Science Goes Viral

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Science Goes Viral

Author : Dr. Joe Schwarcz
Publisher : ECW Press
ISBN 13 : 1773058096
Total Pages : 205 pages
Book Rating : 4.7/5 (73 download)

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Book Synopsis Science Goes Viral by : Dr. Joe Schwarcz

Download or read book Science Goes Viral written by Dr. Joe Schwarcz and published by ECW Press. This book was released on 2021-10-26 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science has gone viral! In more ways than one. Bestselling popular science author Dr. Joe Schwarcz breaks down the science of essential oils, placenta creams, intermittent fasting, and of course the spread of COVID-19 misinformation in this new collection from the master of demarcating non-science from science Since we first heard rumblings about a novel type of pneumonia in Wuhan, China, terms like pandemic, spike protein, viral particles, variants, mRNA vaccines, antibodies, hydroxychloroquine, social distancing, immune response, convalescent plasma, aerosol transmission, and of course, face coverings, have entered our everyday vocabulary. The scientific literature has exploded with studies exploring every facet of COVID-19, but unfortunately the “viral” spread of misinformation about the pandemic has also reached epic proportions. Science Goes Viral provides a framework for coming to grips with the onslaught of COVID-19 information and misinformation in this ever-changing pandemic. Here, you’ll learn about the first antibodies ever identified, the connection between tonic water and coronavirus, and whether we can zap COVID with copper. And although our thoughts and daily activities have been hijacked by the pandemic, life does go on, as does the pursuit of science. Dr. Joe features his usual array of diverse topics, including biblical dyes, essential oils, Jean Harlow’s hair, Lincoln’s magician, and bioplastics along with assorted examples of quackery. Delving into the many fascinating facets of science can serve as a welcome distraction from the COVID curse. In fact, enchantment with science can also be contagious. Will you be infected?

Going Viral

Author : Karine Nahon
Publisher : Polity
ISBN 13 : 0745671292
Total Pages : 202 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Going Viral by : Karine Nahon

Download or read book Going Viral written by Karine Nahon and published by Polity. This book was released on 2013-11-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.

Going Viral

Author : Brent Coker
Publisher : Pearson UK
ISBN 13 : 1292087951
Total Pages : 215 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Going Viral by : Brent Coker

Download or read book Going Viral written by Brent Coker and published by Pearson UK. This book was released on 2016-03-10 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

Stupid Gone Viral

Author : Kathy Scott Ph. D.
Publisher :
ISBN 13 : 9781781334461
Total Pages : 0 pages
Book Rating : 4.3/5 (344 download)

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Book Synopsis Stupid Gone Viral by : Kathy Scott Ph. D.

Download or read book Stupid Gone Viral written by Kathy Scott Ph. D. and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a leader with purpose is a challenge, even for the most successful boss. The L3 Fusion Leadership Model outlined in this book is relatable and fun, enabling you to develop your own path to success. This book will show you how to survive the stupid and ensure your capacity as a leader is never underestimated. Learn how to: Create mental models to gain confidence in your abilities Balance work with humor and grace Experience a quantum leap in your influence and effectiveness Become more holistic - enriching your body, mind and spirit Appreciate the importance of a supportive network

Contagious

Author : Jonah Berger
Publisher : Simon and Schuster
ISBN 13 : 1451686587
Total Pages : 256 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Contagious by : Jonah Berger

Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,

Viral Marketing

Author : Karen Nelson-Field
Publisher : OUP Australia & New Zealand
ISBN 13 : 9780195527988
Total Pages : 0 pages
Book Rating : 4.5/5 (279 download)

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Book Synopsis Viral Marketing by : Karen Nelson-Field

Download or read book Viral Marketing written by Karen Nelson-Field and published by OUP Australia & New Zealand. This book was released on 2013-10-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Girl Gone Viral

Author : Arvin Ahmadi
Publisher : Viking Books for Young Readers
ISBN 13 : 0425289907
Total Pages : 418 pages
Book Rating : 4.4/5 (252 download)

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Book Synopsis Girl Gone Viral by : Arvin Ahmadi

Download or read book Girl Gone Viral written by Arvin Ahmadi and published by Viking Books for Young Readers. This book was released on 2019 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of "Down and Across" pens an inventive and hauntingly timely story of a 17-year-old coder's catapult to stardom, reminiscent of "The Social Network" with a "Ready Player One" twist. "The perfect thriller for the virtual reality era."--Brendan Reichs, "New York Times"bestselling author of "Nemesis."

Viral BS

Author : Seema Yasmin
Publisher : JHU Press
ISBN 13 : 1421440415
Total Pages : 272 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Viral BS by : Seema Yasmin

Download or read book Viral BS written by Seema Yasmin and published by JHU Press. This book was released on 2021-01-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dissecting the biggest medical myths and pseudoscience, Viral BS explores how misinformation can spread faster than microbes. Can your zip code predict when you will die? Should you space out childhood vaccines? Does talcum powder cause cancer? Why do some doctors recommend e-cigarettes while other doctors recommend you stay away from them? Health information—and misinformation—is all around us, and it can be hard to separate the two. A long history of unethical medical experiments and medical mistakes, along with a host of celebrities spewing anti-science beliefs, has left many wary of science and the scientists who say they should be trusted. How do we stay sane while unraveling the knots of fact and fiction to find out what we should really be concerned about, and what we can laugh off? In Viral BS, journalist, doctor, professor, and CDC-trained disease detective Seema Yasmin, driven by a need to set the record straight, dissects some of the most widely circulating medical myths and pseudoscience. Exploring how epidemics of misinformation can spread faster than microbes, Dr. Yasmin asks why bad science is sometimes more believable and contagious than the facts. Each easy-to-read chapter covers a specific myth, whether it has endured for many years or hit the headlines more recently. Dr. Yasmin explores such pressing questions as • Do cell phones, Nutella, or bacon cause cancer? • Are we running out of antibiotics? • Does playing football cause brain disease? • Is the CDC banned from studying guns? • Do patients cared for by female doctors live longer? • Is trauma inherited? • Is suicide contagious? and much more. Taking a deep dive into the health and science questions you have always wanted answered, this authoritative and entertaining book empowers readers to reach their own conclusions. Viral BS even comes with Dr. Yasmin's handy Bulls*%t Detection Kit.

Going Viral

Author : Dahlia Schweitzer
Publisher : Rutgers University Press
ISBN 13 : 0813593182
Total Pages : 251 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Going Viral by : Dahlia Schweitzer

Download or read book Going Viral written by Dahlia Schweitzer and published by Rutgers University Press. This book was released on 2018-03-09 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outbreak narratives have proliferated for the past quarter century, and now they have reached epidemic proportions. From 28 Days Later to 24 to The Walking Dead, movies, TV shows, and books are filled with zombie viruses, bioengineered plagues, and disease-ravaged bands of survivors. Even news reports indulge in thrilling scenarios about potential global pandemics like SARS and Ebola. Why have outbreak narratives infected our public discourse, and how have they affected the way Americans view the world? In Going Viral, Dahlia Schweitzer probes outbreak narratives in film, television, and a variety of other media, putting them in conversation with rhetoric from government authorities and news organizations that have capitalized on public fears about our changing world. She identifies three distinct types of outbreak narrative, each corresponding to a specific contemporary anxiety: globalization, terrorism, and the end of civilization. Schweitzer considers how these fears, stoked by both fictional outbreak narratives and official sources, have influenced the ways Americans relate to their neighbors, perceive foreigners, and regard social institutions. Looking at everything from I Am Legend to The X Files to World War Z, this book examines how outbreak narratives both excite and horrify us, conjuring our nightmares while letting us indulge in fantasies about fighting infected Others. Going Viral thus raises provocative questions about the cost of public paranoia and the power brokers who profit from it. Supplemental Study Materials for "Going Viral": https://www.rutgersuniversitypress.org/going-viral-dahlia-schweitzer Dahlia Schweitzer- Going Viral: https://www.youtube.com/watch?v=5xF0V7WL9ow

Buzzmarketing

Author : Mark Hughes
Publisher : Penguin
ISBN 13 : 1101218401
Total Pages : 262 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Buzzmarketing by : Mark Hughes

Download or read book Buzzmarketing written by Mark Hughes and published by Penguin. This book was released on 2005-07-07 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

Going Viral: A Socially Distant Love Story

Author : Katie Cicatelli-Kuc
Publisher : Scholastic Inc.
ISBN 13 : 1338745204
Total Pages : 243 pages
Book Rating : 4.3/5 (387 download)

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Book Synopsis Going Viral: A Socially Distant Love Story by : Katie Cicatelli-Kuc

Download or read book Going Viral: A Socially Distant Love Story written by Katie Cicatelli-Kuc and published by Scholastic Inc.. This book was released on 2021-11-02 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Claire Draper's fictional love story goes viral in the wake of a pandemic, the line between reality and fiction is blurred. But will she be able to tell the difference? Claire is a junior in high school when a worldwide pandemic strikes, and she's in the epicenter of it all in New York City. Suddenly, Claire is forced to isolate with her family indefinitely, which means she won't be able to see her friends or even her girlfriend, Vanessa, in person for a long time. At first it's not so bad, but the longer the pandemic lasts, the more Claire feels her priorities changing. That's when she looks outside her bedroom window and notices something new: A girl who lives in the building across the street sitting on her fire escape. So Claire starts writing a story online about a girl who falls for the girl across the street. To Claire's surprise, the story goes viral-and it seems people think true. But how true is true? And what if Vanessa finds out? Will Claire be able to manage her newfound internet fame before everything spirals out of control?

Viral

Author : Matt Ridley
Publisher : HarperCollins
ISBN 13 : 0063273608
Total Pages : 448 pages
Book Rating : 4.0/5 (632 download)

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Book Synopsis Viral by : Matt Ridley

Download or read book Viral written by Matt Ridley and published by HarperCollins. This book was released on 2022-06-28 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Chan and Ridley write with an urgency...that inspires gripping depictions of what viruses are, how infectious-disease laboratories work and wonderfully lucid descriptions of bats. . . . They powerfully recount how dangerous pathogens can both leak from a lab and emerge in nature." (New York Times Book Review) Understanding how Covid-19 started is crucial for the future of humankind. Viral is the most incisive and authoritative book about the search for the source of the virus. A new virus descended on the human species in 2019 wreaking unprecedented havoc. Finding out where it came from and how it first jumped into people is an urgent priority, but early expectations that this would prove an easy question to answer have been dashed. Nearly two years into the pandemic, the crucial mystery of the origin of SARS-CoV-2 is not only unresolved but has deepened. In this uniquely insightful book, a scientist and a writer join forces to try to get to the bottom of how a virus whose closest relations live in bats in subtropical southern China somehow managed to begin spreading among people more than 1,500 kilometres away in the city of Wuhan. They grapple with the baffling fact that the virus left none of the expected traces that such outbreaks usually create: no infected market animals or wildlife, no chains of early cases in travellers to the city, no smouldering epidemic in a rural area, no rapid adaptation of the virus to its new host—human beings. To try to solve this pressing mystery, Viral delves deep into the events of 2019 leading up to 2021, the details of what went on in animal markets and virology laboratories, the records and data hidden from sight within archived Chinese theses and websites, and the clues that can be coaxed from the very text of the virus’s own genetic code. The result is a gripping detective story that takes the reader deeper and deeper into a metaphorical cave of mystery. One by one the authors explore promising tunnels only to show that they are blind alleys, until, miles beneath the surface, they find themselves tantalisingly close to a shaft that leads to the light.

GOING VIRAL

Author : Balram Bhargava
Publisher :
ISBN 13 : 9789355200228
Total Pages : 244 pages
Book Rating : 4.2/5 (2 download)

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Book Synopsis GOING VIRAL by : Balram Bhargava

Download or read book GOING VIRAL written by Balram Bhargava and published by . This book was released on 2021-11-05 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going Viral records the encouraging story of tackling the pandemic in India and the efforts of all who have worked tirelessly to keep us safe. The COVID-19 pandemic caused enormous suffering across the globe. All countries irrespective of their economic, social and health infrastructure or cultural status plunged into unimaginable devastation. India also went through its share of despair and agony. As a nation, we fought this pandemic bravely with the all-round support of the government, scientific agencies and the public and came up with customized solutions to save the nation. The biggest among them was the development of an indigenous vaccine in record time. Going Viral is an honest attempt to take readers through the journey of India's homegrown vaccine as seen through the eyes of Dr Balram Bhargava, a medical scientist and the director general of India's apex medical research organization, the Indian Council of Medical Research (ICMR). Starting with the report of a mysterious pneumonia-like illness from Wuhan to the detection of the first case, Bhargava shares his own experience while fighting the health crisis of the century. From the development of a robust laboratory network, diagnosis, treatment and serosurveys to new technologies and vaccines, the book touches upon the intricacies of science and challenges faced by our scientists during the fight against COVID-19.

The Viral Storm

Author : Nathan Wolfe
Publisher : Macmillan
ISBN 13 : 0805091947
Total Pages : 319 pages
Book Rating : 4.8/5 (5 download)

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Book Synopsis The Viral Storm by : Nathan Wolfe

Download or read book The Viral Storm written by Nathan Wolfe and published by Macmillan. This book was released on 2011-10-11 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The "Indiana Jones" of virus hunters reveals the complex interactions between humans and viruses, and the threat from viruses that jump from species to species"-- Provided by publisher.

Hit Makers

Author : Derek Thompson
Publisher : Penguin
ISBN 13 : 1101980346
Total Pages : 368 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Hit Makers by : Derek Thompson

Download or read book Hit Makers written by Derek Thompson and published by Penguin. This book was released on 2017-02-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER A Book of the Year Selection for Inc. and Library Journal “This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable. Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention. From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular. In Hit Makers, Derek Thompson investigates: · The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses · Why Facebook is today’s most important newspaper · How advertising critics predicted Donald Trump · The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history · How Barack Obama and his speechwriters think of themselves as songwriters · How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals · The French collector who accidentally created the Impressionist canon · Quantitative evidence that the biggest music hits aren’t always the best · Why almost all Hollywood blockbusters are sequels, reboots, and adaptations · Why one year--1991--is responsible for the way pop music sounds today · Why another year --1932--created the business model of film · How data scientists proved that “going viral” is a myth · How 19th century immigration patterns explain the most heard song in the Western Hemisphere

What Is Science?

Author : Rebecca Kai Dotlich
Publisher : Macmillan
ISBN 13 : 0805073949
Total Pages : 22 pages
Book Rating : 4.8/5 (5 download)

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Book Synopsis What Is Science? by : Rebecca Kai Dotlich

Download or read book What Is Science? written by Rebecca Kai Dotlich and published by Macmillan. This book was released on 2006-08-08 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces young children to the ever-changing world of science and about curiosity, asking questions, and exploring possible answers.

Voodoo Science

Author : Robert L. Park
Publisher :
ISBN 13 : 9780198604433
Total Pages : 244 pages
Book Rating : 4.6/5 (44 download)

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Book Synopsis Voodoo Science by : Robert L. Park

Download or read book Voodoo Science written by Robert L. Park and published by . This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Occasionally in the world of science, unexpected results that appear to violate accepted laws of nature can herald revolutionary advances in human knowledge. Many of these 'revolutionary' discoveries do, however, turn out to be wrong, and eminent scientists must carry the burden of a tarnished reputation for mistakenly thinking they have made a great discovery. In this entertaining text, Robert Park examines the social, economic, and political forces that elicit or support flawed or fake science and then go on to sustain it in the face of often overwhelming contrary evidence. Readers are made aware of the fine line that exists between foolishness and fraud and are warned against irrational beliefs dressed up as scientific garb.