Viral

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Viral

Author : Matt Ridley
Publisher : HarperCollins
ISBN 13 : 0063273608
Total Pages : 448 pages
Book Rating : 4.0/5 (632 download)

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Book Synopsis Viral by : Matt Ridley

Download or read book Viral written by Matt Ridley and published by HarperCollins. This book was released on 2022-06-28 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Chan and Ridley write with an urgency...that inspires gripping depictions of what viruses are, how infectious-disease laboratories work and wonderfully lucid descriptions of bats. . . . They powerfully recount how dangerous pathogens can both leak from a lab and emerge in nature." (New York Times Book Review) Understanding how Covid-19 started is crucial for the future of humankind. Viral is the most incisive and authoritative book about the search for the source of the virus. A new virus descended on the human species in 2019 wreaking unprecedented havoc. Finding out where it came from and how it first jumped into people is an urgent priority, but early expectations that this would prove an easy question to answer have been dashed. Nearly two years into the pandemic, the crucial mystery of the origin of SARS-CoV-2 is not only unresolved but has deepened. In this uniquely insightful book, a scientist and a writer join forces to try to get to the bottom of how a virus whose closest relations live in bats in subtropical southern China somehow managed to begin spreading among people more than 1,500 kilometres away in the city of Wuhan. They grapple with the baffling fact that the virus left none of the expected traces that such outbreaks usually create: no infected market animals or wildlife, no chains of early cases in travellers to the city, no smouldering epidemic in a rural area, no rapid adaptation of the virus to its new host—human beings. To try to solve this pressing mystery, Viral delves deep into the events of 2019 leading up to 2021, the details of what went on in animal markets and virology laboratories, the records and data hidden from sight within archived Chinese theses and websites, and the clues that can be coaxed from the very text of the virus’s own genetic code. The result is a gripping detective story that takes the reader deeper and deeper into a metaphorical cave of mystery. One by one the authors explore promising tunnels only to show that they are blind alleys, until, miles beneath the surface, they find themselves tantalisingly close to a shaft that leads to the light.

Viral

Author : Helen FitzGerald
Publisher : Faber & Faber
ISBN 13 : 0571323529
Total Pages : 220 pages
Book Rating : 4.5/5 (713 download)

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Book Synopsis Viral by : Helen FitzGerald

Download or read book Viral written by Helen FitzGerald and published by Faber & Faber. This book was released on 2016-01-28 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: So far, twenty-three thousand and ninety-six people have seen me online. Su has always been the successful sister. It's Leah who is wild and often angry. But when they go to Magaluf to celebrate their exam results, Su disappears. Su is on the run, humiliated and afraid. There's an online video of her performing multiple sex acts in a nightclub. And everyone has seen it. Their mother Ruth, a prominent court judge, is furious. Can she bring justice to the men who took advantage of her daughter, and what will it take to bring Su home? 'Read it.' Stylist 'Gripping.' Tammy Cohen, author of When She Was Bad 'A real psychological roller-coaster.' Scotsman

Viral Change

Author : Leandro Herrero
Publisher : Meetingminds Publishing
ISBN 13 : 1905776055
Total Pages : 422 pages
Book Rating : 4.9/5 (57 download)

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Book Synopsis Viral Change by : Leandro Herrero

Download or read book Viral Change written by Leandro Herrero and published by Meetingminds Publishing. This book was released on 2008 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Lasting change in the modern organisation has less to do with massive 'communication to all' programmes and more with the creation of an internal epidemic of success led by a small number of people focused on a small set of non-negotiable behaviours. This is the basis for Viral Change, an unconventional approach to the management of change for any company."--Cover.

Viral

Author : Robin Cook
Publisher : Penguin
ISBN 13 : 0593328310
Total Pages : 513 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Viral by : Robin Cook

Download or read book Viral written by Robin Cook and published by Penguin. This book was released on 2022-06-28 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this electrifying medical thriller from New York Times bestselling author Robin Cook, a family’s exposure to a rare yet deadly virus ensnares them in a growing danger to mankind—and pulls back the curtain on a healthcare system powered by profit and greed. Trying to find some normalcy during the Covid-19 pandemic, Brian Murphy and his family are on a summer excursion in Cape Cod when his wife, Emma, comes down with concerning flu-like symptoms. But their leisurely return home to New York City quickly becomes a race to the local hospital as she suddenly begins seizing in the car. At the ICU, she is diagnosed with eastern equine encephalitis, a rare and highly lethal mosquito-borne viral disease seemingly caught during one of their evening cookouts. Complicating the situation further, Brian and Emma’s young daughter then begins to exhibit alarming physical and behavioral symptoms, too. Emma’s harrowing hospital stay turns even more fraught when Brian receives a staggering hospital bill full of outrageous charges and murky language. To add insult to injury, his health insurance company refuses to cover any of the cost, citing dubious clauses in Brian’s policy. Forced to choose between the ongoing care of family and bills he can never pay, and furious at a shockingly indifferent healthcare system, Brian vows to seek justice. But to get to the bottom of the predatory practices targeting his loved ones and countless others, he must uncover the dark side of an industry that has strayed drastically from its altruistic roots—and bring down the callous executives preying on the sick and defenseless before the virus can claim even more people . . .

Going Viral

Author : Brent Coker
Publisher : Pearson UK
ISBN 13 : 1292087951
Total Pages : 215 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Going Viral by : Brent Coker

Download or read book Going Viral written by Brent Coker and published by Pearson UK. This book was released on 2016-03-10 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

Going Viral

Author : Karine Nahon
Publisher : Polity
ISBN 13 : 0745671284
Total Pages : 202 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Going Viral by : Karine Nahon

Download or read book Going Viral written by Karine Nahon and published by Polity. This book was released on 2013-11-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.

Viral Nation

Author : Shaunta Grimes
Publisher : Penguin
ISBN 13 : 1101609958
Total Pages : 322 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Viral Nation by : Shaunta Grimes

Download or read book Viral Nation written by Shaunta Grimes and published by Penguin. This book was released on 2013-07-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a virus claimed nearly the entire global population, the world changed. The United States splintered into fifty walled cities where the surviving citizens clustered to start over. The Company, which ended the plague by bringing a life-saving vaccine back from the future, controls everything. They ration the scant food and supplies through a lottery system, mandate daily doses of virus suppressant, and even monitor future timelines to stop crimes before they can be committed. Brilliant but autistic, sixteen-year-old Clover Donovan has always dreamed of studying at the Waverly-Stead Academy. Her brother and caretaker, West, has done everything in his power to make her dream a reality. But Clover’s refusal to part with her beloved service dog denies her entry into the school. Instead, she is drafted into the Time Mariners, a team of Company operatives who travel through time to gather news about the future. When one of Clover’s missions reveals that West’s life is in danger, the Donovans are shattered. To change West’s fate, they’ll have to take on the mysterious Company. But as its secrets are revealed, they realize that the Company’s rule may not be as benevolent as it seems. In saving her brother, Clover will face a more powerful force than she ever imagined… and will team up with a band of fellow misfits and outsiders to incite a revolution that will change their destinies forever.

Viral BS

Author : Seema Yasmin
Publisher : JHU Press
ISBN 13 : 1421440415
Total Pages : 272 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Viral BS by : Seema Yasmin

Download or read book Viral BS written by Seema Yasmin and published by JHU Press. This book was released on 2021-01-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dissecting the biggest medical myths and pseudoscience, Viral BS explores how misinformation can spread faster than microbes. Can your zip code predict when you will die? Should you space out childhood vaccines? Does talcum powder cause cancer? Why do some doctors recommend e-cigarettes while other doctors recommend you stay away from them? Health information—and misinformation—is all around us, and it can be hard to separate the two. A long history of unethical medical experiments and medical mistakes, along with a host of celebrities spewing anti-science beliefs, has left many wary of science and the scientists who say they should be trusted. How do we stay sane while unraveling the knots of fact and fiction to find out what we should really be concerned about, and what we can laugh off? In Viral BS, journalist, doctor, professor, and CDC-trained disease detective Seema Yasmin, driven by a need to set the record straight, dissects some of the most widely circulating medical myths and pseudoscience. Exploring how epidemics of misinformation can spread faster than microbes, Dr. Yasmin asks why bad science is sometimes more believable and contagious than the facts. Each easy-to-read chapter covers a specific myth, whether it has endured for many years or hit the headlines more recently. Dr. Yasmin explores such pressing questions as • Do cell phones, Nutella, or bacon cause cancer? • Are we running out of antibiotics? • Does playing football cause brain disease? • Is the CDC banned from studying guns? • Do patients cared for by female doctors live longer? • Is trauma inherited? • Is suicide contagious? and much more. Taking a deep dive into the health and science questions you have always wanted answered, this authoritative and entertaining book empowers readers to reach their own conclusions. Viral BS even comes with Dr. Yasmin's handy Bulls*%t Detection Kit.

Fast, Cheap and Viral

Author : Aashish Chopra
Publisher : Hachette India
ISBN 13 : 9351952762
Total Pages : 156 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Fast, Cheap and Viral by : Aashish Chopra

Download or read book Fast, Cheap and Viral written by Aashish Chopra and published by Hachette India. This book was released on 2019-09-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success "

Viral Cultures

Author : Marika Cifor
Publisher : U of Minnesota Press
ISBN 13 : 145296355X
Total Pages : 317 pages
Book Rating : 4.4/5 (529 download)

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Book Synopsis Viral Cultures by : Marika Cifor

Download or read book Viral Cultures written by Marika Cifor and published by U of Minnesota Press. This book was released on 2022-06-07 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delves deep into the archives that keep the history and work of AIDS activism alive Serving as a vital supplement to the existing scholarship on AIDS activism of the 1980s and 1990s, ViralCultures is the first book to critically examine the archives that have helped preserve and create the legacy of those radical activities. Marika Cifor charts the efforts activists, archivists, and curators have made to document the work of AIDS activism in the United States and the infrastructure developed to maintain it, safeguarding the material for future generations to remember these social movements and to revitalize the epidemic’s past in order to remake the present and future of AIDS. Drawing on large institutional archives such as the New York Public Library, as well as those developed by small, community-based organizations, this work of archival ethnography details how contemporary activists, artists, and curators use these records to build on the cultural legacy of AIDS activism to challenge the conditions of injustice that continue to undergird current AIDS crises. Cifor analyzes the various power structures through which these archives are mediated, demonstrating how ideology shapes the nature of archival material and how it is accessed and used. Positioning vital nostalgia as both a critical faculty and a generative practice, this book explores the act of saving this activist past and reanimating it in the digital age. While many books, popular films, and major exhibitions have contributed to a necessary awareness of HIV and AIDS activism, Viral Cultures provides a crucial missing link by highlighting the powerful role of archives in making those cultural moments possible.

The Viral Storm

Author : Nathan Wolfe
Publisher : Macmillan
ISBN 13 : 0805091947
Total Pages : 319 pages
Book Rating : 4.8/5 (5 download)

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Book Synopsis The Viral Storm by : Nathan Wolfe

Download or read book The Viral Storm written by Nathan Wolfe and published by Macmillan. This book was released on 2011-10-11 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The "Indiana Jones" of virus hunters reveals the complex interactions between humans and viruses, and the threat from viruses that jump from species to species"-- Provided by publisher.

Going Viral: A Socially Distant Love Story

Author : Katie Cicatelli-Kuc
Publisher : Scholastic Inc.
ISBN 13 : 1338745204
Total Pages : 243 pages
Book Rating : 4.3/5 (387 download)

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Book Synopsis Going Viral: A Socially Distant Love Story by : Katie Cicatelli-Kuc

Download or read book Going Viral: A Socially Distant Love Story written by Katie Cicatelli-Kuc and published by Scholastic Inc.. This book was released on 2021-11-02 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Claire Draper's fictional love story goes viral in the wake of a pandemic, the line between reality and fiction is blurred. But will she be able to tell the difference? Claire is a junior in high school when a worldwide pandemic strikes, and she's in the epicenter of it all in New York City. Suddenly, Claire is forced to isolate with her family indefinitely, which means she won't be able to see her friends or even her girlfriend, Vanessa, in person for a long time. At first it's not so bad, but the longer the pandemic lasts, the more Claire feels her priorities changing. That's when she looks outside her bedroom window and notices something new: A girl who lives in the building across the street sitting on her fire escape. So Claire starts writing a story online about a girl who falls for the girl across the street. To Claire's surprise, the story goes viral-and it seems people think true. But how true is true? And what if Vanessa finds out? Will Claire be able to manage her newfound internet fame before everything spirals out of control?

Viral Hate

Author : Abraham H. Foxman
Publisher : Macmillan
ISBN 13 : 0230342175
Total Pages : 258 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Viral Hate by : Abraham H. Foxman

Download or read book Viral Hate written by Abraham H. Foxman and published by Macmillan. This book was released on 2013-06-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revealing how the anonymous nature of the Internet is enabling the unchecked spread of bigotry, bullying, and other hate-based vitriol, explores the working examples of social media companies while outlining recommended steps for establishing legal policies.

Viral Loads

Author : Lenore Manderson
Publisher : UCL Press
ISBN 13 : 1800080239
Total Pages : 488 pages
Book Rating : 4.8/5 ( download)

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Book Synopsis Viral Loads by : Lenore Manderson

Download or read book Viral Loads written by Lenore Manderson and published by UCL Press. This book was released on 2021-09-20 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing upon the empirical scholarship and research expertise of contributors from all settled continents and from diverse life settings and economies, Viral Loads illustrates how the COVID-19 pandemic, and responses to it, lay bare and load onto people’s lived realities in countries around the world. A crosscutting theme pertains to how social unevenness and gross economic disparities are shaping global and local responses to the pandemic, and illustrate the effects of both the virus and efforts to contain it in ways that amplify these inequalities. At the same time, the contributions highlight the nature of contemporary social life, including virtual communication, the nature of communities, neoliberalism and contemporary political economies, and the shifting nature of nation states and the role of government. Over half of the world’s population has been affected by restrictions of movement, with physical distancing requirements and self-isolation recommendations impacting profoundly on everyday life but also on the economy, resulting also, in turn, with dramatic shifts in the economy and in mass unemployment. By reflecting on how the pandemic has interrupted daily lives, state infrastructures and healthcare systems, the contributing authors in this volume mobilise anthropological theories and concepts to locate the pandemic in a highly connected and exceedingly unequal world. The book is ambitious in its scope – spanning the entire globe – and daring in its insistence that medical anthropology must be a part of the growing calls to build a new world.

Viral Loop

Author : Adam Penenberg
Publisher : Hachette UK
ISBN 13 : 1848945248
Total Pages : 272 pages
Book Rating : 4.8/5 (489 download)

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Book Synopsis Viral Loop by : Adam Penenberg

Download or read book Viral Loop written by Adam Penenberg and published by Hachette UK. This book was released on 2010-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...

Girl Gone Viral

Author : Arvin Ahmadi
Publisher : Viking Books for Young Readers
ISBN 13 : 0425289907
Total Pages : 418 pages
Book Rating : 4.4/5 (252 download)

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Book Synopsis Girl Gone Viral by : Arvin Ahmadi

Download or read book Girl Gone Viral written by Arvin Ahmadi and published by Viking Books for Young Readers. This book was released on 2019 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of "Down and Across" pens an inventive and hauntingly timely story of a 17-year-old coder's catapult to stardom, reminiscent of "The Social Network" with a "Ready Player One" twist. "The perfect thriller for the virtual reality era."--Brendan Reichs, "New York Times"bestselling author of "Nemesis."

The Viral Network

Author : Theresa MacPhail
Publisher : Cornell University Press
ISBN 13 : 0801454883
Total Pages : 247 pages
Book Rating : 4.8/5 (14 download)

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Book Synopsis The Viral Network by : Theresa MacPhail

Download or read book The Viral Network written by Theresa MacPhail and published by Cornell University Press. This book was released on 2015-03-03 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Viral Network, Theresa MacPhail examines our collective fascination with and fear of viruses through the lens of the 2009 H1N1 pandemic. In April 2009, a novel strain of H1N1 influenza virus resulting from a combination of bird, swine, and human flu viruses emerged in Veracruz, Mexico. The Director-General of the World Health Organization (WHO) announced an official end to the pandemic in August 2010. Experts agree that the global death toll reached 284,500. The public health response to the pandemic was complicated by the simultaneous economic crisis and by the public scrutiny of official response in an atmosphere of widespread connectivity. MacPhail follows the H1N1 influenza virus's trajectory through time and space in order to construct a three-dimensional picture of what happens when global public health comes down with a case of the flu.The Viral Network affords a rare look inside the U.S. Centers for Disease Control, as well as Hong Kong’s virology labs and Centre for Health Protection, during a pandemic. MacPhail looks at the day-to-day practices of virologists and epidemiologists to ask questions about the production of scientific knowledge, the construction of expertise, disease narratives, and the different "cultures" of public health in the United States, Europe, Hong Kong, and China. The chapters of the book move from the micro to the macro, from Hong Kong to Atlanta, from the lab to the WHO, from the pandemic past in 1918 to the future. The various historical, scientific, and cultural narratives about flu recounted in this book show how biological genes and cultural memes become interwoven in the stories we tell during a pandemic. Ultimately, MacPhail argues that the institution of global public health is as viral as the viruses it tracks, studies, and helps to contain or eradicate. The "global" is itself viral in nature.