Enterprise Marketing Management

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Enterprise Marketing Management

Author : Dave Sutton
Publisher : John Wiley & Sons
ISBN 13 : 047148086X
Total Pages : 224 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Enterprise Marketing Management by : Dave Sutton

Download or read book Enterprise Marketing Management written by Dave Sutton and published by John Wiley & Sons. This book was released on 2006-07-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers—Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

Enterprise Marketing Management

Author : Gerardus Blokdyk
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781717485328
Total Pages : 142 pages
Book Rating : 4.4/5 (853 download)

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Book Synopsis Enterprise Marketing Management by : Gerardus Blokdyk

Download or read book Enterprise Marketing Management written by Gerardus Blokdyk and published by Createspace Independent Publishing Platform. This book was released on 2018-04-27 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: What other areas of the organization might benefit from the Enterprise marketing management team's improvements, knowledge, and learning? What are the business goals Enterprise marketing management is aiming to achieve? What are all of our Enterprise marketing management domains and what do they do? What should the next improvement project be that is related to Enterprise marketing management? Can Management personnel recognize the monetary benefit of Enterprise marketing management? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Enterprise marketing management investments work better. This Enterprise marketing management All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Enterprise marketing management Self-Assessment. Featuring 710 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Enterprise marketing management improvements can be made. In using the questions you will be better able to: - diagnose Enterprise marketing management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Enterprise marketing management and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Enterprise marketing management Scorecard, you will develop a clear picture of which Enterprise marketing management areas need attention. Your purchase includes access details to the Enterprise marketing management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Building Products for the Enterprise

Author : Blair Reeves
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492024732
Total Pages : 184 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Building Products for the Enterprise by : Blair Reeves

Download or read book Building Products for the Enterprise written by Blair Reeves and published by "O'Reilly Media, Inc.". This book was released on 2018-03-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry isheaded

Mastering Marketing Agility

Author : Andrea Fryrear
Publisher : National Geographic Books
ISBN 13 : 1523090987
Total Pages : 0 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Mastering Marketing Agility by : Andrea Fryrear

Download or read book Mastering Marketing Agility written by Andrea Fryrear and published by National Geographic Books. This book was released on 2020-07-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.

MARKETING MANAGEMENT

Author : M. GOVINDARAJAN
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9788120332591
Total Pages : 336 pages
Book Rating : 4.3/5 (325 download)

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Book Synopsis MARKETING MANAGEMENT by : M. GOVINDARAJAN

Download or read book MARKETING MANAGEMENT written by M. GOVINDARAJAN and published by PHI Learning Pvt. Ltd.. This book was released on 2007-09-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer’s role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today’s competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This NEW edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.

Enterprise Relationship Management

Author : Andrew Humphries
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1472429109
Total Pages : 235 pages
Book Rating : 4.4/5 (724 download)

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Book Synopsis Enterprise Relationship Management by : Andrew Humphries

Download or read book Enterprise Relationship Management written by Andrew Humphries and published by Gower Publishing, Ltd.. This book was released on 2015-03-28 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's connected global marketplace, success and failure is bound up with the management of your inter-organisational partnerships. Competition is no longer between individual organisations but between alliances of companies and networks of supply chains. Richard Gibbs and Andrew Humphries provide a practical guide to the management process and skill sets needed for co-ordinating the business activities that are essential to creating a competitive advantage. Their eight partnership types developed from earlier research help readers adapt their relationship strategies to the different opportunities that present themselves and focus their greatest time and resources on the collaborations that offer the greatest value. The text includes an explanation of the context for collaboration, the principles and drivers for success, as well as techniques for appraisal and management. This is an excellent overview of the tools, techniques and philosophies behind an enterprise’s successful management of its strategically important relationships. Enterprise Relationship Management will help ensure your organisation has the requisite ability to form, manage, retire and exit partnerships in a fluid and agile way. Whether you are in sales or marketing or finance and operations, this book will show you how to get the most from your partnerships.

Marketing Management in Africa

Author : George Tesar
Publisher : Routledge
ISBN 13 : 1351864831
Total Pages : 326 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Marketing Management in Africa by : George Tesar

Download or read book Marketing Management in Africa written by George Tesar and published by Routledge. This book was released on 2018-04-27 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.

Business Marketing Management B2B

Author : MICHAEL;SPEH HUTT (THOMAS.)
Publisher :
ISBN 13 : 9780170288958
Total Pages : 353 pages
Book Rating : 4.2/5 (889 download)

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Book Synopsis Business Marketing Management B2B by : MICHAEL;SPEH HUTT (THOMAS.)

Download or read book Business Marketing Management B2B written by MICHAEL;SPEH HUTT (THOMAS.) and published by . This book was released on 2016 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Marketing for Social Enterprises in Developing Nations

Author : Chiweshe, Nigel
Publisher : IGI Global
ISBN 13 : 1522578609
Total Pages : 373 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Marketing for Social Enterprises in Developing Nations by : Chiweshe, Nigel

Download or read book Strategic Marketing for Social Enterprises in Developing Nations written by Chiweshe, Nigel and published by IGI Global. This book was released on 2019-06-29 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.

Business Relationship Management for the Digital Enterprise

Author : Vaughan Philip Merlyn
Publisher : Merlyn Group, LLC
ISBN 13 : 9780984737383
Total Pages : 256 pages
Book Rating : 4.7/5 (373 download)

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Book Synopsis Business Relationship Management for the Digital Enterprise by : Vaughan Philip Merlyn

Download or read book Business Relationship Management for the Digital Enterprise written by Vaughan Philip Merlyn and published by Merlyn Group, LLC. This book was released on 2019-08-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Business Relationship Management can accelerate time to value in the Digital Enterprise.

Marketing Management

Author : Dr. F. C. Sharma
Publisher : SBPD Publications
ISBN 13 :
Total Pages : 331 pages
Book Rating : 4./5 ( download)

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Book Synopsis Marketing Management by : Dr. F. C. Sharma

Download or read book Marketing Management written by Dr. F. C. Sharma and published by SBPD Publications . This book was released on 2023-03-20 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Positioning and Re-Positioning, 6. Buying Motives, 7. Introduction to Marketing-Mix, 8. Product and Product Planning, 9. New Product Development, 10. Product Life-Cycle, 11. Branding and Packaging, 12. Distribution : Type and Selection of Channels, 13. Middleman : Whole Saler and Retailer, 14. Physical Distribution of Goods, 15. Pricing Policies, Strategies and Price Determination, 16. Promotion—Methods of Promotion and Optimum Promotion Mix, 17. Introduction to Advertising, 18. Selection of Advertising Media, 19. Personal Selling, 20. Sales Promotion, 21. Publicity and Public Relation, 22. Marketing Research and Information System, 23. Consumer Behavior.

Business Marketing Management

Author : Michael D. Hutt
Publisher : Thomson South-Western
ISBN 13 : 9781133189572
Total Pages : 444 pages
Book Rating : 4.1/5 (895 download)

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Book Synopsis Business Marketing Management by : Michael D. Hutt

Download or read book Business Marketing Management written by Michael D. Hutt and published by Thomson South-Western. This book was released on 2012 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11E, International Edition delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's fast-paced B2B market. Highlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers. Its managerial approach ties chapter concepts directly to real-world decision making. The new edition also includes additional emphasis on automated B2B practices and the impact of the Internet.

Marketing Management in Asia.

Author : Stanley Paliwoda
Publisher : Routledge
ISBN 13 : 1136303812
Total Pages : 204 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Management in Asia. by : Stanley Paliwoda

Download or read book Marketing Management in Asia. written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world’s largest markets plus many emergent markets as well. North America is fast ceding ground to China as the world’s largest economic power. Europe has been able to make productivity gains from trade, fiscal and monetary harmonization to remain globally competitive while Africa, whose nations practice free trade, is largely ignored both in terms of forgiving debt and providing further credit. Each chapter of this volume details the characteristics of an individual market in Asia and demonstrates the challenges that marketers are likely to face in these environments. Covering not just production or consumption but trade as it is practiced now, this book outlines the new norms, conventions and service performance levels that these markets demand.

Business Marketing Management

Author : Michael D. Hutt
Publisher :
ISBN 13 :
Total Pages : 784 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Business Marketing Management by : Michael D. Hutt

Download or read book Business Marketing Management written by Michael D. Hutt and published by . This book was released on 1992 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Marketing Management - The Framework, 10th Edition

Author : Alexander Chernev
Publisher : Cerebellum Press
ISBN 13 :
Total Pages : 639 pages
Book Rating : 4./5 ( download)

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Book Synopsis Strategic Marketing Management - The Framework, 10th Edition by : Alexander Chernev

Download or read book Strategic Marketing Management - The Framework, 10th Edition written by Alexander Chernev and published by Cerebellum Press. This book was released on 2019-01-01 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.

Global Marketing Management

Author : Robert Dow Buzzell
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 772 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Global Marketing Management by : Robert Dow Buzzell

Download or read book Global Marketing Management written by Robert Dow Buzzell and published by Prentice Hall. This book was released on 1992 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.

Marketing Management and Strategy

Author : George Tesar
Publisher : Routledge
ISBN 13 : 041578333X
Total Pages : 278 pages
Book Rating : 4.4/5 (157 download)

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Book Synopsis Marketing Management and Strategy by : George Tesar

Download or read book Marketing Management and Strategy written by George Tesar and published by Routledge. This book was released on 2013 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.