporary Hollywood‐China relationship. This book will interest students and scholars of media and film studies, as well as academics whose research interests include global cinema, Hollywood, Chinese cinema, transnational cinema, and film industry studies.

Hollywood in Berlin

Author : Thomas J. Saunders
Publisher : Univ of California Press
ISBN 13 : 0520914163
Total Pages : 416 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Hollywood in Berlin by : Thomas J. Saunders

Download or read book Hollywood in Berlin written by Thomas J. Saunders and published by Univ of California Press. This book was released on 2023-12-22 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The setting is 1920s Berlin, cultural heart of Europe and the era's only serious cinematic rival to Hollywood. In his engaging study, Thomas Saunders explores an outstanding example of one of the most important cultural developments of this century: global Americanization through the motion picture. The invasion of Germany by American films, which began in 1921 with overlapping waves of sensationalist serials, slapstick shorts, society pictures, and historical epics, initiated a decade of cultural collision and accommodation. On the one hand it fueled an impassioned debate about the properties of cinema and the specter of wholesale Americanization. On the other hand it spawned unprecedented levels of cooperation and exchange. In Berlin, American motion pictures not only entertained all social classes and film tastes but also served as a vehicle for American values and a source of sharp economic competition. Hollywood in Berlin correlates the changing forms of Hollywood's contributions to Weimar culture and the discourses that framed and interpreted them, restoring historical contours to a leading aspect of cultural interchange in this century. At the same time, the book successfully embeds Weimar cinema in its contemporary international setting.

Hollywood Made in China

Author : Aynne Kokas
Publisher : Univ of California Press
ISBN 13 : 0520294025
Total Pages : 268 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Hollywood Made in China by : Aynne Kokas

Download or read book Hollywood Made in China written by Aynne Kokas and published by Univ of California Press. This book was released on 2017-01-31 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In a race to capture new audiences, Hollywood moguls began courting Chinese investors to create branded entertainment on an international scale--from behemoth theme parks to blockbuster films--after China's 2001 World Trade Organization entry. Hollywood Made in China examines this compelling dynamic, where the distinctions between Hollywood's "Dream Factory" and the "Chinese Dream" of global influence become increasingly blurred. What is revealed illuminates how China's influence is transforming the global media industries from the inside out"--Provided by publisher.

Hollywood Nation

Author : James L. Hirsen
Publisher : Crown Forum
ISBN 13 : 1400081939
Total Pages : 290 pages
Book Rating : 4.4/5 ( download)

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Book Synopsis Hollywood Nation by : James L. Hirsen

Download or read book Hollywood Nation written by James L. Hirsen and published by Crown Forum. This book was released on 2006 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an updated study, a conservative spokesperson and author of Tales from the Left Coast offers an insightful look at how the line between news and entertainment has become blurred, as well as how the situation has allowed the liberal media to present their political views within entertainment product. Reprint. 15,000 first printing.

Hollywood Before Glamour

Author : M. Tolini Finamore
Publisher : Springer
ISBN 13 : 023038949X
Total Pages : 246 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Hollywood Before Glamour by : M. Tolini Finamore

Download or read book Hollywood Before Glamour written by M. Tolini Finamore and published by Springer. This book was released on 2013-01-28 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exploration of fashion in American silent film offers fresh perspectives on the era preceding the studio system, and the evolution of Hollywood's distinctive brand of glamour. By the 1910s, the moving image was an integral part of everyday life and communicated fascinating, but as yet un-investigated, ideas and ideals about fashionable dress.

The Story of Hollywood

Author : Gregory Paul Williams
Publisher : www.storyofhollywood.com
ISBN 13 : 9780977629909
Total Pages : 428 pages
Book Rating : 4.6/5 (299 download)

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Book Synopsis The Story of Hollywood by : Gregory Paul Williams

Download or read book The Story of Hollywood written by Gregory Paul Williams and published by www.storyofhollywood.com. This book was released on 2005 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before the film industry arrived, Hollywood was filled with quaint bungalows, millionaires' estates, and churches dedicated to teetotalism. Movies shattered Hollywood's tranquillity, and brought wealth, fame and glamorous movie stars. The giants of the movie industry invented klieg-lighted movie premieres and the Academy Awards in Hollywood. Go beyond the star-studded surface to the district's days of union busting, gangsters, and scandal, foreshadowing Hollywood's seedy decline. The book concludes with Hollywood's redevelopment that continues today. The book features the famous faces and places that made the town legendary, offering a unique perspective on celebrity nightlife and the behind-the-scenes stories of day-to-day life. Lavishly illustrated with over 800 vintage images from the author's private collection, "The Story of Hollywood" brings new insights to readers with a passion for Hollywood and its place in the history of film, radio, and television.

Hollywood and the Invention of England

Author : Jonathan Stubbs
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501305840
Total Pages : 224 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Hollywood and the Invention of England by : Jonathan Stubbs

Download or read book Hollywood and the Invention of England written by Jonathan Stubbs and published by Bloomsbury Publishing USA. This book was released on 2019-02-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on new archival research into Hollywood production history and detailed analysis of individual films, Hollywood and the Invention of England examines the surprising affinity for the English past in Hollywood cinema. Stubbs asks why Hollywood filmmakers have so frequently drawn on images and narratives depicting English history, and why films of this type have resonated with audiences in America. Beginning with an overview of the cultural interaction between American film and English historical culture, the book proceeds to chart the major filmmaking cycles which characterise Hollywood's engagement with the English past from the 1930s to the present, assessing the value of English-themed films in the American film industry while also placing them in a broader historical context.

The American Comic Book Industry and Hollywood

Author : Alisa Perren
Publisher : Bloomsbury Publishing
ISBN 13 : 1844579433
Total Pages : 265 pages
Book Rating : 4.8/5 (445 download)

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Book Synopsis The American Comic Book Industry and Hollywood by : Alisa Perren

Download or read book The American Comic Book Industry and Hollywood written by Alisa Perren and published by Bloomsbury Publishing. This book was released on 2021-05-20 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American Comic Book Industry and Hollywood traces the evolving relationship between the American comic book industry and Hollywood from the launch of X-Men, Spider-Man, and Smallville in the early 2000s through the ascent of the Marvel Cinematic Universe, the Arrowverse, and the Walking Dead Universe in the 2010s. Perren and Steirer illustrate how the American comic book industry simultaneously has functioned throughout the first two decades of the twenty-first century as a relatively self-contained business characterized by its own organizational structures, business models, managerial discourses, production cultures, and professional identities even as it has remained dependent on Hollywood for revenue from IP licensing. The authors' expansive view of the industry includes not only a discussion of the “Big Two,” Marvel/Disney and DC Comics/Time Warner, but also a survey of the larger comics ecosystem. Other key industry players, including independent publishers BOOM! Studios, IDW, and Image, digital distributor ComiXology, and management-production company Circle of Confusion, all receive attention. Drawing from interviews, fieldwork, archival research, and trade analysis, The American Comic Book Industry and Hollywood provides a road map to understanding the operations of the comic book industry while also offering new models for undertaking trans- and inter-industrial analysis.