Going Viral

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Going Viral

Author : Karine Nahon
Publisher : John Wiley & Sons
ISBN 13 : 0745675484
Total Pages : 200 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Going Viral by : Karine Nahon

Download or read book Going Viral written by Karine Nahon and published by John Wiley & Sons. This book was released on 2013-12-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours, and where an unknown man or woman can become an international celebrity overnight. Virality: individuals create it, governments fear it, companies would die for it. So what is virality and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events. Drawing on a wide range of examples, from the Joseph Kony video to the tweet that spread the news that Osama Bin Laden was dead, from the video of Homer Simpson voting in the US elections to the photo of a police officer pepper-spraying students at the University of California Davis, this path-breaking account of viral events will be essential reading for students, scholars, politicians, policymakers, executives, artists, musicians and anyone who wants to understand how our world today is being shaped by the flow of information online.

Going Viral

Author : Amy Alward
Publisher : Simon and Schuster
ISBN 13 : 1481443844
Total Pages : 352 pages
Book Rating : 4.4/5 (814 download)

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Book Synopsis Going Viral by : Amy Alward

Download or read book Going Viral written by Amy Alward and published by Simon and Schuster. This book was released on 2017-10-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Originally published in Great Britain in 2017 by Simon & Schuster UK Ltd."

Going Viral

Author : Dahlia Schweitzer
Publisher : Rutgers University Press
ISBN 13 : 0813593182
Total Pages : 251 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Going Viral by : Dahlia Schweitzer

Download or read book Going Viral written by Dahlia Schweitzer and published by Rutgers University Press. This book was released on 2018-03-09 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outbreak narratives have proliferated for the past quarter century, and now they have reached epidemic proportions. From 28 Days Later to 24 to The Walking Dead, movies, TV shows, and books are filled with zombie viruses, bioengineered plagues, and disease-ravaged bands of survivors. Even news reports indulge in thrilling scenarios about potential global pandemics like SARS and Ebola. Why have outbreak narratives infected our public discourse, and how have they affected the way Americans view the world? In Going Viral, Dahlia Schweitzer probes outbreak narratives in film, television, and a variety of other media, putting them in conversation with rhetoric from government authorities and news organizations that have capitalized on public fears about our changing world. She identifies three distinct types of outbreak narrative, each corresponding to a specific contemporary anxiety: globalization, terrorism, and the end of civilization. Schweitzer considers how these fears, stoked by both fictional outbreak narratives and official sources, have influenced the ways Americans relate to their neighbors, perceive foreigners, and regard social institutions. Looking at everything from I Am Legend to The X Files to World War Z, this book examines how outbreak narratives both excite and horrify us, conjuring our nightmares while letting us indulge in fantasies about fighting infected Others. Going Viral thus raises provocative questions about the cost of public paranoia and the power brokers who profit from it. Supplemental Study Materials for "Going Viral": https://www.rutgersuniversitypress.org/going-viral-dahlia-schweitzer Dahlia Schweitzer- Going Viral: https://www.youtube.com/watch?v=5xF0V7WL9ow

Verse Going Viral

Author : Heather Inwood
Publisher : University of Washington Press
ISBN 13 : 0295805102
Total Pages : 274 pages
Book Rating : 4.2/5 (958 download)

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Book Synopsis Verse Going Viral by : Heather Inwood

Download or read book Verse Going Viral written by Heather Inwood and published by University of Washington Press. This book was released on 2014-06-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Verse Going Viral examines what happens when poetry, a central pillar of traditional Chinese culture, encounters an era of digital media and unabashed consumerism in the early twenty-first century. Heather Inwood sets out to unravel a paradox surrounding modern Chinese poetry: while poetry as a representation of high culture is widely assumed to be marginalized to the point of “death,” poetry activity flourishes across the country, benefiting from China’s continued self-identity as a “nation of poetry” (shiguo) and from the interactive opportunities created by the internet and other forms of participatory media. Through a cultural studies approach that treats poetry as a social rather than a purely textual form, Inwood considers how meaning is created and contested both within China’s media-savvy poetry scenes and by members of the public, who treat poetry with a combination of reverence and ridicule. As the first book to deal explicitly with the discourses and functioning of scenes within the Chinese cultural context, Verse Going Viral will be of value to students and scholars of Chinese literature, cultural studies, and media, as well as to general readers interested in China's dynamic cultural scenes.

The Ultimate Guide to Going Viral on TikTok

Author : MR. BIG WEALTH
Publisher : MR. BIG WEALTH
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Ultimate Guide to Going Viral on TikTok by : MR. BIG WEALTH

Download or read book The Ultimate Guide to Going Viral on TikTok written by MR. BIG WEALTH and published by MR. BIG WEALTH. This book was released on 2023-09-04 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Guide to Going Viral on TikTok By MR. BIG WEALTH

Derek Dool Supercool 2: Going Viral

Author : Adrian Beck
Publisher : Random House Australia
ISBN 13 : 1760892963
Total Pages : 248 pages
Book Rating : 4.7/5 (68 download)

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Book Synopsis Derek Dool Supercool 2: Going Viral by : Adrian Beck

Download or read book Derek Dool Supercool 2: Going Viral written by Adrian Beck and published by Random House Australia. This book was released on 2020-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: After accidentally going viral, Derek is now on a mission to go viral DELIBERATELY! After all, what's more SUPERCOOL than being an internet hit? The only problem is, none of his ideas are quite working out as he expected. But Derek's not the type to give up. No way! He is determined to achieve VIRAL VICTORY - even if it's the last thing he ever does.

When Content Goes Viral

Author : Brian White
Publisher : Enslow Publishing, LLC
ISBN 13 : 197850571X
Total Pages : 82 pages
Book Rating : 4.9/5 (785 download)

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Book Synopsis When Content Goes Viral by : Brian White

Download or read book When Content Goes Viral written by Brian White and published by Enslow Publishing, LLC. This book was released on 2018-12-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going viral. It's a phrase that you hear thrown around whenever something is blowing up on the Internet, but what does it really mean? How does something or someone go from a random post on social media to a household name? What does it mean for the person who posted it? There's the dark side, too: hoaxes, illegal content, and Russian trolls. Readers take a deep dive into the world where fame isn't measured in minutes, but in clicks. This book gives readers the tools to sort the real from the fake, as well as resources to explore.

Gone Viral

Author : Mike Gould
Publisher : eBook Partnership
ISBN 13 : 1781471207
Total Pages : 27 pages
Book Rating : 4.7/5 (814 download)

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Book Synopsis Gone Viral by : Mike Gould

Download or read book Gone Viral written by Mike Gould and published by eBook Partnership. This book was released on 2012-12-12 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ignite series of reading books, are for children and young adults aged 10 to 14 and over who are struggling to read. Each book has been carefully written for those with a reading age of approximately 6 to 6.5, but are packed full of adventure and brilliant illustrations to really grab the reader interest. Justine thinks she is rubbish at everything, but one day she makes a great music video on her laptop. The problem is, the music is not hers.

Girl Gone Viral

Author : Alisha Rai
Publisher : Hachette UK
ISBN 13 : 0349424063
Total Pages : 400 pages
Book Rating : 4.3/5 (494 download)

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Book Synopsis Girl Gone Viral by : Alisha Rai

Download or read book Girl Gone Viral written by Alisha Rai and published by Hachette UK. This book was released on 2020-04-21 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A fun, sexy rom com that's impossible to resist' PopSugar 'We absolutely adored this book!' Christina Lauren on The Right Swipe OMG! Wouldn't it be adorable if he's her soulmate??? I don't see any wedding rings . . . Breaking: #CafeBae and #CuteCafeGirl went to the bathroom AT THE SAME TIME!!! One minute, Katrina King's enjoying an innocent conversation with a hot guy at a coffee shop; the next, a stranger has live-tweeted the entire episode with a romantic meet-cute spin and #CafeBae is the new hashtag-du-jour. The problem? Katrina craves a low-profile life, and going viral threatens the peaceful world she's painstakingly built. Besides, #CafeBae isn't the man she's hungry for . . . With the internet on the hunt for #CuteCafeGirl, Jas Singh - bodyguard, friend and possessor of the most beautiful eyebrows Katrina's ever seen - comes to the rescue and whisks her away to his family's home. Alone in a remote setting with the object of her affections? It's a recipe for romance. But after a long dating dry spell, Katrina isn't sure she can trust her instincts when it comes to love - even if Jas's every look says he wants to be more than just her bodyguard . . . *** Praise for Alisha Rai: 'I HIGHLY recommend' Sally Thorne, bestselling author of The Hating Game 'A fun, hilarious and touching modern romance' Jasmine Guillory, New York Times bestselling author of The Proposal 'Girl Gone Viral sizzles with heart and family. Jas and Kat's fiery chemistry is irresistible, fulfilling every bodyguard fantasy' Roselle Lim, author of Natalie Tan's Book of Luck and Fortune 'This is a romance novel you need in your life' Shondaland.com 'Rai turns up the heat and finds the funny in modern dating' Booklist

Going Viral

Author : Karine Nahon
Publisher : Polity
ISBN 13 : 0745671284
Total Pages : 202 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Going Viral by : Karine Nahon

Download or read book Going Viral written by Karine Nahon and published by Polity. This book was released on 2013-11-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.

Online Anti-Rape Activism

Author : Rachel Loney-Howes
Publisher : Emerald Group Publishing
ISBN 13 : 183867439X
Total Pages : 184 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Online Anti-Rape Activism by : Rachel Loney-Howes

Download or read book Online Anti-Rape Activism written by Rachel Loney-Howes and published by Emerald Group Publishing. This book was released on 2020-08-17 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ebook edition of this title is Open Access, thanks to Knowledge Unlatched funding, and freely available to read online. This book examines the nature, use and scope of online spaces for anti-rape activism, offering a critical commentary on its limitations and potentials.

Branding in a Digital World

Author : Hilary JM Topper MPA
Publisher : iUniverse
ISBN 13 : 1532087470
Total Pages : 215 pages
Book Rating : 4.5/5 (32 download)

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Book Synopsis Branding in a Digital World by : Hilary JM Topper MPA

Download or read book Branding in a Digital World written by Hilary JM Topper MPA and published by iUniverse. This book was released on 2019-11-21 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.

Confident Digital Content

Author : Adam Waters
Publisher : Kogan Page Publishers
ISBN 13 : 1789663377
Total Pages : 217 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Confident Digital Content by : Adam Waters

Download or read book Confident Digital Content written by Adam Waters and published by Kogan Page Publishers. This book was released on 2020-09-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help. Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management. This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career. About the Confident series... From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.

If Social Viral Marketing Doesn’t Make Dollars, it Doesn’t Make Sense

Author : Dwayne Anderson
Publisher : Estalontech
ISBN 13 : 8828322616
Total Pages : 140 pages
Book Rating : 4.8/5 (283 download)

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Book Synopsis If Social Viral Marketing Doesn’t Make Dollars, it Doesn’t Make Sense by : Dwayne Anderson

Download or read book If Social Viral Marketing Doesn’t Make Dollars, it Doesn’t Make Sense written by Dwayne Anderson and published by Estalontech. This book was released on 2018-05-10 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ If Social Viral Marketing Doesn’t Make Dollars, it Doesn’t Make Sense ” Well , Viral marketing is still a hot buzzword since last 20 years for the unpredictable internet and is still much sought after strategy until today As a marketer you are probably familiar with the idea of "Getting Viral" and would love to capitalize on the process , but the truth is, there are many misconceptions about what it really takes to implement a working strategy as well as the enormous benefits that ensue from its implementation , as usually marketers will say that you do not need mainstream media to build awareness, but no one can deny the power it upholds and that the audience still holds the major authority to boost its popularity . With the goal of getting hordes of people spreading the word about your products and services, “Getting Viral ” has gone to a new level altogether. It remarkably helps in increasing brand exposure, visibility, and better traffic conclusively getting you increased business revenue. It has also worked for thousands of marketers miraculously in improving the growth of their businesses. And you too might have tried everything in your power to solve the puzzle, and yet, despite your best intentions, you’re still inundated with: Not knowing how to get started Not finding the right strategies to follow Not getting the desired results from a long time Because life’s not a bed of roses every time Viral marketing, when done correctly, gives media outlets a reason to cover your brand without you paying or petitioning for it. According to Jupiter Research, more than 90% of consumers said they told at least one other person about a website when the original recommendation came from a friend. Using Viral Marketing to spread positive word of mouth for your brand does not need application of any HI-TECH Formula. You just have to use our SIMPLE & PROVEN techniques in the correct way and let your profits galore. Viral marketing is not a trial and error method where you can stroke unlimited wrong moves, and get lost in the deep sea of misfortunes. But, success comes only to those who know how to fill in the missing pieces and tweaking it right . So, to skyrocket results from your hard-work, you need a step-by-step guidance that not only explains the latest and proven Viral Marketing techniques, but also enables you to use them properly to Get all the Dollars as they usually are able to consolidate to Make all Sense

Video Marketing like a PRO

Author : Clo Willaerts
Publisher : Lannoo Meulenhoff - Belgium
ISBN 13 : 9401477930
Total Pages : 291 pages
Book Rating : 4.4/5 (14 download)

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Book Synopsis Video Marketing like a PRO by : Clo Willaerts

Download or read book Video Marketing like a PRO written by Clo Willaerts and published by Lannoo Meulenhoff - Belgium. This book was released on 2021-08-13 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, trend reports have highlighted the popularity of web videos. And each time, they noted that increasing numbers of people were enjoying videos on YouTube or TikTok, or participating in livestream events on Facebook and Twitch. Self-producing those videos became more and more popular and some managed to make a lot of money. When the world suddenly changed in March 2020, video went from a nice-to have to an essential tool for every company. Video Marketing like a PRO is a hands-on guide for anyone who wants to reach the growing online audience with their content - even if you have no experience in audiovisual production.

Web 2.0 and Beyond

Author : Tom Funk
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313351880
Total Pages : 192 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Web 2.0 and Beyond by : Tom Funk

Download or read book Web 2.0 and Beyond written by Tom Funk and published by Bloomsbury Publishing USA. This book was released on 2008-11-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of things: —More and more, power is in the hands of individual users and their networks. —Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. —New technology now makes rich online experiences and complex software applications possible, and at a low cost. —Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.

Content Marketing Strategies For Dummies

Author : Diamond
Publisher : John Wiley & Sons
ISBN 13 : 1119154561
Total Pages : 408 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Content Marketing Strategies For Dummies by : Diamond

Download or read book Content Marketing Strategies For Dummies written by Diamond and published by John Wiley & Sons. This book was released on 2015-12-21 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.