Viral Marketing

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Viral Marketing and Social Networks

Author : Maria Petrescu
Publisher : Business Expert Press
ISBN 13 : 1606498134
Total Pages : 148 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Viral Marketing and Social Networks by : Maria Petrescu

Download or read book Viral Marketing and Social Networks written by Maria Petrescu and published by Business Expert Press. This book was released on 2014-05-21 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.

Viral Marketing

Author : Karen Nelson-Field
Publisher : OUP Australia & New Zealand
ISBN 13 : 9780195527988
Total Pages : 0 pages
Book Rating : 4.5/5 (279 download)

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Book Synopsis Viral Marketing by : Karen Nelson-Field

Download or read book Viral Marketing written by Karen Nelson-Field and published by OUP Australia & New Zealand. This book was released on 2013-10-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Going Viral

Author : Brent Coker
Publisher : Pearson UK
ISBN 13 : 1292087951
Total Pages : 215 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Going Viral by : Brent Coker

Download or read book Going Viral written by Brent Coker and published by Pearson UK. This book was released on 2016-03-10 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

Viral Marketing

Author : Russell Goldsmith
Publisher : Prentice Hall
ISBN 13 : 9780273659051
Total Pages : 125 pages
Book Rating : 4.6/5 (59 download)

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Book Synopsis Viral Marketing by : Russell Goldsmith

Download or read book Viral Marketing written by Russell Goldsmith and published by Prentice Hall. This book was released on 2002 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing is hot. This is the first practical, informal, informative, easy-read guide to explain what it is, how to do it and how to measure success.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470379286
Total Pages : 285 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Contagious

Author : Jonah Berger
Publisher : Simon and Schuster
ISBN 13 : 1451686587
Total Pages : 256 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Contagious by : Jonah Berger

Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,

Connected Marketing

Author : Justin Kirby
Publisher : Routledge
ISBN 13 : 1136415645
Total Pages : 320 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Connected Marketing by : Justin Kirby

Download or read book Connected Marketing written by Justin Kirby and published by Routledge. This book was released on 2007-06-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.

Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

Author : Wu, Mei
Publisher : IGI Global
ISBN 13 : 1466645792
Total Pages : 326 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by : Wu, Mei

Download or read book Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Viral Marketing Explained

Author : Can Akdeniz
Publisher : Can Akdeniz
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4./5 ( download)

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Book Synopsis Viral Marketing Explained by : Can Akdeniz

Download or read book Viral Marketing Explained written by Can Akdeniz and published by Can Akdeniz. This book was released on 2015-03-05 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our increasingly digital-oriented world, the vast majority of industries have had to change their approach to maintain success. One of the most significant cultural and commercial shifts caused by the rise of the Internet and social media platforms is viral marketing. Whether you're promoting a product in a hilarious new way or engaging millions of consumers with a cleverly designed advertising hook, viral marketing is a powerful and profit-generating tool that the most business-savvy individuals and companies are using all around the world. If you want to stand in the Internet's constantly shifting spotlight, learning the basics and benefits of viral marketing is essential, which is precisely what this book will do!

If Social Viral Marketing Doesn’t Make Dollars, it Doesn’t Make Sense

Author : Dwayne Anderson
Publisher : Estalontech
ISBN 13 : 8828322616
Total Pages : 140 pages
Book Rating : 4.8/5 (283 download)

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Book Synopsis If Social Viral Marketing Doesn’t Make Dollars, it Doesn’t Make Sense by : Dwayne Anderson

Download or read book If Social Viral Marketing Doesn’t Make Dollars, it Doesn’t Make Sense written by Dwayne Anderson and published by Estalontech. This book was released on 2018-05-10 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ If Social Viral Marketing Doesn’t Make Dollars, it Doesn’t Make Sense ” Well , Viral marketing is still a hot buzzword since last 20 years for the unpredictable internet and is still much sought after strategy until today As a marketer you are probably familiar with the idea of "Getting Viral" and would love to capitalize on the process , but the truth is, there are many misconceptions about what it really takes to implement a working strategy as well as the enormous benefits that ensue from its implementation , as usually marketers will say that you do not need mainstream media to build awareness, but no one can deny the power it upholds and that the audience still holds the major authority to boost its popularity . With the goal of getting hordes of people spreading the word about your products and services, “Getting Viral ” has gone to a new level altogether. It remarkably helps in increasing brand exposure, visibility, and better traffic conclusively getting you increased business revenue. It has also worked for thousands of marketers miraculously in improving the growth of their businesses. And you too might have tried everything in your power to solve the puzzle, and yet, despite your best intentions, you’re still inundated with: Not knowing how to get started Not finding the right strategies to follow Not getting the desired results from a long time Because life’s not a bed of roses every time Viral marketing, when done correctly, gives media outlets a reason to cover your brand without you paying or petitioning for it. According to Jupiter Research, more than 90% of consumers said they told at least one other person about a website when the original recommendation came from a friend. Using Viral Marketing to spread positive word of mouth for your brand does not need application of any HI-TECH Formula. You just have to use our SIMPLE & PROVEN techniques in the correct way and let your profits galore. Viral marketing is not a trial and error method where you can stroke unlimited wrong moves, and get lost in the deep sea of misfortunes. But, success comes only to those who know how to fill in the missing pieces and tweaking it right . So, to skyrocket results from your hard-work, you need a step-by-step guidance that not only explains the latest and proven Viral Marketing techniques, but also enables you to use them properly to Get all the Dollars as they usually are able to consolidate to Make all Sense

Fast, Cheap and Viral

Author : Aashish Chopra
Publisher : Hachette India
ISBN 13 : 9351952762
Total Pages : 156 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Fast, Cheap and Viral by : Aashish Chopra

Download or read book Fast, Cheap and Viral written by Aashish Chopra and published by Hachette India. This book was released on 2019-09-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing should not be a happy accident Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on: HOW TO GRAB EYEBALLS in a sea of content; HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned); WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks; HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity. For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success "

30 Strategies of Viral Marketing

Author : Anthony Boethius
Publisher : Lulu.com
ISBN 13 : 1326756729
Total Pages : 90 pages
Book Rating : 4.3/5 (267 download)

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Book Synopsis 30 Strategies of Viral Marketing by : Anthony Boethius

Download or read book 30 Strategies of Viral Marketing written by Anthony Boethius and published by Lulu.com. This book was released on 2016-08-06 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viral marketing allows you to receive millions of visits to your website, thousands of new customers in a short time, by conveying your brand/product with minimal effort because it will be others to virally spread your message it. This book provides you with 30 different strategies and tips to be able to create new viral campaigns: using Facebook, videos, greeting cards, Twitter, Reddit, Youtube, e-books, SEO tools, articles and more. Learn how to promote your products on social web virally, reach millions of visitors in a short time, increase your sales and create your winning business today.

Viral Marketing

Author : Michael Bryce
Publisher : VDM Publishing
ISBN 13 : 9783865501745
Total Pages : 0 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Viral Marketing by : Michael Bryce

Download or read book Viral Marketing written by Michael Bryce and published by VDM Publishing. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book seeks to provide a critical evaluation of viral marketing's potential as a new and possibly crucial dimension in 21st century marketing. It covers essential features of communicational and social behaviour, examines key aspects of viral marketing from the original concept to final implementation and investigates methods of campaign assessment. Consideration is given to the application of viral marketing in a broader corporate communication strategy as well as to some of the pitfalls that may be encountered.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470606630
Total Pages : 324 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-01-15 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

Viral Marketing Within Social Networking Sites: The Creation of an Effective Viral Marketing Campaign

Author : Sven Wilde
Publisher : Diplomica Verlag
ISBN 13 : 384289922X
Total Pages : 101 pages
Book Rating : 4.8/5 (428 download)

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Book Synopsis Viral Marketing Within Social Networking Sites: The Creation of an Effective Viral Marketing Campaign by : Sven Wilde

Download or read book Viral Marketing Within Social Networking Sites: The Creation of an Effective Viral Marketing Campaign written by Sven Wilde and published by Diplomica Verlag. This book was released on 2013-06 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of Viral Marketing. The results of the analysis show the accelerating influence of social networking sites and other factors regarding the effectiveness of Viral Marketing. In addition, specific characteristics which make Viral Marketing messages appealing as well as the preferred types of Viral Marketing messages are illustrated. They help to understand how to create and design an effective Viral Marketing Campaign.

Viral Loop

Author : Adam Penenberg
Publisher : Hachette UK
ISBN 13 : 1848945248
Total Pages : 272 pages
Book Rating : 4.8/5 (489 download)

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Book Synopsis Viral Loop by : Adam Penenberg

Download or read book Viral Loop written by Adam Penenberg and published by Hachette UK. This book was released on 2010-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...

How To Create An Out of Control Viral Marketing Campaign

Author : Max Editorial
Publisher : Editora Bibliomundi
ISBN 13 : 1526029405
Total Pages : 23 pages
Book Rating : 4.5/5 (26 download)

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Book Synopsis How To Create An Out of Control Viral Marketing Campaign by : Max Editorial

Download or read book How To Create An Out of Control Viral Marketing Campaign written by Max Editorial and published by Editora Bibliomundi. This book was released on 2023-01-30 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: LIGHTNING PROMOTION ”””””””””””””””””””””””””””Welcome To “How To Create An Out-Of-Control Viral Marketing Campaign!” This book will briefly tell you about viral marketing techniques and how to utilize them to generate lots of commissions online! I know a guy who has generated more than $500 of commissions completely on autopilot! And this isn’t one of the best examples because viral marketing traffic can make you rich if you do it right! In this book, we will briefly explore the following techniques:• The concept behind viral marketing• Tell a friend viral marketing• Master Resell Rights Viral marketing• Private Label Viral marketing• Blog & Theme Viral marketing• Web 2.0 Viral marketing• Viral Spiral marketing