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Author : Percival White
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.:/5 (1 download)
Download or read book Scientific Marketing Management, Its Principles and Methods written by Percival White and published by . This book was released on 1927 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Percival White
Publisher : Ayer Company Pub
ISBN 13 : 9780405111631
Total Pages : 318 pages
Book Rating : 4.1/5 (116 download)
Download or read book Scientific Marketing Management written by Percival White and published by Ayer Company Pub. This book was released on 1978-01-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Tadajewski
Publisher : Key Issues in Marketing Management
ISBN 13 : 9780367002152
Total Pages : 218 pages
Book Rating : 4.0/5 (21 download)
Download or read book Historical Research in Marketing Management written by Mark Tadajewski and published by Key Issues in Marketing Management. This book was released on 2018-09-18 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are thin on the ground. This volume aims to address this gap. Topics include the history of the Boston Consulting Group's growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. The introduction discusses the three themes that run through the collection: historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.
Author : Russell S Winer
Publisher : World Scientific
ISBN 13 : 9814596493
Total Pages : 528 pages
Book Rating : 4.8/5 (145 download)
Download or read book The History of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book. Contents:The History of Marketing Science: Beginnings (Scott A Neslin and Russell S Winer)Methods:Brand Choice Models (Gary J Russell)Conjoint Analysis (Vithala R Rao)Innovation Diffusion (Eitan Muller)Econometric Models (Dominique M Hanssens)Market Structure Research (Steven M Shugan)Stochastic Models of Buyer Behavior (Peter S Fader, Bruce G S Hardie and Subrata Sen)Management:Advertising Effectiveness (Gerard J Tellis)Branding and Brand Equity Models (Tulin Edem and Joffre Swait)Distribution Channels (Richard Staelin and Eunkyu Lee)Customer Relationship Management (CRM) (Scott A Neslin)Digital and Internet Marketing (Wendy W Moe and David A Schweidel)New Products Research (Donald R Lehmann and Peter N Golder)Organizational Buying Behavior (Gary L Lilien)Pricing (Russell S Winer)Sales Force Productivity Models (Murali K Mantrala)Sales Promotions (Kusum L. Ailawadi and Sunil Gupta) Readership: Students of marketing science; researchers in the science of marketing; and general public interested in 50 years of marketing science history. Key Features:Provides a roadmap of the development of 16 areas of marketing science that is useful from a historical perspective and identifies the important gaps in the literature that can provide an impetus for future researchA great resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companiesEmphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of the field over the past 50 yearsKeywords:Marketing;Marketing Science;Marketing Models;Quantitative Analysis;History of Marketing
Author : Nadine Ghanawi
Publisher : GRIN Verlag
ISBN 13 : 3656309884
Total Pages : 8 pages
Book Rating : 4.6/5 (563 download)
Download or read book Is Marketing a Science? Scientific Marketing written by Nadine Ghanawi and published by GRIN Verlag. This book was released on 2012-11-14 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of València (Facultad de Economía), course: Global Marketing Strategies, language: English, abstract: When Frederick Taylor, the “father of scientific management” started to develop his management philosophy in the late nineteenth century, he was above all concerned about labor productivity in the manufacturing industry considering exclusively the relationship between employer and employee. Even when he later admitted that in his theory he “overlook[ed] the third great party [...] – the consumers” (Taylor 1911/1998: 72) he probably did not spend too much time thinking about marketing. This is just what came to my mind when I read the title of the article “Scientific marketing management and the emergence of the ethical marketing concept” published in 2011 in the Journal of Marketing Management by Mark Tadajewski and D.G. Brian Jones. But is marketing really a science? And, aside from that, why are we suddenly talking about ethics? In Tadajewski and Jones’ article, which this paper is going to briefly summarize and comment on, we will find an answer on how to combine all three aspects - marketing, science, and ethics.
Author : Grahame Robert Dowling
Publisher : Oxford University Press, USA
ISBN 13 : 9780199269617
Total Pages : 476 pages
Book Rating : 4.2/5 (696 download)
Download or read book The Art and Science of Marketing written by Grahame Robert Dowling and published by Oxford University Press, USA. This book was released on 2004 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behavior, etc.) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process, it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing as well as marketing professionals.
Author : S. K. Baral
Publisher : Insta Publishing
ISBN 13 : 9395037660
Total Pages : 373 pages
Book Rating : 4.3/5 (95 download)
Download or read book Handbook of Contemporary Scientific Marketing Management written by S. K. Baral and published by Insta Publishing. This book was released on with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kazuo Usui
Publisher : Routledge
ISBN 13 : 1351147145
Total Pages : 183 pages
Book Rating : 4.3/5 (511 download)
Download or read book The Development of Marketing Management written by Kazuo Usui and published by Routledge. This book was released on 2017-11-28 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.
Author :
Publisher : Atlantic Publishers & Distri
ISBN 13 :
Total Pages : 558 pages
Book Rating : 4./5 ( download)
Download or read book Marketing Management written by and published by Atlantic Publishers & Distri. This book was released on with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Schwartz
Publisher :
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.3/5 (91 download)
Download or read book Science in Marketing written by George Schwartz and published by . This book was released on 1965 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Tesar
Publisher : World Scientific Publishing Company
ISBN 13 : 9814489824
Total Pages : 528 pages
Book Rating : 4.8/5 (144 download)
Download or read book Marketing Management in Geographically Remote Industrial Clusters written by George Tesar and published by World Scientific Publishing Company. This book was released on 2012-11-27 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies. The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
Author : Richard P. Bagozzi
Publisher :
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.3/5 (97 download)
Download or read book Principles of Marketing Management written by Richard P. Bagozzi and published by . This book was released on 1986 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dave Sutton
Publisher : John Wiley & Sons
ISBN 13 : 047148086X
Total Pages : 224 pages
Book Rating : 4.4/5 (714 download)
Download or read book Enterprise Marketing Management written by Dave Sutton and published by John Wiley & Sons. This book was released on 2006-07-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.
Author : Martin Eisend
Publisher : Springer
ISBN 13 : 3030107949
Total Pages : 242 pages
Book Rating : 4.0/5 (31 download)
Download or read book Research Methodology in Marketing written by Martin Eisend and published by Springer. This book was released on 2019-03-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
Author : Pousttchi, Key
Publisher : IGI Global
ISBN 13 : 1605660752
Total Pages : 582 pages
Book Rating : 4.6/5 (56 download)
Download or read book Handbook of Research on Mobile Marketing Management written by Pousttchi, Key and published by IGI Global. This book was released on 2009-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.
Author : Nunkoo, Robin
Publisher : Edward Elgar Publishing
ISBN 13 : 1788976959
Total Pages : 392 pages
Book Rating : 4.7/5 (889 download)
Download or read book Handbook of Research Methods for Marketing Management written by Nunkoo, Robin and published by Edward Elgar Publishing. This book was released on 2021-10-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
Author : American Marketing Association
Publisher :
ISBN 13 :
Total Pages : 676 pages
Book Rating : 4.F/5 ( download)
Download or read book Toward Scientific Marketing written by American Marketing Association and published by . This book was released on 1964 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
